Access Gretta’s 7-Figure Ecommerce System For $1
Become A Foundr+ Member & Live A Life of Freedom With The “Start & Scale” System. Trusted by 25,000+ Students. No Experience Required.
30K+
STUDENTS
3M+
FOLLOWERS
30+
Courses
300+
Podcasts
Here’s everything you need to start & scale a life-changing ecommerce brand:
FIND YOUR PERFECT PRODUCT IDEA: Leverage Gretta’s “P.S.S.P. Framework” to identify and validate profitable product ideas, no matter how crowded the niche.
SIMPLIFY MARKETING WITH STEP-BY-STEP BLUEPRINT: Follow Gretta’s easy-to-use “Marketing Stack” with detailed checklists, recommended apps, and step-by-step guides for selling online, requiring no prior marketing experience.
BUILD A REAL BRAND THAT YOU COULD SELL: Use Gretta’s “Minimum Viable Brand” method to create a unique and memorable brand name. Like SkinnyMe Tea’s “teatox” instead of detox.
SCALE QUICKLY TO YOUR FIRST SIX-FIGURE MONTH: Implement Gretta’s top scaling strategy, which quickly adds tens of thousands in extra sales per month with minimal effort.
AVOID COMMON AND COSTLY MISTAKES: Benefit from Gretta’s hard-earned lessons and avoid the common pitfalls that cost her $1.3 million to learn. She’s already “paid the price” so you don’t have to.
Start or grow your dream ecommerce business with confidence.
Start And Scale Is One Of The Best Selling Ecommerce Programs – And Created A Global Movement!
This legendary ecommerce framework is responsible for:
- Repeatable framework that’s been creating success stories for over 10 years.
- Successful students from over 65 different countries & cities throughout the world.
- More than 25298 students (and counting) inside the community.
- Countless innovative products created and sold online with raving fans!
- And even brands which have now been acquired!
Countries Where Start & Scale Is Being Used:
People Building Profitable Online Businesses Inside Start & Scale:
- A former “Project Runway” star
- Young stay-at-home moms
- First-time entrepreneurs still at a 9-5
- Married couples or partners in business together
- An 18-year-old student on gap year
- “Offline” retail business owners
- A 71-year-old dentist
- Service professionals launching side hustles
- People wanting to build empires like Gretta
- A 56-year-old MBA former tech executive
- Former professional athletes
- Existing brands wanting to scale
And countless others!
Start & grow your dream business with confidence.
Proof?
Check Out These Results From Students
More Proof?
Check These Out
JAX FOUND HER IDEA AND SOLD OUT HER FIRST RUN MAKING $5,000!
SHE CREATED BRAND
Jax launched Moosey Moose in November 2020 and sold out of stock in less than 6 months. She has big goals to grow the business in year 2 while living up to Moosey Moose’s ethos of reducing waste and creating a sustainable baby clothing line.
SAM WENT FROM
$0 TO SIX-FIGURES IN JUST 4 WEEKS!
SHE CREATED BRAND
Sam created Naked Sundays SPF, the first sunscreen product designed to be worn over your makeup. By following Gretta’s framework and launch checklist, she went from $0 to six-figures in just 4 weeks.
KELSEY WENT $18K A YEAR TO $18K A MONTH!
SHE CREATED BRAND
Kelsey, used Start & Scale to take her existing business Kavala Collective – a luxury activewear inspired by yoga, surf, & wanderlust lifestyle…from doing $18k a year, to $18k a month.
Hundreds More Student Results Inside The Community
Products Created With
Start And Scale
PRODUCT | RESULT |
---|---|
ACV Gummies | Maurah Ruiz made $2k in less than a week |
Ball Wash | Adam did 7 figures in 7 months |
Wool Fedoras | Tania received 20 orders on launch night |
Beard Oil | Gamal went from $2k to $60k a month |
Bikini’s & Active Wear | Kelsey went from 80 sales a year to 120 sales a month |
Sea Cucumber Collage | Renee did $12,000 in one day |
Hot Sauce | Allan made $2,000 in his first month |
Gut Health Supplement | Reever made $500k in his first year |
Foam Roller Bottles | Cory & Georgia made $33k in first 5 months |
Premium French Rosé | Piers did $12k in just his 3rd month in business |
Adjustable Jumpers | Jax found her idea & sold out with $5k in sales |
SPF Sunscreen | Sam went from $0 to six-figures in 4 weeks |
…And countless others in all kinds of niches and industries!
Start & grow your dream business with confidence.
Who Is Gretta van Riel?
Within just 6 months of starting her first ecommerce business, it was generating $600,000 USD per month (without funding or investment).
She was then instrumental in launching another ecommerce business generating $100,000 USD on the first day.
Since then, Gretta has repeated this unique framework for four different businesses and niches, turning each into a multi-million dollar success story.
She has seen million-dollar sales days for her online stores and just celebrated 8 years since she started her first successful ecommerce store in her kitchen (and yes, it’s still going strong!).
Gretta is still launching new brands from scratch, creating new products for her existing brands, and working with influencers to generate massive sales!
Gretta’s Credentials
$1M REVENUE IN A DAY
Gretta’s “million -dollar day” as co-founder of the The 5th Watches. She also did $100,000 on the first day of sales with this new business!
FORBES 30 UNDER 30
As a 5x Founder, Gretta was recently featured as a “Forbes 30 under 30” for Retail & Ecommerce.
OPRAH’S FAVORITE THINGS
Another one of Gretta’s multimilion dollar brands, DROP Bottle, being featured as one of “Oprah’s Favorite Things”.
SHOPIFY BUILD
A BUSINESS WINNER
Gretta won the coveted Shopify Build a Business Award for her multimiloin dollar business, SkinnyMe Tea, beating out tens of thousnds of other ecommerce contestents from around the globe.
1M+ FOLLOWERS
ACROSS SOCIAL MEDIA
With more than 21,000 “Start & Scale” students and 1M+ followers across her social media platforms, Gretta Van Riel has become a go-to resource for ecommerce entrepreneurs who want proven advice from someone who actually “walks the walk”.
Inside “Start & Scale” Course, Only Available On Foundr+
Module 1:
Discovering Your Product Idea
Harness the combination of Gretta’s expertise and AI to uncover winning product ideas. Dive into the advanced framework that has transformed numerous simple ideas into multi-million dollar stores.
- Lesson #1: How To Come Up With An Idea
- Lesson #2: The P.S.S.P. Framework For Ideation
- Lesson #3: Choosing The Right Idea
- Lesson #4: New Lesson: Using AI to generate product ideas
- Lesson #5: How To Make Your Product Different & Better: Design + Function
- Lesson #6: How To Make Your Product Different & Better: Price & Time
- Lesson #7: Using Data to analyze and understand trends
- Lesson #8: How To Find Your Target Customer
- Lesson #9: Crafting Your Customer Persona
- Lesson #10: Crafting Your Customer Persona Update
- Lesson #11: How To Plan An Idea (Canvases)
- Lesson #12: How To Validate Your Idea
- Lesson #13: How To Validate Your Idea Update
- Lesson #14: The TikTok Creative Center
Module 2:
BRANDING & STORE SETUP IN THE AI ERA
In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.
- Lesson #1: What Is a Brand?
- Lesson #2: Minimum Viable Brand (MVB)
- Lesson #3: Choosing a Name (Namestorming)
- Lesson #3: Choosing a Name Update
- Lesson #4: Brand Look & Feel (Logo, Color Palette, Fonts)
- Lesson #5: New Lesson: Ai Powered Branding
- Lesson #6: Store Options
- Lesson #7: Set Up Your Shopify Store
Module 3:
DEVELOPING & PLANNING YOUR PRODUCT
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between — using AI tools to make every part of the process easier. This section is so in-depth it required us to break it into two parts.
- Lesson #1: Introduction to Start & Scale Manufacturing
- Lesson #2: Validation (MVP)
- Lesson #3: Designing Your Prototype
- Lesson #4: Packaging Design, Look & Feel
- Lesson #5: Packaging Design, Look & Feel Update
- Lesson #6: Finding a Manufacturer for Your Packaging
- Lesson #7: How To Find A Local Manufacturer
- Lesson #8: Finding A Global Manufacturer
- Lesson #9: Alibaba walkthrough
- Lesson #10: Shipping & Tracking
Module 4:
MAKING YOUR PRODUCT PROFITABLE
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
- Lesson #1: Finance 101 (Costs, Margins, Profits)
- Lesson #2: Product Pricing
- Lesson #3: Placing Your First Stock Order With A Local Or Global Manufacturer
- Lesson #4: Product Inspection
- Lesson #5: Trademarks & Patents
- Lesson #6: Breaking The Mould
- Lesson #7: Profit Margin
Module 5:
BUILDING AN ENGAGED AUDIENCE USING AI
In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use AI to build and power the exact same audience building system that allowed Gretta to bring in $100,000 on her first day with one of her stores!
- Lesson #1: Market To Product Fit
- Lesson #2: The 3 C’s Of Community
- Lesson #3: Content Territories
- Lesson #4: Content Weighting
- Lesson #5: Content Curation
- Lesson #6: Ai-Powered Content Creation
- Lesson #7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
- Lesson #8: Building Your Content Funnel
- Lesson #9: Post-Purchase Stage
- Lesson #10: Giveaways
- Lesson #11: Marketing Psychology
- Lesson #12: Your Waitlist Landing Page
Module 6:
THE INFLUENCER MARKETING BLUEPRINT
In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to leverage these relationships with the power of AI-driven insights to maximize exposure and sales.
- Lesson #1: Getting Started With Influencer Marketing (Part A)
- Lesson #2: Getting Started With Influencer Marketing (Part B)
- Lesson #3: Identifying The Right Influencers
- Lesson #4: Audience Analysis
- Lesson #5: Macro Vs. Micro Influencers
- Lesson #6: How To Find Influencers
- Lesson #7: Outreach To Influencers
- Lesson #8: Negotiating With Influencers
- Lesson #9: Leveraging Assets To Maximize Results
- Lesson #10: Measuring ROI Of Your Campaign
- Lesson #11: How To Use Hey To Scale Influencer Marketing
- BONUS: Influencer & Instagram SOPs
Module 7:
OPTIMIZED LAUNCH CHECKLIST & OPERATIONS
Unlock the secrets to a successful store launch and streamline your operations using both traditional methods and AI enhancements.
- Lesson #1: Launch Checklist
- Lesson #2: Free Shipping
- Lesson #3: Afterpay Or Zip Pay
- Lesson #4: Logistics – Holding Stock
- Lesson #5: Customer Support
- Lesson #7: Customer Support UPDATE
- Lesson #8: Gretta’s Marketing Stack
- Lesson #9: Reiterate/Optimize Your Product
Module 8:
STRATEGIES TO SCALE YOUR STORE
Leverage cutting-edge techniques and tools to grow your store post-launch, ensuring sustained success and profitability. In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.
- Lesson #1: Cart Abandonment
- Lesson #2: Thank You Cards In Order
- Lesson #3: Raising Your AOV
- Lesson #4: Upsells/Cross Sells
- Lesson #5: Growing Your Email Database With Pop-Ups
- Lesson #6: Email Marketing
- Lesson #7: Offers & Coupon Codes
- Lesson #8: Customer Reviews Social Proof
- Lesson #9: 3PL – Third Party Logistics (Warehouse To Customer)
- Lesson #10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
- Lesson #11: When To Create Your Next SKU
- Lesson #12: “Next Steps for Scaling: Become an Ecommerce Master
- Lesson #13: Next steps for scaling: Foundr+”
- Lesson #14: A Story About Getting Started
Get Start & Scale Free When You Join foundr+
You can dive into Gretta van Riel’s Start & Scale course for simple, actionable, and proven strategies for creating a profitable online store. Whether you’re new to ecommerce or looking to take your business to the next level, this course is designed to help you reach your goals faster!
Plus the following bonuses to further amplify your results:
1. Ecommerce-AI Summit
Master AI-driven sales, social media strategies, and business automation with insights from top experts like the Gretta van Riel, Sabri Suby and Neil Patel.
2. The Influencer Outreach Toolkit
Utilize Gretta’s toolkit to partner with influencers, driving massive traffic, sales, and social media followers.
3. Your “Path To Success” Call
Start your journey with a personalized orientation session from the Foundr team to tailor your learning and strategize your success.
4. Million-dollar Ecommerce Case Studies
Dive into behind-the-scenes interviews with successful brands and gain advanced insights from a special Q&A with Gretta.
5. Kian Golzari’s Core Values Checklist
Leverage Kian Golzari’s checklist to identify and harness your brand’s foundational values for lasting success.
All of these and more are yours at no extra expense when you start a no-risk, trial subscription to our flagship foundr+ membership trusted by over 2500 students to accelerate their ecommerce journey.
Start & grow your dream business with confidence.
Introducing The Foundr+ Membership
Learn From World-Renowned Ecommerce Practitioners Who Have Been In Your Shoes.
Our instructors are world-renowned founders and practitioners of their craft, never gurus. They’re experts who’ve actually built the exact business they’re teaching about. This means, you will be learning from the best, adopting strategies that have been tested and proven.
Here’s What You Get When You Join Foundr+.
- Proven frameworks for fast results
Accelerate your e-commerce growth with foundr+’s targeted, expert-led learning across more than 30 programs and 1000+ lessons from 100+ experts. Fast-track your success in key areas like product development, market research, supplier management, marketing strategy, organic growth, Facebook ads, TikTok ads, product scaling, community engagement and more.
- A like-minded community to support your growth
Building a business is harder alone. Surround yourself with 30,000+ talented peers and get support, motivation, and advice whenever you need it. The community is so supportive that you might even find your first few customers there.
- Weekly live mentorship that elevate your game
The business world is evolving at lightning speed. To keep you up to date, you get weekly live interactive Q&A coaching sessions with either one of Foundr’s own instructors or guest practitioners who’re at the top of their game in their industry.
- Hundreds of exclusive savings
on the best startup tools
Foundr startup tools helps you save up to $250,000 on the top 200+ software and services like Stripe, Canva, Slack and Quickbooks.
- 24×5 real-human support from
our team
To ensure you’re supported at every stage of your entrepreneurial path, we offer round-the-clock assistance through our team of seasoned professionals. Rest easy knowing you’re just a tap away from real-human guidance.
- Plus an ever-expanding program catalog
We’re constantly on the lookout for in-the-trenches practitioners who’re at the top of their game in various aspects of Ecommerce. And as we bring them on, you’ll get access to every new program and class we release with them.
- A 90-day results or your money back success guarantee
We’re absolutely confident that as soon as you log into the membership, you’ll be pumped by what you’ll experience. You’ll dive in, explore everything, and see measurable results in your ecommerce journey. That’s our promise. If you don’t, no stress. You’ve got 90 days to decide, with no strings attached. We’re here to support your success, not hold you back.
We Will Help You Grow As An Entrepreneur & Keep You Accountable For YourGoals.
1
Discover Your Learning Pathway
Experience the next generation of customized learning pathways. We gather insights about your e-commerce goals, aptitude, and vision, so we can tailor the foundr+ experience to your unique needs and solve your immediate problems first.
2
Experience The Power of Proven Knowledge
Elevate your skills with a treasure trove of tools, templates and guides and engage with a supportive network of founders on a similar path. Gain everything you need to amplify your success.
3
Learn fast, learn live. Track results.
Join live mentorship and interactive sessions for latest strategies from in-the-trenches practitioners, and track results and optimize for accelerating your growth journey.
4
Real-time support and 90-day
evaluation
Get 1-1 feedback and guidance on the next steps from our admissions team and leverage the 90-day review to reflect on key growth areas and challenges to address that can take your ecommerce journey to even higher levels.
How Success Looks Like
When You Grow With Foundr+.
And Master Product Development, Digital Marketing, Sales Optimization, Sourcing And Manufacturing & More.
Topics:
- Mindset shift! Believe in your potential as an ecommerce store owner
- Identifying target audience and niche markets Analyzing competitors and market trends
- Conducting surveys and interviews to understand customer needs
- Validating your product idea
- Establishing a unique value proposition
Key Milestone:
- Build first product mockup
Topics:
- Designing our brand logo & packaging etc.
- Test your product and iterate to build something amazing
- Setting up your website
- Place our first order confidently
Key Milestone:
- Place our first order with your manufacturer
Topics:
- Start your content marketing machine
- Email list building / lead generation to build waitlist for your product
- Building a community and engaging with followers
- Influencer marketing
- Pre launch strategies
Key Milestone:
- Make your first sale
Topics:
- Optimize and grow your marketing channels
- Planning and executing launches & promotions
- Email marketing and automation flows and running and driving revenue
- Content marketing (blogging, social media content) strategy and roll out
- A/B testing different elements of the website and CRO
- Find stability in your marketing channels for growth
Key Milestone:
- Establish a robust brand presence
Topics:
- Setting up a 3PL for logistics and scale
- Identifying new product opportunities for expansion and growth
- Hiring staff and building out your team
- Getting paid advertising working and growing
- Strategic Partnerships / Wholesale / Retail / Affiliates
Key Milestone:
- Expand market reach and product lines
Start & grow your dream business with confidence.
Here’s What Our Students Say
Foundr Membership – Highly Recommended
I have been a customer of Foundr since its very early days…Last year I became a member of its comprehensive membership where you get access to all the amazing programs they offer…I throughly recommend Foundr for its comprehensive courses & also its wonderful customer service (so rare these days!)
FIONA COX, GB
This Is What Our Students Have Achieved
Inside Our Student Community: Founders Celebrating Their Wins
Pick A Plan & Leverage The Proven Know-How In foundr
Results In 90 Days Or It’s Free
Start with our trial for just $1. Get unlimited access for 7 days.
Fast-Track To Success: 30+ programs with 1000+ lessons in a personalized pathway, 30,000+ strong community & weekly live mentorship. Just $3.30/day.
90-Day Success Guarantee: Results within 90 days or your money back.
Start now & build your dream business (pay monthly)
Fast-Track To Success: 30+ programs with 1000+ lessons in a personalized pathway, 30,000+ strong community & weekly live mentorship. Just $3.30/day.
90-Day Success Guarantee: Results within 90 days or your money back.
Start now & build your dream business (pay yearly)
Our Success Guarantee.
We’re so confident Foundr+ can help you see tangible results that we guarantee it. If after actively learning and applying our methods and engaging with our community, you don’t see measurable results in 90 days, we offer a full refund of your investment.
30K+
STUDENTS
3M+
FOLLOWERS
30+
Courses
300+
Podcasts
ABOUT US
Foundr empowers millions by connecting them with the ideas of some of the most successful living entrepreneurs of our generation. Entrepreneurs like Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more.
More recently, Foundr has been a dominating force in the world of Ecommerce, breaking down the strategies and frameworks of verified top entrepreneurs into actionable steps through our platform foundr+ so that anyone can start, build, and grow a successful ecommerce business.
Our goal is clear: to nurture the entrepreneurs of the next generation who will move society forward by building something new.
Here’s What Just Some
Of Our Students Have To Say…
Frequently asked questions
What is Foundr+?
Foundr+ is an exclusive online platform designed to provide entrepreneurial education, connecting you with actionable insights and strategies from some of the world’s most successful entrepreneurs.
What if I don’t have enough time to commit to the courses?
Foundr+ is designed to accommodate busy schedules, allowing you to learn at your own pace. Even if you have just a few minutes a day, you can make meaningful progress. Our content is structured to deliver impactful insights efficiently, ensuring you can grow your business even with limited time.
Are there too many courses? How can I progress quickly?
While Foundr+ offers a wide range of courses, our personalized learning pathways help you focus on what’s most relevant to your goals, ensuring you can progress quickly and effectively without feeling overwhelmed.
What sets Foundr+ apart from other learning platforms?
Foundr+ distinguishes itself by providing real-world, actionable content taught by successful entrepreneurs, not just theorists. Our focus on practicality, coupled with access to an engaged community and ongoing support, offers a unique, result-driven learning environment.
Will I receive one-on-one support?
Yes we do offer 24×5 real-human support as well as extensive community and team support while our weekly personalized mentorship is designed to address your specific challenges, providing targeted guidance to ensure your success.
What if I can’t afford the membership?
Foundr+ aims to be accessible, offering significant value at a competitive price. If affordability is a concern, consider the potential ROI of effectively applying our strategies to your business. Investing in your growth can yield substantial returns.
Can you guarantee my success?
While Foundr+ provides all the tools, knowledge, and support you need to succeed, your success ultimately depends on your application of what you learn. We offer a robust foundation, but your dedication and effort will determine your results. That being said, we guarantee you’ll see measurable results within 90 days of joining. If you don’t, you can get your investment back so it’s completely risk-free for you.
What if I’m starting from scratch with no business idea?
If you’re beginning without a specific business in mind, Foundr+ is the perfect starting point. We guide you through exploring various business models, helping you identify one that aligns with your interests and goals. Whether you’re intrigued by e-commerce, digital agencies, or any other domain, we provide the insights and tools you need to make an informed decision and start building a business you’re passionate about.
Should I quit my job to start a business?
There’s no need to rush into leaving your job. We recommend maintaining your current employment while you start your business venture on the side. This approach reduces financial stress, allowing you to grow your new business with the security of a steady income. Many of our instructors successfully juggled full-time jobs while launching their businesses, proving it’s possible to start small and scale responsibly.
Can Foundr+ help me grow my existing e-commerce business?
Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.
What differentiates Foundr+ from other memberships?
Foundr+ stands out by offering exclusive access to strategies and lessons from world-class entrepreneurs. Unlike platforms filled with generic advice, our content is practical, up-to-date, and proven, focusing on real-world applications to drive your business forward.
Will I receive new content regularly?
Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.
I have unfinished courses. Should I complete those before starting with Foundr+?
Your entrepreneurial education doesn’t have to be linear. With Foundr+, you’re encouraged to navigate courses that align with your immediate needs, creating a personalized learning experience that’s most beneficial for your business at any given time.
How quickly can I access the courses after joining?
Once you join Foundr+, you’ll receive instant access to our course catalog and community, enabling you to dive into the content and start learning right away.
What happens to my course access if I cancel Foundr+?
If you decide to cancel, you’ll retain access to any courses you purchased individually before joining Foundr+. However, you will lose access to the exclusive Foundr+ content that was part of your membership.
How are the live calls structured?
Each week, you’ll have the opportunity to join a live call on a relevant topic, available only to Foundr+ members. These sessions provide direct interaction with experts and fellow entrepreneurs, enriching your learning experience.
The Only Membership
You Need For Ecommerce Success
Start & grow your dream business with confidence.