Discover how two 24-year-olds launched a
$40 million dollar business on their first try
using the “Hero Product Formula”
Unlock the secrets to ecommerce success using the Hero Product Formula, designed by million-dollar founders Manny and James. This comprehensive program provides a step-by-step blueprint to discover profitable “hero” products using their counterintuitive method that’s proven effective even in saturated markets.
Gain access to personalized mentorship and strategic insights that will help you scale your business fast. The course promises not only to enhance your product-finding skills but also to free you up to enjoy a profitable online business from anywhere in the world. Invest in your future with this course and you might just be the next big success story, ready to create and sell a brand for life-changing sums
1000+
Lessons
30+
Total Courses
30K+
Total Students
3M+
Followers
“Aspiring entrepreneur looking to start your business? I highly recommend checking out Foundr – an invaluable resource to get your business off the ground.”
Daymond John
Inside the
“Hero product formula”
Lesson 1
THE FOUNDATIONS OF A HERO PRODUCT
In this lesson you’ll learn how to find and launch a simple hero product on a limited budget that gets sales from day one without guessing if it’ll work.
How to choose a long-term trending hero product which builds a valuable brand instead of just “a one-hit wonder” you can never exit.
Alya Skin’s secret “Micro Influencer Strategy” for launching a product from scratch even if you’re a complete beginner.
Lesson 2
YOUR HERO PRODUCT IDEA SCORECARD
In this lesson you’ll learn Manny and James’s top “copy and paste” tools that reveal (in seconds) whether a trending hero product is worth pursuing or not.
How to use the Idea Scorecard to “stack the odds” in your favor by finding both trending categories and the top trending products within those categories.
The #1 resource which revolutionized how Alya Skin created a best-selling clay mask even though there were already countless other clay masks on the market.
Lesson 3
CHOOSING YOUR HERO PRODUCT NICHE
In this lesson you’ll learn a key mistake you must avoid when choosing your product niche.
How to choose a niche which allows you to deliver an “emotional result” so you never have to worry about competitors selling something similar.
Why you must negotiate and lock in a price for high minimum order quantities with your manufacturer before you ever order a single product.
Lesson 4
AVOIDING BEING “TOO LATE” TO THE MARKET
In this lesson you’ll learn the exact timeframe a product should have already been on the market for which tells you if you’re too early or too late in order to launch it yourself.
What “insider secret” James and Manny learned about their trending clay mask product after billion-dollar brand L’Oréal launched their own version.
How to put a “twist” on your product which helps it sell no matter the level of competition in your market.
Lesson 5
HOW TO GUARANTEE IT WILL SELL
In this lesson you will learn how to leverage influencers to help you make sales from day one without you even having to pay them to post about your product.
How to know exactly how much product to order when you’re just starting out.
What Manny and James do with the first 1/3rd of any new product inventory shipment to ensure they get as much sales out the gate as possible.
BONUSES INCLUDED
IN THE COURSE
1
PRODUCT SOURCING SECRETS
Kian Golzari is one of the world’s leading sourcing experts who has personally visited over 500 factories and sourced over 2,500 products for clients like Google, Amazon, and the Olympic Games. Here’s his exact blueprint, cost calculators, packing checklists, and spec sheets behind the success of 2500+ products that will help you scale profitably, fast!
2
Audience hacking:
Your first 1,000 followers
We’ve grown our own account to more than 3.6 million followers and helped thousands quickly hit their first 10,000 on completely new accounts. This is a proven method for generating followers that turn into customers.
3
COPYCAT-PROOF YOUR PRODUCT
Having your product “copied” by a supplier or a competitor is a real threat. Kian shows you exactly how to prevent that from happening. If you’ve ever been worried about protecting your intellectual property, this training is for you.
4
VALIDATE YOUR PRODUCT IDEA
In this special training, 5x multi-million dollar ecommerce founder Gretta van Riel reveals her step-by-step approach to validating any product idea and getting your first sale without wasting time or money on order inventory that no one buys.
5
Designing your perfect
customer checklist
Don’t guess what your perfect customer wants, know exactly what they want. This deep-dive detailed checklist lays it all out. Simply follow it and you’ll have your own “customer crystal ball” ensuring you know exactly how to create and market your product to perfection.
6
Million-Dollar mindsets
from new millionaires
The right mindset separates the dreams from the doers. In this bonus we’re pulling back the curtain and revealing the hard-won wisdom, insights, and actionable advice from new millionaires who’ve overcome their fears, doubts, and procrastination to build their own dream businesses. Just one of these ideas will forever change the way you approach starting anything.
7
Profitable hero
product niche list
Not all product niches are created equal. This list gives you a goldmine of 12 categories which have proven to be the most lucrative for new entrepreneurs. Any one of these niches will help you to not just build a profitable business, but one that’s resilient to any economy and can last for years to come.
MEET YOUR INSTRUCTORS
MANNY&JAMES
FOUNDER OF ALYA SKIN
WHAT WE LOVE
IS FINDING GAPS
IN THE MARKET
In just one week, their innovative skincare brand, Alya Skin, generated $50,000 in sales. Four months later, they reached the million-dollar revenue mark, and by the end of the first year, sales soared to $4.5 million. Leveraging a unique “Hero Product Formula” strategy that focuses on a standout “hero” product, these two Melbourne entrepreneurs quickly ascended to Forbes 30 Under 30 status.
This same approach previously enabled Manny to sell his first business for over a million dollars before age 20 and helped them attract over 500,000 customers and generate $40 million in sales globally. Now, they’re ready to share their method to help others discover products that resonate and sell.
Access to over 1,000 lessons with
Each Course Sold Individually Totals $37,130
Business
START & SCALE YOUR ONLINE STORE
Interested in Ecommerce? Start & Scale Your Online store takes you step by step on how to launch your own business. Get the exact formula Gretta Van Riel has used to build 4x multi-million dollar ecommerce stores from scratch.
INSTRUCTORS: GRETTA VAN RIEL
Price: $1,997
ECOMMERCE MASTERS
In this course, we’ve brought in 5 world class ecommerce founders to do a deep dive into their very own “scaling superpower” to get you to your eCommerce store to the million-dollar mark, with 5 different advanced ecommerce experts, all in one 9-hour monster course!
INSTRUCTORS: GRETTA VAN RIEL, NICK SHACKELFORD, CHASE DIMOND, ROB WARD & RICH LI
Price: $1,997
INFINITE INCOME ON AMAZON
Learn how you can sell on Amazon from someone who’s started, scaled & sold 2x multi-million dollar Amazon brands.
INSTRUCTORS: MELISA VONG
Price: $1,997
THE PRODUCT SOURCING BLUEPRINT
Go from “overwhelmed with ideas” to finally having your own unique product manufactured, shipped, and sold. Here’s the exact blueprint behind the success of 2500+ products that will help you scale profitably, fast!
INSTRUCTORS: KIAN GOLZARI
Price: $1,997
THE PRODUCT DEVELOPMENT BLUEPRINT
Discover the beginner friendly “Product Development Blueprinet” used to create 2,500+ different successful physical products.
INSTRUCTORS: KIAN GOLZARI
Price: $1,997
Marketing
How To Run Facebook Ads
$100M spent on Facebook ads, 150+ different businesses, 1 proven formula. Get the ultimate 2023 “beginner’s guide” to running Facebook ads for any business, budget & background. Click below to find our more!
INSTRUCTORS: NICK SHACKELFORD
Price: $1,997
How To Master Youtube Ads
Get the proven 2022 YouTube ads strategy that’s making millions, taking brands viral, and helping marketers & media buyers diversify their ad spend. This is the biggest opportunity online since the first Google & Facebooks Ads & you are learning from a leading authority: Tommie Powers. He has spent more than $30 million on YouTube ads alone and more than $100 million on all paid platforms.
INSTRUCTORS: TOMMIE POWERS
Price: $1,997
How To Run TikTok Ads
Leverage the decade’s marketing trend: short-form videos. And TikTok happens to be king of it all. This course reveals a step-by-step proven framework to creating TikTok ads that sell while emulating the look and feel of organic posts.
INSTRUCTORS: GERARDO PEREZ
Price: $1,997
Instagram Domination
Get our Proven Method for Generating a Predictable Flow of Highly Engaged, Motivated Followers and Customers for Your Business! The strategies and tactics we used to generate over 1.9m followers for @foundr on Instagram in a few short years!
INSTRUCTORS: NATHAN CHAN
Price: $1,997
Advanced Email Marketing
Learn the advanced email secrets behind 10 billion emails sent, as Sendlane Co-Founder and CEO Jimmy Kim breaks down the art of email automation, increasing your deliverability, boosting your engagement and, ultimately, skyrocketing your opens, clicks and sales.
INSTRUCTORS: JIMMY KIM
Price: $1,997
Blow Up Your Brand
Blow Up Your Brand takes you through step-by-step how to create content for every part of your funnel and build a content machine – without spending a cent on paid ads. Learn the exact content marketing strategies Eric Bandholz, founder of Beardbrand, used to turn a measly $30 investment into a multi-million dollar brand.
INSTRUCTORS: ERIC BANDHOLZ
Price: $1,997
7-Figure Copywriting
Learn how to deeply connect with your audience and write authentic copy that turns cold prospects into raving fans – whether it’s for a sales page, webinar, email, ad, or anything in between.
INSTRUCTORS: ARMAN ASSADI
Price: $1,997
Other
Courses:
Here’s What You Get
When You Join 
- Proven frameworks for fast results
Accelerate your e-commerce growth with foundr+’s targeted, expert-led learning across more than 30 programs and 1000+ lessons from 100+ experts. Fast-track your success in key areas like product development, market research, supplier management, marketing strategy, organic growth, Facebook ads, TikTok ads, product scaling, community engagement and more.
- A like-minded community to support your growth
Building a business is harder alone. Surround yourself with 30,000+ talented peers and get support, motivation, and advice whenever you need it. The community is so supportive that you might even find your first few customers there.
- Weekly live mentorship that elevate your game
The business world is evolving at lightning speed. To keep you up to date, you get weekly live interactive Q&A coaching sessions with either one of Foundr’s own instructors or guest practitioners who’re at the top of their game in their industry.
- Hundreds of exclusive savings
on the best startup tools
Foundr startup tools helps you save up to $250,000 on the top 200+ software and services like Stripe, Canva, Slack and Quickbooks.
- 24×7 real-human support from
our team
To ensure you’re supported at every stage of your entrepreneurial path, we offer round-the-clock assistance through our team of seasoned professionals. Rest easy knowing you’re just a tap away from real-human guidance.
- Plus an ever-expanding program catalog
We’re constantly on the lookout for in-the-trenches practitioners who’re at the top of their game in various aspects of Ecommerce. And as we bring them on, you’ll get access to every new program and class we release with them.
- A 90-day results or your money back success guarantee
We’re absolutely confident that as soon as you log into the membership, you’ll be pumped by what you’ll experience. You’ll dive in, explore everything, and see measurable results in your ecommerce journey. That’s our promise. If you don’t, no stress. You’ve got 90 days to decide, with no strings attached. We’re here to support your success, not hold you back.
Here’s What Our Students Say
Foundr Membership – Highly Recommended
I have been a customer of Foundr since its very early days…Last year I became a member of its comprehensive membership where you get access to all the amazing programs they offer…I throughly recommend Foundr for its comprehensive courses & also its wonderful customer service (so rare these days!)
FIONA COX, GB
Foundr Membership – Highly Recommended
I have been a customer of Foundr since its very early days…Last year I became a member of its comprehensive membership where you get access to all the amazing programs they offer…I throughly recommend Foundr for its comprehensive courses & also its wonderful customer service (so rare these days!)
FIONA COX, GB
Straight-forward courses with practical quick wins
I really like Foundr courses as they are straight forward & practical. As an entrepreneur, I want to learn industry best practices fast. I find Foundr courses valuable as they present case studies and real life how-to techniques I can apply to grow my business.
Fab, FR
Comprehensive and easy to follow programs
I started one of the Foundr courses hoping to learn more about launching an ecommerce business. This course has been far more helpful than I expected. It is comprehensive and easy to follow. It has given me the confidence and knowledge to launch my business. I plan on taking more of the courses offered and look forward to learning more from Foundr.
Alexis S., US
Comprehensive, actionable content + great customer service
Courses are current and actionable with useful and applicable business-related information. Learned a ton that I’ve been able to apply to my business. Foundr’s Customer Support team is always super-quick to respond and helpful. Always a good experience!
Carly J. Cais, US
Inside Our Student Community: Founders Celebrating Their Wins
Included in
+ 30+ Courses Taught By Top E-Commerce Experts
+ 1000+ Lessons And Video Trainings In A Customized Learning Pathway
+ Access To A Private Community Of 30,000+ Founders
+ Live Weekly Trainings With Q&A With World-class Mentors
+ 90-Day Success Guarantee
+ 24/7 Real Human Support
30+ COURSES
Hero Product Formula
FREE!
with
membership
US$1
Then $99/mo
Instant access to over 1,000 lessons, plus all future courses, weekly LIVE expert Q&As and a 30k-strong network of entrepreneurs
7 DAY TRIAL
1 COURSE ONLY:
Hero Product Formula
US$99
5x Lessons, taught by million-dollar founders, James & Manny to guide to you through your first ecommerce success
Our Success Guarantee.
We’re so confident Foundr+ can help you see tangible results that we guarantee it. If after actively learning and applying our methods and engaging with our community, you don’t see measurable results in 90 days, we offer a full refund of your investment.
Frequently asked questions
What is Foundr+?
Foundr+ is an exclusive online platform designed to provide entrepreneurial education, connecting you with actionable insights and strategies from some of the world’s most successful entrepreneurs.
What if I don’t have enough time to commit to the courses?
Foundr+ is designed to accommodate busy schedules, allowing you to learn at your own pace. Even if you have just a few minutes a day, you can make meaningful progress. Our content is structured to deliver impactful insights efficiently, ensuring you can grow your business even with limited time.
Are there too many courses? How can I progress quickly?
While Foundr+ offers a wide range of courses, our personalized learning pathways help you focus on what’s most relevant to your goals, ensuring you can progress quickly and effectively without feeling overwhelmed.
What sets Foundr+ apart from other learning platforms?
Foundr+ distinguishes itself by providing real-world, actionable content taught by successful entrepreneurs, not just theorists. Our focus on practicality, coupled with access to an engaged community and ongoing support, offers a unique, result-driven learning environment.
Will I receive one-on-one support?
Yes we do offer 24×7 real-human support as well as extensive community and team support while our weekly personalized mentorship is designed to address your specific challenges, providing targeted guidance to ensure your success.
What if I can’t afford the membership?
Foundr+ aims to be accessible, offering significant value at a competitive price. If affordability is a concern, consider the potential ROI of effectively applying our strategies to your business. Investing in your growth can yield substantial returns.
Can you guarantee my success?
While Foundr+ provides all the tools, knowledge, and support you need to succeed, your success ultimately depends on your application of what you learn. We offer a robust foundation, but your dedication and effort will determine your results. That being said, we guarantee you’ll see measurable results within 90 days of joining. If you don’t, you can get your investment back so it’s completely risk-free for you.
What if I’m starting from scratch with no business idea?
If you’re beginning without a specific business in mind, Foundr+ is the perfect starting point. We guide you through exploring various business models, helping you identify one that aligns with your interests and goals. Whether you’re intrigued by e-commerce, digital agencies, or any other domain, we provide the insights and tools you need to make an informed decision and start building a business you’re passionate about.
Should I quit my job to start a business?
There’s no need to rush into leaving your job. We recommend maintaining your current employment while you start your business venture on the side. This approach reduces financial stress, allowing you to grow your new business with the security of a steady income. Many of our instructors successfully juggled full-time jobs while launching their businesses, proving it’s possible to start small and scale responsibly.
Can Foundr+ help me grow my existing e-commerce business?
Absolutely! Inside Foundr+, you’ll find specialized programs crafted by renowned e-commerce experts, covering essential topics like product selection, influencer partnerships, Amazon selling, and much more. Our resources are designed to propel any e-commerce business, regardless of size, toward significant growth milestones.
What differentiates Foundr+ from other memberships?
Foundr+ stands out by offering exclusive access to strategies and lessons from world-class entrepreneurs. Unlike platforms filled with generic advice, our content is practical, up-to-date, and proven, focusing on real-world applications to drive your business forward.
Will I receive new content regularly?
Yes, your membership includes access to all new courses we release from time to time as well as weekly live mentorship sessions, ensuring you’re always equipped with the latest strategies and insights in the fast-evolving ecommerce landscape.
I have unfinished courses. Should I complete those before starting with Foundr+?
Your entrepreneurial education doesn’t have to be linear. With Foundr+, you’re encouraged to navigate courses that align with your immediate needs, creating a personalized learning experience that’s most beneficial for your business at any given time.
How quickly can I access the courses after joining?
Once you join Foundr+, you’ll receive instant access to our course catalog and community, enabling you to dive into the content and start learning right away.
What happens to my course access if I cancel Foundr+?
If you decide to cancel, you’ll retain access to any courses you purchased individually before joining Foundr+. However, you will lose access to the exclusive Foundr+ content that was part of your membership.
How are the live calls structured?
Each week, you’ll have the opportunity to join a live call on a relevant topic, available only to Foundr+ members. These sessions provide direct interaction with experts and fellow entrepreneurs, enriching your learning experience.