151: How to Build a “Cult-ure” Like Following Resulting in 10’s of Millions of Annual Recurring Revenue with Russell Brunson
Russell Brunson knows a ton about building effective marketing funnels. It’s a skill he learned after spending nearly 10 years making money online by building funnels for all sorts of things, from potato guns to coupons. Now as the CEO and co-founder of ClickFunnels, Brunson heads one of the fastest-growing bootstrapped companies in the world.
“We’re growing faster than any VC-backed company that I know of, and we do it because we had to do it smarter, and we do it through the funnels that we practice and we preach, and it works,” Brunson says.
In a mere two-and-a-half years Brunson has grown ClickFunnels to more than 36,000 active customers and, even more impressively, he’s been able to turn those customers into a passionate community of evangelists loyal to the brand. He’s since taken his talent and knowledge for building effective sales funnels and has distilled it all into an incredibly easy tool that anyone can use, as well as a number of bestselling books.
But it hasn’t been an easy road and it’s taken a heap of knowhow, expertise, and foresight to get there. Luckily for us, he’s sharing his best advice with the Foundr audience.
In this week’s episode you’ll learn:
- The key to building an effective sales funnel
- How to inspire and build a community around your brand
- What qualities you need to be a leader who inspires
- Why the best way to understand your market is to be your own customer
- How to find and keep A-players on your team
- & much more!