Brandon Monaghan and Justin Kemperman, Founder, The Urban Lashes
Welcome to the final installment of our three-part podcast series that’s shining the spotlight on successful entrepreneurs who hail right from our very own Foundr community! These passionate people are in the trenches daily doing what it takes to make their startup dreams a reality.
Today, we talk with Brandon Monaghan and Justin Kemperman, superstar entrepreneurs (one hasn’t graduated high school yet!) who developed a stellar brand and scaled their ecommerce business to half a million in sales in just 10 short weeks.
After joining our Start & Scale ecommerce course, they realized they didn’t need to reinvent the wheel to make money in ecommerce. They just needed to improve upon an existing product and build a powerful brand around it.
And, that’s exactly what they did. Their company, The Urban Lash, scaled so quickly that they didn’t have enough inventory to supply orders. They kept on growing, and Brandon and Justin recently sold their business for a nice profit and are ready to start the process all over again.
In this power-packed interview, we go behind the scenes with Justin and Brandon and learn exactly how they scaled their business so quickly, what principles guided their growth, and what they have planned for the future. We are extremely proud of these guys and how rapidly they grew their ecommerce business. Way to go!
- The steps they took to rebrand an existing product and blow it up to $500k in sales
- The two strategies that created so much growth in such a short time
- The advertising strategy that allowed them to scale week after week and remain profitable
- The influencer marketing tactics they used to catapult their brand
Full Transcript of Podcast with Brandon Monaghan and Justin Kemperman
Nathan: We’re doing something a little different in this episode. It is part three of three of the Start & Scale Spotlight Series n the Trenches, where we interview everyday entrepreneurs just like you and I listening right now. Where they’re in the trenches, they may not have achieved the kind of success that we all want to achieve, but they’re killing it, they’re in our community, and this is the last part of this Start & Scale Spotlight Series. Today’s guest are Justin Kemperman and Brandon Monaghan. This is a very very inspiring story. It highlights not only the opportunity with what you can do in building an online eCommerce business or an online business in general, but what you can do with a great partnership and how these guys have absolutely killed it when it comes in building and growing online stores. So they enrolled in our Start & Scale course thought by Gretta Rose van Riel, killer course. If you want to check it out you go to foundr.com/ecommerce.
Geez these guys built a business, an eyelash business. They’ve got it from like zero to five hundred grand, I’m thinking about three months if I can recall correctly, coz I record this afterwards but very interesting. Even more interesting is Justin is seventeen years old, which is absolutely insane. I’m just gonna leave at that. But what I talk about what they share and how they’ve scaled their store, incredible. You’ll absolutely love it. I know a lot of you are writing to me and saying you’re loving this series. Definitely keeping this in mind and probably gonna do a few more of this every now and then. This is a good mix up. Just this in the trenches type series of everyday founders just like you and I. Many of you have said listening to this kind of people where they’re in the community, on the ground, it actually makes looking like success much more attainable. But anyways guys, I’m not gonna rumble anymore. I hope you’re enjoying these episodes. If you are, please do take the time to leave us a review on Spotify, iTunes, Stitcher, Soundcloud, you name it. It helps us more than you can imagine. And also please do share us with your friends. I know that you must have some other founders that you’re friends with, or business owners, or entrepreneurs, please do share this, spread the word. I’m on a mission with foundr, and our whole team. Everything we do we obsess about building a household name, entrepreneur brand, helping ten of millions of people on a weekly basis. We’re not there yet, I’m on a five to sever year journey to get there. I’d love your help. Please do share this.
Alright guys, that’s it from me. Now let’s jump to the show.
Nathan: The first question I ask everyone that comes on is how did you get your job? Now, I know that there’s two of you on the line, on a separate line, so, who wants to kinda answer that one and, yeah, just kinda, I’d love to hear how you guys started doing what you’re doing today?
Justin: Well, we both come from different backgrounds. I come from childhood and, you know, I started off reselling. And then I got into other internet marketing, and then I kept on building up into bigger things. And now, I’m partner with Brandon and we launch and scale successful e-commerce stores. Brandon, he started from having a job and then he’s got into Kindle and similar businesses I have. And right when we got to know each other, we really clicked off very well. And then, a year after knowing each other, we partnered.
Brandon: Fine, Justin is 17. So, actually, I actually met him, I think, when we were 15, Justin and online, in a Mastermind group for Amazon. So, yeah, in about a year after knowing him is when we were, like, “We need to team up and do something,” because we both had very similar goals and two different strengths that work well together.
Nathan: Interesting. And what are your two different strengths? And then also, could you tell me about, I know you’ve got a few different companies, but in particular, the company that, you know, you enrolled in Start & Scale course and you used the Start & Scale framework to grow that company? I’m really curious. But, yeah, tell me about your different strengths.
Brandon: Yeah, well, so, in regards to, you know, how everything went with Start& Scale is we had, for the most part, just focused around an internet marketing business, it was, like, more cash flow oriented internet marketing style business. We found Start & Scale because we both wanted something a little bit more sustainable, a little bit more substantial, something that you’re a little bit more proud to talk about with people. So, when we’ve found that course and went through it, you know, we had huge takeaways just from this, you know. The biggest thing, I think, which we still is our biggest mindset, is we don’t need to reinvent the wheel. You kinda have to just perfect it, do something different. So that’s kind of what changed our whole previous business model into what we’re focusing on now, you know, taking something that already works and just making it better or more unique. And with that, I would say, Justin is the more analytical numbers oriented kind of guy, then, I guess, I would take over more of the creative team building type of side.
Nathan: Got you. So you’re more the marketing kind of guy?
Brandon: No, I would say, both of us are definitely the marketing side, but I guess, with marketing, your back end analytics, your data, your KPIs, you know, all that, and then you also have your front end, how an ad should look and feel, how a video should look and feel, etc.
Nathan: Got you. So, can you guys tell me about, I know you got a few different company, you got a lot of stuff going on, but can you tell me about the company in particular that you’re using the Start & Scale framework? And, yeah, look, I really appreciate what you said because you are right, you know, that when it comes to doing an e-commerce play or building a physical products based business, drop shipping is the rage at the moment. But, you know, there really are the alternatives and, you know, there’s probably cons with every model, right. But the thing with drop shipping is that, one, it’s, you know, you’re very, very relying on media buying and you have to be good at PPC, but then also, another thing is you don’t own the products, you don’t have a brand, so you’re basically selling other people’s products. Yes, there’s power in that, but, at the same time, you’re not really building necessarily an asset-based business that could one day be sold. Yeah, this is forced to each model and I think you guys have probably made that strong realization now that you did the Start & Scale course, where, you know, Gretta teaches how to build a really substantial and significant brand that is very, very powerful. So, yeah, tell me about what you guys did. I think people would really love to hear, like, your success and the stuff that you guys done and I wanna dive much deeper.
Justin: So we’re running our general store, which was basically an e-commerce store that would sell all types of products. And we’re doing mostly for cash flow and we’re making good income at the time. And we’ve always wanted to have a real brand that has some actual value to it. So we would keep on testing products until we find a good product that we think that we could build a brand around. So, going through Gretta’s course, do the Start & Scale course, that really opened our eyes to how we need to start a brand and the value of it. So then, once we’ve found the right product, then we were able to make a whole e-commerce store around it and brand it the way we want it, so it has some actual value. And the funny thing is my mom actually told us to test magnetic eyelashes because she heard that was a new trend. So we tested it on our general store and it worked. It was making us some money.
So we decided, “Why don’t we just build a brand around this? We can probably expand our product line down the road.” So we launched it. We launched a new e-commerce store called The Urban Lash. We ordered 15,000 units of the product, because it was already selling pretty well, and we got it private labeled. So it had professional packaging and it was very branded and it wasn’t just a generic product anymore. So, from there, we just started split testing all of our different ad copies, we split tested different creatives, different photos, different thumbnails, and different videos until we found the right videos and the right message that really appeals to our audience. So then, it wasn’t that hard to scale up the brand to just do what PPC advertising and we did some influencer marketing, and that’s just what Brandon and I already know about. So we took the brand from zero to half a million, and just, I think, two and a half months or so, just because we had our message right and we had a professional website and a professional brand, and that’s a lot of what we learned in the Start & Scale course.
Brandon: Yeah. I think, just kind of adding to that exactly, like, we had basic, you know, fundamentals to just digital marketing but creating something that was beyond just the cash flow business was learning the picking the right product, how to tweak it to make it better or more unique, how to position yourself to be able to sell that, and then having, you know, a kick ass brand overall. And I think that in addition to what we knew just took us to such a next level.
Nathan: Yeah, wow, that’s amazing. Well, that’s just unbelievable. I’m really curious guys, when it comes to, you said that you have a general store and you look to see whether the products are hot or not. How would you gauge, like, how do you gauge whether a product is hot or selling well, like, what metrics? I’m curious around that.
Brandon: So we literally have a store that, you know, you could almost call it like a mini Amazon or a mini Walmart. And we will make videos around products that we wanna see how the market reacts to it and we’ll put out the video, run some advertisements to it, and see, you know, what kind of return we get back from it, if any. And then that’s where, yeah, I mean, that’s basically the foundation of it is just test, test, test. And beyond that, again, going back to Start & Scale, we never took it that next step after that. We never decided, “Oh, we could build a brand around this, have a sustainable product, or a sustainable brand, you know.” It was, everything was so much more short-lived, I guess, you would say.
Nathan: And when it comes to, I guess you said, you guys said that you test with ads and you put a creative and get your copy and creative dialed in, like, can you give people an understanding around the scale of how many variations that you guys are trying with your ads and your copy and your creative to find something that gets dialed in?
Justin: So, normally, when we test a product, we would do just the regular creative, just a regular simple copy, a cool photo or cool video that we would make, and that’s how we test a product. But once we launch the brand, then we realize that we need to be able to find the right message, so it appeals to our audience. And so, we can get a better return on our ads spent. So we would probably…I remember, we tested probably 20 different types of headlines, we tested if we should use a discount code in the Facebook ad copy or not, and we tested, should we use one link or two. And we just split tested it through using multiple ads with an AdSense and also having multiple AdSense with one ad in each one, and we would find out what ad works best. And once we find out what headline works best, what video works best, and what thumbnail works best, we can put it altogether into one ad, and then that ad is what we would scale up until, there’s always a point where an ad wouldn’t be profitable anymore because of ad fatigue and the audience gets bored of the ad. So then, we would have to find a new ad that still appeals to audience but is different so it stands out again. So, that’s basically how we scaled up the brand. It was pretty simple once we figured out our message, and having a professional brand really, really helps to gets sales a lot easier.
Brandon: And from there, you know, to generate content, we were mailing out our brand to influencers on. So, you know, if that influencer didn’t give you a lot of traffic or a lot of exposure, you at least have really solid content that we’re able to go advertise with. So the videos that they would make us, we could then turn that into advertising content or, you know, or whatever on the front end. And, yeah, so there’s, yeah, so, yeah, that’s…I could go into that for forever.
Nathan: Awesome. Yeah, let’s keep talking about that because that’s one thing that I know a lot of people find quite intimidating is influencer marketing, how to do it, you know, all these stuff right. And, you know, Gretta’s a super star in this, and she goes through it, of course. But I’m curious, you know, you guys were sending product to people, and this is one thing I actually learned from the higher smart guys when I spoke to them, and they work for, like, Kylie Jenner, you know, Conor McGregor. Is there actually more focus on the content and less on the return? So, can you tell us about that?
Brandon: Yeah, I think, yeah, no, that’s completely true. And the content, yeah, exactly. And another huge shift that, I think, like, everyone’s seeing is that before, like, you were just talking about the Kylie Jenners, you know, everyone used to wanna just go after the Kylie Jenners. And now, I feel like it’s a lot more powerful if you go, if you start small and scale bigger. So, kind of our approach was, “All right, let’s find people with 1,000 followers and under who have great content,” so people who wanna grow their pages and will do videos of our product for free. So we sent those people ground level, starting their brand first, we sent them our product first. Then we went to, “Let’s look for people now with 10,000 followers and under because they still might do it for free. They might have some better content, more exposure.” And then we kind of built our way up, and by that point, you now have tons and tons of different micro influencers who give new content and exposure through a ton of different channels versus dropping, you know, your 10 to 50 grand on your Kylie Jenners who are one channel, you know, one outlet, and one piece of marketing content.
Nathan: Yeah, I think that’s really smart. Can you guys tell me, like, when you’re doing your ads, what sort of return, what sort of CAC, like, cost on, you know, to acquire a customer, are you guys going for?
Justin: So we set up all of our businesses so that the product cost is one-fourth or less of your product cost plus shipping plus fulfillment, and one-fourth or less of the sale price. So then, we can expect that 2x ROIs, so two times return on ad spent. So, if we spent $10,000 on ads, we should expect $20,000 in revenue back. And because the fulfillment cost would only be 25%, say $5,000, that means we would have $5,000 in profit back. So, normally, we would be able to achieve a 2x ROIs and be able to have 25% margins, but eventually, as in all products in the life cycle, the cost for acquisition will go up. So then, we have to get creative. So we were able to build a corporate funnel, so then, after the purchase…a corporate funnel. And so, after the purchase of the product, after they would click “buy now” and enter their credit card information, shipping, and click “purchase,” they would have a few upsales. So this way, we were able to increase our average order value by selling them more magnetic eyelashes for a cheaper price and also trying to push additional products that are related. So then, once we got higher average order value, we were able to maintain 2x ROIs while still scaling.
Brandon: Yeah, that was definitely a huge, huge, huge part. In addition to, like Justin was saying earlier, you do get so much, like, audience and product fatigue that you need to keep. The biggest thing, I think, something we learned about this was that you always wanna be giving out your product for influencers to keep promoting and giving you content because things get fatigued very quickly. The same video can only be seen so many times by your target audience, you know.
Nathan: Yeah, I think that’s really, really smart. So focusing on raising the average order value because you can pay more to acquire a customer. Sorry, just to be very, very clear, you guys are scaling through Facebook Ads but you’re profitable on the front end, correct?
Brandon: Exactly, yup. And then we focus very hard on the back end now, too. A shout out to another local Australian is Jason Williamson, his E2 Agency. We hired them, I think, for our first, one of our, yeah, for this Urban Lash, we hired them to do our email marketing. I think he’s out of Adelaide in Australia and, yeah, they’re extremely good with e-commerce. And we learned we need to focus on what we’re going at and let other people take on other roles if we wanna be able to grow quickly and profitably. So we aim for profitability on the front end, profitability, break even on the front end because you also have your retargeting ads, your retargeting in other areas. But email with a brand, when you get a good brand, not just a cash flow business, when you get a good brand, you can get email up to, I think, Justin, what was our high, like, 25% of our revenue?
Nathan: Yeah, wow.
Brandon: And that’s just free money right there. We might pay a few grand a month for the email marketing service, Klaviyo, and then also for the email marketing copywriters, we might pay a few grand for that. But after that, it’s all profit and, you know, fulfillment cost. But the profit margins on the back end email are just so high that even breaking even on the front end is totally worth it. But we would still aim for profitability, which we were able to achieve most of the time.
Nathan: Yeah, wow, that’s pretty smart. I’m really curious. So, like, on average, because I think it’s smart, it’s so awesome that you guys are acquiring customers on the front end profitably. So that means the amount of money, because usually, most companies, not all, but usually, the goal of most companies is to acquire customers. You spend on money on ads, acquire that customer, and break it even. And then on the back end, because now, you have that person into your ecosystem, into your world, you can, you know, you can build trust, you can show them, you know, more content, you can be able to provide value in, you know, showing them other products and services and whatnot, and that’s where your email marketing really kicks in. I’m really curious, like, you know, once somebody comes into your guy’s world, you’ve acquired them, they’re a customer, which is another strong thing. There’s the big difference to customer who’s on them, that buys products, and somebody that just looks for free, you know, free. Like, they’re easy and prepared to pay for stuff, so that you build a great email database of customers, clients that, you know, get your awesome product. Out of curiosity, what kind of percentage or on the back end would you guys look for in terms of conversions? That’s what I’m really curious. So you could look to convert 3%, 4% of your email database, right. Well, talk to us about that.
Justin: Well, most of our email database would be from abandoned carts and having their email who are from having previous buyers. So they’ve all, most of them have already bought or have intended on buying. So at that point, we just have to bring them back to finish their order or to buy more eyelashes or a similar correlated product. And then we also do have a popup on just the product page. If they voided a little while, then there would be a popup which cracks their email too. And then, at that point, they would go through a funnel, even if they don’t buy, they would go through a funnel which, you know, introduces them into magnetic eyelashes, what they are, why they’re helpful. And that would convert them into a customer too. So most of our email list ends up being a customer. We don’t have the exact amount, but I’d say it’s a very big majority.
Nathan: Interesting. And I think what’s really smart about you guys’ product is, wow, with the magnetic eyelashes, it’s a very repeatable purchase type product. Like, you know, because these eyelashes have an expiry right. So you guys would have a really, really strong in the long run, right.
Brandon: Right, right. And especially since, going back again to Foundr, we decided to compete, one, by uniqueness in that it’s magnetic eyelash, and two, the next biggest brand out there was running this for, like, 70 bucks for a set and we knew that we can beat them by price and volume. So that was kind of our way to sneak into the market.
Nathan: Very, very smart. So you had your VP on also price, meaning very professional price, yeah.
Brandon: Exactly, yeah.
Nathan: Got you. So, talk to me about logistics, boys, like, at this kind of scale, moving these many units, like, how do you manage that? Is that tricky, is that hard? Like, that must be a challenge, right?
Brandon: Well, we were able to link up with a buddy of ours who runs a warehouse out of Florida, where basically, we worked out a deal where we were charged $1 per fulfillment. And a beautiful thing about working with them was that they were able to help source our product and source it with quality, good pricing, the packaging that we desired, and everything. So, that was a huge step for us, being able to bring it here to the U.S. so that we had U.S.A. shipping because we definitely found that literally putting U.S.A. shipping on your product page increase conversions big time.
Nathan: Really interesting.
Brandon: Yeah, yeah. But again, it’s very dependent on who your target audience is. For the most part, we focus on U.S., U.K., Canada, and Australia, but the U.S. still takes home, I would say, you know, majority at least, of our sales. So, having U.S.A. shipped was huge. Definitely.
Nathan: Interesting. Sorry, we’re you going to say something, Justin?
Justin: Well, yeah, yeah. So, what’s really nice is that we were able to get a good setup with our fulfillment partner, but we did end up, one of the challenge we had is we never really remembered to order back, like order enough in time. So we were back-ordered at some point just because we couldn’t get the stuff fast enough and because we didn’t order at the right time. So, and something that we really learned is that we got to place our orders enough in advance so that by the time that we run out that there’s another shipment waiting for us, like, in the warehouse.
Nathan: Yeah, because, you know, I’m sure the scale that you guys are doing is that would be, you know, stock flow is really critical at scale. I’m also curious, how are you guys managing cash flow? Is it because you’re acquiring customer on the front end and profit cash flow is okay or still difficult to manage?
Brandon: I’d say it’s okay. We’re able to put, like, even if we were to start with no money, we could just put it on our credit card, and by the time the credit card wants your money, their money has gone through PayPal and straight down in our bank account to pay it off. So if we run the ads profitably and do it correctly, then there’s no real problem with cash flow. One thing is that when we do place a big inventory orders, we might have to drop 40 grand at once, which it would be hard for most people but we had some money, just in cash flow from previous businesses that we flow into it, then also having a product that is selling consistently, you’re able to place smaller orders too. So, we could place 5,000 units at $2 each for our first order, but then order more the next time, when we have more profits. So we were able to just reinvest profits into more inventory and more ads.
Nathan: Yeah, got you. And, you know, I’m curious as well, at the scale that you guys are growing, like, wouldn’t it, you would make sense for you guys to just place big, you mentioned for you guys to place bigger and bigger orders because you’re gonna get economies of scale and per unit is gonna be cheaper, which means you’re gonna have more margin, or is it still best to minimize risk at times and just go for the MOQ or, like, how you guys plan to purchase that?
Justin: Well, we’ve done both. During slower times, we would order, we would be more conservative and we might order, like, 5,000 units a week and just keep on having them come in consistently. And then during times that are better, we are willing to risk and we order 20,000 units at once.
Justin: But we’d have to make guesses and be smart with how we order, because we have ended up with stale inventory at times, too.
Nathan: Yeah, yeah, no. I’m sure it is difficult. Okay. We’re gonna switch gears here, we’re wrapping up guys, but I’m really curious around challenges. Like, you know, tell us about the hard times, because I’m sure it hasn’t been all easy, all gravy for you guys. I know, you guys, you know, you’re stuffed and you’re seeing a lot of success now. But tell us about the hard times.
Brandon: I would say that, you know, we really, really work extremely hard. So, our hard times, like, looking back on it, aren’t as difficult, I feel, like in the grand scheme of things. But if I, you know, if you really had to…and that’s another thing about having a really good partner is that it’s not as, you’re kinda going through with somebody. But I would say, if, like, we really had to pick some of our hardest times, I mean, it’d be things like quality control. I mean, I don’t know. Justin, what do you think? I don’t think we had really, we’ve had things that are, I mean.
Justin: So we did have a quality control issue. Sometimes, when customers wanna enter their shipping address in properly, there were, like, the whole order gets held at the warehouse. So we’ve checked our accounts once in, like, we got 1,000 orders that weren’t shipped out for a few weeks just because they were stuck in the app because someone missed a space on their address and it was an address hold. So, that was a struggle that we, you know, we eventually just put a system in place where we have a VA that would go into Shiphero and would fix the address hold. And the other hard times we’ve had is just not having good profitability on the ads. Like, there have been days where we’ve lost a few thousand dollars just because the ads aren’t turning profit or because an ad got old or many other factors and we just weren’t profitable for that day or sometimes for a week or so. And that we’ve had sales drop before and, you know, we eventually find a way to get it outward and raise the average order value so we can handle the higher ad cost.
And then we’ve also had, last summer, like, we were switching, like, we got out of another business and, like, revenue wasn’t as high as we were getting started with The Urban Lash, and it was tough because, you know, we had all these consistent bills and employee expenses and stuff that would just keep on piling on us. So, it was a lot of stress just, you know, managing the cash flow at that point while we were getting started with The Urban Lash. But, you know, we’ve learned that just with hard work and persistence, we’re able to get over any problem that we’ve had and we’re able to come out on top in the end.
Brandon: Yeah, I agree with, like, at the end of the day, like, when you grow this vast, I mean, we grow our team to, like, 20 virtual assistant employees very quickly. So, and we, you have, like, somewhat of like an attachment to them because you’re talking with them every day and they have a livelihood as well. So you wanna make sure that you have money to pay them every week, too. So, you know, down weeks, sometimes, you’re like, “All right, you know, we gotta really reassess what we’re doing here, test other ideas, keep pumping out content, whatever it was.” And, yeah, I think, definitely, one of the hardest parts was just that you know you have somebody to pay, you know you have a group of people to pay every week, and just making sure that you’re on top enough to make that happen.
Nathan: Yeah. Yeah, that can get really stressful. All right. I’m also curious guys, what’s next for you guys?
Brandon: Well, we actually just sold The Urban Lash a few days ago.
Nathan: Wow. In and out that fast, congratulations guys.
Brandon: Thank you, yeah. We’re like, “Well, we had,” what’s the saying, an offer you can’t refuse, you know. And so, it was just a good, you know. We have so many things we wanna do now that we see such a, you know. Once you kinda figure out the idea behind things, which, you know, again, going back, you don’t have to reinvent the wheel. There’s so much you can do if you can perfect a product, if you can tweak a product to make it more desirable that, you know, you have so many opportunities. So, yeah.
Nathan: Awesome. So you guys start, obviously, a new business then, right, new brand.
Justin: Well, we have a few brands running right now. Mostly, we’re focusing on our general store now, just keep on testing consistently just to find the next hot product, which from what we’ve learned in The Urban Lash, which is more than any other stores taught us, we’re gonna use those brand and techniques and what we’ve learned in the Start & Scale course. And once we find that next hot product, we’re gonna make a niche store around it and get a whole product line.
Brandon: And I think, like, for 2018, Justin and I have been really, really talking about our next big store around something. We wanna do a timeless product. So, you know, kinda reflecting on some big, big companies, one that we kinda look up to is, like, Movement watches. Watches are a timeless product. They enter the market as a minimalist, competed from style and price, you know, the cheaper price point for a high end watch. So, yeah, I think our biggest goal for 2018 is to roll out a brand that focuses around something that’s timeless. Yeah, and we’re gonna push the limits bigger than anything we’ve done.
Nathan: Yeah, that’s cool. I like that because, you know, one of my mentors said to me, you know, it takes 7 to 10 years to build anything of true worth and significance. And, yeah, if you build a brand that’s, I think, that you guys, you know, really learned, like, you know, if you can build a strong brand, you can do anything, right. Like, you can build, you know, an amazing brand around this topic, niche, or market that really serves people, that has really strong longevity that it really paves its way in returns in many ways not just also revenue but also the impact that you make and all sorts of stuff. So, yeah, that’s really cool. That’s really cool to hear you guys wanna do that. So, couple last questions, question number one is if you were to give an advice to anybody that was thinking about starting an e-commerce business or a physical product based business, what would it be? And I’d love to hear from both yourself, Brandon, and you too, Justin, separately. And then, yeah, the best place people can find out more about you guys and your work.
Justin: So my advice would be to, first of all, test your product before you start getting into anything big and start investing in a whole e-commerce store and all the systems that come with that. Test your product first and make sure that your market is receptive of the product and they actually wanna buy it. And once you have a proven product that, you know, people want, then what you should do is you should figure out your message that comes with it, what the product will do for the customer. And then, from there, you should really, really learn how to use Facebook Ads and Google Ads properly. So then, you can have a positive return on your investment and then you can scale up the business as high as you possibly can just by spending more money.
Brandon: Yeah, and I think, like what Justin said about testing the market is so huge, and for anyone listening who has gone through the course or is thinking about it, you have a whole section on there on literally like vetting your product. And I think, before people jump the gun on things, vetting your product is huge.
Nathan: Awesome, couldn’t agree more. So, guys, where is the best place we can find out more about your selves and your work?
Brandon: That’s a good question. We just love to focus so hard on our businesses that we don’t even have…I don’t know if Justin, what do you think?
Justin: Yeah, well, we’re kinda underground. Like, we don’t really have too much of a presence anywhere.
Nathan: We would like to usually, usually, people you can say, like, you know, over the last week, I sold that company. So, what about you, like, if you wanna, got me General store or anywhere, like, you know, if you say anywhere you work or anything.
Brandon: You can find us, I mean, you can definitely find us on Facebook and we’d love to connect with whoever from there.
Nathan: All right, awesome. All right, so it’s Brandon Monaghan and Justin Kemperman.
Nathan: Awesome. All right, guys. Well, look, I just wanted to say, congratulations on all of your success. It’s been amazing to watch what you guys can do in a very, very short period of time. It’s really, really impressive. It’s very inspiring, especially for yourself, Justin, only being 17 years old. Like, actually, that’s a question I wanna ask before, like, are you still at school, man?
Justin: Yeah, I still go to school but I’ve chosen all the easy classes and I get out at 11:20 because I do that work-study program. So it works out and I get to come home and, you know, work on my business, which is what I truly love to do.
Nathan: Yeah, wow, that’s crazy. Awesome. Congratulations so much, guys. It’s been an absolute pleasure just being with you and connecting. And, yeah, we’ll chat soon.
Brandon: Thanks so much, man. Yeah, we’ll talk soon.