After primarily selling in markets, René shifted his focus to ecommerce and went from 0 to 15% revenue from email marketing.
René is the founder of Avenwood, a Swiss company specializing in wooden products. However, his business had been experiencing most sales through live markets and wanted to scale by expanding their ecommerce site.
HOW HE USED ECOMMERCE MASTERS
To scale his business, René took to implementing specific naming conventions for his ads at different funnel stages and several email marketing flows.
René went from generating 60% of revenue from live markets to scaling email marketing from 0 to 15% of revenue.
Watch René's testimonial:
René founded Avenwood six years ago. In the early days, his idea included a choose-your-own design wooden smartphone case but has now expanded to wireless charging and other electronic products.
While Avenwood originally started as an online shop, it saw 60% of revenue coming from offline activities like Christmas markets.
Meanwhile in the online realm, René’s business had been successful with Facebook Ads and was performing well overall. When the COVID-19 pandemic hit, Rene redirected his team of six to focus on ecommerce. They’d always had difficulty scaling so this posed as a big challenge ahead.
After taking the Ecommerce Masters course near the end of February, René was able to expand his email marketing initiative to cover 15% of revenue by doubling down on several key email flows. As for Facebook Ads, Avenwood was able to focus on naming conventions to better organize and scale their online advertising initiative.
“Before we had one or two people working on Facebook Ads. Now we have a small team working on it.”
More SUCCESS STORIES
Yara KamalScoria World
Yara, Yogi and founder of yoga accessory brand, Scoria World, was doing $400,000 last year. Now she’s on track to make $2 million, topping $100,000 a month since taking the course.
Riley StricklinLume Cube
By implementing the teachings from the Ecommerce Masters course, Lume Cube increased their email conversion by 280% and saw a 701% increase in orders.
Foundr Magazine. Learn from some of the greatest entrepreneurs of our generation.
JOIN ECOMMERCE MASTERS TODAY
SCALE YOUR EXISTING STORE TO 7-FIGURES USING OUR 5-CORE DRIVER STRATEGY
Let our Ecommerce Masters show you their proven scaling methodsEnroll Now