Start Your Ecommerce Business Summit 2027
The year you finally launch your brand
Learn to pick a product, test demand before you buy stock, find a supplier and get your store live, from 14 founders and operators who’ve done it.
Free 3-day online summit, Nov 8–10 (US) · Nov 9–11 (AU)
No product idea needed
Sponsored by Sponsor logo
Pia ManceHeaven Mayhem
Allison EllsworthPoppi
Gretta van RielSkinnyMe Tea
Nathan ChanYour host
Ezra FirestoneSmart Marketer
US · Nov 8–10 3:00 PM – 7:30 PM EST
AU · Nov 9–11 7:00 AM – 11:30 AM AEDT
Your time:
14Expert speakers
16Masterclasses in 3 days
30K+Founders in our community
Is this you?
You’ve got ideas. You don’t know what to do first.
Whether you’re starting from zero or stuck one step before launch, you’ll leave with your next move.
Tap the one that sounds like you
Selling digital products or services? This summit is built for physical-product brands.
Your 2027 launch plan
Three days, one step at a time
Each day builds on the last, from finding a product to getting your first customers.
Pick a product worth selling
Sun, Nov 8 (US) · Mon, Nov 9 (AU)5 masterclasses
Differentiate, don't invent: pick an idea with real demand
Nathan Chan · Foundr
The sourcing blueprint: find, vet and negotiate with suppliers
Kian Golzari · Sourcing expert
Validate your idea before you buy stock
Anthony Lazarus · Happy Nuts
Brand lessons from Dyson, Apple and Stanley
Camille Moore · Third Eye Insights
How I built a jewelry brand from my bedroom floor with $900
Pia Mance · Heaven Mayhem
Get seen and make your first sales
Mon, Nov 9 (US) · Tue, Nov 10 (AU)5 masterclasses
How I grew Foundr to millions of followers on social
Nathan Chan · Foundr
Ecommerce Success 101: the do's and don'ts
Ezra Firestone · BOOM & Smart Marketer
TikTok Shop: turn viral trends into sales
Hudson Leogrande · Comfrt
Influencer seeding and PR that get you noticed
Jackie Damelian · Jackie Mack Designs
The influencer formula: get creators to promote you
Gretta van Riel · Serial founder
Launch, sell and keep growing
Tue, Nov 10 (US) · Wed, Nov 11 (AU)6 masterclasses
3 lessons from interviewing 100+ billionaires
Nathan Chan · Foundr
UGC: content your customers make for you
Lauren Schwartz · The Loft 325
Facebook ads: test angles, then scale what works
Nick Shackelford · Brez
From kitchen DIY to the #1 soda on Amazon
Allison Ellsworth · Poppi
Shopify's AI tools to launch and sell faster
Robin Fontaine · Shopify
Stop the scroll: ad creative formulas for TikTok and Meta
Savannah Sanchez · The Social Savannah
Speakers and session order may change.
Starts Sun, Nov 8 · 3:00 PM EST (US) · Mon, Nov 9 · 7:00 AM AEDT (AU)
Meet the masters
14 founders and operators, ready to help you
Real founders and operators. Tap a speaker to see their session.
Ezra Firestone
Smart Marketer
Did $60M+ in revenue in 2023 across five brands
Gretta van Riel
Serial founder
Went from $24 in the bank to $600K a month in six months
Allison Ellsworth
Co-founder, Poppi
Built Poppi from her kitchen to a $1.95B sale to PepsiCo
Day 1The sourcing blueprint: find, vet and negotiate with suppliers
Kian Golzari
Sourcing expert
Has sourced 2,500+ products from 500+ factories
Day 3Facebook ads: test angles, then scale what works
Nick Shackelford
Brez
Has spent $100M+ on Facebook ads
Pia Mance
Founder, Heaven Mayhem
Grew Heaven Mayhem to $10M in yearly revenue with no investors
Day 2TikTok Shop: turn viral trends into sales
Hudson Leogrande
Founder, Comfrt
170,000+ orders on TikTok Shop
Nathan Chan
Founder & CEO, Foundr
Built and sold his own ecommerce brand, Healthish
Day 3Stop the scroll: ad creative formulas for TikTok and Meta
Savannah Sanchez
The Social Savannah
One of the top 5 TikTok Creative Exchange partners in North America
Day 3UGC: content your customers make for you
Lauren Schwartz
Founder, The Loft 325
A designer for 17+ years
Day 2Influencer seeding and PR that get you noticed
Jackie Damelian
Founder, Jackie Mack Designs
Built a seven-figure jewelry brand stocked in Bloomingdale’s and Revolve
Day 1Validate your idea before you buy stock
Anthony Lazarus
Co-founder & COO, Happy Nuts
Built Happy Nuts into a category leader on Amazon
Day 1Brand lessons from Dyson, Apple and Stanley
Camille Moore
Founder, Third Eye Insights
Instructor of Foundr’s Ecommerce Branding Blueprint
Day 3Shopify’s AI tools to launch and sell faster
Robin Fontaine
Product marketing lead, Shopify
Brings Shopify’s newest tools to millions of merchants
Speakers and students
They started where you are
$24 in the bank. A kitchen. $900. A spare room. Every brand in this section was once just an idea.
Where it all began
What they started with, and what they built
Started withBuilt
Real results from speakers and members. Not typical; yours will vary.
Student results
$10,000 in a single day.
She had just retired from the restaurant business, with no product and no idea. Within months, her store did $10,000 in one day.
Nikki Buchannon, Ireuse2Foundr student
$9M+ in sales.
He started at 18 and built a car care brand from scratch.
Justin Kemperman, Shine ArmorFoundr student
Launched at 71, with zero online sales experience.
His store has already landed its second bulk order.
Derek Golding, BreathealerFoundr student
$1,000 on launch day, with only 1,000 followers.Deidre Holland, The Happy Jack Co.- From $2K to $60K+ a month.Gamal Codner, Fresh Heritage
- $12,000 in 10 weeks.Jesse Lim, Wolf Workwear
- $500,000 in the first year.Reeva Botha, PuraU
- Over $6,000 in sales in the first hour. Then a complete sell-out.Lili, Luu Lounge
- $27,852 in three months.Konnie Tsimiklis, Unity Cove
- 310 orders in four months.Rachel Samani, The Honest Jeweler
- Built Australia’s #1 SPF skincare brand.Sam Brett, Naked Sundays
Brands built by our students
Car care
Shine ArmorJustin Kemperman
Kids’ sunscreen
Sun & DaughterTori Gill
Oral care
BreathealerDr Derek Golding
SPF skincare
Naked SundaysSam Brett
Beard care
Fresh HeritageGamal Codner
Jewelry
The Honest JewelerRachel Samani
Yoga
Scoria WorldYara Kamal
Workwear
Wolf WorkwearJesse Lim
Men’s care
BallsyAdam Hendle
Pet
LUU LoungeLily Luu
Dental gear
Hero LoupesTrieu Ton
Marine skincare
BescherRenee Alyce
Fitness
Balance BottleCory & Georgia
Swimwear
Unity CoveKonnie Tsimiklis
Self tan
GlowDry AustraliaFiona O’Beirne
Beach
Tillow Supply CoErin Brown
Gut health
PuraUReeva Botha
Art & gifts
God’s FingerprintsJason & Laura van Dyk
Hot sauce
Sacred SauceAllan Price
Kids’ formalwear
Gió BespokeJo Corona
Individual results. Not typical, and not a promise of earnings. Your results depend on your effort, product and market.
A note from Nathan
“I started with $5.50 and two subscribers.”
That was the first day of Foundr Magazine. Since then I’ve interviewed 100+ billionaires, built and sold my own ecommerce brand, and built a community of 30,000+ founders.
Research will only get you so far. You need a clear next step and the nerve to take it. These three days give you both.
See you there,Nathan ChanFounder & CEO, Foundr
Nathan and Foundr, as seen in
Questions
Before you save your spot
Yes. Attending the live summit costs nothing, and you don’t need a credit card to register.
No. Most people who join don’t have one yet. Day 1 covers how to pick a product and test demand before you buy any stock.
Anyone starting a physical-product ecommerce brand, from first idea to first sales. If you sell digital products or services, this summit isn’t built for you.
Each day is hosted live by Nathan Chan and the Foundr team, with a live chat. Most speaker sessions are pre-recorded so nothing gets cut short.
Replays come with the optional $1 VIP upgrade, offered after you register. You’ll see exactly what’s included, and what happens after any trial, before you pay. Free registrants can watch everything live.
Yes. Each day runs 4.5 hours with breaks, and the agenda shows what’s coming so you can plan around work and family. Join the sessions that matter most to you.
No. The chat is optional, and you never have to share your idea with anyone.
There’s no single number. Speakers share how they started lean: Pia Mance started Heaven Mayhem with $900.
Yes. It’s online, and founders join from around the world. The dates panel at the top of this page shows your local start time.
Your access link, reminders before each day and summit updates. You can unsubscribe anytime.
Start Your Ecommerce Business Summit 2027
Make 2027 the year you stop researching and start building.
🇺🇸 US · Nov 8–10 · 3:00 PM – 7:30 PM EST🇦🇺 AU · Nov 9–11 · 7:00 AM – 11:30 AM AEDT