176: Gamal Codner Scales His Ecommerce Business to $60K/month In 3 Months (Start & Scale Student Spotlight – Part 1)

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Gamal Codner, Co-founder, Fresh Heritage


The Foundr community is full of passionate people from all walks of life, in the trenches daily doing what it takes to make their startup dreams a reality. In this week’s podcast, we want to shine the spotlight on one of these rising entrepreneurs who we’re especially proud of—Gamal Codner of Fresh Heritage.

In part one of a three-part Start & Scale podcast series, we talked with this corporate-sales-guy-turned-ecommerce-entrepreneur, who overcame some difficult setbacks to scale his business to incredible success. Codner is a student of our Start & Scale ecommerce course, and was able to leverage the principles he learned in the course to grow his physical products business by 30X in just three months.

Before becoming a Start & Scale student, Codner left his corporate sales job to become a successful affiliate marketer. He then joined an accelerator program and decided to create his own ecommerce business. Codner was having some success but it wasn’t until he joined Start & Scale that he was able to use the principles we teach in the course to catapult his business revenue from $2,000 to $60,000 per month.

In this rare interview with an up-and-coming member of the Foundr community, we learn the exact strategies Codner used to create products his audience loves, and take his business to the next level. We are extremely proud of Gamal’s achievements and we are happy to share his inspiring story with you!


Key Takeaways

  • The one thing you must have to scale your ecommerce business
  • How new ecommerce entrepreneurs can get their products in front of large audiences quickly
  • Codner’s newest content marketing strategy, and how it will help him reach greater heights next year
  • A low-risk strategy to testing new products before you launch them full throttle
  • The one low-cost strategy Codner wished he had used during the initial stages of his business

Key Resources From Our Interview With Gamal Codner


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  • Holly McKeon

    Amazing episode!! So inspiriting to listen to Gamal’s story!!!

  • Holly McKeon

    Amazing episode!! Gamal’s story is so inspiring!!!

  • Blyth Meechan

    I really enjoyed Gamals interview. Loved how he was in the red and was still able to pull it together and go for it. He is extremely inspirational. Thankyou for sharing your story Gamal and thanks to Nathan for doing the interview.

    • Thanks @blyth_meechan:disqus 🙂

    • Thank you so much @blyth_meechan:disqus – it was great to hear Gamal’s transparency and the level of detail he went into growing Fresh Heritage!

  • Love it @Gamal Codner, thanks for sharing the story.

  • Cre8ive

    This wan an inspiring interview. Gamal’s personality is so pleasant. I love to hear stories of entrepreneurs making it. Continued success to you.

    • Thanks @lashauncollier:disqus – Glad you enjoyed this one!

  • Tia Lloyd

    Really loved this episode! Gamal’s insights about marketing and testing are gold. His “ugly baby” analogy was hilarious but made such a powerful point! Truly inspired by his success. Look forward to seeing what 2018 holds for Gamal and Fresh Heritage. 🙂

    • It was very refreshing hey @tia_lloyd:disqus – Glad you enjoyed this one and I hope you’re doing well!

  • L. Ryan Goodfeeln

    Cool podcast. The link to the Start & Scale course links to a blank page. Where can we find more information?

    • Hey @lryangoodfeeln:disqus – you can go to foundr.com/ecommerce to find out more about Start & Scale Your Online Store

  • Kanokporn Wanjitwong

    Well done Gamal. This is very inspiring!

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