MAR 14-15 (4-6:30PM EST 🇺🇸) | MAR 15-16 (7-9:30AM AEDT 🇦🇺)
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
- DAYS
- HOURS
- MINUTES
- SECONDS
Attention Ecommerce Founders Doing Between $20K and $300K per Month:
The Meta Ads Ecommerce Profitability Workshop 2026
Join Nick Shackelford and his team of active operators ($200M+ in managed Meta ad spend, partner at BREZ—zero to $75M+ in 3 years) for a FREE 2-day live intensive to finally hit the scale that your brand deserves
Runs on Mar 14-15 (4pm EST 🇺🇸) | Mar 15-16 (7am AEDT 🇦🇺)
30000+ Students
TRUSTED BY
120 Minutes
As Little as
2Intermediate
DIFFICULTY LEVEL
Is this FREE 2-Day Ecommerce Scaling Workshop For You?
Does this sound like you?
- You’re already running an ecommerce store that you’re looking to grow. You have product-market fit.
- You’re spending at least $20K/month on Meta ads but you’re barely breaking even after product costs and shipping and plummets when you try to scale.
- You’re either running the ads yourself and unsure what to fix next, or you’re paying $5K+/month for an agency and you can’t tell if they’re actually performing.
- You know you should be doing 10X the revenue you’re doing right now. But every time you try to scale budget, ROAS drops and you don’t know why.
- You’re done piecing advice together from YouTube. You want a clear system from someone actively managing 8- or 9-figures in spend right now.
If you answered YES to any of the above, then you’ve come to the right place.
By the end of this 2-Day Workshop, you’ll learn Nick’s $200 million framework and put yourself on a path to spending $100K a day on Meta Ads profitably.
Are you ready for the next level?
MAR 16-17 (4-6PM EST 🇺🇸) | MAR 17-18 (7-9AM AEDT 🇦🇺)
When You Join The Meta Ads Ecommerce Profitability Workshop 2026, you will:
Find What’s Killing Your Growth
Follow the exact diagnostic process Nick’s team uses to identify what’s working across traffic, creative, conversion, and economics, kill what isn’t, and keep winning ads in rotation to scale beyond what you think is possible.
Learn the Foundr Operating System
Learn how to use the Foundr OS, the 4-pillar framework behind $200M+ in managed ad spend, to diagnose your business and know exactly what to fix, test, or scale at every stage of growth.
Build a Solid Scaling Strategy
Use the same creative testing and iteration process Nick’s team uses to scale ad accounts to $300,000 in a single profitable day.
Know The Numbers That Matter
Get the daily metrics that Nick’s team tracks to keep contribution profit, cost of traffic, and true margin under control across every brand they manage.
Feel Confident To Scale Fast
Gain confidence in your ability to profitably scale the sales of your ecommerce brand fast this year, even in a saturated market.
And so much more.
MAR 16-17 (4-6PM EST 🇺🇸) | MAR 17-18 (7-9AM AEDT 🇦🇺)
Meet The Masters:
4 Industry Operators,
Ready To Help You Scale
Nick Shackelford
Founder of Structured Social & Partner at BRĒZ
Teaches the A+B+C+D formula for scaling your ads. How AOV, Business Economics, Creative & Distribution work together to create a scaling engine.
Nathan Chan
Founder & CEO of Foundr
Is your host & will explain the fundamental shift in Meta advertising over the past 5-6 years & what founders have to do to thrive.
Ben Radac
Founder of Nomad Project
Will walk through a real-world example of a brand he’s helped scale by leveraging AOV & improving their Business Economics.
Phoenix Ha
CEO of AdBeacon
Explains how prioritising high-volume content & rapid creative testing transformed performance for Instant Hydration.
After This 2-Day Live Workshop, You’ll Know Exactly What To Do Next For Scaling to $100K/Day In Revenue
Revenue plateau that feels impossible to break through? Not after this event.
Find the Break that Unlocks Scale
You build ads and offers that scale to $100K+ per day in ad spend by engineering multiple AOV entry points instead of relying on one hero product at one price on one landing page.
Know How to Scale Even with a Breakeven ROAS
You’ll see why a 1.5x ROAS might actually mean you should double your budget tomorrow, once you know your true CAC-to-LTV ratio (Nick will show you how to calculate it live).
Stop Renting Growth From Your Agency
You’ve been burnt by an agency that charged $5K–$7.5K/month, sent you dashboards you couldn’t fully interpret, and didn’t improve on your own results. Now you have the diagnostic framework to read your own numbers with enough clarity to challenge, validate, or fire anyone you hire.
Stop Pouring Money On Mediocre Ads
You stop gambling $5K–$20K on creative shoots that may never perform. Instead, you’ll learn how to test any angle for under $100 with a static image before investing in video, UGC, or full production.
Enjoy The Operating Rhythm For Scale
You stop feeling the rollercoaster mood swings that mirrors your ad performance and start making that decision with the confidence of someone managing 9-figures in spend.
And so much more.
MAR 16-17 (4-6PM EST 🇺🇸) | MAR 17-18 (7-9AM AEDT 🇦🇺)
Who Is Nick Shackelford?
Nick Shackelford is one of the world’s leading authorities on Facebook advertising, having managed over $200M spend on Facebook ads alone.
As the founder of Structured Social, Nick famously helped PupSocks generate $13,000,000 in just 32 days and Diff Eyewear achieve $255,000 in under 24 hours.
He’s also a partner at BRĒZ which went from zero to $75M annual revenue in 3 years, so he brings operator level calls from inside a brand already scaling fast.
Here’s What Our Students Say
Loved hearing from the coaches.
Loved hearing from the coaches. Loved the way you all make the everyday person feel like they can achieve this too!
Foundr Live Event Attendee
Loved hearing from the coaches.
Loved hearing from the coaches. Loved the way you all make the everyday person feel like they can achieve this too!
Foundr Live Event Attendee
Changed my thinking on how to find products
Loved the step by step. Little nuggets of info from each speaker. Interested that the variations on successful products could be minimal yet meaningful – this has changed my thinking on how to find the hero product Also good emphasis on market research Thought it was a very helpful…
Foundr Live Event Attendee
Loved…really easy, actionable…energy was outstanding
Loved – leaning into the material over the 5 days, it was drip-fed to us in a really easy, actionable way (especially days 1 and 2 – I think this was really important). Homework pdf was laid out well – easy to do the homework each day. Energy from all coaches + Leah was outstanding, made each day really fun to be a part of. Well done everyone!
Foundr Challenge Attendee
Loved hearing different mentor’s perspectives
I loved hearing all the different mentor’s perspectives on how to find and validate a product.
Foundr Live Event Attendee
This Is What Our Students Have Achieved
Violetta Mamone
The Gem Drop
Transitioned from no business experience to making her first sale and partnering with a charity within two weeks.
Erin Schmidt
Bella Vida Santa Barbara
Moved from job hopping to establishing her own business, turning her dream into a reality.
Christine Keeling
Long Haul Spa
Transitioned from a tech executive to launching a successful business selling physical products in less than a year.
Therese Clark
Lady Suite Beauty
Boosted sales 3x and increased return customer rate to 37% through enhanced content creation and Instagram advertising.
Leo & Cat
Bushflow Herbals
Increased monthly sales from under $500 to approximately $4,000 by refining their brand voice and understanding their customer persona.
Ebyan Noor
Butter Skin
Overcame a discouraging first launch, refined her brand and built a community, leading to first-ever repeat customers.
Rhoda Malia
My Happiness Journal
Launched her first physical product successfully, moving beyond the ideation phase to achieve her first sale.
Jose Chiriboga
Remu Apparel
Enhanced his brand identity and sales messaging, resulting in a 10x sales increase in less than two months.
Juliana Fraser
Juicy Bod
Advanced from concept to being featured in Australian Vogue in under six months.
Cory & Georgia
Balance Bottle
Achieved over 600 product sales totaling $33,000 within five months of launching their business.
Janelle Han
Goldscoop
Generated $500 in sales and secured contracts with three influencers within a month of business operation.
Derek Golding
Breathealer
At 71, successfully launched an ecommerce store with no prior experience in online sales or marketing.
MAR 16-17 (4-6PM EST 🇺🇸) | MAR 17-18 (7-9AM AEDT 🇦🇺)
What You’ll Achieve During The Live 2-Day Workshop
Day 1
Find The Break In Your Business
Nathan Chan
The market has shifted. This is not 2020. The founders who are winning right now aren’t spending more…they’re seeing more. We’re here to give you that vision.
Nick Shackelford
Discover the complete ABCD framework Nick’s team uses to manage $100M/month in Meta ad spend and understand for the first time why your ads aren’t the problem. Learn how to move from ROAS to real contribution margin, how to increase your average order value without discounting, and how to build the economic foundation that makes scaling profitable instead of painful.
Ben Radack
Ben walks you through a real brand he helped fix using these exact economic principles. Before and after. Real dashboard. Real numbers. This is what it looks like when the framework works.
Day 2
Build The Operating System That Scales
Nathan Chan
Recap of the four things that actually drive profitable scale – AOV, business economics, creative, distribution. This is the map. This is how you know exactly which part of your business is the constraint right now.
Nick Shackelford
Learn the exact creative testing system (Nick’s “smoke test” system) and Meta account structure Nick’s team runs across some of today’s fastest growing DTC brands. Understand the 70% rule, how to identify message-market fit fast, and when to press the gas vs. pull the brake on your spend. You’ll leave Day 2 with a clear, proven operating plan for scaling your brand with Meta Ads.
Phoenix Ha
Phoenix walks through exactly how high-volume creative testing transformed performance for Instant Hydration. Ugly ads that outperformed polished ones. Fast iteration over slow perfection. If you think you need a big production budget to win on Meta in 2026, this session will change your mind completely.
MAR 16-17 (4-6PM EST 🇺🇸) | MAR 17-18 (7-9AM AEDT 🇦🇺)
A Workshop
For Real Ecom Founders
You’re running a Shopify-based DTC brand doing at least $20K/month in revenue real product-market fit. You’re actively spending on Meta ads—or paying someone to spend on your behalf—and you need more clarity on what’s actually driving (or killing) your results. And you’re stuck somewhere between $20K and $100K/month and you know the playbook that got you here won’t get you to $200K+.
Guessing what to do next
Guessing what to do nextYou increase budget. ROAS drops. You try random things. You don’t have a system.
A clear operating plan
A clear operating planYou open your dashboard and you know exactly what to fix, test, or scale today.
Ads that don’t compound
Every month feels like starting over. You’re spending but not building.
An ad funnel that scales
Traffic, creative, conversion, economics are all working together.
Tired of testing things and still staying stuck
You’re tired of “testing things” and keep doing the same things over and over.
Break through the revenue plateau
Follow he operating rhythm Nick’s team uses to manage $100M+ in monthly revenue
MAR 16-17 (4-6PM EST 🇺🇸) | MAR 17-18 (7-9AM AEDT 🇦🇺)
Here’s How Our Students Have Rated Us…
THIS SPECIAL OFFER IS AVAILABLE ONLY FOR A LIMITED TIME
- DAYS
- HOURS
- MINUTES
- SECONDS
Runs on Mar 14-15 (4pm EST 🇺🇸) | Mar 15-16 (7am AEDT 🇦🇺)
Frequently asked questions
What is the Workshop about?
This workshop is for ecommerce store owners doing at least $20k/month who want to stop guessing and start scaling Meta ads profitably. It is a free two day LIVE workshop where you learn a clear system to create, optimize, and scale Meta ads profitably, by finding the real constraint in your business across traffic, creative, conversion, and economics (so you stop guessing what to fix next). At the end of the workshop, you’ll hear about the Foundr Operators Membership but that’s a separate decision you make only if the workshop delivers value. Which it will.
Who should attend the Workshop?
This is for ecommerce brand owners who’re already running Meta Ads, doing at least 20K per month and have product market fit and want to scale profitably, whether you run ads yourself or you use an agency. It doesn’t matter what you sell as long as you’re already selling it via Meta Ads. If you’re serious about scaling profitably, this workshop is for you.
What is the date and time of the Workshop?
It runs in March 2026, live on Zoom. This registration page will show the exact dates and start times for your time zone.
What will I learn at the Workshop?
You will learn the “ABCD” map (AOV, business economics, creative conversion, distribution or media buying), so you can diagnose the break, fix the right inputs, and scale with clarity. Day 1 focuses on A plus B (offers, AOV, contribution margin thinking). Day 2 focuses on C plus D (creative strategy and account structure plus scaling rules).
How much does the Workshop cost?
It is free to attend live. However, if you’d like to join our exclusive VIP group coaching session with Nathan Chan and Nick Shackelford or access the recordings of the full challenge, you can upgrade to our VIP Workshop Pass right after registering. This upgrade ensures you get personalized guidance and the ability to revisit the content at any time!
Can I rewatch the Workshop after it’s over?
Yes if you are subscribed to our VIP pass you will have access to the workshop recordings (both Day 1 and Day 2).
I already run Meta ads, will this still help?
Yes, especially if scaling budget makes performance drop, or you track ROAS but you do not feel confident about what lever actually drives profit (offer, AOV, CVR, margin, creative velocity, account structure). That is exactly what the workshop tackles.
What do I get as a Workshop VIP?
As a VIP, after each day’s main workshop session ends, Nick Shackelford runs a live 30-minute group coaching call exclusively for you. This includes a live Facebook funnel audit where Nick looks at real ad accounts, creative, offers, and landing pages, and tells you exactly what’s working, what’s broken, and what to fix first.
Do foundr+ members already have access to the Workshop recordings and live VIP Group Coaching?
Yes as a foundr+ member you will have access to all workshop recordings and our VIP Group Coaching.
Will I be able to ask questions during the live sessions?
Yes! During the live sessions, there will be opportunities to ask questions in real-time through the chat. Nathan Chan and Nick Shackelford will address as many questions as possible during the session. If you upgrade to the VIP Pass, you’ll also get access to 2x exclusive group coaching sessions where you can get more personalized answers and in-depth guidance for your meta ads scaling strategy.
Do I need any prior experience in running Meta ads to participate in the workshop?
Yes, you need to be running Meta ads profitably now in order to benefit from this workshop. The tactics demonstrated will feel simple, but not basic. It is designed for founders already spending or ready to spend, who need a decision framework, not random tactics.
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