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Every entrepreneur wants more success, freedom and happiness… But are you willing to do what it takes?

Every entrepreneur wants more success, freedom and happiness … But are you willing to do what it takes?

Take a look at this list of top performers…

  • Jeff Bezos started Amazon from his garage in 1994. And didn’t turn a profit until 2003… Elon Musk didn’t turn a profit on Tesla for over a decade…
  • Richard Branson’s first two attempts at entrepreneurship (growing and selling Christmas trees, and pet birds) failed… His first real business, Student magazine, didn’t make money and Branson “seemed doomed for failure”…
  • Oprah was born so poor, she had to wear dresses made out of potato sacks… at 9, she was abused… Today, she is one of the 10 richest self-made women in America.
  • Steve Jobs was fired from Apple – the company he started from his family’s garage…

What made these people keep going?

Not special talent… Not special knowledge… Not money… Just mental toughness – the self-belief to commit, to execute, and keep working toward their goal.

This is what separates the winners from the quitters…

And the good news for you is… just like learning piano, or math, or cooking… this is a skill you can learn, develop… and strengthen… and rely on to give you the mental toolkit you need to get through any tough situation you encounter for the rest of your life…

Introducing…

Nobody teaches you this stuff… not in school… not in college… not in the workplace…

But it is THE #1 skill you need to succeed as an entrepreneur…

When you build mental toughness, you have a toolset that will carry you through life. Whether you want to start a new business… launch a new product… overcome obstacles… negotiate deals… get in better shape…

Any time you need to work through a tough situation… you need mental toughness.

Mental toughness expert, Spartan CEO Joe De Sena, with the star of 300, Gerard Butler.
Gary Vee invited Joe to visit him in Jersey.

And whether you feel like you’re already mentally tough… or you feel like you’re starting from scratch… through a series of simple, fun exercises, in this course Joe De Sena will give you the tools you need to succeed.

MEET YOUR INSTRUCTOR

Joe De Sena

Spartan CEO Joe De Sena Is the author of the New York Times best-seller, Spartan-Up: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life…

And he is one of the world’s leading experts on Mental Toughness…

  • When the Olympic wrestling team needed to take their mental game up a notch, the coach sent them to Joe…
  • When several billionaires found their kids on drugs, and heading down the wrong path, they sent them to Joe…
  • When active military personnel couldn’t get in shape on their own, they went to Joe…
Why? Because over the past 20 years, Joe has helped 7 million+ people in 45 countries change their mindset to change their lives.

Joe pushed people beyond their mental limits, so they achieve goals most people wouldn’t even dream of…

Before
After
He helped a 696-pound man  
get down to 265 pounds
Joe on ABC news, revealing why mental toughness is the #1 key to staying motivated and achieving peak performance.

And as a business owner, he has faced his share of pitfalls.

  • In the early years of Spartan Race, he would sometimes invest extensive money and time into an event, only to have one participant show up.
  • He didn’t turn a profit for the first 15 years.
  • Several times, he was near the brink of bankruptcy.
  • Today, he has built a multi-million-dollar success and recently bought out his biggest competitor.

Joe has been invited to speak around the world, including at dozens of companies such as Apple, Google, Mercedes, and BMW Japan…

On 60 Minutes, Joe talked about how he pushes people beyond their limits… While it can be painful, he says they thank him in the end.

He’s been seen on TV, including ABC World News, 60 Minutes, NBC and Dr Oz.

He’s been featured in magazines such as Forbes, Entrepreneur, and Business Insider.

Billionaire Sir Richard Branson invited Joe to visit with him on his private island…

He’s met privately with world-leading entrepreneurs, such as Sir Richard Branson, Arianna Huffington and Tim Ferriss…

LinkedIn CEO, Jeff Wiener and Joe De Sena

In short, if you’re ready to get off the couch, get into the game, and start achieving more success in your life and business than ever before, Joe can show you how.

Joe giving his first TEDx Talk.
What’s Waiting
For You Inside
Lesson 1:

The Game Plan

How to get the most out of this course.

Lesson 2:

The exact process Joe uses to turn “quitters” into people who commit

Follow this simple strategy and you will light a fire inside you so hot you will not rest, you will not quit, until you conquer your most important goals.

Lesson 3:

Learn how to create your own daily success blueprint that practically guarantees you will win every day / week / year

This antidote to “toxic hustle culture” breaks down everything you need to do to progress in your business, without compromising your physical or mental health.

Lesson 4:

The “Secret Weapon” That Can Help You Overcome Almost Any Obstacle

The difference between the people who DO and the people who DON’T boils down to this one simple thing – “the zero contingency plan.”

Lesson 5:

Building Unshakeable Confidence

Many entrepreneurs are held back by the belief they aren’t smart enough, don’t have the right resources, or don’t have the drive. There will always be people who had less and achieved more. In this lesson Joe shares his personal process for achieving peak confidence and getting started.

Lesson 6:

“Momentum Over Margin”

Get the mental defense mechanisms to overcome business temptations, and ultimately 10X your returns.

Lesson 7:

How to Be a Phenomenal Leader

In this lesson, Joe shares the surprising reason for Spartan’s phenomenal success – and how you can use it to make your employees feel more empowered, and invested in the success of your business.

Lesson 8:

How to Turn Failures into Stepping Stones on Your Path To Success

Business is the ultimate contact sport. Everything that can go wrong will. What happens if you lose a significant amount of money, a contract falls through, or you are forced out of business? Joe shares his methods for doing damage control, and digging your way out of almost any situation.

Lesson 9:

Joe’s Foolproof Anti-Burnout Plan

If you’re having a lack of enthusiasm about your work… If you’re feeling disengaged… If you feel like you’re not seeing any real progress… This lesson will be a game-changer.

Lesson 10:

Mastering The Money Mindset

Discover Joe’s process for eliminating emotional connections to money, so you can keep focused, and keep your perspective on what’s really important in your business.

Lesson 11:

How the World’s Best Win

After interviewing hundreds of entrepreneurs, coaching dozens of business clients, and interacting with thousands of elite-level athletes, Joe reveals the three overlapping characteristics 90% of these top performers share.

Lesson 12:

READY FOR ANYTHING

In this final lesson, Joe focuses on helping you bring it all together so you’re prepared to take on any challenge, and achieve any goal.

WHAT THE

EXPERTS SAY

Obstacles are often put in our way to show us what’s really worth fighting for. And there’s no one – I mean NO ONE – who knows this better than Joe De Sena.
Dr. Oz
Joe De Sena is a maniac. He is a crazy man… And I find that Joe is very tactical, very astute, and he has very pragmatic philosophies of life that you can apply. He’s a very strategic businessman.
Tim Ferriss
Joe is a living example of how we can redraw the borders and boundaries of what’s possible.
Jim Kwik, author of Limitless
Very thought provoking and interesting… something completely different to what you’ve experienced previously.
Jim Young, Google

You’ll Also Receive
Instant Access
To These
6 Awesome Bonuses

01.

Joe’s Quick-Start
Accountability
Program

Every morning for your first two weeks, you’ll receive a daily email from Joe holding you accountable, giving you strategies, and keeping you on track, to make sure you get the most out of Mental Toughness.

bonus 1
02.

Joe’s Winning Daily
Routine

If you’re looking for a road map on how to tackle each day, here’s an inside look at what you do.

bonus 2
03.

2-For-The-Price-Of-1

Receive a second license so you can share this course with a friend

bonus 3
04.

The Mental Toughness
Manifesto

Professional workbook of practical exercises to reinforce the lessons from the course.

bonus 4
05.

The Spartan Way: Eat
Better, Train Better,
Think Better, Be
Better by Joe De Sena

Discover your true north, unleash the warrior within, and transform your life to 10X your maximum potential by getting a free copy of Joe's book, The Spartan Way (ebook version).

bonus 5
06.

After The F***-Up
Checklist

You’re doing great - next minute, something happens… you’re thrown off course! What do you do now? Don’t panic! Just take a look at this checklist...
bonus 6

WHAT IS THE INVESTMENT?

Joe De Sena’s speaking fees range from $25,000 to $30,000 for one engagement.

Even a virtual talk costs between $15,000 and $24,000.

However, because we believe this course is so important for entrepreneurs, and because we wanted to get it in the hands of as many people as possible, we have created an offer that is too good to ignore.

Click "Sign Up Now"
to Get Instant Digital Access

US$297
$297

WHAT YOU’LL GET WHEN YOU
TRY MENTAL TOUGHNESS

  • 12 Easy-To-Follow Training Modules
  • 2 HOURS OF PROVEN MENTAL TOUGHNESS BUILDING SHORTCUTS
  • PROFESSIONALLY PRODUCED WORKBOOKS
  • 6 EXCLUSIVE BONUSES (WORTH OVER $300)
  • 365-Day Money Back Guarantee
  • FOUNDR 24/7 CUSTOMER SUPPORT
  • FOUNDR DIGITAL CERTIFICATE UPON COURSE COMPLETION

365 day money back
 guarantee

Our 365-Day Guarantee gives you a full year to try out the course, risk-free. We are so confident that you will get results that we give you an entire calendar year to complete the course and implement the teachings. And if you’re not PUMPED with your results within a year despite doing the work, we’ll give you a full refund. For full details of our policy, please read the section “Refund Policy – Mental Toughness” in the Terms & Conditions page.

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What You’ll Get When You Join Mental Toughness Today

  • 12 EASY-TO-FOLLOW TRAINING MODULES
  • 2 HOURS OF PROVEN MENTAL TOUGHNESS BUILDING SHORTCUTS
  • PROFESSIONALLY PRODUCED WORKBOOKS
  • EXCLUSIVE BONUSES (WORTH OVER $300)
  • 365-DAY MONEY BACK GUARANTEE
  • FOUNDR 24/7 CUSTOMER SUPPORT
  • FOUNDR DIGITAL CERTIFICATE UPON COURSE COMPLETION
ABOUT US

Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.

We only work with practitioners who have built one or more successful businesses. Our mission is to democratize entrepreneurial education and bring it to the masses to help entrepreneurs build and grow successful businesses and to create the future generation of entrepreneurs that drive humanity forward.

  • countries around
    the world

  • magazines

  • followers

  • PODCASTS

FAQs

  1. I’VE TRIED OTHER COURSES.
    WHAT MAKES YOURS BETTER /
    DIFFERENT?

    While there are plenty of “gurus” out there promising to teach “self-discipline”... this is the only course we know of focused specifically on helping entrepreneurs get started… keep going… and don’t stop. And it’s created by one of the most successful “mentally tough” entrepreneurs we know of – who has helped more than 7 million people push themselves to achieve more than they ever thought possible. Mental Toughness is the step-by-step process Joe’s used to help people build businesses, fix their marriages, and compete at the elite level!

    This is behind the scenes look at exactly what would happen if you were to work with Joe one on one.

  2. WHAT IF I NEED EXTRA SUPPORT
    BEYOND THE COURSE?

    We understand accountability, encouragement, guidance and validation are all part of the “secret sauce” that help you follow through on the course. So as soon as you register, you’ll be given bonus access to a special “daily accountability” email from Joe to help you along the journey. This collaboration is priceless. Let’s do this!

  3. WHY IS IT WORTH THE
    INVESTMENT?

    There are no investments that provide a return as fast or as large as starting and growing your own business. But most people never achieve everything they could. But now you’re going to have the mental toolkit so you can. Think of it. For only $297 you get the exact playbook that’s helped 7 million+ people around the world build mental toughness enough to overcome almost any obstacles, and achieve important goals they’ve been putting off for years! Even if we sold this for $5,000 this program would pay for itself! Plus it’s all backed by our 365-day money back guarantee.

  4. HOW DOES YOUR REFUND POLICY
    WORK?

    We’re so confident you’ll love the way this program shows you exactly how to build mental toughness (even if you’ve got limited time), with real action plans and step-by-step detail, that we offer a 365-day money-back satisfaction guarantee. We’ll promptly refund every cent if you complete the course within 365 days of purchase, complete the action items and you still don’t see any results. For full details of our refund policy, please read the section “Refund Policy – Mental Toughness” in the Terms & Conditions page.

  5. WILL THIS WORK FOR ME IF I DON’T CURRENTLY HAVE A BUSINESS?

    The short answer is… YES. Here’s why… Mental Toughness is a set of tools and strategies that can help you get from where you are today, to where you want to be - no matter where you are in your entrepreneurial journey. Just starting out? Mental Toughness can help you reach your goals faster - by helping you smash through the inevitable obstacles you will face. A seasoned veteran? Mental Toughness can help you overcome the hurdles and challenges holding you back from reaching the next level. Not just in business, but in every aspect of your life.

DON'T WAIT

Learn how to become mentally
tough today!
Learn How You Can Get Mentally Tough Today!

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