Shannon Willoughby, Founder, NZ Aromatheraphy
Welcome to part two of our three-part podcast series that’s shining the spotlight on successful entrepreneurs who hail right from our very own Foundr community! These passionate people are in the trenches daily doing what it takes to make their startup dreams a reality.
If you haven’t listened to part one, featuring Gamal Codner, you can check it out right here.
Today, we talk with Shannon Willoughby, a courageous entrepreneur who started from zero and scaled her ecommerce business to $30,000+ per month and growing. Using the principles she learned in our Start & Scale ecommerce course, Shannon was able to surpass $250,000 in sales since starting her aromatherapy business just four months ago.
This episode is packed with advice on how anyone can scale a profitable ecommerce business, but it’s also an inspiring story. Not only did Shannon build a business from zero, she’s also recovered from two strokes and won the New Zealand rugby National Championship.
Her “never die” attitude will have you dreaming bigger than ever. Learn the strategies that led to Shannon’s success and how to follow in her footsteps. We are extremely proud to share her story with you!
Editor’s Notes (Sep. 17, 2018): Shannon changed the name of her aromatherapy business to Aromarrr. Any references in the podcast made to her company’s original name “NZAromatherapy” can be applied to Aromarrr.
- The one avoidable mistake Shannon made that slowed her progress and how she turned it around
- How personal experience and passion plays into business success
- The most important factor that fueled Shannon’s early success (it’s super easy to replicate)
- The pre-business step all ecommerce shop owners should take to ensure people will buy their product
Full Transcript of Podcast with Shannon Willoughby
Nathan: Hello, and welcome to another episode of the “Foundr” podcast. My name is Nathan Chan, and I’m your host, coming to you live from our hometown, a homegrown Melbourne, Australia. I’m also the CEO of “Foundr” magazine, and if you are new to the “Foundr” podcast or the brand, we interview some of the greatest entrepreneurs and founders of our generation and really just try and find out and get them to share their experiences with you so you can learn exactly what it takes to build and grow a successful business, because let’s face it, we know building a business is so ridiculously hard. And even growing and scaling a business is even harder. Like, starting already is easy. And we’re here to help and serve however we can by producing just really great content.
Now, I just wanna be clear here, guys. This is a three-part series, and this is part number two of this three-part series where it’s kinda like an entrepreneur spotlight in the trenches where we’re highlighting and showcasing stories from people in our community that are doing really, really well; in particular, people in our community that are doing incredibly well from one of our courses. This is one of our students enrolled in one of our courses called Start & Scale Your Online Store. It’s taught by Gretta Rose van Riel, and she’s just an absolute superstar at ecommerce and building successful online stores. We got her to teach our first influencer course, because this is something that you guys wanted to know how to build and grow a successful online store. And we’ve got so many successful students from it, and we’re shining the spotlight on some of these students in this three-part series. Now, if you do wanna know more about Start & Scale, which is what the course is called, taught by Gretta, she has four multimillion-dollar businesses, and she unpacks her whole framework in this course, you can go to foundr.com/ecommerce.
But, let’s talk about Shannon who we’re shining the spotlight on today, someone in the trenches. She’s an everyday entrepreneur like you or me, and she has an incredible story. She played for the New Zealand rugby team at the highest possible level, so she’s a professional rugby player. She’s also a pilot, and she had a stroke. And, you know, she absolutely killed it with this course. She wanted to know how to build and grow a successful store. She had a bit of an idea, and she’s selling aromatherapy oils. She grew that business from zero to making over $30,000 a month in 4 months. So, it’s just absolutely incredible the stuff you can do, and she talks about what the key to that growth was, her story, her struggles, what’s working in marketing, how to come up with a great idea, how to find a really hot idea, and plans for future expansion.
Really incredible story. I know you guys are gonna absolutely love this one. It’s a little bit of a mix-up, as you know, instead of, you know, interviewing these founders that have hundred million-dollar buzz businesses or whatever. It’s a great mix-up. I know you guys…you’ve told me you guys are loving these series. So, that’s it for me, guys. If you are enjoying this show, please do leave us a review. Please do share it with your friends. Now, let’s get on with the show.
So the first question that I ask everyone that comes on is, how did you get your job?
Shannon: So, I guess I fell into ecommerce when I wanted to become a pilot, and I needed to make money. To those of you who are aware of how expensive it is to start flying, it’s ridiculously expensive especially in New Zealand, so I guess I tried to teach myself how to build an ecommerce to help pay for my pilot’s license.
Nathan: Interesting. So that’s the company that you’re working on today. Can you tell us a little bit more about the company and what you guys do?
Shannon: Okay, so I work for myself at the moment, and what I’m working on is completely different to the sites that I built to help pay for my pilot’s license. The main site I’m working on at the moment is nzaromatherapy.com, and there is aromatherapy diffusers and essential oils. And I got into that funnily enough after I was successful, and I obtained my commercial pilot’s license and even my instructor’s rating. I was only 32 when I suffered two strokes, and I guess I got into a bit of alternative therapies to see if anything could happen. I discovered aromatherapy diffusers and essential oils, and I wasn’t really that happy that I wasn’t sure where the products were made or what was going into them. So I looked into homemade essential oils in New Zealand, and that’s how I got into it.
So I’m hugely passionate about the product, because I used it for my own illness, and I love seeing or hearing about the positive effects with other people.
Nathan: Yeah. Wow, amazing. Okay, so before we jump into more around the business that you’re working on now with aromatherapy oils, I’m really curious because I don’t know the full length of your story. And I’ve talked about this in the into before we jumped into the show but, you know, you’re a really successful student that enrolled in one of our courses, Start & Scale, which is taught by Gretta, and you had incredible success. You took, you know, the business from zero to, you know, multiple five figures in a very short period of time. So you’ve done really, really well. It’s just amazing to watch your journey just build a business from scratch in such a short period of time.
But, one thing that you did mention to me is you were a rugby player at a pretty high level. So, I’m really curious around, you know… Tell us a little bit more about your background. You said you’ve got a diverse background. Can you give it to us in a two-minute spiel all the crazy stuff you’ve done because it sounds really interesting?
Shannon: Yes, I did. I played rugby for New Zealand, for the New Zealand Black Ferns. I won a World Cup, so I was a World Champion in 2006. And I know most people are probably aware of the All Blacks, and they say they’re arguably the best team in the world. I would definitely dispute that. The New Zealand’s Black Ferns have just recently won the latest Women’s World Cup in Ireland a couple of months ago. They have won four out of the last five World Cups, so I was really fortunate to be a member of that team. I played for New Zealand for a few years.
I guess I retired from playing rugby, because once I won that World Cup, I guess I’d achieved that dream. My next dream was becoming a commercial pilot, and so I stopped playing rugby to become a pilot just because I didn’t wanna run the risk of getting any injuries or anything. And then once I suffered the stroke and was told I would never fly again, I thought that I’m not taking no for an answer, and I did absolutely everything I could to prove that I was for them healthy to get my medical back. And I started playing rugby five years after I retired and won my first national championship for New Zealand when I made the Auckland team. So, I was pretty happy with that. And after being told I’d never fly again, 18 months to the day or within the day, actually, of suffering my stroke, I got my medical back. So, I definitely don’t take no for an answer. I never give up. That’s for sure. So rugby’s played a part in helping me get my medical back as well.
Nathan: Yeah. Wow, that’s incredible. And, you know, tell me around, with the aromatherapy business, then we’ll move to that, like, where did you decide, why did you decide to sign up for the course again? And tell me. Like, I’m really curious. I’ve never really asked anyone this that’s come on the show, like, how did you find out about, like, the “Foundr” brand and the content we produce. You said you listen to the podcast. Like, tell me about that side of things, and how you found out about the course, and why’d you enroll, and what your struggles were. And, yeah, tell us about that. That’d be really interesting.
Shannon: Yes. So, I am hugely thankful to you and the “Foundr” team. I guess I discovered the podcast in your Instagram at the very end of last year, start of this year, and of course everyone has their own New Year’s goals, etc. It really struck a chord with me. I loved listening to your podcast. They really inspired me. At that stage, I had started biking to work. I was a recruitment consultant at that period of my life. At the start of the year, I started listening to your podcasts every day on the way to work. So, listening to the issues, obviously, I hadn’t heard of or listening to people who you had interviewed on other podcasts. They were really, really inspiring, and I was heading to work one day on the train and came across a Facebook ad of yours with Gretta van Riel, saying you were launching a Start & Scale course for ecommerce, people wanting to get into ecommerce. And even though I had been doing it previously, once I had the stroke, I sort of let go of it and hadn’t really focused on an ecommerce site for two years. So I thought what an awesome opportunity.
You were obviously hugely inspirational for me. I really looked up to you, and loved listening to you and reading your content. And then, I hadn’t heard of Gretta before, so I looked into her, and she’s obviously hugely inspiring as well, so I thought what an awesome course to enroll in to get myself back into it. And it was just absolutely incredible even though I had had a couple of successful sites before. Definitely nothing on what I have now. I learned so much through the course. It is incredible. I certainly would recommend…if you are thinking about enrolling it, just do it. It is an incredible course.
Nathan: Yeah. Wow, that’s amazing and thank you so much for the kind words, but I’m curious what’s your favorite episode. Now I’m really putting you on the spot now. What’s been the most impactful episode for you? What’s the biggest thing that you’ve learned?
Shannon: You are definitely putting me on the spot. Can we come back to this question?
Nathan: All right, we can come back to it.
Shannon: Oh, my God.
Nathan: That’s all right. It’s all right. Have a think of that while we’re chatting. I’ll ask you that at the end.
Shannon: Yep, definitely.
Nathan: Talk to me around, you know…one thing I think that’s really intimidating about the thought of, you know, starting a business, but not just starting the business part, but if you’re gonna launch a physical product company, I think the part that’s really kinda challenging is how do you make the product and how do you find something that people want. Can you talk to us around the process? You know, we obviously go through the course, but I think just first-hand experience for your eyes like how easy is it, how hard is it, what were your challenges definitely starting and manufacturing that product and producing it.
Shannon: I guess I was really passionate about the product, so I guess if you’re passionate about your own product, that’s obviously going to be…it’s a lot easier to sell. I love the fact… Well, I know you need to look for a niche product. Don’t just think of something that you think everyone will want. For example, baby products or peak products. I know they are really popular, but the chances that someone else probably, you know, got a lot more advertising spin than what you have possibly if you’re a startup… I look at Google Trends. I sort of start looking into different websites, and then notice how many different Facebook ads are coming up on my page, and what their engagement is like. Yeah, that’s what I do. Sorry, Nathan. Is that what you mean?
Nathan: Yeah. No. It is but I’d like to go a little deeper like how did you know that this product would be a winner, like, besides being, like, you know, having your own pain point. How did you work out, like, the validation side, or did you just test it? What was the thought process there?
Shannon: I guess I listened… So, I did have the idea before I enrolled in the Start & Scale course, that I loved learning from Gretta about, you know, validating that idea. I wasn’t brave enough on the road with a pen and paper and ask people. However, I asked people in a number of different Facebook groups I’m a member of. I asked my friends and family. I put it on my social networks, and I had a fantastic response. Some people weren’t…you know, they didn’t have a clue of what an aromatherapy diffuser was, but everyone sort of indicated if they had the opportunity to purchase that, not only the diffuser but also the oils which they knew were made in New Zealand, then they would certainly be interested in purchasing that. So, I guess learned that from the Start & Scale course.
With my previous sites, you know, I’ve thrown a fishing line out into the ocean and sort of took a stab in the dark at what might be successful. So I did really get that out of the course with validating that idea, making sure that there is a market for it.
Nathan: And talk to me. Now once you validated, like, what was the process, or how difficult? Talk to me around the challenges or some particular hard parts of manufacturing that product. Was it really difficult? It seems like you had a pretty good run.
Shannon: Yeah, I did. I sort of took off a lot faster than what I anticipated, and I did have a couple of issues. I had a sample sent to me which was just incredible. It was the dream product that looked good, it worked great, it was awesome. So my first shipment was quite small. I only purchased a hundred units, but I guess for a startup, it’s quite a big investment if you don’t have the money. And I sent those out. I sold them. I sent them out. I actually had a 20% return rate because the plugs stopped working. So, that was a bit of a challenge having to quickly find another supplier. But since then, it’s certainly gone well.
There were some challenges obviously with the supplier. I did jump the gun and Gretta showed the ways that she finds suppliers, and I hadn’t really got to that episode I guess when I ordered by a hundred. So, I certainly might want to look for it now when it comes to picking a supplier; that’s for sure.
Nathan: I see. And, do you sell internationally or just locally? And are you doing the fulfilment yourself or you have a fulfilment center?
Shannon: I am doing it myself. And, at the moment, I am only selling in New Zealand, but I am looking to scale worldwide for sure. I just wanted to make sure that I had a great supplier, obviously, and I didn’t have any other issues with the diffusers. I also wanted to make sure that the oils were going to be okay in the post, because some essential oils can be quite strong and may even melt the plastic dropper bottles, so I just wanted to make sure that I had, you know, all of my Ts crossed, Is dotted, those sorts of things before I really scaled it.
Nathan: Yeah. Look, that makes sense. And, I’m also really curious around, you know, when it comes to starting a business, you know, sometimes once you’ve done it a few times, it becomes much easier. But, you know, one thing that, you know, always happens, and I think this is really, really common amongst…and even myself, when I first started, was kinda you have this mindset of, like, it’s so hard to start. And once you start, then it’s just gonna be amazing. But, once you start, it’s actually the easy part. Starting is actually easy. Creating is the easy part. It’s actually creating something that people want, but then also not only that, but getting people to find your product, getting people to see your product, getting people to, you know, give you great reviews, tell their friends, really dialing your marketing. And you seem to do that very well, you know, with the success you’ve had in a short period of time. What can our audience learn from you around how you’ve got that product pretty dialed in besides, you know, you did some great validation? Like, how have you grown it in a short period of time?
Shannon: I guess I’ve really that I invest in New Zealand, and it’s a New Zealand product. So I guess people…and that’s not to say that it’s not going to work worldwide. I guess having a really good About Us page and really having a pretty firm statement of why you got into this business has definitely helped me. I’m pretty open in my About page over the reason why I got into this business. So that’s why, you know, products are made in New Zealand. I think it has really helped that people can see the backstory of the website. I guess you go to some websites, and it looks incredible. It’s an incredible platform. But if you can’t see the reasons why the website was started or anything about the business, I think it can be quite off-putting to a buyer. That would be my guess on why I think it possibly has taken off so well.
Nathan: Yeah. And, look, it sounds like you’ve done some really, really solid work on making sure you’ve found something that people wanna buy, of course. And how are you driving traffic? Like, what’s been the best way to drive traffic?
Shannon: I have had incredible success with Google. It’s not really somewhere before. Yeah, I’ve had incredible success with Google. I have never once sold a single product on Instagram in any of my previous websites, and Gretta gives really detailed videos over the use of Instagram, and how you use influencers and those types of things. So I have been branching into Instagram ads. So, I’ve had some pretty good success there as well.
And I also have a little bit of a spin on Facebook. I guess most people probably think that Facebook ads are the deal, or some people think that Facebook ads are the be-all-end-all, but certainly not for me. I’ve had some pretty good success with Google and Instagram, and of course word of mouth. I’ve had an incredible number of referrals. It’s just a great product. If someone goes to visit a friend and they see their diffuser operating or, you know, they smell the good smell, it gets some pretty good feedback, and I get quite a number of referrals that way.
Nathan: That’s really interesting. And I’m curious as well. You said that these aromatherapy oils helped you with, like… Because, you know, I’m gonna be really ignorant, because I don’t really understand this kind of stuff, but you said it helped you with your health and recovery. Can you tell us more about that?
Shannon: Yes. So, after I suffered this stroke, so I was only 32, which is extremely young to suffer two strokes. And, I guess I was pretty worried about, you know, what was wrong with me, would this happen again, would it be fatal the next time, and I guess I was a wee bit anxious and I was a bit restless at night, and I had a number of thoughts going through my head. And I purchased a diffuser with some essential oils which was calming, and they were to help with sleep and relieve anxiety. And I noticed almost an immediate difference. So, I do really believe in the use of essential oils and aromatherapy for sure.
So, obviously they didn’t help with any sort of physical… I wouldn’t recommend… with a pretty serious throat, that it’s going to, you know, instantaneously. That’s not it. It certainly just helps calm me and relieve a bit of anxiety that I had after I suffered the stroke.
Nathan: When you are, like… You talked about, you know, the bad ass page and stuff like that. I’m curious when you’re marketing the product, are you using user-generated content? I know that’s something that Gretta teaches in the course. It’s really strong. Are you sending people like a little card getting them to post a photo or any of that? Are you doing any of that stuff?
Shannon: To be honest, I haven’t. I am sending thank you cards, which is what Gretta suggests. I’m not encouraging people to post on Instagram or Facebook. However, I have had a number of posts. People are volunteering, you know, pictures and putting them on my Facebook page, which has definitely helped. But I would like to say…in the New Year, I would certainly like to have a card just to encourage people to, you know, produce content for me that I can use, because I know that will certainly increase sales.
Nathan: Yeah, yeah. Interesting. When you said Google, are you saying Google AdWords or you’re getting traffic organically from Google?
Shannon: I am doing Google AdWords, but I’m also getting a lot of organic traffic, and that’s only just happened recently. So the website, I started at the end of July. I’ve just hit over $250,000 worth of sales. And over the past two weeks, I’ve noticed there are a significant number of orders, which is organic traffic which is obviously fantastic. I’m stoked with that.
Nathan: Yeah, wow. That’s awesome. And do you think that’s coming because you’re producing content? Are you producing much content?
Shannon: I’m not, to be honest. I really do need to increase my blog posting, etc.
Nathan: That’s interesting.
Shannon: It’s been a little bit black.
Nathan: Yeah, no. And that’s okay. That’s okay. But that means that the product… You’ve just doubled down on… Like you could say, like, from… Because this is all discovery for me. You could say maybe that perhaps that you’ve just focused… Funnily enough, this is something that comes a lot, like, you know… When I speak to these founders of billion-dollar companies and all sorts of crazy stuff, they say one of the best things is just focusing on just building just an amazing product that is so good.
Like, you know, for example, I’ve heard that Elon Musk doesn’t spend any dollars on marketing. He just focused on building the best product ever. Now, you know, he’s got an incredible personal brand, and he’s an amazing leader. And he’s just an absolute, you know. Like, he’s just an amazingly inspiring person, but from the sounds of it, you’ve just gone really, really deep with building a great product that people will love, and it’s just spreading as well like crazy.
Shannon: Yeah, I can’t believe I’ve been getting all of this organic traffic. I’m really stoked with it. I do need to increase my blogposts for sure. I’ve been in Houston recently for the past… Well, I went for a couple of weeks, and I sort of got a wee bit sidetracked there with other things, so I do need to certainly work on my content, that’s for sure.
Nathan: Yeah, that’s all good. So, talk to us, like, what’s next. Like, what are the biggest challenges for you right now? And what’s next?
Shannon: Next, for me, I would really like to focus on scaling worldwide. I’m hugely successful in New Zealand. I know I’ve got a great product, so I’m really looking forward to building, and scaling, and selling outside of New Zealand.
Nathan: Yeah, gotcha. And what will be the game plan there? Like, do you plan to set up multiple fulfilment standards or just choose one?
Shannon: I sense I’m going to try Amazon possibly. And I’m really excited about Amazon in Australia. So, yeah, I guess Amazon’s probably going to be my first shop and see how… I will probably increase my Facebook ads just to build a better brand awareness at the start overseas and see what sort of response I get.
Nathan: Yeah, no. I think that’s pretty smart, using another distribution channel. From experience, though, like… from experience, we’ve found with… Because we sell the “Foundr V1.0” coffee table book on Amazon, and then also my girlfriend’s business that I’ve been helping her with is doing quite well. But pretty much all the sales come from Shopify. Putting that product on Amazon, we found actually Amazon customers to be, I hate to say this, a little privileged, you know?
Nathan: Yeah, yeah, very difficult to deal with. I think I understand, with Amazon Prime, people expect free shipping, but they expect also the product to come very, very fast. We’re just starting quite small, and we’re not using Amazon’s fulfillment centers. So we’re not doing an FBA fulfilled by Amazon and sending them the product. We’re literally just fulfilling ourselves, and it’s coming from China. And that could take… We’re giving free shipping. It’s express, but it still might take a couple of weeks, and people would just have a really, really high standard quality. There was one little thing that the tiniest marginal thing with the product, and most I think wouldn’t have minded, and the product is not expensive either but, you know, want to return straightaway or, you know, how long is it gonna take.
Yeah, it’s been very, very interesting for us. I’ve heard really strong things around Amazon. My personal experience, though, it’s been a bit tricky. But one thing I will tell you is when you are on the Amazon platform, there are some probably that prefer to buy from Amazon versus your website because they just have a tremendous amount of trust. And, yeah, it’s very, very interesting.
I’ve heard some great stories, and some great things. We interviewed a guy called Greg Mercer, and he runs a SaaS company called Jungle Scout. He does incredible things, building Amazon businesses himself, but then also people use his software. I think that will be an amazing distribution channel to tap into, because there’s just so many people that will want what you have, and they have so much trust in the things that Amazon’s doing incredible with, servicing their customers.
So, some people… And I think this is what’s gonna be really crazy. I think the retail in Australia have no idea. Like, Amazon literally launched today, so it’s the 23rd of November, when we’re speaking, 2017. Amazon literally launched today, and the Australian retail market has no idea what Amazon is gonna do when they come… They’ll come here now, and what happens is, and this is in America, people only buy off Amazon. I’ve heard some ridiculous stuff. I don’t wanna be quoted on it but something like 60% or 70% or something buy from Amazon in America. And some people, they buy their shopping. They buy their Christmas presents. That’s all they do. They don’t even need to leave their home. They can just buy on Amazon. They’ve got their Amazon Prime membership which gives you access to, I think, content plus you get free shipping on all this other crazy stuff. And that’s like 30 bucks a month, so it’s incredible what they do.
So I think that’s a really smart move to tap into that distribution center and distribution channel, and it’d be interesting to see how it goes.
Shannon: Yes, definitely. I read about it. I’m not sure how correct, but I read that 30 cents of every dollar spent online is spent on Amazon. If that is true, that is a ridiculous amount. That is incredible.
Nathan: Amazon is so massive. So, when it comes to producing the product, do you think that you could produce it overseas, or are you gonna stick to always produced in New Zealand, because that is obviously a strong part of the brand, what’s doing quite well?
Shannon: Yeah. I sense I will always continue the oils produced in New Zealand. I guess we’ve got that really good clean, green name. Most people associate that with us, so I would ideally like to continue having it made in New Zealand. The diffusers, obviously, is made in New Zealand. I’ll purchase those from China likely, but I would ideally like to continue with the oils being made in New Zealand.
Nathan: I see. And, you’re based in Auckland?
Shannon: Auckland, yes.
Nathan: Got you. And, if they’re made in New Zealand, are they made in Auckland as well?
Nathan: Got you. So, do you ever go to the I guess the manufacturer’s factory or anything to see them and oversee the production or anything like that?
Shannon: Yes. I actually just purchased from a wholesaler here, and I have an aromatherapist who makes them for me. And it’s not actually a factory. It’s just an aromatherapist that I advertise for online, and they make it for me.
Nathan: Gotcha. Okay, awesome. All right, awesome. Well, look, we’ll work towards wrapping up, but I think what’s really cool to speak with you and to have you on the show as well, not only because you’re a really successful student of ours and are really, in this part series, we’re gonna highlight people who are doing amazing things in our community, and just seeing great success, but really draw on your lessons. Because most of the people we interview, they’re so high at their game, and you’re just getting started, right? So, what would you recommend or what kind of advice or words of wisdom would you share for anybody that’s listening? You know, most of our audience wanna start a business, don’t know where to start, or they’ve just launched something, or they’ve been doing it for a couple of years. What would you say? What’s been some really strong pieces that have really helped you in your journey thus far?
Shannon: I guess I know some people, you know, they wait until they feel they’re 100% ready to start. I don’t think anyone will ever feel 100% ready to start. So I guess if you have an idea and you want to go for it, whether it’s an ecommerce site, a blog, you know, an app, or anything, just start. I don’t think anything is ever perfect. There’s always going to be improvements to be made. Just keep going and work on it as you go. Everything is a work in progress. So I think if you’re waiting until you feel ready, I don’t think you’ll ever start. So I guess that would be my advice. If you have an idea and you want to start something, then just start it.
Nathan: Awesome. And two more questions. What’s been the most impactful episode of the “Foundr” podcast? I put you on the spot before. What is your favorite episode? I’ll give you some time.
Shannon: I can’t remember his name, but I loved the podcast. The guy who sat on the toilet for his crowdfunding. I loved that podcast. I guess obviously it would be entertaining, you know, you felt like you could just imagine it, and I loved that he was about, you know, giving profits to charity. So that definitely had an impact on me.
Nathan: Awesome. And, do you think that you would ever add an element of social good to your business and link it back?
Shannon: Yes. I would love to. I have done a wee bit of work for the New Zealand Stroke Foundation. So, I certainly would love to donate some of my profits to the Stroke Foundation, for sure, once that it’s built.
Nathan: Awesome. Okay, and the last question is, where’s the best place people can find out more about yourself, and everything you do, and your work?
Shannon: The aromatherapy site is nzaromatherapy.com. Otherwise, you can find out more about me at shannonwilloughby.com.
Nathan: Awesome. Fantastic. Well, look, Shannon, thank you so much for your time. It’s fantastic to connect. I look forward to meeting you in person. You’re gonna come to Melbourne. We’re doing this small, little mastermind. And, yeah, I’m really, really excited to meet you in person, and I just want to congratulate you on all of your success thus far. It’s really great to hear from people in our community, and speak to them and really get to understand, like, what’s happening in the trenches. I feel like we’re in the trenches, too, but, you know, sometimes because everything is online, it’s just sometimes hard to really understand, you know, the people that make “Foundr” what it is today. So I just wanna say congratulations on all of your success, and thank you so much for your time.
Shannon: Thank you so much. I really, really appreciate it, and I’m so excited to meet you.