Scale Your Ecom Store With The Exact Operating System Behind $200M In Profitable Meta Spend

A private membership for serious ecom founders. Get the systems, tools, and weekly support from Nick Shackelford and his team - now accepting 50 founding members

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Have a DTC Brand Doing $20k+ p/m But Stuck Scaling Your Meta Ads? Let's Fix That

At some point, every founder hits the same wall. You know ads are the growth lever, but you're not sure you're pulling it right. When something breaks, you're waiting on an agency or figuring it out alone. And every month spent stuck is another month further from where you could be.

That's why we built Foundr Operators with Nick Shackelford and his team. Nick has spent over $200M on Meta ads profitably. He helped build BRĒZ from zero to $60M in under three years and his team manages $10-20M in monthly ad spend across 150+ brands. For the first time, they're mentoring a small group of founders to help them get unstuck and scale without the years of trial-and-error.

Here's how we install The Operating System inside your brand

Nick's team plugs the Operating System into your business and finds the break. Your offers and messaging get restructured for better economics and your creative and landing pages get optimized to lower CPA.

Then every week, Nick's team reviews your numbers inside the OS and tells you exactly what to focus on. You'll learn what's working right now, what offers to run, what creative is converting and exactly what to do next. Plus, you're in a room with advanced founders who are solving the same problems you are.

1-on-1 Calls With Nick Every Two Weeks

He’ll look at your ads, answer your questions and tell you what to do nextw

10+ Expert-Led Sessions Weekly

Scaling, Creative Strategy, CRO Clinics, and Q&A. Show up with your problems, leave with the plan

Qualified Founders Community

Learn the benchmarks and from peers who've already solved the challenges you're facing

Winning Ads & Sales Pages

Get the templates Nick's team uses. Proven with millions in ad spend and driving results right now

Training Videos & SOPs

Everything from ads and scaling profitably, to managing inventory, increasing LTV, using AI and more

Vetted Vendors & Rewards

Trusted tools, apps, partners and exclusive savings on services you're already using

Trusted By 1000s Of Founders Around The World

Proof that when you use the right system, you stop guessing and start scaling

Lisa Lin hit 7-figures in 1 year with her first business

“We’re hitting $2,000 in sales per day. Foundr helped me develop a unique brand persona, figure out how to test the market and run influencer campaigns. It’s been life changing for me. I tell everyone with a side hustle they’ve been talking about to just do it. If you want a program that is easy to follow this is the go-to.”

Lisa Lin

“All my stuff is selling out, I have to upgrade my wareh...

“All my stuff is selling out, I have to upgrade my warehouse constantly. Nick has really helped blow up my store. Our old warehouse can’t hold our business. We’re now in a new 36,000 square foot warehouse... definitely recommend working with Nick.”

Jeremy Thurswell

Sam went from $0 to six- figures in just 4 weeks!

“Nathan and Gretta have been my mentors even though they don’t know me. I consumed all this information and then took the course as well... all my dreams came true.”

Sam Brett

“Within 14 days we were able to make over $1M...

“Within 14 days we were able to make over $1M and that’s 100% off of the strength of Nick’s strategies and his process. When it comes to Facebook ads Nick is the secret sauce. He helped us go from spending $5k per day to spending $30k plus.”

Damien Watts

Flor got 700% sales growth in 2 just months

“Within two months my sales increased by over 300%. My total sales so far has been almost $50K... I would've taken me a year and a half to do what I did.”

Flor Rojas

“Nick is one of the best facebook marketers...

“Nick is one of the best facebook marketers I’ve ever met. He’s helped us scale to 6-figures per day in spend. His strategies are cutting edge. He is the voice and the leader in the facebook ads community. Everybody else is second to him.”

Anthony Sarandrea

Michael made 64k in under 6 months

“I went from idea stage to pre-launch and then we managed to do just under $5K. I had no real knowledge of anything to do with e-commerce. My exposure to it was zero before I started... It all seems straightforward to me now... These are actual valuable skills which you can apply straight away and you're gonna have tangible results.”

Michael Forshaw

Josh’s store sold over $3,000 in the first 10 days

“We’ve done 2.2k on the website and close to $1000 in cash sales in the first week. So about 13-14 orders. I’m an electrician so marketing and everything else was completely new to me. Foundr gives you the confidence to take the next step. Everyone thinks they don’t know how to do it... but everyone can do it if they just learn it. Foundr was 100% worth it and I’ve already recommended it to a few friends.”

Josh Fogarty

Adam took his new brand to 7-figures in only 7 months!

“It really can take you from A to Z. Whether it's finding the right supplier to work with, how to validate your product idea, how to post social media ads, they really do it all... In the last seven months, I've honestly taken the business from zero to six figures. If you're on the fence, pull the trigger!”

Adam Hendle

Solved a 2-year problem in weeks

“When it came to e-commerce, I did not have any clue whatsoever. The issue that I was trying to solve took me two years to solve, and I could only do it with Foundr’s help.”

Sejal Patel

41 orders & $6k revenue 6 weeks after launch

“Within six weeks of opening up the store, we hit about $6K in sales. Now, to date, we're at $77K in sales. It's really exciting.”

Erin Brown

128 orders after launch

“Just after pregnancy, my wife struggled with hyperpigmentation. She couldn't find a product that worked well for her skin tone, so she said, 'I just want to try out a solution for my skin tone and an effective solution which actually works.' That moment was a light bulb moment to combine her passion for skincare with my drive to create something meaningful. We finally launched on October 4th and we received close to 800 orders in the first 45 days. Every single order feels like a milestone... When we started this journey, we had so much passion, but not enough direction. Foundr gave us the tools and guidance we needed to turn our vision into reality.”

Ram Madasu

Grown every month and Tracking toward 6 figures

"I've been wanting to get into e-commerce, but I didn't know where to start or what product to do. I would spend hours every night watching Netflix and binge watching. I wanted to sell lotions or cologne or jewellery, something that I thought would be fun to sell. Foundr taught me it's not necessarily about fun or cute or what you like. You have to have a great price point, you have to be able to validate it, and it has to sell. Then my numbers got quite a bit better, and it just kept improving. January, February, March, we just kept growing. I am set to hopefully be a six figure business by the end of the year.

Labrena Shamshi

$12K in first 10 weeks

“We launched on the 21st of September and we've managed to turn over $60K. I had an idea in my head that I had no idea at all how to execute. Probably two years ago, I didn't even know what e-commerce meant. Finding Foundr was the kick up the ass that I needed to get the ball rolling... From the idea stage to pushing the green button on going live with the website, developing all the products through the whole journey. I've got two quite large companies testing our gear at the moment. It's been pivotal in the success of how my brand's turned out.”

Jesse Lim

3X revenue growth after Black Friday

“We tripled the revenue of the business and it just kind of settled at that going forward. We were around seven to 9K month, now we're at $20K to $25K.”

Stephen Bradeen

1,100+ Brands Scaled With Foundr

Load More Reviews

Nick’s advice took Damien from $2k a day in ad spend to generating $1M+ in 2 weeks

Worried you don’t have the time?

Every founder doing $200K+ per year is busy. That's why Foundr Operators is built to fit your schedule. You only need a few hours per week. Drop into the sessions you need, get answers, and get back to business. Everything is recorded with AI summaries and 2x playback so you never miss a thing.

But at your level, YouTube and free content stop being enough. Generic advice doesn't work when you need someone to look at your account and tell you what to fix. That's what this is for. Your ads are too important to figure out alone or outsource 100% to an agency.

Before

  • Stuck at the same revenue
  • Guessing what's working in your ad account
  • Piecing together advice from YouTube
  • Figuring it out alone with no feedback
  • Outsourcing everything to an agency

After Recommended

  • You know your numbers and what to do next
  • Nick and his team show what to fix every week
  • Systems from $200M+ in Meta ad spend
  • Network of founders doing $200K+
  • Able to run ads at the highest level yourself

Or... wondering if you can figure it out yourself

Technically you can. But do you want to? That could mean years of piecing together YouTube videos and courses, or relying on an agency to figure it out for you. Or you could skip all of that and get The Operating System built from $200M+ in Meta ad spend installed directly into your brand. And have the team behind it guiding you every step of the way.

Here’s how the options stack up:

Other Communities
Agencies
DIY
Taught by an operator still managing $10M+/month, not retired in 2021
Unlikely
50 founders with focused attention, not 4,000+ brands
1-on-1 access with Nick himself (for Founding member cohort only)
No annual contract that locks you in
Only qualified founders above $200k in revenue, no beginners

Nick And His Team Are Official Partners Of

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On a personal note...

“Our most experienced founders have been asking us for this for years. Something small and hands-on where they could get expert feedback on their business every week. So we built it with Nick Shackelford and his team - the best in the world at scaling ecom brands with Meta ads.

At $200K+ in revenue the generic playbooks stop working. What actually scales you is having experts like Nick and his team in your corner every week, looking at your ads, your offers, and your numbers, telling you what to do next. That's what Foundr Operators is. If you're at that level and ready for the next stage, we'd love to have you in the room.”

TALK SOON

Nick Shackelford

Nick Shackelford

Nathan Chan

Nathan Chan

Frequently asked questions

What exactly do I get as a member?

You get Nick Shackelford and his team in your corner every single week. These are the people behind $200M+ in managed ad spend, $10M+ in monthly ad spend right now, and $100M+ in monthly revenue across their portfolio. They're not teaching from memory. They're in accounts every day.

When you join, they install their Operating System into your business. It's the same system they use across every brand they manage. It looks at your traffic, your creative, your conversion rate, and your economics and tells you exactly where your growth is stuck. No more guessing what's wrong. No more throwing money at the wrong problem. From there, you're in live sessions every week covering ad strategy, creative, CRO, offers and more. Plus a monthly briefing on what's working right now across every account they manage. You always know what to do next.

You also get a resource vault of plug-and-play templates and frameworks, and member rewards including ad credits and discounts on tools you're probably already paying full price for.

And you're doing all of this alongside 50 vetted DTC founders at your level. Not beginners asking basic questions. Real operators running real brands.

Founding members get bi-weekly 1-on-1 pulse checks directly with Nick for the first three months and a grandfathered rate that's locked in for 3 years.

⚠️ Last Chance!

Once we’re full, the founding member perks close and won’t be available again

Since you've made it this far, you're probably interested but something's holding you back. So let's talk best case, worst case.

Worst case? You join, life gets busy, and you don't implement as much as you'd hoped. But you still walk away with every template, SOP, and strategy we share. You’ll meet founders doing $200k+ who are solving the same problems you are. And it's only a 3-month commitment, so you're not locked in for a full year like other programs.

Best case? You get unstuck. You stop second-guessing your ad spend. You hit your next revenue milestone with a team in your corner every single week. And you look back at this as one of the best decisions you made for your business. So, either way, you win.

Foundr Operators dashboard