Not long ago, if you knew how to run Facebook ads you could pretty much grow any kind of business and write your own ticket as an online entrepreneur, even if you were a total beginner!

Then in 2021, privacy policies changed, and the ios14.5 update rocked the online business world, cratering conversions for even the savviest of marketers. There was no “quick fix” no matter what some overnight, self-proclaimed “guru” told you. It’s taken years to get it right again.


Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.

And almost always, the ones who are crushing it the most are running Facebook ads.

And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can...are typically struggling with Facebook ads because of...


    One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

  • #2: BUILT TO FAIL:

    Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

  • #3: LACK OF TIME:

    What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.


    What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.


    Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.


    Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.


    Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.


    Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.


    Unable to pin down why your ads aren’t getting as much engagement as they should.


    Watching your ad costs skyrocket but not knowing why or what to do about it.



    "$1M IN 14 DAYS”

    He calls Nick Shackelford’s ad methodology the “secret sauce” to his success.

    He went from spending $2k a day in ads...to finding a “winner”...and in just 14 days was able to make $1,117,383.12 from using Facebook ads. Over $1M in 2 weeks!



    He warns that if you use Nicks ads strategy, you will sell out of inventory.

    After using Nick’s ads strategy he now not only consistently sells out of all his inventory, but even has to keep upgrading his warehouse. He recently moved from his 8,500sf warehouse into a brand new 36,000sf warehouse. More than 4x the size! All thanks to Facebook ads.



    Using Facebook ads he’s been able to scale up to six-figures a day in ad spend.

    “Nick is one of the best Facebook strategists I’ve ever met. He’s helped us in scaling and strategy to move up to
    six-figures a day in ad spend! I can’t speak more highly of him.”



Which is why we’re so confident this new "How To Run Facebook Ads 2.0" course is truly unlike anything you’ve ever seen...

Because it’s NOT about tactics, hacks, or short term “fixes”...but instead focuses entirely on proven, “algorithm-proof” principles that will work for years to come.

Instead the entire course is built around Nick’s personal “Make Good Decisions Framework”.

It’s a framework born from Nick’s years of being one of the best Facebook marketers in the world, being in the “ad trenches” day in and day out. Distilled from his hundreds of thousands of tests, failures, and wild successes. And perfected for any business, budget, or background.

It contains the “insider insights” only someone with his level of experience can speak to.


Most importantly, inside this new in-depth program he shows you not just what to do, but why you do it! Because Nick is adamant that the “MGD Framework” and this breakthrough course not only help you grow your business with a steady flow of new leads and sales…

...but give you a behind-the-scenes look into how Facebook ads really work!

You’ll walk away with a completely fresh new way of seeing and thinking about your Facebook ads that’ll help you create profitable ads for any business for the rest of your life!


Whether you’re a complete beginner who’s never run a Facebook ad in your life, or you simply want to level up your skills (and your profits) in a big way...

This course takes you on a journey creating ads from “scratch to scale”. It covers everything you need to launch ads that convert. From creative & copy, to media buying & margin, it’s all here!

It’s NOT one of these courses filled with outdated content and untested theories cleverly disguised as proven methods… Compiled from some “overnight guru” who got lucky with a few winning ads for his one business, in one niche, just one time.

It’s a program with an instructor who’s both an actual founder of multiple companies and recognized throughout the world as one of the best Facebook marketers there is. Who has a track record and client list unlike anything we’ve ever seen in this space.

"How To Run Facebook Ads 2.0" was designed to produce real results no matter who you are.

  • It’s NOT about wasting time asking you to be the “guru guinea pig” to test unproven theories. Or have you spend all your valuable time learning about and running ads instead of all the other critical things you could be doing as a business owner.

  • It’s NOT about over complicating everything and creating a 67-step funnel requiring you to be a “ads wizard” to make it work or needing an entire tech team to support you.

  • It’s NOT about requiring you to have some big budget that allows you to succeed solely because you can throw more money at ads than your competition can.

Instead it’s about using a simple step-by-step process to create Facebook ads and campaigns from “scratch to scale” faster and easier than ever before.

How To Run Facebook Ads 2.0

The Ultimate “Sales Doubler” For Any Business, Budget, Or Background
  • Easy-To-Follow Blueprint:

    You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.

  • 150+ Different Businesses:

    This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.

  • Big Results - Small Budgets:

    You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.

  • Hands-Off Scaling:

    This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.

Simple, Actionable,
& Proven Strategies For Ads
That Convert

  • Generate a consistent revenue stream with a high-converting Facebook funnel.
  • Simplify the entire Facebook ad process with a step-by-step blueprint.
  • Confidently troubleshoot ad issues which arise using proven advice.
  • Scale faster and easier by finally using Facebook ads effectively.
  • And ultimately begin to quickly pass up your competition!


  • How “one good ad” can change everything for a business almost overnight...

  • How beginners with brand new business and tiny budgets can use “easy ads” to bring in loyal customers every single day…even if they’ve tried and failed before!

  • How to structure ad creative (copy, images, video, etc) that consistently converts!

  • Nick’s proven step-by-step “Easy Ads Formula” that’s worked for 150+ different businesses and helped him turn unknown products -- like the fidget spinner & Snow teeth whitening -- into viral sensations.

  • How to use the little-known “insider” strategies of media buying for finding your perfect audience even if they’re hard to find on Facebook! Learned from spending $100M+ on Facebook ads.

  • How to run profitable ads for each part of your “Facebook Funnel”...prospecting, re-engagement, and remarketing...without over complicating it.

  • The often overlooked “must-have” building blocks of every successful ad. Inside is everything you must know before ever opening Business Manager and risk wasting a single penny…

About The Instructor


Meet Nick Shackelford, founder of Structured Social and one of the world’s leading authorities on Facebook advertising. To date, Nick has spent more than $100M on Facebook ads alone!
Nick Shackelford,
Founder of Structured Social

His agency currently manages $10,000,000 a month in ad spend for 150+ different brands across all niches and industries.

From Apple and Snow Teeth Whitening, to Vessi Footwear and Step Banking, Nick has been trusted by businesses to help them grow in ways they didn’t know were even possible.

Using the exact ad strategy you’ll learn inside this course...

He helped PupSocks launch as a new business and do $13,000,000 in just 32 days...

And helped Diff Eyewear launch as a new business and do $255,000 in less than 24 hours!

Back in 2015 Shackelford was just ending his career as a professional soccer player for the LA Galaxy II. He was in debt and needed money. While coaching high school soccer he soon realized “trading time for money” wasn’t going to help him fulfill his goals.

So like any self-made entrepreneur, he decided to invest in himself and develop a skill set that could alter his financial future forever.

After working on Apple’s team to help them get new customers for its iPhone 7, iPad Pro, and Apple Watch...

Shackelford started his own fidget spinner business called Fidgetly which went viral throughout the world. Yes, he’s widely known as the person who helped popularize the fidget spinner!

After the close of Fidgetly, Shackelford launched Structured Social to start helping other brands scale online by using Facebook ads the right way.

Today he sits atop a short list of the best Facebook marketers on the planet.

When it comes to running Facebook ads for all kinds of different businesses and budgets, there’s simply no one better to learn from.

Nick Shackelford,
Founder of Structured Social


meet nick

About The Instructor


phoenix ha,
founder of ad beacon

Phoenix Ha is the CEO of Ad Beacon, a leading data company which allows advertisers to stop burning ad spend and start scaling faster in a post iOS 14 environment. She gets to see behind-the-scenes of what’s actually working across industries and has the data to support it.

She’s been a featured speaker at AdWorld, Conversion Rate Conference, Affiliate World, and is highly regarded as an industry-leader for improving Facebook ad performance.

phoenix ha,
founder of ad beacon

meet phoenix

About The Instructor


Jordan MENARd,

Jordan Menard, is the founder and CEO of Motif Digital which has helped some of today’s fastest growing brands like Vessi, Hank’s Belts, and Diff Eyewear acquire new customers from Facebook.

He’s also known as the “ad man behind the gurus” helping run ads for people like Robert Kiyosaki, Sam Ovens, Tai Lopez, Bob Proctor and countless others. He’s an 8-figure media buyer, agency, and one of the most savvy Facebook advertisers we’ve ever met.

Jordan MENARd,




Module 1:

How to Run Facebook Ads 2.0 Update (Nick)

In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”...this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

Module 1: How to Run Facebook Ads 2.0 Update (Nick)
  • Lesson 1: Welcome To "How To Run Facebook Ads 2.0"
  • Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
  • Lesson 3: The 25 Essential Key Terms You Need to Know
  • Lesson 4: Setting Your Margin To Get Started
  • Lesson 5: How To Set & Hit Targets (ROAS)
  • Lesson 6: Facebook Ads 2.0 Account Set-up Part 1
  • Lesson 7: Facebook Ads 2.0 Account Set-up Part 2
  • Lesson 8: Creating An Easy-To-Use Dashboard
  • Lesson 9: Breaking down The Facebook Funnel
Module 2:

Top Of Funnel Prospecting - Finding Your
Target Market Everytime

This module you’ll take a deep dive into the art of finding your target market...even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!

Module 2: Top Of Funnel Prospecting - Finding Your Target Market Everytime
  • Lesson 1: Prospecting Overview
  • Lesson 2: How To Easily Plan Your Media (Template Included)
  • Lesson 3: Naming Conventions & Navigating Your Dashboard
  • Lesson 4: Campaign Structures (Prospecting)
  • Lesson 5: Audiences (Prospecting)
  • Lesson 6: Proven Tests You Can Run (Prospecting)
  • Lesson 7: Creative Examples (Prospecting)
  • Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
Module 3:

Middle Of Funnel - Re-Engagement To Drive
Massive Traffic

In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!

Module 3: Middle Of Funnel - Re-Engagement To Drive Massive Traffic
  • Lesson 1: Re-Engagement Overview
  • Lesson 2: Campaign Structures (Re-Engagement)
  • Lesson 3: Audiences (Re-Engagement)
  • Lesson 4: Pages To Drive Traffic To (Re-Engagement)
  • Lesson 5: Copy Differences at Re-Engagement
  • Lesson 6: Creative Examples (Re-Engagement)
  • Lesson 7: Tying It All Together (Re-Engagement)
Module 4:

Bottom Of Funnel - Remarketing For Scaling & Sales

This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.

  • Lesson 1: Remarketing Overview
  • Lesson 2: Campaign Structures (Remarketing)
  • Lesson 3: Remarketing Audiences & Adsets - Explanation
  • Lesson 4: Remarketing Audiences & Adsets - Execution
  • Lesson 5: Pages To Drive Traffic To (Remarketing)
  • Lesson 6: Creative & Copy Examples (Remarketing)
  • Lesson 7: Tying It All Together (Remarketing)
Module 5:

Ad Creative That Consistently Converts

In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process...it’s all here!

Module 5: Ad Creative That Consistently Converts
  • Lesson 1: How To Structure High-Converting Ad Creative
  • Lesson 2: The Most Effective Ad Copy Formulas
  • Lesson 3: Breaking Down Ad Creative (Image Or Video)
  • Lesson 4: Message Match - Between Ad & Landing Page
  • Lesson 5: Branding Ads vs Direct Response Ads
  • Lesson 6: “The Agency Replacer Toolkit”
Module 6:

Troubleshooting Common Problems
& Avoiding Costly Mistakes

By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!

Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes
  • Lesson 1: How to Troubleshoot Properly
  • Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
  • Lesson 3: Different Dashboards to Look At When Troubleshooting
  • Lesson 4: Using The “Make Good Decisions Formula”
  • Lesson 5: The 7 Deadly Sins of Disapproved Ads
  • Lesson 6: What If It's Not The Ad's Fault?
  • Lesson 7: How To Run Ads Towards Major Events
  • Lesson 8: The Roadmap: Who To Listen To?
  • Lesson 9: Bringing It All Together
Module 7:

How to Thrive in the New Facebook

Module 7: How to Thrive in the New Facebook (Phoenix)
  • Lesson 1: Introduction to Facebook Ads 2.0
  • Lesson 2: Introducing Phoenix Ha
  • Lesson 3: What Really Changed with Facebook Ads?
  • Lesson 4: Reclaim the Power of 1st Party Data
  • Lesson 5: Introduction to the Nine Facebook Advertising Strategies
  • Lesson 6: Strategy Pillar #1: Drive Traffic
  • Lesson 7: Strategy Pillar #2: Increase Conversion
  • Lesson 8: Strategy Pillar #3: Maximize Lifetime Value
Module 8:

Creative and Tactics
(Nick and Jordan)

Module 8: Creative and Tactics (Nick and Jordan)
  • Lesson 1: Nick Shack’s Whitelist Influencers Strategy Part 1
  • Lesson 2: Nick Shack’s Whitelist Influencers Strategy Part 2
  • Lesson 3: Introducing Jordan Menard
  • Lesson 4: Creative Overview
  • Lesson 5: Static Ads
  • Lesson 6: Narrative Ads
  • Lesson 7: Creative Testing
  • Lesson 8: Pitchfork
  • Lesson 9: Manual Bidding
  • Lesson 10: Advantage Shopping+ 

on Facebook Business

Nick's Proven Track Record

Spent $2M in one campaign and generated $5.6M in return.

Spent $280K and generated $1.6M in return, with an average ROAS of 5.86X.

In the last 2 years, Nick has spent over $87M and generated close to $239M in return. (*Facebook doesn’t allow ad spend data to be pulled further back than 2018. Which is why the discrepancy between $87M shown here, and the $100M used throughout.)


If you’ve ever hired an agency to run your ads then you know they're not cheap. Especially not if you want the very best like Nick and his team at Structured Social to run them for you.

But you know what’s even more costly than that help? The cost of wasted time and opportunity when someone runs your ads but can’t deliver the results they promised.

That’s why instead of spending a fortune to hire someone or risk wasting your time on someone that doesn’t work…

Our suggestion for most founders is to first learn how to run your Facebook ads yourself!

Is the goal for you to run your own ads 100% of the time? For most of you it’s likely not.

Instead the goal is to put profits before payroll. To trade your time (running the ads) for money, until it makes sense financially not to. Then you can trade your money for someone else's time.

But the ability to run your own ads is like having the ultimate business building insurance.

And once your ads are winning and you’re bringing in consistent new revenue, you can even just use this course as a “playbook” to train one of your team members and have them run the ads for you.

So instead of paying $10,000 to have some “guru” coach you...

$5,000 a month for someone else to run your ads…

Or even $2,500 to attend an event that contains just a fraction of what’s in this course...

For just $1,997 or less than US$5.47 a day (less than a cup of coffee)...

You’ll get instant access to the entire How To Run Facebook Ads Course where you’ll learn how to bring in new leads and customers at profit every single day!

It’s the exact step-by-step blueprint Nick has used to help more than $150+ different businesses succeed with Facebook ads while profitably spending $100M+ on ads alone.

Just ONE AD you create using this material could pay for this course 100x over.

And unlike that cup of coffee that’s gone in a few minutes, this is business building knowledge that lasts a lifetime!

So instead of you spending thousands to get consulting with Nick - who isn’t cheap - to sit down and teach you everything inside this nearly 6 HOUR monster of a course...

We bought Nick's time for you! Plus we brought in our entire video team so the program was professionally produced and easy to follow along.

Plus How To Run Ads 2.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.


Where will you be 30, 60, or 90 days from now?

By following the simple blueprint laid out for you inside How To Run Ads 2.0, in just a few weeks you could have winning ads bringing in new leads and sales for you every single day.

Ads that work 24/7/365, whether you’re in the office or in the ocean.

Will it take some hard work and dedicated focus? Of course it will. Run from anyone who tells you otherwise. And it would most likely take longer on your own without Nick's help.

But aren’t a few weeks or months of work worth the ability to essentially generate new customers on demand? Isn’t a little focus worth creating a successful business? One that provides the passion, financial security, and peace of mind that many people only wish of.

That’s what’s waiting for you. That’s what’s on the other side of this program.

And instead of wasting time, money, and energy trying to figure out the most effective way to do this all on your own with no guarantee of success...

You could simply invest in the How To Run Ads 2.0, and for barely US$5.47 a day, get access to the exact process that’s helped turn new businesses into multi-million dollar brands.

Plus like we mentioned, How To Run Ads 2.0 qualifies as a tax-deductible expense under the continuous education category, so you can write it off come tax time.



We do NOT guarantee you’re going to make any specific amount of money here. How much you make is entirely up to how much you apply, and how much effort you put in.

However, we are so confident that How to Run Facebook Ads 2.0 has the power to change your life… that’s why we’re offering you a 15-day money-back guarantee.

Which means, when you enroll today, you have 15 days to try it out. When you do, the results will blow your mind or it's free. If you're not feeling PUMPED about your results, all you need to do is to email [email protected] and our 24x7 support team will process the refund immediately.

So please don’t hesitate – take advantage of your special offer before  
it expires.
By Joining Today

You’ll Also Receive Instant Access To These
9 Awesome Bonuses


Foundr’s Private Facebook
Ads Community

Too often many entrepreneurs fail with Facebook ads simply because they try to be a “lone wolf”. But why go at it alone when you don’t have to? Why make mistakes when someone has already made them for you?

Inside this private community you can ask questions, see what others are doing, and even network with other business owners. Not only will you have a group of peers (and the Foundr team!) to support you along this journey, but you’ll be able to “pick the brains” of other smart entrepreneurs who are in the trenches running Facebook ads as well.

This mastermind alone could be worth the entire investment of the course.


How To Run Facebook Ads
2-For-1 License

Since we know how important it is to have business partners or team members on the same page when running Facebook ads, we’d like to invite your business partner or team member to join you for free (in the training and in the private community too).

You two can split the investment but each still have access to everything!


Nick’s “Swipe & Deploy”
Facebook Ads File

Often people get stuck wondering what their ad should look like, what kind of copy should they use, and what sort of image or video might work best. Now that’ll never happen to you!

Inside Nick’s “Swipe & Deploy” File are countless ad examples used by some of the most successful brands online. You can get inspired by ads that have generated millions in revenue.

There are ads for each part of the funnel (top, middle, bottom) and ads in all kinds of different niches. Ecommerce, SaaS, service, digital products...they’re all in here! There are even some of Foundr’s best performing ads included as well!


The Agency Replacer

If you’ve ever hired an agency that didn’t produce the results they promised or were just a pain to work with...you know it can not only be super frustrating, but a total waste of money!

In this bonus you'll get Nick’s “Agency Replacer Toolkit” which is filled with the tools he uses to create profitable ads.

You can hire an agency if you want, but with this you’ll never have to worry about it again!


Tried & True Spreadsheet Calculators

The most important part of running ads is making sure they’re profitable and you’re not wasting money you don’t need to.

That’s why inside this bonus you’re going to get the exact “Tried & True Spreadsheet Calculators” Nick uses to manage his ad spend across 100+ different brands with $10M in ad spend every month!

The “Media Planning Template” calculator tells you how much you can spend. The “ROAS Target Analyzer” tells you the magic number you need in order to scale profitably. And the “Correlations Template” helps you (in Nick’s words) not to light your money on fire.

Many people run ads then hope and pray they work...Now with these calculators you’ll be able to track and predict ad success down to the penny.


How To Find Free Money

Many people don’t know how to track and properly attribute a specific sale to a specific ad.

That’s why this last bonus is all about “finding free money” in the ads you run by using delayed attribution. It will help you set up your ad decisions in a way that helps you maximize every single dollar of return possible.

This is one of the biggest keys for anyone wanting to scale their ads and sales to the next level, because “you’ve gotta spend money to make money.” And the difference between a good media buyer and a great media buyer is knowing when and how much you can keep spending.



The iOS 14.5 update for Apple devices forever changed how you track the performance of your Facebook Ad campaigns. That means conversions originated by the users who’ve opted out of tracking will not be reported in your Ad account.

There is no clear cut solution for this. But Nick Shackelford has developed a “battle plan” that can help you navigate and improve your on-platform Return On Ad Spend.

This 2-hour training session completely wipes any doubt or confusion you may have been experiencing regarding your conversion events after the iOS 14.5 update.



Catch the hidden trend in your Facebook Ad returns and discover the sales that otherwise go unnoticed. Sleep better knowing that you’re still in control.

This simple little calculator shows you how to track the correlation between the conversions that Facebook shows on its platform and the actual sales you’re seeing in your shopping cart dashboard.



When your Facebook Ads are working, the next step is SCALING and elevating your spend to get to that 6-figure and 7-figure level while maintaining profit and strong RoAS.

There are 2 primary methods to scale — Scaling Vertically, and Scaling Horizontally. Then within that, we have 3 different scaling strategies specific to Facebook. You’ll discover all of that in this bonus module.

Don’t start scaling your Facebook Ads until you see this.


The Roundtable: How to Make Facebook Ads Work

After this intimate and in-depth conversation, you’ll never look at Facebook ads or building an online business the same. During this behind-closed-doors q&a, Nick, Jordan, and Phoenix share “insider insights” their private clients normally pay thousands for.

From building brands, to running ads on small budgets and everything in between, you’ll hear unique and actionable advice to countless different questions all around how you can make Facebook ads no matter your budget, business, or background.


The Campaign Audit: How To Make 8X ROAS On Everyday Ecommerce Products

This bonus alone is worth the entire investment of the course! For nearly an hour you’ll get a rare over-the-shoulder look as all three instructors break down live ecommerce Facebook ad campaigns and the step-by-step changes they’d make to skyrocket conversions.

Listen as they challenge each other and explain never-before-shared tactics for boosting the effectiveness of a wide-range of ad types and campaigns.

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Spending money on courses will be the greatest investment!

I have just completed the Start & Scale course and am working through How to Run Facebook ads. The S&S course was fantastic, I have an existing e-commerce business which I am looking to scale and open in new territories. S&S is aimed at new startups but I am believer that you can always learn something new from experts. This I did, I have implemented a number of changes into the business and already seen success. Sometimes when you are juggling cash flow you question whether its worth paying for these courses, but I think its the best investment in yourself and your business.

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  • 6 Easy-To-Follow Training Modules
  • Nearly 6 Hours of Proven Facebook Ad Content
  • Professionally Produced Workbook
  • 9 Exclusive Bonuses
  • Foundr 24/7 Customer Support

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  1. How's the 2.0 version of this course different from the 1.0?

    So much changed for Facebook Ads since the iOS update in 2021. Facebook has worked hard to innovate with their AI systems and it has gotten easier than ever to launch a profitable ad campaign with things like Advantage+ Shopping Campaigns. We're already seeing significant trend where people are shifting their budgets more towards Advantage+ campaigns. You'll learn all about it in this new & improved 2.0 course.

    What it also covers are different trends Nick and the team are seeing in regards to what kind of ad creatives convert and how to optimize it quickly and efficiently. This is very important today especially if you're using Advantage+ campaigns.

    In short, in this new update, Nick has brought in his trusted partners to share their learnings on everything from high-converting creatives to audience targeting to testing methods across thousands of eCommerce businesses over the past years since they launched the first version of this course.

    This is what you need to unlock the power of Facebook and it's AI today.

  2. I’ve tried a lot of Facebook tactics. What makes yours better / different?

    Too often Facebook courses are taught by overnight “gurus” who’ve had success running ads for one business, in one industry, one time. They teach outdated tactics and short term “fixes” which might work today but don’t tomorrow when a new Facebook policy change hits.

    “How To Run Facebook Ads 2.0” is taught by a serial entrepreneur and someone who’s recognized as one of the best Facebook marketers in the world.

    Nick Shackelford’s algorithm-proof process has already worked for over 150 different businesses and helped him to profitably spend more than $100M on Facebook ads in the last few years alone!

  3. How do I know if this will work for my audience product and industry?

    The step-by-step blueprint inside this course was born from hundreds of thousands of split tests Nick has run in all kinds of different industries and niches. It’s been proven to work for everything from ecommerce and high-ticket services, to software and digital products.

  4. Is this course for eCommerce only?

    No. While Nick has an unbelievable track record of success with ecommerce ads, this course is for all kinds of businesses, products, and offerings.

    We actually chose Nick because of his ecommerce background. Ecommerce typically deals with razor thin margins and if you can create successful ads there, you can create successful ads in any other industry!

  5. I’m in B2B, will this work too?

    Yes! Nick uses this same process to bring in new clients for his agency. All “B2B” is really just “human to human” and there’s no better place to find your target audience than Facebook.

    While the point of purchase or length of sale might be different in B2B, the process of finding new leads and sales using engaging Facebook ads is the same.

  6. Do I need a team to make it work?

    No you don’t. If you have a team, we’d suggest having someone use this course as a “playbook” for your ads so you can spend your time doing something else.

    But for those who don’t have a team, this ad creation process can be done completely by yourself without any problems at all. It even contains Nick’s “Agency Replacer Toolkit” which shows you all the easy-to-use tools you can use to make ads the same way Nick's team would.

  7. What if I’m just starting out and have no idea how Facebook Ads work?

    “How To Run Facebook Ads 2.0” was created for those just starting out!

    It’s perfect for total beginners or even “intermediate” advertisers who have run ads but know they still have much to learn and gain from improving their campaigns.

  8. Do I need a lot of investments to get started?

    When it comes to running your ads, this “algorithm-proof” process works for any size of budget. You can spend a little or a lot, it’s all up to the needs of your business. Most importantly, the course will help you identify exactly how much you can (or should) be spending in order to still generate a consistent and strong profit.

  9. Facebook’s algorithm changes every day, how do I know if what I learned today is still applicable tomorrow?

    After spending $100M+ on Facebook ads and running hundreds of thousands of split tests, Nick has created his own “algorithm-proof” process for creating winning ads and campaigns.

    It’s not designed around tactics or short-term “fixes”, but instead around evergreen principles that will work regardless of policy chances of algorithm updates. So you can be confident that what you’ll learn inside this course will not only work today, but in the years to come.

  10. What if I’m not very technical?

    You don’t need to be. Running winning Facebook ads is really more about knowing the psychology and math behind your campaigns.

    And with the step-by-step instructions and the spreadsheet calculators given to you inside this course, there’s nothing “technical” you’ll need other than to follow the proven formula.

  11. Will there be plenty of examples to illustrate the points?

    Yes! In the 46 different training videos there are entire walkthroughs, cheat sheets, and step-by-step examples to ensure you don’t miss a thing. Nick shows you countless onscreen examples for every single point he teaches. You’ll even see him build out entire campaigns using a brand new business!

    Plus we even paid someone to make a professionally produced workbook so you can follow along and do the learning exercises lesson by lesson!

  12. Is it applicable to everywhere in the world?

    Yes. This course content will work anywhere in the world where you can run Facebook ads.

  13. What if I need extra support beyond the course?

    With this program you’ll have access to “Foundr’s Private Facebook Ads Mastermind” where you can ask questions and get the support you need. Plus you can always lean on our 24/7/365 support staff for any additional questions or technical support.

  14. Why is it worth the investment?

    For just $1,997 or less than US$5.47 a day (less than a cup of coffee)... You’ll get instant access to the entire How To Run Facebook Ads Course where you’ll learn how to bring in new leads and customers at profit every single day!

    It’s the exact step-by-step blueprint Nick has used to help more than $150+ different businesses succeed with Facebook ads while profitably spending $100M+ on ads alone.

    Just ONE AD you create using this material could pay for this course 100x over.

    And unlike that cup of coffee that’s gone in a few minutes, this is business building knowledge that lasts a lifetime!

    Plus you get all the exclusive bonuses.

  15. How long will it take to do the course?

    This beast of a course contains nearly 6 hours of proven Facebook ads content. But you can go at your own pace and go through everything as fast or as slow as you choose!

  16. How soon can I start once I have access to the course?

    As soon as you purchase today, you will get complete access to the lessons and modules of the course + bonuses! Your email credentials into the course will be sent into your inbox.

  17. What if I get busy and fall behind?

    No problem at all. You can go as fast or as slow as you choose. The main key is to apply what you’re learning.

  18. Is there a payment plan available?

    Yes! You can choose to spread the investment for this program over four payments.

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