Built for DTC ecom founders doing $20K+/month
Your Ecom Brand Is Spending Money on Meta Ads Every Day. Do You Know What's Actually Working?
Scaling your Meta ads feels like a guessing game. This private operator-led membership changes that. Nick Shackelford's team installs their $200M+ scaling system into your ecom brand and guides you through it every week.
Featured In And Trusted By
Sound Familiar?
You check your phone at night wondering if your ads are still working. You get a report from your agency or media buyer, but you don't actually understand what it means. You nod along, approve the next round of spend, and quietly wonder if you're bleeding money.
When performance drops, you don't know what broke. Was it the ad? The offer? The landing page? The positioning? So you throw more creative at it, test another audience, maybe hire a new freelancer. And nothing changes.
Here's what makes it worse. You've already built something real. You have revenue. You have customers. You have a product people want. But your ads feel like a black box that someone else controls. And every month you stay stuck is another month of profit you'll never get back.
The hard truth? More effort won't fix this. You can't grind your way into clarity. The founders who scale aren't working harder on their ads. They're running a system that tells them exactly where the break is and exactly what to do about it.
Why Courses, Agencies, and "Figuring It Out Yourself" Keep Failing You
Agencies charge $5K to $15K a month, lock you into annual contracts, and manage dozens of other brands at the same time. When performance drops, you get a narrative, not a fix. And you can't challenge them because you don't understand the numbers well enough to know if they're right.
Courses and masterminds give you frameworks from 2021 and leave you to implement alone. No one looks at your actual account. No one tells you what YOUR numbers mean. You finish the course, feel inspired for a week, and then you're right back where you started.
Doing it yourself means years of trial and error. You piece together strategies from YouTube, test things that worked for someone else's brand, and wonder why your results don't match. You're spending money to learn lessons that someone else already paid for.
The real issue isn't effort. It's visibility. You can't fix what you can't see. And right now, you can't see where the break is in your business.
Nick’s ads strategy meant Jeremy had to quadruple his warehouse to 36,000 feet
Here's What Happens Every Week Inside Foundr Operators
Nick's team plugs the Operating System into your business, finds the break, restructures your offers and messaging for better economics, and optimizes your creative and landing pages to lower CPA. Then every week, they review your numbers inside the OS and tell you exactly what to focus on. Plus, you're in a room with advanced founders who are solving the same problems you are. Everything is recorded with AI summaries and 2x playback, so you never miss a thing.
1-on-1 Calls With Nick Every Two Weeks
He looks at your ads, answers your questions, and tells you what to do next. This is direct access you can't get anywhere else, and it won't be offered again after the founding member cohort closes.
10+ Expert-Led Sessions Weekly
Ads scaling clinics, offer masterminds, CRO clinics, and Q&A. Bring your account, walk through your numbers, leave with specific actions you can implement that same week.
Qualified Founders Community
Everyone in the room is doing $200K+ per year. No beginners. No lurkers. You learn from peers who've already solved the problems you're currently facing.
Winning Ads & Sales Pages
Get the templates Nick's team uses. Proven with millions in ad spend and driving results right now
Training Videos & SOPs
Everything from ads and scaling profitably, to managing inventory, increasing LTV, using AI and more
Vetted Vendors & Rewards
Trusted tools, apps, partners and exclusive savings on services you're already using
Trusted By 1000s Of Founders Around The World
What Happens When Founders Stop Guessing and Start Operating
Lisa Lin scaled to $2,000/day in sales with Foundr's system
“We’re hitting $2,000 in sales per day. Foundr helped me develop a unique brand persona, figure out how to test the market and run influencer campaigns. It’s been life changing for me. I tell everyone with a side hustle they’ve been talking about to just do it. If you want a program that is easy to follow this is the go-to.”
Lisa Lin
“All my stuff is selling out, I have to upgrade my wareh...
“All my stuff is selling out, I have to upgrade my warehouse constantly. Nick has really helped blow up my store. Our old warehouse can’t hold our business. We’re now in a new 36,000 square foot warehouse... definitely recommend working with Nick.”
Jeremy Thurswell
“Within 14 days we were able to make over $1M...
“Within 14 days we were able to make over $1M and that’s 100% off of the strength of Nick’s strategies and his process. When it comes to Facebook ads Nick is the secret sauce. He helped us go from spending $5k per day to spending $30k plus.”
Damien Watts
Flor got 700% sales growth in 2 just months
“Within two months my sales increased by over 300%. My total sales so far has been almost $50K... I would've taken me a year and a half to do what I did.”
Flor Rojas
“Nick is one of the best facebook marketers...
“Nick is one of the best facebook marketers I’ve ever met. He’s helped us scale to 6-figures per day in spend. His strategies are cutting edge. He is the voice and the leader in the facebook ads community. Everybody else is second to him.”
Anthony Sarandrea
$12K in first 10 weeks
“We launched on the 21st of September and we've managed to turn over $60K. I had an idea in my head that I had no idea at all how to execute. Probably two years ago, I didn't even know what e-commerce meant. Finding Foundr was the kick up the ass that I needed to get the ball rolling... From the idea stage to pushing the green button on going live with the website, developing all the products through the whole journey. I've got two quite large companies testing our gear at the moment. It's been pivotal in the success of how my brand's turned out.”
Jesse Lim
3X revenue growth after Black Friday
“We tripled the revenue of the business and it just kind of settled at that going forward. We were around seven to 9K month, now we're at $20K to $25K.”
Stephen Bradeen
1,100+ Brands Scaled With Foundr
Load More Reviews
Nick’s advice took Damien from $2k a day in ad spend to generating $1M+ in 2 weeks
Here's What Your First 90 Days Look Like
Week 1: You have clarity. You understand your numbers and know what to focus on first.
Week 2: Your ad account has a clean structure. No more messy campaigns and wasted spend.
Week 4: You have a testing cadence you can trust. You know what to test, how to read the results, and when to kill or scale.
By Day 90: You know your cost of traffic, your cost of add-to-cart, your conversion rate, and your true customer acquisition cost. You can look at any ad and decide whether to kill it or triple the budget without depending on a third party.
That's the shift. You go from renting expertise to owning it. And when you own the expertise, you own the leverage.
Before
- Stuck at the same revenue
- Guessing what's working in your ad account
- Piecing together advice from YouTube
- Figuring it out alone with no feedback
- Outsourcing everything to an agency
After Recommended
- You know your numbers and what to do next
- Nick and his team show what to fix every week
- Systems from $200M+ in Meta ad spend
- Network of founders doing $200K+
- Able to run ads at the highest level yourself
Or... wondering if you can figure it out yourself
Technically, yes. But here's what that looks like: years of piecing together YouTube videos and courses that were recorded in 2022. Or paying an agency $5K to $15K a month and hoping they know what they're doing. A senior in-house media buyer costs over $100K a year. And at the end of all of it, you still don't own the skill. With Foundr Operators, you get the same level of thinking for a fraction of the cost. And everything you learn stays with you.
Here’s how the options stack up:
30K
Excellent
Our most exclusive and advanced community yet
Over the past 12 years, we've helped thousands of founders start and scale life-changing businesses. And we continue to do that every day. The Operators Membership is for founders at a different stage. You've already built the business and you're doing $200K+ a year in revenue. Now you need the advanced tactics, personalized support and the right network to break through to the next level.
- 12+ Years
- 3M+ Followers
- 300+ Podcasts
- 50K+ Students
Nick And His Team Are Official Partners Of
On a personal note...
"Our most experienced founders have been asking for this for years. Something small and hands-on where they could get expert feedback on their business every week. So we built it with Nick Shackelford and his team.
At $200K+ in revenue, the generic playbooks stop working. What actually scales you is having experts in your corner every week, looking at your ads, your offers, and your numbers, and telling you what to do next.
If you're done guessing, if you're tired of renting expertise from people who don't have skin in the game, and if you want to open your Ads Manager and know exactly what to do next and why, apply below."
TALK SOON
Nick Shackelford
Founder, Structured & Konstant Kreative
Nathan Chan
Founder & CEO, Foundr
Frequently asked questions
What exactly do I get as a member?
You get Nick Shackelford and his team in your corner every single week. These are the people behind $200M+ in managed ad spend, $10M+ in monthly ad spend right now, and $100M+ in monthly revenue across their portfolio. They're not teaching from memory. They're in accounts every day.
When you join, they install their Operating System into your business. It's the same system they use across every brand they manage. It looks at your traffic, your creative, your conversion rate, and your economics and tells you exactly where your growth is stuck. No more guessing what's wrong. No more throwing money at the wrong problem. From there, you're in live sessions every week covering ad strategy, creative, CRO, offers and more. Plus a monthly briefing on what's working right now across every account they manage. You always know what to do next.
You also get a resource vault of plug-and-play templates and frameworks, and member rewards including ad credits and discounts on tools you're probably already paying full price for.
And you're doing all of this alongside 50 vetted DTC founders at your level. Not beginners asking basic questions. Real operators running real brands.
Founding members get bi-weekly 1-on-1 pulse checks directly with Nick for the first three months and a grandfathered rate that's locked in for 3 years.
What is the Foundr Operating System?
It's a platform built from $200M+ in managed ad spend that gives you a complete command centre for your brand's growth.
When you join, we set up your Brand DNA inside the dashboard. Your COGS, your margins, your targets. Every morning, you input five numbers: revenue, orders, Meta spend, Google spend, other spend. Takes five minutes. The dashboard instantly shows your contribution profit and whether you're on pace or off track.
From there, the platform diagnoses which of the four growth pillars is holding you back right now: your traffic, your creative, your conversion rate, or your economics. You see exactly where the problem is instead of guessing.
That's where the coaching plugs in. Every week, Nick's team reviews your numbers inside the OS and uses them to tell you exactly what to focus on. Your priorities for the week come from real data, not gut feelings. And in your live sessions, the team can pull up your dashboard and show you what needs to change and why.
The OS is the system. The coaching is how you act on it. They work together so you always know what's broken and what to do next.
How is this different from other courses and communities?
Most courses are pre-recorded by someone who used to run ads. The content gets stale. Meta changes every few months, and the strategies you paid for stop working. You're left watching videos from 2022 wondering why nothing converts.
This is live, every single week. Nick and his team are managing $10M+ in monthly ad spend right now across brands doing $100M+ in monthly revenue. When they show up to your session, they're bringing what's working this week. Not what they remember working years ago.
Most communities have thousands of members. Some have over 4,000. At that size, you're a number. Nobody knows your brand, your margins, or what you're stuck on. You post a question and it disappears in a feed of beginners asking how to set up their first ad account.
This is 50 vetted DTC founders doing $200K+ a year. Nick's team knows your business by name. When you show up to a session, they already know your numbers from the Operating System. The advice you get is based on your data, not a generic answer to a generic question.
And the biggest difference: this isn't something you watch. It's something you use. The OS plugs into your business. Your numbers go in. Your priorities come out. Every session builds on what's actually happening in your account, not some lesson plan that was written six months ago.
Will I have direct access to Nick, and what's special about being a founding member?
Yes. Founding members get bi-weekly 1-on-1 pulse checks directly with Nick for the first three months. He pulls up your data from the Operating System, reviews your account, and tells you exactly where to focus. This is exclusive to the founding cohort and won't be offered again once it fills.
On top of that, Nick leads the monthly What's Working Now briefing where he breaks down what his team is seeing across every account they manage. You ask him questions directly during those sessions.
Then every week, his team of media buyers, creative strategists, and CRO specialists run live sessions where they work through your ads, your creative, your offers, and your conversion data. These are the people behind $10M+ in monthly ad spend. They know your brand by name because they see your numbers inside the OS.
You also lock in your membership rate for 3 years. As the price increases for future cohorts, yours stays where it is today.
How do I know if I qualify, and what does the application process look like?
We built this for a specific type of founder. Not everyone is the right fit, and that's by design.
You're a good candidate if you're running a DTC ecommerce brand doing $200K or more in annual revenue. You're spending on Meta ads, either yourself or through an agency. And you have the margins and order value to make paid acquisition math work.
The application is a few quick questions. From there, we'll schedule a performance health check call to make sure we can actually help your specific business. If we don't think you're ready, we'll tell you before you spend a dollar.
If you're accepted, you'll get a welcome call to walk through next steps and get set up before the cohort begins. Cohort 1 is capped at 50 vetted DTC brands, so everyone in the room gets direct feedback on their account, not generic advice from a stage.
Will this work for my specific product or niche?
Nick and his team have worked with 127+ DTC brands across nearly every category. Teeth whitening, eyewear, baby products, pet accessories, beverages, fashion, home goods, supplements, and more.
The same system works across all of them because the Foundr Operating System is built on economics and psychology. How people make buying decisions, what makes them stop scrolling, and what makes the math work at scale. The creative angles change by niche. The system underneath doesn't. If you sell to humans, it works.
That's not theory. It's been stress-tested across 127+ brands and hundreds of millions in ad spend.
And because this is live coaching, you can bring your account and your numbers to any session. If something isn't clicking for your specific product or audience, you get direct feedback on what to change.
How is this different from hiring a better agency?
A quality agency handles execution. They do the daily work so you don't have to, and there's real value in that.
The tradeoff is what you give up. When things go well, you don't know why. When things go badly, you can't tell if it's the market, the creative, the targeting, or the agency making bad calls. You're reading their reports and trusting their interpretation because you don't have the knowledge to challenge it.
And every dollar you spend with them builds their capability, not yours. A quality Meta ads agency runs $5,000 to $15,000 a month in retainers, plus a percentage of your ad spend. That's $60,000 to $180,000 a year. If you leave, everything they built stays with them. You own nothing.
Here's the bigger issue. For ecommerce brands, paid advertising is the growth engine. It's the single biggest lever you have. Fully outsourcing that to someone else and hoping for the best is a risk most founders wouldn't take with any other part of their business. Foundr Operators costs a fraction of what a good agency charges. And you keep everything you learn.
That doesn't mean you have to fire your agency tomorrow. Some members will use this alongside their agency at first. The difference is you'll understand what good performance looks like, ask the right questions, and read their reports critically. Then you decide from knowledge instead of dependency whether to stay, switch, or bring it in-house.
What results can I expect, and how fast?
We're not going to promise you a specific ROAS or revenue number. Anyone who does that without knowing your business, your margins, and your current ad account is guessing. Or lying.
Here's what we can tell you.
In the first week, we’ll install the Foundr Operating System into your business. That starts with locking in your Brand DNA: your real numbers, your COGS, margins, targets, and goals. From there, Nick and his team audit your ad account and find the biggest leaks. Most brands are losing money in places they can't see yet. Fixing those is usually where the first wins come from. If you're spending $20,000 a month on ads and this helps you cut even 10% of wasted spend, that's $2,000 a month saved. Your membership is already paid for.
By day 30, the OS is running. You've got your weekly rhythm: live coaching, weekly reporting, creative testing, and clear data showing you exactly what's working and what's not.
By day 90, the goal is simple. Total clarity. You wake up, check your dashboard, and know exactly how much profit you made yesterday. You scale ad spend because the math says yes, not because you're guessing. And you lead your agency or team with authority because you understand the strategy better than they do.
The speed depends on where you're starting and how much you implement. But the system is built to get you there within 90 days.
I'm already running ads myself. Is this too basic for me?
This program is for any brand running Meta ads, whether you're doing it yourself, you have a team member managing it, or you're working with an agency.
If you're already running ads yourself, it's even more important. You're the one making the decisions every day. The Foundr Operating System gives you the framework to make those decisions with confidence, and the weekly sessions give you real-time feedback from some of the best Meta advertisers in the world.
Maybe your ROAS is decent but you can't scale without it falling apart. Maybe you're testing creative but it feels random. Maybe you're making decisions on gut instinct because you're not sure which metrics actually matter at your spend level.
Nick and his team audit your account, identify what's holding you back, and give you the frameworks operators use when they're managing millions a month. The weekly sessions assume you already know what a CBO is. If you're running ads yourself and want to get significantly better, this is the room you want to be in.
How much does it cost?
Foundr Operators is a monthly membership.
Founding members get a special lower rate, and we lock it in for up to three years. As we add more tools, coaches, and features, the price goes up for future cohorts. Yours will not.
For context, a quality agency often charges a large monthly retainer. A senior in house media buyer can cost six figures a year. And at the end of both, you still do not own the skill.
The difference here is simple. Everything you learn stays with you. If you cancel after six months, you still keep the knowledge, the systems, and the capability you built.
The program is designed to pay for itself quickly. Once you can see where your ad spend leaks and fix it, the savings alone often cover the membership. That is before you factor in better performance from everything else you will learn.
Is there a money-back guarantee?
No. Here's why...
No one can guarantee your execution, your product, your margins, your creative, your offer, your store, or your market. There are too many variables we don't control. So we won't promise a specific outcome.
But here's what we can guarantee.
Week one, you'll have clarity on your numbers. Week two, you'll be looking at a clean structure inside your ad account. Week four, you'll have a testing cadence you trust. By the end of your first 90 days, you'll know your cost of traffic, your cost of add-to-cart, and your conversion rate. You'll know whether to kill the ad or triple the budget. And you won't need a third party to tell you.
That's the bar we set. We install the Operating System. The tools, the templates, the cadence, the feedback loop, and the room of serious operators. All you have to do is show up and implement.
The application process exists to make sure there's a genuine fit. We're selective because the program works when the room is full of serious operators. Once you're in, we see you every week. You bring your numbers. We see what's happening. And if something isn't working, we help you fix it.
You've already invested too much to keep guessing. This is how you turn that sunk cost into a system that works.
I'm interested, what do I do next?
Click the Apply Now button and answer a few quick questions about your brand. From there, we'll schedule a performance health check call to make sure we can actually help your business.
If there's a fit, we'll walk you through the full details, answer any remaining questions, and get you set up before the cohort begins.
Cohort 1 is capped at 50 vetted DTC brands and spots are already filling. Founding members get bi-weekly pulse checks directly with Nick and a grandfathered rate locked in for up to 3 years. These benefits are exclusive to Cohort 1 and won't be available in future cohorts.
Once we're full, the founding member perks close and won't be available again
Since you've made it this far, you're probably interested but
something's holding you back. So let's talk best case, worst
case.
Worst case? You join, life gets busy, and you don't implement
as much as you'd hoped. But you still walk away with every
template, SOP, and strategy we share. You’ll meet founders
doing $200k+ who are solving the same problems you are. And
it's only a 3-month commitment, so you're not locked in for a
full year like other programs.
Best case? You get unstuck. You stop second-guessing your ad
spend. You hit your next revenue milestone with a team in your
corner every single week. And you look back at this as one of
the best decisions you made for your business. So, either way,
you win.
Founding members get the lowest price this membership will ever be, plus bi-weekly 1-on-1 access to Nick personally. That disappears after this cohort fills.
Every Month You Stay Stuck Has a Price Tag
If you waste time because you don't know what to change, you pay for that every single day. If you stall for a month because you second-guess decisions, you pay for that. If you keep hiring and firing agencies or freelancers because you can't judge quality, you pay for that.
A top-tier agency charges $5K to $15K a month just for their retainer. A senior in-house media buyer costs over $100K a year. What you're getting inside Foundr Operators is the same level of thinking for a fraction of the cost. And you keep the expertise. When you keep the expertise, you keep the leverage.
