Be everywhere, on every channel, at all times. You must out-hustle, out-publish, and out-produce if you want to win with content marketing. More...more...more!

Great advice (possibly even doable advice) if you have an entire content team that can write, film, edit, produce, and even post your content for you. But for those of you running a one-person store, a personal brand, or have a bootstrapped type of team, the normal “guru” advice can be downright dangerous and a waste of precious time.


474,000. That’s the number of tweets that were sent per minute in 2018! And let’s not forget the 49,380 posts on Instagram, the 1,620 blog posts on Wordpress, and the 400+ hours of video uploaded to YouTube... every single minute!

And it’s only gone up since then.

In a noisy world of information overload where the battlefield of attention is littered with billion dollar brands willing to pay anything to put their marketing in front of you...

The answer to getting noticed, standing out, and generating massive amounts of free traffic, new followers, and organic sales is not about “more”...’s about being different!


That’s why this Blow Up Your Brand course is a truly “first of its kind” complete content marketing playbook. Not only because it’s taught by an actual practitioner who’s actually using these exact strategies to blow up his own brand (a legit multi-million dollar business)...

But more importantly, because everything inside has already been proven to work. No one is asking you to waste your time and money being the “guru’s guinea pig”.

It’s NOT one of these courses where some “guru” compiles mountains of old and outdated information and tries to sell it to you as the new magic button.

Because the truth is, when it comes to what’s working right now in creating wildly effective content marketing...

  • It’s NOT about posting 40 times per day on every single channel…
  • It’s NOT about spending month after month learning SEO, blogging, or every other tactic under the sun...
  • And it’s NOT about having an entire media team follow you around and repurpose every single thing you do...

Instead it’s about simply doing a few things really damn well.

Because content marketing does work incredibly well. But it’s changed over the years...

Whether it’s funny videos about a squatty potty and unicorn poop, or beards and razors, content marketing (done right) is the most cheap and predictable way to grow a long lasting business without breaking the bank to get there.

Introducing Foundr’s New Course


  • GET PAID TO BE YOURSELF: Inside this course you’ll unleash your own unique and powerful “content voice” as you master the “BUILD Method” for creating content that stands out above the noise. No matter the medium, from blogging to vlogging, this method gets your brand noticed.
  • SIMPLE & EFFECTIVE: Instead of the time wasting spray-and-pray approach to content marketing where you try to do everything, inside you’ll discover a handful of key strategies to focus on.
  • BUILD A MASSIVE AUDIENCE OF BUYERS: Nearly 50% of all first-time buyers view 3-5 pieces of content before making a purchase. Using the step-by-step content creation roadmap inside Blow Up Your Brand you’ll not only help generate more organic sales, but build a massive and loyal following without spending a penny!

Simple, Actionable, & Proven


Add daily subscribers, followers, and new customers on autopilot
Build a loyal community of raving fans for long term success
Drive organic growth without reliance on paid advertising
Receive free press exposure and go viral

Meet Eric Bandholz,
the Founder of Beardbrand


As a leading men's grooming company known and modeled for their insanely effective and creative content marketing, landing Eric as the instructor for this course was nothing short of a miracle. For years bootstrappers have been turning to Beardbrand to discover how they’ve leveraged organic strategies to build one of the most loyal communities online.

With more than 1,500 different competitors, men’s grooming is one of the most saturated of niches to enter. Yet Eric’s been able to turn his passion for beards and a measly initial $30 investment into a thriving multi-million dollar ecommerce business.

The secret to their growth?
Content marketing...
Done differently.

From 1.36 million YouTube subscribers and getting more than 250,000 video views a day, to Instagram, vlogging, and even down to their newsletters and the copy on their website…

Eric has mastered the art of turning unique content marketing into new followers, subscribers, and organic sales! All 100% bootstrapped!

Where other “gurus” blog about blogging, Eric shows you how to blog, podcast, and use your social audience for actual sales.



Module 1:

Building A Brand Worth A Damn

In this module you’ll discover the foundation for creating brand building content that gets noticed and shared by your perfect prospect. After this module you’ll have a tagline, mission statement, and company values that instantly makes you stand out. In a world of copycats, you’ll be the original.

  • Lesson 1: The insanely effective “BUILD Method” for creating fun and unique content that stands out, builds a loyal audience, and brings in organic sales.
  • Lesson 2: A few little-known tools that give you “X-ray vision” into the mind of your audience so you know exactly what to say and how to say it!
  • Lesson 3: How to banish perfectionism once and for all and unleash your creative powers...
  • Lesson 4: Quiz: The 4-types of content creators...find out which one you are and make life way easier!
  • Lesson 5: How to track the few “Key Performance Indicators” that really matter instead of wasting time trying to focus on everything!
  • Lesson 6: How to create an unforgettable tagline you can use on your packaging and social platforms that builds a remarkable culture.
Module 2:

Breakthrough Strategy For Creating Content

In this module you’ll discover all of the biggest levers for creating breakthrough organic content using Eric’s never before shared “Content Funnel”. You’ll walk away with a clear step-by-step content strategy that allows you to run your company without feeling bogged down.

  • Lesson 1: How to turn content into cash using the wildly effective “Content Funnel” and the 60/30/10 formula…
  • Lesson 2: How to quickly perform a “content stick test” to know the exact content type your audience prefers without guessing or wasting time or resources!
  • Lesson 3: Should you hire talent or be the face of your brand? Here’s how to know...
  • Lesson 4: How to convert followers into first-time customers by optimizing content at the top, middle, and bottom of your funnel...
  • Lesson 5: The invisible pitfalls even the pro’s make when building a strategic content plan…
  • Lesson 6: Eric’s “non negotiable” data tool every store owner, personal brand, or business must have for their content marketing to really work.
Module 3:

Execution Plan Of The Greatest Creators

In this module you’ll discover the execution plan of the greatest creators. This is where the rubber meets the road as you watch your content ideas start to come to life faster and easier than you ever thought possible.

  • Lesson 1: The bootstrapper’s blueprint to creating a brand that’s bigger than the founder without breaking the bank!
  • Lesson 2: Want to hire people to create content for you? Here are all the rates you’ll need to know and how Beardbrand handles these situations…
  • Lesson 3: Audio, photography, video,’s how to know which medium to focus instead of trying to be a “jack of all trades and a master of none”...
  • Lesson 4: How to simplify your life by scheduling content weeks or a month in advance and a complete walkthrough of Eric’s favorite automation tool!
  • Lesson 5: The “Just Be Yourself” method to quickly taking any existing content and putting your own spin on it...
  • Lesson 6: How to get your customers to create your content for you!
Module 4:

Growing An Engaged Community Across All Channels

In this module you’ll discover how to start and build a massive community across all social channels. While many know how to add “fake followers”, you’ll discover how to recruit ravings fans who actually buy what you sell instead of just like it.

  • Lesson 1: How to start and build a community from scratch and the tactics to getting to your first 300 community members…
  • Lesson 2: The social media “Sleeping Giant” you can start using today to blow up your brand possibly faster than anything else!
  • Lesson 3: Surprisingly powerful social media channel “best practices” for quickly growing your following and turning them into an engaged community…
  • Lesson 4: The #1 mistake business owners and influencers are making on YouTube!
  • Lesson 5: No other platform is better than this one for organic reach and sharing your content quickly...
  • Lesson 6: What you really need to know about community building software.
Module 5:

Social Media Deep Dive For Massive Growth

In this module you’ll discover all of the little-known in’s and out’s of “social media growth hacking” for building your audience. If you’re an ecommerce store owner, influencer, or anyone responsible for building a brand, this module will help you grow faster!

  • Lesson 1: The magic 3 keys for creating viral-worthy videos in record time…
  • Lesson 2: How to hack the YouTube algorithm for more shares, views, and a flood of new subscribers!
  • Lesson 3: Everything you need to know about blogging, guest blogging, podcasting, and even how to correctly use SEO so you get organic traffic even years later…
  • Lesson 4: How to become an “overnight master” in product or portrait photography!
  • Lesson 5: How to blow up your Instagram with real and highly engaged followers by not doing the things you see everyone else doing...
  • Lesson 6: A behind-the-scenes look at Eric’s “Hashtag Funnel Strategy” for optimizing your reach on every single piece of content you post!
Module 6:

Data & The Magic Of “Trackable Content”

In this module you’ll discover how to finally “track” the sales from your content assets. Even some of the most experienced entrepreneurs in the world don’t know how to properly do this and are left “guessing” with their content marketing strategy. After this module that won’t be you anymore!

  • Lesson 1: How to use your content marketing data to drive decisions and increase traffic, followers, and sales!
  • Lesson 2: Is your content marketing even working? Now you’ll be able to track every single sale and know the exact piece of content that created the sale!
  • Lesson 3: The little-known tricks of using “UTM codes” for even more advanced tracking, testing, and scaling your winners!
  • Lesson 4: How to model Beardbrand’s mind-blowing “Beard Quiz” that’s generating thousands of email subscribers on autopilot…
  • Lesson 5: The 80/20 rule of self-promotion so you never overwhelm your community...
  • Lesson 6: How to run a true A/B split test on email so you can optimize your business for growth day after day!
Module 7:

Scaling With An All-Star Content Team

In this module you’ll discover your content marketing goes next level as you begin to scale with an all-star team. This is where the massive leaps in revenue live and where six-figure brands become seven-figure titans and beyond.

  • Lesson 1: How to have all of your content look and feel the same even if it’s produced by someone you hire…
  • Lesson 2: Beardbrand’s battle-tested hiring process called “Topgrading” for easily finding top-talent who can accelerate your brands growth!
  • Lesson 3: What you need to know about copyrights and protecting yourself so someone can’t easily steal your content without legal consequence...
  • Lesson 4: How to effortlessly manage all your content assets so that they’re clearly organized, quickly accessible, and easily shareable with your entire team.



  • Based on 100+ reviews

“I'm SO impressed”

Im SO impressed with Foundr. I am in awe of the quality of the content, the fact that it is not just theoretical, its backed with real life proof , is practical and actionable. Thank you Nathan Chan

Bernadette Janson

“Owner of 8 figure business and wouldn't go to war without Foundr”

Long term subscriber to Foundr have engaged in a number of their courses and naturally a reader of their online content and magazine.
My organisations have grown exponentially over the past 3 years and it is no coincidence during this period my team have eaten everything up that Foundr has to offer.
Start and Scale course and Sabri's course are the two standouts for me.
Cant recommend enough, Foundr is a must have if you really want to hustle in biz.

Rory Boyle

“The courses are some of the best
on the web”

Hugely impressed by all of the brilliant content that Foundr continues to creates and share.
The courses are some of the best on the web and the magazine itself is so brilliantly put together. Top quality content and teachings all round.

Sue Hay


  • 7 Easy-To-Follow Training Modules
  • 45 Video Lessons
  • More Than 6 Hours Of In-Depth Content Marketing Tactics
  • Professionally Produced WORKBOOKS
  • On-Screen Software Demonstrations
  • Foundr Digital Certificate Upon Course Completion
By Joining Today

You’ll Also Receive Instant Access
To These 6 Awesome Bonuses
Worth US$342



“Beating Gate-Keepers” gives you the power to find the emails or contact information of even the most hard to reach people! Once you’ve found them, the next bonus gives you the exact words to say when reaching out...



“How To Get In Touch With Hard To Reach People” reveals Foundr’s exact word-for-word process for reaching out and landing some of the most successful and influential entrepreneurs as podcast guests, magazine features, and even instructors! Now you too can use it to blow up your brand!



Inside this bonus you’ll discover an easy way to get best selling authors (yes, even the big names!) on your podcast, YouTube channel, or vlog. This content hack works whether your channel is well established or even if it’s brand new!



Foundr’s famous “Round-Up Machine” reveals how our Content Crafter uses roundup posts to connect virtually with any Influencers in the world.



Used by Seth Godin, this training on “Swag Bombs” shows you how to instantly stand out and get the attention of even the most distracted prospects or massively connected influencers!



All of the most successful brands (both business and personal) blow up by posting consistently. That’s why we’ve put together the absolute best-of-the-best Content Generating Machine so you’re never left wondering what you should be posting!

"Sign Up Now"
to Get Full Digital Access

Special Discounted PRICE
+ Exclusive BONUSES



What You’ll Get When You
Try Blow Up Your Brand Today

  • 7 Easy-To-Follow Training Modules
  • 45x Video Lessons
  • Nearly 6+ Full Hours Of Content Marketing Training
  • Professionally Produced Workbooks
  • 6x Bonuses taught by Nathan Chan (valued at US$342)
  • Foundr Digital Certificate Upon Course Completion

Foundr is a global education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.

  • countries around
    the world

  • magazines

  • followers



  1. When is the course available?

    You will get full access to the entire course (and bonuses) when you join Blow Up Your Brand today. It’s available completely on-demand. When you sign-up we will immediately send you login details so that you can get started straight-away.

  2. What if I HATE being on camera or don’t want to be the “Face” of my brand?

    That’s not an issue. Whilst Eric decided to be the face (or beard) of his brand, it’s not a requirement for you or for content marketing. This course will teach you about blogging, podcasting and how to build up a big social following - whether you want to put yourself front and center, or prefer to remain behind the scenes. Either way - we’ve got you covered.

  3. Is this something I can hand over to my team and have them go through it?

    We always build our courses with busy business owners in mind. It’s extremely actionable and could easily be handed off to someone on your team to execute, so you can skill-up your very own content marketers. That’s how we use it in-house as well :-)

  4. How long will it take me to see results?

    We have designed this course to be immediately actionable, so you can apply many of Eric’s tactics straight-away to start seeing instant results, such as more followers and more engagement. In saying that, Content Marketing is all about building an unstoppable brand and realistically that doesn’t happen overnight - it takes time. So the sooner you start, the sooner you will see results.

  5. How advanced is this course?

    The strategies and content hacks taught in this course will work for every and any entrepreneur - from beginners, all the way up to more experienced founders. You don’t need any prerequisite skills or knowledge in order to succeed.

    Throughout the course, Eric will take you through step-by-step how to create unique content for every part of your funnel, the technical side of funnels and analytics, the best practices for each funnel, and how to build a content machine while still running your business as the founder, building a thriving community of customers, and truly blow up your brand - without needing to spend a cent on Facebook ads or other paid advertising.

  6. Do I need to have a business already?

    All Foundr courses are designed for entrepreneurs, both aspiring and experienced -- so the majority of students will likely have a business already that they're looking to grow through organic content marketing.

    That said, if you DON'T have a business yet, this course will help you build a community and tribe of raving fans around the business/product you're looking to launch in the future.

  7. How much money will I need to start my content marketing strategy?

    NADA. That’s the beauty of Content Marketing, it’s about driving free, organic traffic. You can get started with nothing but some free social media accounts. We do suggest a few paid tools in the course if you’re the kind of person who loves to use SAAS, but it’s really not a requirement.

  8. Do I need any prior knowledge to succeed with this course?

    Absolutely not! All you need in order to crush it with this course is an open mind, a willingness to learn and take action, an openness to experimenting, and a hunger to succeed. There is no “perfect” copy-paste content marketing template. What content marketing strategy works best will be different for every business. That said, with the system and strategies that Eric teaches in this course step-by-step, you will be able to pick out which tactics are going to work for your specific business and niche, and by the end, you’ll have a solid content marketing strategy, ready to start executing.

    Beyond that, any entrepreneur can succeed in this course. You don’t need to have any specific background in marketing, video or anything technical. If Eric, who started his business with no knowledge or background in video, photography, writing, etc. can do it, so can you!

  9. How long will it take to do the course?

    The course is divided into 7 Training Modules (45x video lessons total) with over 6 hours of in-Depth Content Marketing tactics to help you get your content noticed and stand out from the crowd to generate free traffic, new followers and organic sales.

Foundr. Learn from some of the greatest entrepreneurs of our generation.