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Learn how to innovate your way
to a resilient, fast-growing and
highly-profitable business

Lessons from a former glassblower turned billionaire entrepreneur
who competed against Amazon and won.

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ARE YOU SECRETLY SCARED OF GETTING BULLDOZED BY A BETTER-FUNDED COMPETITOR?

IF YOU DON’T INNOVATE, IT’S
A DEATH BY A THOUSAND CUTS.

Surprise! Your product will be copied, stolen, and sold for less. That new idea you just had? 100 other people just had the same one with the same name. The domain’s gone. Now what?

If you’re already in business… Well, the big industry-leader doesn’t care about you, until they do. Then they’ll deploy all the resources they have to outsell, outthink, and outmaneuver you right out of business, even if they have to break some “rules” to do it.

Most will race to the bottom with Wal-Mart prices, low profit margins, unloyal customers, and an unfulfilling commoditized business. They become vulnerable, building on the quicksand of “status quo thinking” instead of the unbreakable bedrock of simple innovations.

TO DOMINATE IN ANY ECONOMY, YOU MUST
BUILD YOUR OWN INNOVATION STACK

Which is why Jim is adamant that this topic is the most important for smart entrepreneurs in 2023. Because in our saturated, copycat, and competitive business world, innovation is no longer a luxury, it’s a necessity.

It’s no longer just for the tech giants or venture backed, but for the first-time entrepreneurs and bootstrapped businesses. It’s your turn to take Jim’s own playbook and use it to solve unique problems in unique ways. And who knows, maybe even take on Amazon and win.

After learning from Jim, you’ll never look at business the same ever again. So if you’re up for the challenge and ready for the adventure, you’re in the right place!

Introducing:

HOW TO BUILD AN
UNBEATABLE BUSINESS

The Blueprint For Transforming “Crazy” Innovations Into Life-Changing Companies

A step-by-step, repeatable process for helping you unlock groundbreaking, innovative, and competition-proof entrepreneurship within yourself and your company.

The same proven, paradigm-shattering framework that helped Jim beat Amazon, will help you turn “crazy ideas” into unrivaled new products and services which sell in any economy.

THIS NEW INNOVATION COURSE WILL HELP YOU…

  • LAUNCH UNBEATABLE PRODUCTS

    Jim will help you find “perfect problems” where no viable solution even exists yet. While others copy, create solutions people didn’t even know they needed.

  • THRIVE IN UNCERTAINTY

    Businesses without innovation fail in hard times. By using this framework, you’ll set yourself up to succeed no matter what’s going on in the world.

  • FIGHT OFF ATTACKS

    It’s impossible for a competitor to copy your entire innovation stack. You’ll learn how to use it to defend yourself and win even against the biggest competitors.

  • INCREASE PROFIT MARGINS

    When you have superior solutions, you get to charge superior prices. Those profit margins protect your business through uncertainty.

  • EASILY SCALE FASTER

    When you have the best product, service, and operations, you scale faster. You’ll innovate at each step from idea all the way to fulfillment.

  • OUTSELL YOUR COMPETITION

    Innovation means you get to be first in the marketplace. It becomes your unfair advantage and how you’ll outserve and outsell your fiercest competition.


And much more...

What’s Waiting
For You INSIDE

  • LESSON 1: WHAT IS AN INNOVATION STACK

    Impossible To Copy

    Build an interlocking mechanism that’s impossible to copy.

    The Power of New Ideas

    Discover how to use principles like anchoring and conservatism.

  • LESSON 2: FINDING WINNING INNOVATION STACKS

    What To Look For

    Jim shows you exactly what kind of innovation stacks to look for.

    Become Customer Focused

    Learn why you want to always stay customer-focused, not competitor-focused.

  • LESSON 3: HISTORICAL INNOVATION STACKS

    The Square Example

    See how Jim used Square’s innovation stack to beat Amazon.

    Other Examples

    Walkthrough examples of some of the most game changing stacks in history.

  • LESSON 4: FINDING PERFECT PROBLEMS

    What Is A Perfect Problem

    Follow along as Jim reveals how the best problems currently don’t have solutions.

    You Must Care More

    Discover why “caring more” is one of Jims (and yours) biggest unfair advantages.

  • LESSON 5: TOTAL ADDRESSABLE MARKET

    Starting With The End

    See why Jim believes the most interesting part of any market is the end.

    Just Past The Bottom

    Discover the part of the market where no one else ever fights for.

  • LESSON 6: COPY LIKE A PRO

    When To Copy

    Learn when Jim advises people to copy as much as possible.

    Partners In Growth

    Discover how both innovation and copying work together for explosive growth.

  • LESSON 7: MISTAKES TO AVOID

    What Not To Do

    Uncover the top pitfalls you must avoid when innovating inside your own business.

    Avoiding A Deficit Mindset

    Jim walks you through one of the most crippling mindsets to avoid as an entrepreneur.

  • LESSON 8: YOUR INNOVATION TIMELINE

    When Beats How

    See why Jim always advises businesses to begin innovating now, not later.

    Optimize For Speed

    Discover how to leverage and use innovation speed to profit before you’re copied.

  • LESSON 9: WOW INNOVATION MOMENTS

    One At A Time

    Learn how to build one innovation at a time instead of all at once.

    Simple Solutions

    Model the same simple solutions framework Jim uses to keep innovation happening.

  • LESSON 10: PRICING

    Low, But Not Lowest

    See how a low price and customer trust becomes interconnected

    Don’t Cheapen Your Product

    Learn exactly how to price your product or service against your competition.

  • LESSON 11: HARNESSING FEAR

    Becoming Comfortable With Fear

    Follow Jim’s best practices with winning any attack your competition throws at you.

    Overcome Self Doubt

    See why no matter how big your competitor might be, you always have a chance.

  • LESSON 12: DANGERS TO YOUR STACK

    Beware Of Linguistic Gravity

    Learn how to overcome misperceptions in the minds of your customers.

    Market Attention Matters

    Jims reveals why your innovation stack can’t save you in markets you ignore.

  • LESSON 13: INSIGHTS FROM SQUARE

    The Easiest Stacks To Build

    Why your small small or new business is one of the biggest advantages you have.

    Do What’s Right

    How to do what’s right for the product, even if the industry’s not ready for it.

YOU’LL NEVER WORRY ABOUT YOUR COMPETITION AGAIN

A PRODUCT STACK THAT CAN’T BE COPIED

Jim was outstaffed and outfunded, yet he still beat Amazon by thinking differently and creating his own “innovation stack”. Now you’ll use his exact playbook to do the same in your industry. No big budget required, just sweat equity and an unbeatable desire to win.

ENJOY TRUE FREEDOM & FLEXIBILITY IN BUSINESS

Most entrepreneurs build a job, not a business. That’s what happens when you don’t know how to innovate. You’re compared to everyone else and your competitors' price shop. Not you. Jim will help you create a company designed around value, a true dream business.

SLEEP BETTER KNOWING YOU’RE UNBEATABLE

The economy doesn’t matter and your competition doesn’t matter. Because Jim will help you innovate, not wait to imitate when it’s already too late. Instead, you’ll always be ahead while everyone else plays catch up. There’s no better feeling in the world.

Your billionaire
innovation instructor

JIM McKELVEY

Do something that has never been done before.

Jim McKelvey is the billionaire co-founder of Square (now Block), chairman of the St. Louis Federal Reserve, and one of today’s most visionary minds on building unbeatable businesses.

But before all the fancy titles, Jim was a passionate glassblowing artist who’d lost a much needed $2,000 sale simply because he couldn’t accept American Express. So with no experience or expertise, Jim threw himself into solving the problem and Square was born.

Yet not long after launch, Amazon copied their product and undercut their price. Jim was outfunded and outstaffed. For most, this would’ve spelled the end. And up until that point, it had spelled the end for every startup Amazon sought to destroy…until Jim.

Instead, less than a year later, and for the first time in history, Amazon was the one in full retreat and soon discontinued its service. Square had won. Amazon even mailed all of their soon to be “former” customers a Square chip reader!

So how does a glassblower transform into one of today’s most successful serial entrepreneurs and even take on the “Goliath” of all competitors and win? It’s not having more capital or the right connections, instead it was one key strategy which Jim calls…

an innovation stack

“Who can say they went up against Amazon — and won? Jim McKelvey can.”

Peter Thiel, entrepreneur, investor, and author of Zero to One

YOU’RE JUST ONE INNOVATION AWAY FROM AN UNBEATABLE BUSINESS

Innovation is the difference between a business fighting to survive, and one which thrives no matter the circumstance. Because while the rewards of entrepreneurship have never been greater, doing what everyone else is doing has never been riskier. Now's the time to be different!

If you’re ready to build,
we’re here to help

Foundr is an industry-leading edtech company helping today’s founders build tomorrow’s leading businesses through our courses, content, and community. We work with the most successful entrepreneurs alive, distilling their proven frameworks into actionable advice for the millions around the world who interact with our content each week.

learn from practitioners,
not gurus

Foundr instructors are world-renowned entrepreneurs and practitioners of their craft, never gurus. They’re industry experts who’ve actually built the exact business they’re teaching about.

Nathan Chan

CEO of Foundr, Instagram & Product Development Expert

Gretta Van Riel

5x Multi-million dollar ecommerce start-up founder, featured as a Forbes 30 under 30

Nick Shackelford

Founder of Structured Social, Facebook Ads Expert

Dee Deng

Co-founder of Right Hook Media, one of Australia’s fastest growing start-ups

Melisa Vong

3x Multi-million dollar Amazon FBA ecommerce brands founder

Gerardo Perez

Founder of Marketing&, a leading Tiktok digital agency & top Tiktok marketing influencer

Vinay Patankar

Founder of Process.st, operations & scalability expert

Tommie Powers

Founder of Tommie Traffic, Youtube Ads expert, over $30M in media buying spent on the platform

Joe De Sena

CEO of Spartan, author of the New York Times best-seller, Spartan-Up

Alexa Von Tobel

Founder of Inspired Capital, Serial Entrepreneur, Venture Capitalist & New York Times Best-selling author of “Financially Forward”

Arman Assadi

Former “Googler” & Indiegogo $1M+ record breaker

Ulrich Boser

Founder & CEO of The Learning Academy, focused on developing the future through advances in the science of learning

Daniel DiPiazza

Bestselling author of “Rich20Something”

Daymond John

Founder of the 6 billion dollar icon brand FUBU

Eric Bandholz

Founder of Bearbrand, a multi-million dollar ecommerce business

Jimmy Kim

CEO & Co-founder of Sendlane, the 10-billion email sending expert

Steve McLeod

Founder of Fire & Safety Australia, that does +$20M in yearly revenue, listed on Australia’s 30 under 30, bestselling author of “Courage for Profit”

Bronson Taylor

Founder & Host of Growth Hacker TV, Founder & CEO of Growth Geeks, Workify.co, Rhino Laces

Ari Meisel

Serial Entrepreneur, expert in productivity

Oli Gardner

Co-founder of Unbounce, the landing page expert

Stuart Mckeown

Founder of Gleam.io, the lead generation expert

Mitchell Harper

Co-founder of the $100M a year SaaS, BigCommerce

Chase Dimond

Founder of Boundless Labs, a top ecommerce email marketing agency

Rob Ward

Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years

Rich Li

Co-founder of the luggage startup July & online furniture retailer, Brosa

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YOU’LL GET:

  • Full access to How to Build an Unbeatable Business with Jim McKelvey
  • Save $700 with a special 70% launch discount
  • 14 byte-sized video lessons
  • Free exclusive live QnA call with Jim McKelvey
  • 24/7 Foundr customer support

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UNBEATABLE BUSINESS
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Foundr+ is your all-access pass membership to cutting-edge entrepreneurial education - no matter where you are on your entrepreneurial journey.

  • + world-renowned instructors
  • + proven frameworks
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How to Build an 
Unbeatable 
Business

14 different lessons covering everything you need to turn "crazy innovations" into life changing companies

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Unbeatable Business 
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LIVE Q&A WITH JIM MCKELVEY

Join a unique and exciting live q&a where you’ll have the rare opportunity to ask specific questions and get priceless personalized advice from a legendary business leader and billionaire. Recording will be made available.

GROWTH HACKING PLAYBOOK ($297)

Learn how Bronson Taylor growth-hacked virtually every type of business to millions in revenue – from SaaS products, services, ebooks and even shoelaces. Known for writing the book on growth hacking, Bronson breaks down his battle-tested tactics for you in this online course

productivity machine ($297)

Learn how serial entrepreneur Ari Meisel reprogrammed his life, dug out of $3MM in debt, started and scaled an outsourcing business overnight, and found a way to maximize time with his family – all with one simple productivity framework.

triple your business ($297)

Looking to scale up? Steve McLeod’s battle-tested business growth framework will show you how to 2x, 3x or even 10x your revenue. Author of "Courage for Profit" and founder who grew his own business from zero to $20M, Steve coaches companies of all sizes – from $100K to $100M – and now he unpacks it all in this online course.

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Frequently Asked Questions

  1. What will this course help me accomplish?

    This course will help you intelligently innovate so your business becomes more resilient, profitable, and fast-growing. By following the same blueprint Jim used to beat Amazon, you’ll build out your own “innovation stack” so you never have to worry about your competition ever again.

  2. What specific kind of business will this help?

    Whether you run an ecommerce store, a software startup, or you’re a digital marketing service-provider, every business in every industry requires innovation to survive and thrive. Even if you haven’t started yet, start by innovating like Jim did with Square!

  3. Do I need a business already?

    No you don’t. How To Build An Unbeatable Business will ensure you start with an idea that’s impossible to copy right from the start. Instead of doing what everyone else does, you’ll be solving “perfect problems” where no solutions even exist yet.

  4. How soon can I start once I have access to the course?

    Upon purchase we’ll automatically send your login details giving you full access to the entire How To Build An Unbeatable Business and all the bonuses. You can start right away.

  5. What if I need extra support beyond the course?

    Our Foundr support staff stands by 24/7 ready to answer any additional questions or help you with any technical support needed.

  6. When is this deal over?

    This special sale will be available during this February 2023 launch period only. Specifically, it ends on February 9th, 11:59pm US Eastern

  7. Are there any bonuses included?

    Yes, there are 4 special bonuses included in this limited time offer to help you more quickly build a profitable, secure business in any economy.

  8. What is foundr+?

    Foundr+ is your all-access pass membership to a cutting edge entrepreneurial education. You get unlimited access to our full course catalogue, world renown instructors, proven frameworks and like minded communities, with ever expanding courses and experiences.

  9. I’ll also receive all new courses for free?

    Yes, as a member you’ll also automatically get access to every new course we release at no extra charge.

  10. If I cancel, do I lose access to other Foundr courses I purchased before my membership?

    If you choose to cancel you will still have full access to any Foundr courses you purchased prior to your foundr+ membership. You will only lose access to the courses you haven’t individually purchased that were included in your membership.

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YOUR JUST ONE
INNOVATION
AWAY!

NEVER FEEL WORRIED ABOUT YOUR COMPETITION AGAIN BY
JOINING TODAY AND ENJOY AN UNBEATABLE BUSINESS.

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