Costs next to nothing to use and works without you needing ads, marketing
experience, a social media presence, or even an email list

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check out the results
from aj’s students

Are you a coach, consultant, service provider or an ecommerce business owner looking for retail or wholesale partnerships?

Where’s your next client
going to come from?

“Clients just come to me randomly”

Anytime AJ Cassata hears someone say this, he can almost always guarantee they’re making far less revenue than they’re capable of. In fact, most times within 90 days he can double their income with the same working hours, offer, and industry.


That’s why AJ’s says most service businesses don’t have a sales problem, they have a leads problem. Because what good is a “closer”, if there’s no one to close?

A lack of an effective lead gen system forces you into working with the wrong people, making less money, and feeling burned out. So instead of a “passive” marketing strategy which waits for clients to show up, you need an “active” strategy that goes and brings them in right now.

Imagine having 10-20 meetings with new ideal prospects every week

Nothing is simpler, cheaper, and produces faster results than combining both cold email and LinkedIn outbound prospecting. It’s easy to do, and it allows you to reach the right people with the right message, so they’re actually excited to book a call with you.

This isn’t about spamming or annoying potential prospects. This is about serving others and focusing on creating more high-quality conversations, not just closing high-paying clients. While things like SEO or content marketing take time, with this you can start seeing results today!


find your dream clients

The “Smart Outreach System” For Doubling Your Revenue

A comprehensive, step-by-step, outbound prospecting system for consistently generating high-quality leads, landing dream clients, and increasing your income.

This active marketing strategy combines LinkedIn, cold email, and “evergreen tactics”, so you can find your ideal prospects no matter what niche you’re in.

This new b2b lead gen course will help you...

  • Consistently book more calls

    By using AJ’s proven framework, you’ll consistently book 5-10 new calls each week with ready-to-go, high-paying prospects.

  • Easily land bigger clients

    You’ll not only have the right leads, but the right sales process in place so you can more easily convert strangers into dream clients.

  • Always have a full pipeline

    You’ll learn how to identify, message, and generate leads in any niche or industry without being spammy or annoying.

  • Take control of your revenue

    Instead of having income goals you never hit, you’ll now have an active strategy you’ll use everyday to reliably increase your income.

  • Acquire a recession-proof skill

    By mastering cold outreach, you’ll always be able to generate an online income for yourself no matter the economy.

  • Never worry about clients

    With this predictable lead gen system in place, you’ll never have to worry about “where your next client will come from” ever again.

And much more...

What’s Waiting

Module 1: Foundations Of Successful
B2B Lead Gen
  • Lesson 1: Mindset Is Everything

    Discover why it’s all about focusing on helping the customer, not selling them.

  • Lesson 2: Intro To Outbound Prospecting

    Learn the difference between push vs pull marketing and the right way to do each.

  • Lesson 3: 3-Step Process For Landing Meetings

    Master turning complete strangers into new conversations and booked calls.

  • Lesson 4: Dialing In Your Niche & Avatar

    Walkthrough dialing in your avatar and what to do if you have multiple different ones.

  • Lesson 5: Dialing In Your Messaging

    Understand your audience's “flavor of pain” and craft short, powerful messaging.

  • Lesson 6: Optimizing Your Digital Presence

    Learn the 8 key areas for optimizing your online presence and perception.

  • Lesson 7: Workflows & Daily Rituals

    Create a simple, repeatable, daily outreach ritual so your pipeline is always full.

  • Lesson 8: Tracking Opportunities In Your CRM

    Track the interest levels of your prospects without it being time consuming.

  • Lesson 9: Tracking Your KPI’s

    Use the KPI template to stay organized and track your lead gen systems effectiveness.

Module 2: Building Your List
  • Lesson 1: Your List Building Mindset

    Understanding why precision over quantity is the key to fast results.

  • Lesson 2: Defining Your Targeting Criteria

    Become crystal clear on exactly who you’re targeted so they’re easy to reach.

  • Lesson 3: Building Lists Within LinkedIn

    Leverage the best practices within LinkedIn and Sales Navigator.

  • Lesson 4: Building Lists With Email Databases

    Learn what databases are best for your niche and how to find decision makers emails.

Module 3: Engaging Your List
  • Lesson 1: Proven Messaging Principles

    Create high-converting messaging with AJ’s tested cold outreach checklist.

  • Lesson 2: Stages Of Awareness

    How to know exactly what to say based upon your prospects state of awareness.

  • Lesson 3: Copywriting Frameworks, Templates, & Training

    Use these proven plug-and-play templates to start driving high-quality leads today.

  • Lesson 4: Writing Sequences

    Learn how to follow up with anyone without being annoying.

  • Lesson 5: Personalizing Your Outreach

    Discover how to make all of your outreach look and feel personalized.

  • Lesson 6: Real Cold Email Breakdowns: Good & Bad

    Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.

  • Lesson 7: Proof You Can Do This

    How to overcome “imposter syndrome” when getting started with your outreach.

Module 4: Converting Your List
  • Lesson 1: Converting Leads Daily

    The first thing you should do before you start prospecting every day.

  • Lesson 2: From Interested To Booked Call

    How to effortlessly move someone from just being interested to booking a call.

  • Lesson 3: Handling Objections & Concerns

    Use AJ’s proven templates for overcoming the most common objections.

Module 5: Fine-Tuning Your Funnel
  • Lesson 1: Relevant Regulations & Compliance

    Learn everything you need to avoid so you can prospect safely.

  • Lesson 2: Optimizing The 3 Keys To Success

    The three things to focus on above else to generate consistent high-quality leads.

  • Lesson 3: Benchmark KPI’s

    Discover the exact benchmarks so you know if what you’re doing is working or not.

Module 6: Scaling & Automation
  • Lesson 1: The Pro’s & Con’s of Automation

    What you need to know about automation before ever using it.

  • Lesson 2: LinkedIn Automation Tools

    Best practices for leveraging LinkedIn automation tools to maximize conversions.

  • Lesson 3: Email Automation Tools

    The technical set-up for email automation and email deliverability

  • Lesson 4: Fine Tune The Right Things

    Wrapping up everything you’ve learned into a repeatable and effective lead gen system.

Never worry about finding new clients ever again

For b2b Businesses In All Niches

With over 830 million professionals and 55 million companies, LinkedIn provides a unique B2B network for businesses in every niche imaginable. So you can rest assured that finding your ideal clients on a daily basis will be a done deal after this.

Perfect Even For New Solopreneurs

AJ's system allows even new businesses with no prior track record to find their ideal clients every week. In fact, many new businesses use it to generate $10,000, $20,000 and in AJ's own case $40,000 in a matter of a month or two.

Scales As Your Company Grows

Ever heard of a company named Figma? It's B2B software business, started finding clients with a system similar to that of AJ's. Today, it's a multi-billion dollar company. So no matter how fast you grow or how big you get, this system has your back.

Your world-renowned
B2B lead gen instructor


Most businesses don't have a conversion problem. They have a lead problem.

From starting out as an inexperienced 19-year-old college dropout, with no network or fancy degree selling painting services door-to-door, to creating successful online businesses allowing him to work and live anywhere in the world (currently living in Vietnam!), AJ Cassata has used lead generation to change his life.

Now as a B2B sales consultant and founder of Revenue Boost -- a leading B2B sales accelerator -- he’s helping thousands of new and experienced service providers quickly increase their revenue, prospect smarter, and land bigger clients with consistency.

Plus from his role as the official Sales Mentor & Advisor for Aurelia Ventures, a tech startup accelerator for B2B founders, AJ brings the “what's working now” insights across some of the smartest and fastest scaling B2B companies today.

Proof that the “Smart Outreach System” works

Just one new client can
pay for this entire program

For essentially zero cost, you can use this outbound strategy to start conversations with your ideal prospects faster than anything else! Conversations which can then turn into new dream clients.

If you’re ready to build,
we’re here to help

Foundr is an industry-leading edtech company helping today’s founders build tomorrow’s leading businesses through our courses, content, and community. We work with the most successful entrepreneurs alive, distilling their proven frameworks into actionable advice for the millions around the world who interact with our content each week.

learn from practitioners,
not gurus

Foundr instructors are world-renowned entrepreneurs and practitioners of their craft, never gurus. They’re industry experts who’ve actually built the exact business they’re teaching about.

Nathan Chan

CEO of Foundr, Instagram & Product Development Expert

Gretta Van Riel

5x Multi-million dollar ecommerce start-up founder, featured as a Forbes 30 under 30

Nick Shackelford

Founder of Structured Social, Facebook Ads Expert

Dee Deng

Co-founder of Right Hook Media, one of Australia’s fastest growing start-ups

Melisa Vong

3x Multi-million dollar Amazon FBA ecommerce brands founder

Gerardo Perez

Founder of Marketing&, a leading Tiktok digital agency & top Tiktok marketing influencer

Vinay Patankar

Founder of, operations & scalability expert

Tommie Powers

Founder of Tommie Traffic, Youtube Ads expert, over $30M in media buying spent on the platform

Joe De Sena

CEO of Spartan, author of the New York Times best-seller, Spartan-Up

Alexa Von Tobel

Founder of Inspired Capital, Serial Entrepreneur, Venture Capitalist & New York Times Best-selling author of “Financially Forward”

Arman Assadi

Former “Googler” & Indiegogo $1M+ record breaker

Ulrich Boser

Founder & CEO of The Learning Academy, focused on developing the future through advances in the science of learning

Daniel DiPiazza

Bestselling author of “Rich20Something”

Daymond John

Founder of the 6 billion dollar icon brand FUBU

Eric Bandholz

Founder of Bearbrand, a multi-million dollar ecommerce business

Jimmy Kim

CEO & Co-founder of Sendlane, the 10-billion email sending expert

Steve McLeod

Founder of Fire & Safety Australia, that does +$20M in yearly revenue, listed on Australia’s 30 under 30, bestselling author of “Courage for Profit”

Bronson Taylor

Founder & Host of Growth Hacker TV, Founder & CEO of Growth Geeks,, Rhino Laces

Ari Meisel

Serial Entrepreneur, expert in productivity

Oli Gardner

Co-founder of Unbounce, the landing page expert

Stuart Mckeown

Founder of, the lead generation expert

Mitchell Harper

Co-founder of the $100M a year SaaS, BigCommerce

Chase Dimond

Founder of Boundless Labs, a top ecommerce email marketing agency

Rob Ward

Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years

Rich Li

Co-founder of the luggage startup July & online furniture retailer, Brosa


Foundr courses get results

Foundr graduates have consistently achieved real results they never thought possible. Ready to join them?

Start By Unlocking Find Your Dream Clients Today


  • Full access to Find Your Dream Clients with AJ Cassata
  • 6 easy-to-follow training modules
  • 30 in-depth video lessons
  • 4 exclusive bonuses total
  • 24/7 Foundr customer support


(1x Single Payment)

30 different videos covering everything you need to find and land more dream clients



(4-Month Payment Plan)

30 different videos covering everything you need to find and land more dream clients


Bonuses included
in the course


aj’s full-stack

Get an overview of the tech-stack for successful B2B lead generation.



AJ shows you how to simply turn “average” messaging into high-converting communication.


The Sales Call Playbook

Get an overview of the tech-stack for successful B2B lead generation.


Case Studies From AJ’s Clients

See how others have used the “Smart Outreach System” to quickly grow their service businesses.

Start Meeting Your 
Ideal Prospects Today

Never worry about finding clients
again by joining today so you
can spend more time doing things that matter.

Frequently Asked Questions

  1. Is this only for B2B leads?

    While B2B is the focus of the course, you could use these same strategies to generate any kind of leads and get in contact with anyone. Whether that’s specific influencers, brands you want to partner with, or even new customers for your business. If they have an email or are on LinkedIn, this will help you find and create conversations with them.

  2. Do I need a business already?

    No you don’t. This “Smart Outreach System” has helped totally new entrepreneurs go from zero to $12,500/mo in less than 3 months.

  3. Will this help me grow my agency?

    Whether you’re an agency owner, a coach, or consultant, right now business owners need more help than ever. Implementing an active outbound system like this ensures you’re constantly in front of the right people, at the right time, right when they need your help. AJ has consistently helped all kinds of service businesses double their revenue solely using cold outreach.

  4. Will this help grow an ecommerce business?

    If you have an ecommerce business and want to create more affiliate opportunities, manufacturer relationships, influencer agreements, or even get your product on the shelves of retail stores, this lead generation system can help.

  5. What if I’m brand new and don’t have any testimonials yet?

    Cold outreach is one of the best strategies for new entrepreneurs with no proof. Because instead of waiting for people to find and “qualify” you based on your credentials, this allows you to actively find highly specific ideal prospects and show them you can actually help them without needing a “resume” of previous clients.

  6. Could I use this course as a service to offer to clients?

    That’s exactly what many of our students do. They use our courses (like those inside foundr+) as a “blueprint” for existing services they can offer clients.

  7. How much time do I need to devote to this?

    If you’re currently making under $30,000 per month, AJ recommends that you spend roughly 30-90 minutes each day working this simple outbound strategy.

  8. How fast will I see results?

    For some people they see results with the very first few prospects they reach out to. But typically, within 1-2 weeks you’ll start consistently getting new calls booked on your calendar.

  9. What if I’m not good with tech?

    You’re in the right place. This is probably the most “low tech” lead generation system you’ll ever see. Plus AJ walks you through everything step-by-step with on-screen examples and detailed demonstrations. If you can watch a YouTube video, you can set all of this up.

  10. How much money do I need to do this?

    The “Smart Outreach System” is as close to free or low cost as it can get. When you start scaling up and want to leverage automation software, you can spend a little more.

  11. Could I use this as a salesperson even if I don’t have my own business?


  12. I’m already pretty good at email, what if I know most of what’s in this course?

    We have a pretty big list at Foundr and have some absolute all-stars on our team, and we still discover tons of new insights inside this training!

    Since Jimmy runs a fairly large email automation company and is sending more than 10 billion emails every 18 months, and Chase’s ecommerce email agency has generated over $100 million in email attributable revenue, it’s safe to say they just see more than we do. Just one new idea could change the game for you.

  13. Is this something I can hand over to my team and have them go through it?

    We always build our courses with busy business owners in mind. It’s extremely actionable and could easily be handed off to someone on your team to execute, so they can skill up your company’s lead generation without you having to do it.

  14. I’ve seen other lead generation courses, what makes yours different?

    Most of the email courses out there are taught by self proclaimed “gurus” who hop from one hot trend to another creating a course about it instead of actually mastering it. Foundr doesn’t work with “gurus”. Instead we work with proven practitioners like AJ who have consistently been generating B2B leads for years.

  15. How soon can I start once I have access to the course?

    Upon purchase we’ll automatically send your login details giving you full access to the entire Find Your Dream Clients and all the bonuses. You can start right away.

  16. What if I need extra support beyond the course?

    Our Foundr support staff stands by 24/7 ready to answer any additional questions or help you with any technical support needed.

  17. Are there any bonuses included?

    Yes, there are 4 special bonuses included in this limited time offer to help you find your dream clients even faster.

  18. What is foundr+?

    Foundr+ is your all-access pass membership to a cutting edge entrepreneurial education. You get unlimited access to our full course catalogue, world renown instructors, proven frameworks and like minded communities, with ever expanding courses and experiences.

  19. I’ll also receive all new courses for free?

    Yes, as a member you’ll also automatically get access to every new course we release at no extra charge.

  20. If I cancel, do I lose access to other Foundr courses I purchased before my membership?

    If you choose to cancel you will still have full access to any Foundr courses you purchased prior to your foundr+ membership. You will only lose access to the courses you haven’t individually purchased that were included in your membership.

More questions?
Speak with us.

Schedule time below for a quick start session with one of our course specialists

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getting high-quality leads each day?

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