- 12 Days
- 13 Hours
- 45 Min
- 59 Sec
The Shopify Scale Workshop 2026
For Shopify brands doing $30K+ a month and stuck at the same number
How to Increase Ad Spend on Your Shopify Store Without Profits Tanking (or Your Ads Breaking)
One free hour on Zoom with Nathan Chan, CEO of Foundr. He sees inside DTC brands every week. Here’s what’s working right now, before the biggest spend of your year.
Live on Zoom
Free · Live on Zoom · Wed Nov 4
1 hour on Zoom · Live only, no replay
- Live with Nathan
- Hands-on
- Live Q&A
- $30K+ only
$200M+
Meta ad spend managed
23%
Avg revenue growth, first cohort
$100M/mo
DTC revenue behind the system
13 stores added $817,000 in 90 days. Here are seven of them.
Founders at your level, stuck at the same number you are. This is what changed.
Emma ShearmanSisuu · Sleep drinks
$19K → $44K
One month. Offer rebuild. Same traffic.
Jacqui VidalSalvida · Sensitive skincare
$20K → $51,059
18 days. Bundles and quantity breaks.
Anastasia ChapmanLoui · Bathroom wellness
$42K → $78K
Orders doubled. Best ROAS of her year.
Dr. Trieu TonHero Loupes · Dental equipment
$88K → $171K
Held a 4.68 ROAS while nearly doubling.
Nick WalterLongevityRx · Longevity supplements
$217K → $367K
Three months. Same brand, same product.
Jesse LimWolf Workwear · Workwear
ROAS 1.8 → 2.48
Rebuilt creative structure. Biggest month ever.
Claire WolfsonBean Goods · Pet products
$130K → $177K
Biggest month in 14 years of business.
Is this live workshop for you?
If any of this sounds familiar, keep reading.
- You’re about to raise the budget again. No idea if the next $10K comes back.
- You remade the old winner with new B‑roll. It flopped.
- You’ve had enough of agencies and courses. You want to see what’s actually working, from people doing it right now.
- You raised the budget and CPA climbed with it. Every time.
- Yesterday’s ROAS decides what sort of day you’ll have.
- Your product is better than what’s outselling you on Meta. You can’t see why.
If you said yes to any of the above, this workshop was built for you.
And to be clear about who this isn’t for: this isn’t for beginners. This is business owner to business owner. If you’re pre-revenue or below $30K a month, the system has too little data to read, and you’d be sitting in a room built for founders already scaling. Bookmark this and come back when you cross the line.
In this live session, you will discover:
- The first-order change that doubled one store’s revenue, with the same ads.$19K to $44K in a month. Nothing new in Ads Manager.
- What a $10M/month brand does with 2,000 ads, and the part that works at $30K.It isn’t budget. It isn’t talent.
- The number to check before you raise the budget.It isn’t ROAS, and most founders have never worked it out. You’ll do yours live.
- The testing rule that stops new ads wrecking the ones that work.Why launching a fresh batch of creative often makes everything worse.
- Where your store is really choking.There are four places it breaks. Most founders fix the wrong two.
- The price Meta has already set on your customer, and why it rises every time you spend more.Once you know it, you know what to fix first.
Meet your host
Your host
Nathan Chan
CEO of Foundr · Co-creator of Foundr Operators
Built and sold his own DTC brand. Ran the ads, ran the influencers, took it to seven figures, and exited. He’s made the midnight calls you’re making.
Interviews the best in DTC every week. The operators behind IM8, Poppi, Dad Gang, Emma Grede, and the media buyers scaling them. Thirteen years sitting across from the people who’ve already solved the problem you’re stuck on.
Partnered with Nick Shackelford to build the system this workshop runs on.
The system behind the workshop
Built inside Foundr Operators with Nick Shackelford
$200M+ in Meta spend. 175+ brands. One set of rules.
Nick has watched what breaks and what scales, account after account, brand after brand. What worked became rules. Those rules run every week on real stores inside Foundr Operators, and they’re why 13 stores added $817,000 in 90 days. On the call, Nathan hands them to you.
“Zuck has an idea of what a customer costs.”
Nick Shackelford, on natural CAC
- Operator in ResidenceFoundr Operators
- Partner at BrēzCo-founder of Structured
- Run every weekOn live stores inside Foundr Operators
- ~$100M a monthDTC revenue behind the system
What you’ll cover during the live 60-minute workshop
Part 1 · 0–10 min
Where growth chokes, and the price Meta sets
The four places stores break, and why most founders fix the wrong two.
Part 2 · 10–40 min
The four pillars, on real stores
Traffic, creative, conversion, economics. One real cohort story for each.
Part 3 · 40–60 min
Your scorecard and fix order
Live attendees only
Fill in your five numbers live, then get the order to fix them. At the end, Nathan explains how to apply for Foundr Operators.
By Wednesday night, you’ll know what’s breaking your growth. And the exact order to fix it.
Stop flying blind in your own ad accountFive numbers. Five minutes. Every morning, before the inbox. You’ll know whether you made money yesterday before anyone else tells you, and you’ll never again make a budget decision off a dashboard you don’t fully trust.
Know your green-light numberThe one number that answers “can I afford to push?” Filled in with your store’s numbers, on the scorecard you keep. From Wednesday night on, every push decision starts with a yes or a no. Not a gut feel. Not a coin flip at 11pm.
Push spend without watching ROAS collapseYou’ll know why it keeps happening, and it isn’t the algorithm. It’s the order things get fixed in. The cohort brands pushing spend right now fixed the economics first. You’ll see the exact sequence.
Find out why worse brands are outselling yoursIt’s not their creative. It’s not their budget. It’s their offer structure, their AOV, and their economics. You’ll see exactly what they’re doing that you’re not, and it’s fixable in days, not months.
Walk out with a plan, not more notesA specific read on your specific store. The exact first move. And the scorecard to run it every morning. Before November spend starts.
A workshop for real ecom founders
You’re running a Shopify brand doing at least $30K/month, actively spending on Meta, and you know the playbook that got you here won’t get you to the next level.
Right now
Guessing what to fix next
Pushing spend and hoping
Judging the account on yesterday’s ROAS
Trusting an agency’s dashboard you can’t check
After the workshop
A read that names your choke point
A green-light number before every push
Reading the week, not the day
Your own numbers, your own call
Don’t take our word for it
Up 320% year over year “I am up 320%. This time last year, year-to-date was about a million and a quarter in sales and for this year 2026 we’re at about 2.9 million. We just had our first six figure month and we’ve had three record months back to back to back.” Amanda Sytsma · Sunset Snuggles
We doubled our monthly revenue “We’ve doubled our monthly revenue if you compare before Foundr to now. We got as low as 42 grand a month and then in July we just hit 130. So we’re kind of already like three times our lowest.” Jacqui Vidal · Salvida · salvida.au
Conversion rate up, AOV up 20 to 25% “I’m already seeing a huge significant difference in our conversion rate. My average order value has increased since joining Foundr. It’s probably depending on the product about 20 to 25 percent increase in average order value.” Foundr Operators member
4.8
Why is this free? And why live?
Why free
We’re showing you before we ask you. Our private Foundr Operators cohorts are getting real results. The best way to prove it is to give you the first piece free.
Why live
What works on Meta changes month to month. You fill in your scorecard with Nathan, with your own numbers. That only works live, so there’s no replay.
Frequently asked questions
What is the workshop about?
It’s a free 60-minute live workshop for Shopify brand owners doing at least $30K/month who want to stop guessing and start scaling Meta ads profitably. You’ll learn the read that finds the real choke point in your business across traffic, creative, conversion, and economics, so you stop guessing what to fix next.
Who should attend?
Shopify brand owners already running Meta ads, doing at least $30K per month, with product-market fit, who want to scale profitably. Whether you run the ads yourself or use an agency. If you’re serious about scaling profitably, this workshop is for you.
What is the date and time?
Wednesday, November 4 at 3pm ET / 12pm PT, which is Thursday, November 5 at 7am your time. Live on Zoom.
How much does it cost?
It’s free to attend live. Just sign up, show up, and learn.
Is this a sales pitch?
No. The full hour is teaching, and you keep the scorecard either way. At the end, Nathan explains how to apply for Foundr Operators, our program for founders who want hands-on help with their own numbers. If that isn’t for you, leave with the workshop and nothing else.
Is there a replay?
No. It’s live only. The scorecard, the Q&A and Nathan working through real numbers only happen on the call.
I already run Meta ads. Will this still help?
Yes, especially if scaling budget makes performance drop, or you track ROAS but don’t feel confident about which lever actually drives profit. That’s exactly what the workshop tackles.
Will I be able to ask questions?
Yes. During the live session there are opportunities to ask questions in real time through the chat, and the team will address as many as possible.
Do I need prior experience running Meta ads?
You need to be running Meta ads now to benefit. The read will feel simple, but it’s not basic. It’s designed for founders already spending who need a decision framework, not random tactics.
Interested, but too busy?
Too busy for one hour? That’s the problem.
DTC doesn’t wait. The founders in the Foundr Operators room are working from this month’s numbers, with operators who scale brands for a living. Every month you work it out alone, guessing, the gap gets wider.
One hour with Nathan. One insight can change your year.
JOIN FOR FREEThe workshop costs you1 hour
Guessing could cost you$24,000 a year
Example: $10K a month on Meta, with 20% going to the wrong place.
Join The Shopify Scale Workshop 2026 free
One hour, live
The scorecard is live-only.
Join The Shopify Scale Workshop 2026 free
1 hour on Zoom · Live only, no replay