While living on a secluded island, renee discovered the skincare benefits of sea cucumber collagen. a few years
later, she put it in a bottle and made $12,000 in one day.
“I had two failed businesses before this one… I just didn’t
have any framework and I think that’s what the start and
scale course helps me do. It gives me step-by-step instructions on how I can be successful.”
Adam took his fresh new men’s body wash company and converted it into a seven-figure business in only seven months.
She Created Brand
Jax launched Moosey Moose in November 2020 and sold out of stock in less than 6 months. She has big goals to grow the business in year 2 while living up to Moosey Moose’s ethos of reducing waste and creating a sustainable baby clothing line.
She Created Brand
Sam created Naked Sundays SPF, the first sunscreen product designed to be worn over your makeup. By following Gretta’s framework and launch checklist, she went from $0 to six-figures in just 4 weeks.
She Created Brand
Kelsey, used Start & Scale to take her existing business Kavala Collective - a luxury activewear inspired by yoga, surf, & wanderlust lifestyle…from doing $18k a year, to $18k a month.
swipe to see more
| Industry | Product | Result |
|---|---|---|
| Supplements | ACV Gummies | Maurah Ruiz made $2k in less than a week |
| Beauty | Ball Wash | Adam did 7 figures in 7 months |
| Clothing | Wool Fedoras | Tania received 20 orders on launch night |
| Beauty | Beard Oil | Gamal went from $2k to $60k a month |
| Active Wear | Bikini’s & Active Wear | Kelsey went from 80 sales a year to 120 sales a month |
| Beauty | Sea Cucumber Collage | Renee did $12,000 in one day |
| Food | Hot Sauce | Allan made $2,000 in his first month |
| Supplement | Gut Health Supplement | Reever made $500k in his first year |
| Fitness | Foam Roller Bottles | Cory & Georgia made $33k in first 5 months |
| Food | Premium French Rosé | Piers did $12k in just his 3rd month in business |
| Baby | Adjustable Jumpers | Jax found her idea & sold out with $5k in sales |
| Beauty | SPF Sunscreen | Sam went from $0 to six-figures in 4 weeks |
ACV Gummies - Maurah Ruiz made $2k in less than a week
Ball Wash - Adam did 7 figures in 7 months
Wool Fedoras - Tania received 20 orders on launch night
Beard Oil - Gamal went from $2k to $60k a month
Bikini’s & Active Wear - Kelsey went from 80 sales a year to 120 sales a month
Sea Cucumber Collage - Renee did $12,000 in one day
Hot Sauce - Allan made $2,000 in his first month
Gut Health Supplement - Reever made $500k in his first year
Foam Roller Bottles - Cory & Georgia made $33k in first 5 months
Premium French Rosé - Piers did $12k in just his 3rd month in business
Adjustable Jumpers - Jax found her idea & sold out with $5k in sales
SPF Sunscreen - Sam went from $0 to six-figures in 4 weeks
…And countless others in all kinds of niches and industries!
Meet Gamal who said, “Your course content is responsible
for growing our business 30x -- from $2k a Month to $60K+ a Month."
Brandon partnered up with 17 year old justin kemperman after having some success in ecommerce. they achieved more than $500,000 in sales just a few months after starting the store!
Lindsay was running her store from her own apartment, but she couldn’t keep up with the demand and was running on fumes. She has learned how to think strategically to be a successful entrepreneur.
Reference: Sleeknote.com
Reference: Techcrunch.com
65 countries and 21,518 students (and counting) inside the Start and Scale community.
Gretta's been living the dream. She can literally work from anywhere in the world,
and enjoys mixing leisure with sourcing new products.
For many of our students, having their own online store is about having freedom and doing what they love…just as much as it is about profits.
It’s about being in control of their financial future, not hoping for some unreliable government to “rescue” us as they see fit. But instead creating a secure and reliable income we can rely on.
Plus if you follow Gretta’s system, you can build a legitimate brand you could sell one day!
Watches, teas, bottles, face masks, etc. Gretta’s “P.S.S.P. Framework” is a repeatable framework for all kinds of product ideas no matter how crowded or competitive the niche is.
Dog Shampoo
Australian SPF Sunscreen
Sea Cucumber Collagen
Icelandic Fish Leather
Adjustable Baby Rompers
A Sustainable Nut Milk Machine
These are all wildly different and wildly successful products which used Gretta’s framework. It works with all kinds of products, industries, and niches.
This isn’t about dropshipping and you don’t need to use Facebook ads. Gretta walks you through the entire ecommerce process from start-to-finish. While you don’t need to know a thing about online marketing, you do need to take action.
It’s how even a 71-year-old dentist with no online marketing experience was able to successfully sell his product online for the very first time!
Not only will Gretta’s advice in the course help you leverage influencers, sell more product, and scale your store faster than going at it on your own…
But in today’s competitive landscape…
Every brand needs to be constantly creating new and innovative product ideas!
In Gretta’s words “Brands cannot stop at a single product. It’s one of the easiest ways to grow an existing store.”
We’ve seen people working full time jobs who use Start & Scale to build new brands from scratch and make thousands on their very first day of launch in 12 weeks or less…
By investing just 1 hour a day.
That’s Gretta’s advice as well. If you’re working full time, schedule just one hour a day to building your new business. Make this your own “Start & Scale Power Hour”.
In one hour you can watch a couple lessons and take action. Then day after day, your business takes shape. You come up with your idea. The branding. Logo. Instagram. And even get your first sale!
This is more than enough to get you to launch. Then once you’re making sales, you can decide to go full-time or hire help. But start with just an hour a day.
Gretta van Riel
ECOMMERCE EXPERT
Gretta van Riel
ECOMMERCE EXPERT
Within just 6 months of starting her first ecommerce business, it was generating $600,000 USD per month (without funding or investment). She was then instrumental in launching another ecommerce business generating $100,000 USD on the first day.
Since then, Gretta has repeated this unique framework for four different businesses and niches, turning each into a multimillion dollar success story.
She has seen million-dollar sales days for her online stores and just celebrated 8 years since she started her first successful ecommerce store in her kitchen (and yes, it's still going strong!).
And unlike other self proclaimed “gurus”...even right now in 2022…
Gretta is still launching new brands from scratch, creating new products for her existing brands, and working with influencers to generate massive sales!
One of our students did over $500K IN 12 WEEKS!
Grettas live workshop with Shopify
Gretta at The Tim Ferriss Show
Another student did more than $25K IN 4 WEEKS
Gretta and Gary Vee at a conference
Gretta’s first brand, Skinnyme tea.
Gretta at The Tim Ferriss Show
“PSA: I’ve joined the Hydraltye board and we
IPO’d today!!”
Gretta speaking at Resonation Women
conference in Jakarta, Indonesia.
Gretta’s “million -dollar day” as co-founder of the The 5th Watches. She also did $100,000 on the first day of sales with this new business!
As a 5x Founder, Gretta was recently featured as a “Forbes 30 under 30” for Retail & Ecommerce.
Another one of Gretta’s multimilion dollar brands, DROP Bottle, being featured as one of “Oprah’s Favorite Things”.
Gretta won the coveted Shopify Build a Business Award for her multimiloin dollar business, SkinnyMe Tea, beating out tens of thousnds of other ecommerce contestents from around the globe.
With more than 21,000 “Start & Scale” students and 1M+ followers across her social media platforms, Gretta Van Riel has become a go-to resource for ecommerce entrepreneurs who want proven advice from someone who actually “walks the walk”.
In this module you’ll learn the exact framework Gretta uses to start a new ecommerce businesses from scratch. It’s the unique process she follows that’s now turned simple ideas into 4 multi-million dollar stores.
In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use the exact same audience building secrets that allowed Gretta to bring in $100,000 on her first day with one of her stores!
In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to find, work with, and leverage these relationships to help generate massive sales and exposure for your online store.
In this module you’ll discover everything you need to know to launch your store with a bang. From accepting payments, operations, and generating sales straight out of the gate. It’s all here.
In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.
In this module you’ll learn the exact framework Gretta uses to start a new ecommerce businesses from scratch. It’s the unique process she follows that’s now turned simple ideas into 4 multi-million dollar stores..
In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use the exact same audience building secrets that allowed Gretta to bring in $100,000 on her first day with one of her stores!
In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to find, work with, and leverage these relationships to help generate massive sales and exposure for your online store.
In this module you’ll discover everything you need to know to launch your store with a bang. From accepting payments, operations, and generating sales straight out of the gate. It’s all here.
In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.
Here at Foundr we have a strict “no guru policy”. We’ve had this since Day 1, all the way back in 2013. It means we only work with leading practitioners of their craft.
Foundr instructors must meet a stringent set of qualifications in order to be able to work with us to create a course for our community. One of them being that they must be an actual founder who has built a successful business (oftentimes multiple) in the exact field they will be teaching you in. We allow zero fluff, zero theory, and zero bs.
So when you invest the time and money into a Foundr course, you can be absolutely certain you’re learning proven content from someone who’s done it before. It will work if you work it.
8x modules, with over 50 videos taught by Gretta and the Foundr team. Each video is a short-sharp lesson focused on you taking action and moving forward.
Every lesson comes with a worksheet, and an action step so that you can always keep moving forward... just fill in the blanks! We've got you covered.
When you sign-up today you will receive 6x bonuses (see below for more info) to shortcut the time it takes to get your first sale and support you as your business grows.
If you prefer, we offer a simple payment plan so you can get started today!
First you’ll be granted instant access inside our now somewhat famous private Start & Scale mastermind group. This is one of the most highly engaged communities we’ve ever been apart of. It’s filled with more than 5,000 other ecommerce business owners all committed to helping each other stay motivated, accountable, and plugged into what’s working right now.
The second bonus is access to all of Gretta’s insanely valuable Wholesale Reach Out Scripts. If you’re still deciding on your store or product idea and need answers about prototyping, manufacturing costs, shipping, or anything in between… trying to go back and forth on your own can be one of the most painful parts of this whole process.
The third bonus is Gretta’s very own Influencer Outreach Toolkit. Whether you’re just starting out or already have a store up and running, partnering with influencers is the quickest way she’s discovered in generating massive traffic, sales, and new social media followers.
The next incredible bonus contains Gretta’s proven Email Launch Campaigns and turn-key Abandoned Cart Campaigns!
These launch emails are guaranteed to make you a sale on Day 1 if you’ve followed the course and built a waiting list of prospects! It’s exactly how she was able to do $1M in a day with 5th watches!
The sixth bonus is our secret ecommerce mastery series!
This is a series of behind-the-scenes interviews with some of the most cutting edge ecommerce brands we know of here at Foundr. Brand names you’ll surely recognize. Plus there’s even a special Q&A with Gretta where she answers some more advanced questions! You’ll hear insights on this not shared anywhere else.
And for your final bonus, we’d like to invite your business partner or team member to join you for free (in the training and in the Facebook group too). We know how important it is to have business partners on the same page and want you to have everything you need to create a profitable online store. You two can split the investment but each still have access to everything!
Foundr+ is your all-access membership to cutting-edge ecommerce education with courses on ecommerce Product Development, Facebook Ads, Tiktok Ads, Youtube Ads, selling on Amazon and more in addition to Start & Scale.
8x modules, with over 50 videos taught by 4x million-dollar founder, Gretta van Riel, to guide you through your first ecommerce success.
27+ courses, instant access to each new course, 2 live group instructor Q&A calls every month and a like-minded community of 30k entrepreneurs to help you grow any business.
While the supply chain has certainly been impacted, it’s actually created a massive opportunity for startups or smaller brands. That’s because big brands are struggling to get their huge orders fulfilled, but it’s much easier for smaller brands who don’t need as much product in one go.
So right now, more than ever before, as a startup or “smaller brand”, you can swoop in and actually steal market share from other larger competitors who are out of stock and can’t move as fast as you can!
No, you don’t need to leave your job. In fact, we highly suggest you don’t until you get enough income from your online store so you can make the switch smoothly without putting your family and lifestyle at risk. You can get started with as little as 1 hour a week, and scale up from there as you build confidence.
Note: Gretta worked full time when she was launching her first business. You can, too. There’s no need to take unnecessary risks.
The entire course curriculum is outlined here.
This explains exactly what’s in each section of the program.
There’s no other program that walks you through exactly what you need to know to start an online store fast, written by someone who has built several 7-figure ecommerce businesses from scratch. What’s more, everything has been broken down in step-by-step detail with real action plans including finding your niche, getting customers fast, the mindset required, getting ideas for content, dealing with cashflow in the early stages and how to scale fast
Let’s face it, creating your own physical product business from scratch can be extremely intimidating. Start & Scale Your Online store walks you through the necessary steps to develop your idea, validate your idea, produce and manufacture your product and make sure it sells to an audience of hungry buyers. Then, it shows you how to scale up your company.
Yes, this is a no-fluff program. You’ll get “the how,” together with real specifics that explain everything in step-by-step detail. What’s more, there are real action plans so you know exactly what to do. Nothing has been left to chance.
YES! YES! YES! That's the beauty of an online store. We have people all of the world from America, to Asia, to Europe to Africa and everywhere in between. If you have an internet connection and a smart device... you are in business!
Then you are in THE RIGHT PLACE! That's why we called this "Start" and Scale. We have a master mentor who will show you how to tap into hot and trending ideas, even if you have NO IDEA. You just bring the attitude, we will bring the skill. If this is you, then it's time to join.
You just join up, and let us know their details. And we will give them full access. Simple. This is an insane offer. Right now you can get two licenses for $997 (about $497 each) - that's just nuts for what you will get.
Yes! Gretta covers off her tips and process for social media and also using Influencers. This has been a key to seeing success in her businesses, so we have made sure that it is thoroughly covered off in the course. We're really excited you will be joining us for the next intake of the Start and Scale Course
In the Start and Scale course we recommend and cover how to set-up an online store using Shopify - this is because it is the platform that Gretta van Riel uses for all her businesses. We think it's powerful, cheap and easy-to-use. If you would like to use another platform, then that is completely OK! It's not about the tool, it's about the process and the strategy.
The main thing is about how you can SCALE your sales. Doesn't matter what platform you do it on.
We understand accountability, encouragement, guidance and validation are all part of the “secret sauce” that help you follow through on the course.
So as soon as you register, you’ll be given BONUS access to a special closed-door Facebook group where you’ll find your tribe who can help you along the journey from where you are now to building a profitable online store. This collaboration is priceless.
Foundr is a global education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.
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Fantastic courses, helped us scale our store to 6 figures and now we are taking more to get to 7. The organization and efficiency in the lessons combined with the workbook is very easy to digest and take action on. TY Foundr!
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I have just completed the Start & Scale course and am working through How to Run Facebook ads. The S&S course was fantastic, I have an existing e-commerce business which I am looking to scale and open in new territories. S&S is aimed at new startups but I am believer that you can always learn something new from experts. This I did, I have implemented a number of changes into the business and already seen success. Sometimes when you are juggling cash flow you question whether its worth paying for these courses, but I think its the best investment in yourself and your business.
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Not only is Foundr my go-to resource for launching my agency - they truly support and want to see startups succeed. You can tell by everything they offer and all their motivational content. I’ve been working on my company for about a year and whenever I have a question or I’m looking for something to boost my action plan - Foundr is where I search. Can’t say enough good things about them!
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