MAY 11–15 (7PM EDT 🇺🇸) | MAY 12–16 (9AM AEST 🇦🇺)
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
- DAYS
- HOURS
- MINUTES
- SECONDS
Find & Validate Your Ecomm Product Idea 5-Day Challenge
Join Us In This Free 5-day Challenge To Learn The Exact Framework To Find Your Niche, Validate Your Unique Product Idea And Make Your First Sale
Runs on May 11–15 (7pm EDT 🇺🇸) | May 12–16 (9am AEST 🇦🇺)
30000+ Students
TRUSTED BY
60min Per Day
AS LITTLE AS
0Beginner
DIFFICULTY LEVEL
Is the FREE 5-Day Find & Validate Your Ecomm Product Idea For You?
Does this sound like you?
- You’re ready to finally launch your dream ecomm business, but you don’t know where to start or even which product to offer.
- Even if you DID know what to sell, you’re worried that getting into a crowded market will just make your product flop.
- You’re ready to diversify your income and do something more meaningful with your career—your 9-to-5 just doesn’t cut it anymore.
- You’re worried that bootstrapping your own business will just put you into debt with your money & time down the drain.
- You’ve got a limited budget and you don’t really know how to make ends meet while starting your business and juggling your day job.
If you answered YES to any of the above, then you’ve come to the right place.
By the end of this 5-Day challenge, you will learn how to VALIDATE your product idea so you can finally have the CONFIDENCE to start your ecommerce journey.
Are you ready for the challenge?
When You Join The 5-Day Find & Validate Your Ecomm Product Idea Challenge, you will:
Find The Right Niche
Learn the exact steps that experienced ecomm entrepreneurs and field experts take when it comes to finding the right niche, validating their product idea and defining their ideal customer.
Learn The PSSP Model
Learn how to use the PSSP model, AI tools and various apps to find the right product without spending any money.
Validate Your Idea
Use the customer outreach process to start validating your idea with the right audience.
Craft A Compelling USP
Make sure your product stands out from the competition using the Product Innovation Framework to define its USP (unique selling proposition).
Feel Confident To Win
Gain confidence in your ability to keep being successful with your ecomm sales, even in a saturated market.
And so much more.
Meet Our Instructors
Learn From World-Renowned Ecommerce Practitioners, Who Have Been In Your Shoes.
Our instructors are world-renowned founders and practitioners of their craft, never gurus. They’re experts who’ve actually built the exact business they’re teaching about. This means, you will be learning from the best, adopting strategies that have been tested and proven.
Here’s What Our Students Say
Loved hearing from the coaches.
Loved hearing from the coaches. Loved the way you all make the everyday person feel like they can achieve this too!
5-Day Challenge Attendee
Loved hearing from the coaches.
Loved hearing from the coaches. Loved the way you all make the everyday person feel like they can achieve this too!
5-Day Challenge Attendee
Changed my thinking on how to find products
Loved the step by step. Little nuggets of info from each speaker. Interested that the variations on successful products could be minimal yet meaningful – this has changed my thinking on how to find the hero product Also good emphasis on market research Thought it was a very helpful…
5-Day Challenge Attendee
Loved…really easy, actionable…energy was outstanding
Loved – leaning into the material over the 5 days, it was drip-fed to us in a really easy, actionable way (especially days 1 and 2 – I think this was really important). Homework pdf was laid out well – easy to do the homework each day. Energy from all coaches + Leah was outstanding, made each day really fun to be a part of. Well done everyone!
5-Day Challenge Attendee
Loved hearing different mentor’s perspectives
I loved hearing all the different mentor’s perspectives on how to find and validate a product.
5-Day Challenge Attendee
This Is What Our Students Have Achieved
Violetta Mamone
The Gem Drop
Transitioned from no business experience to making her first sale and partnering with a charity within two weeks.
Erin Schmidt
Bella Vida Santa Barbara
Moved from job hopping to establishing her own business, turning her dream into a reality.
Christine Keeling
Long Haul Spa
Transitioned from a tech executive to launching a successful business selling physical products in less than a year.
Therese Clark
Lady Suite Beauty
Boosted sales 3x and increased return customer rate to 37% through enhanced content creation and Instagram advertising.
Leo & Cat
Bushflow Herbals
Increased monthly sales from under $500 to approximately $4,000 by refining their brand voice and understanding their customer persona.
Ebyan Noor
Butter Skin
Overcame a discouraging first launch, refined her brand and built a community, leading to first-ever repeat customers.
Rhoda Malia
My Happiness Journal
Launched her first physical product successfully, moving beyond the ideation phase to achieve her first sale.
Jose Chiriboga
Remu Apparel
Enhanced his brand identity and sales messaging, resulting in a 10x sales increase in less than two months.
Juliana Fraser
Juicy Bod
Advanced from concept to being featured in Australian Vogue in under six months.
Cory & Georgia
Balance Bottle
Achieved over 600 product sales totaling $33,000 within five months of launching their business.
Janelle Han
Goldscoop
Generated $500 in sales and secured contracts with three influencers within a month of business operation.
Derek Golding
Breathealer
At 71, successfully launched an ecommerce store with no prior experience in online sales or marketing.
Also Included: Special Bonuses That Will Accelerate Your Results From The Challenge
What’s included when you sign up:
1
Exclusive Challenge Guide
This is our exclusive, next generation, ecommerce validation guides and cheat sheets that will boost your results during this challenge. This comprehensive resource covers everything from brainstorming and market research to product validation and launch planning.
2
Free AI Store Builder from Shopify
Sign up for the Find & Validate Your Product Idea 5-Day Challenge and get access to Shopify’s AI-powered store builder. You’ll receive a special link via email to create your own personalized storefront using Shopify Magic—Shopify’s built-in AI tool that helps you design and launch your store in minutes.
3
Free Resources & Tools When You Show Up LIVE
When you show up live for the challenge, you’ll unlock exclusive tools and resources to help you take action faster. Yes, every single day you attend live, you’ll receive free guides, cheat sheets, and tools that are yours to keep—designed to help you build, launch, and scale your dream business.
4
Real-Time Support from Like-Minded Ecommerce Founders
As part of your Find & Validate Your Product Idea 5-Day Challenge, you’ll join a dedicated group of like-minded ecommerce founders who’re ready to support you, offer feedback and motivate you to go the extra mile.
What You’ll Achieve Each Day During The Live 5-Day Challenge
Day 1
Come Up With The Idea
Nathan Chan & Ash Bent
Use our proven strategy to generate an innovative and viable product idea that leverages gaps in the market, consumer trends and sales potential.
Day 2
Make Your Product Different & Better
Nathan Chan & Rachel Crawford
Once you have a product, it’s time to differentiate it to make it stand out in the market by leveraging on unique selling points, added value and a memorable brand experience.
Day 3
Choose The Right Idea
Nathan Chan & Jake McKeon
Is your idea good enough? Ensure profitability, and scalability of you idea by assessing market size and target audiences. By the end of the session you will know if your product will sell well or if you need to improve.
Day 4
Validate Your Product and Get Your First Sale
Nathan Chan & Adam Ellis
Now that you’ve done your home work and picked the right product, it’s time to get your first few sales and gain valuable customer feedback by leveraging social media, and targeted marketing campaigns.
Day 5
Consolidate Your Learnings and Plan Your Next Steps
Nathan Chan
You’ve gotten the learnings. Now it’s time to review key takeaways, plan your next steps and create a well-structured action plan to turn your idea into a wildly profitable venture.
Bonus Day
Masterclass with Ecommerce Experts and Global Entrepreneurs
Nathan Chan with Q+As from Gretta Van Riel, Ezra Firestone, and a Special Guest
Dive into advanced strategies from industry leaders. Hear from Gretta Van Riel and Ezra Firestone on how to scale successfully—and get a special training from a guest instructor on how to set up a high-converting Shopify store in just minutes.
A Challenge
For Every Budding Ecomm Founder
Whether you’re dealing in fashion, pet supplies, health and beauty, arts and crafts, home and garden, food and beverages, electronics, eco-friendly items, sports gear, personalized products, or kids and baby essentials, or you’re navigating through the stages of your ecommerce startup – from ideation and product validation to making your first sale and beyond – this 5-day challenge offers scores of winning tactics you can apply right away to see results.
No idea what to sell
No idea what to sellMove from feeling confused and overwhelmed to having a great idea ready to go!
A product that goes viral
A product that goes viralIdentify trending products and position them for fast-growing markets.
Tired of gimmicks
Stop using short-lived youtube tips and follow solid systems that work.
A brand you’re proud of
Do it once and do it right so you can reap the rewards of a well-built business.
Losing money
Keep doing the same thing over and over, hoping for a different result? No more.
Making money
Follow the playbook from ecommerce insiders and start profiting from day one.
Inside Our Challenge Community: Founders Celebrating Their Wins
Here’s How Our Students Have Rated Us…
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
- DAYS
- HOURS
- MINUTES
- SECONDS
Join us live May 11–15 (7pm EDT 🇺🇸) | May 12–16 (9am AEST 🇦🇺)
Frequently asked questions
What is the Challenge about?
This is a 5-day live challenge designed to help you find and validate your ecommerce product idea—so you can confidently launch a product people actually want. You’ll learn how to uncover high-potential niches, test product demand without spending money, and avoid the most common (and costly) beginner mistakes.
Who should attend the Challenge?
Anyone looking to find out what product idea they should sell or anyone needing help with validating their product idea for their ecommerce store.
What is the date and time of the Challenge?
The 5-Day Challenge will run live from May 11th to 15th (5pm EDT 🇺🇸), which corresponds to May 12th to 16th (9am AEST 🇦🇺) for participants in Australia. Each session will take place at 5:00 PM US Eastern Time, which is 9:00 AM Australian Eastern Time the following day. Make sure to mark your calendar so you don’t miss these highly valuable sessions packed with actionable insights to help you find and validate your product idea.
What will I learn at the Challenge?
You will learn the precise steps that experienced ecommerce entrepreneurs have successfully used to discover their niche, validate their product idea, define their ideal customer, and launch a product that sells. Each strategy is proven and designed to help you confidently build a profitable business, avoiding common mistakes and fast-tracking your success.
How much does the Challenge cost?
This 5-day challenge is completely free to attend live. However, if you’d like to join our exclusive daily VIP group coaching sessions with experienced ecommerce coaches or access the recordings of each challenge session, you can upgrade to our VIP Foundr+ Challenge Pass right after registering. This upgrade ensures you get personalized guidance and the ability to revisit the content at any time!
Can I rewatch the Challenge after it’s over?
Yes if you are subscribed to our VIP foundr+ pass you will have access to the challenge recordings.
What if I can’t make the Challenge live?
There are no free replays—you’ll need to join us LIVE each day to participate.
If you want access to the recordings, you’ll need to upgrade to VIP. VIPs get lifetime access to all challenge sessions, plus a 14-day trial of Foundr+ included.
Already a Foundr+ member? Good news—you’re already a VIP for this challenge!
What do I get as a Challenge VIP?
As a challenge VIP you get access to our Q+A session with our ecommerce coaches, all recordings from our live 5-day challenge for you to watch at anytime plus several amazing bonuses that are worth over $1000.
Do foundr+ members already have access to the Challenge recordings and live VIP Q&A?
Yes as a foundr+ member you will have access to all challenge recordings and our VIP Q&A.
Will I be able to ask questions during the live sessions?
Yes! During the live sessions, there will be opportunities to ask questions in real-time through the chat. Our speakers will address as many questions as possible during the session. If you upgrade to the VIP Pass, you’ll also get access to exclusive group coaching sessions where you can get more personalized answers and in-depth guidance from our ecommerce experts.
Do I need any prior experience in ecommerce to participate in the Challenge?
No prior experience is necessary! The challenge is designed to guide aspiring ecommerce entrepreneurs through the process of launching a successful online store — from identifying a profitable niche and validating product ideas to making your first sale on Shopify. With step-by-step guidance from expert coaches, this challenge ensures you’ll gain the tools and insights to kickstart your ecommerce journey, whether you’re a complete beginner or looking to sharpen your skills.