validate your idea. source your product. launch with confidence!
Find, Validate & Source a Winning Product in 90 Days or We’ll Keep Working With You Until You Do
Go from idea to a launch-ready with expert help, real structure, and zero guesswork in 90-days or less


Our Fail-Proof Guarantee: You Find, Validate & Source Your Product, or We Work With You for Free Until You Do
If you don’t find, validate, and source your product…and feel fully confident to launch…within 90 days, we’ll keep working with you for free until you do.
No questions asked. No hoops to jump through.
Just a straightforward promise: You launch, or we stay in your corner until you’re ready.
For $17 a day, you get:
- Live coaching 4x/week from ecommerce experts
- A 90-day launch roadmap with exact next steps
- Lifetime sourcing strategies from a guy who’s sourced for the NBA
- Done-for-you supplier templates, calculators, and negotiation scripts
- 2 years of Foundr+ membership with access to 50+ advanced ecommerce courses
- Accountability, support, and expert eyes on your business
With expert group coaching, a proven 90-day roadmap, done-for-you tools, and 2 live sourcing calls with Kian Golzari, you’ll go from confused and overwhelmed to clear, confident, and in control of a product built to succeed.
All of this for a Total Value: $8,367
Get Started Today For A One-Time Investment Of Only:
$8,367
$1999
USD

Lisa Lin’s first business, Hey Mama, is set to hit 7-figure sales in its 1st year.
After Lisa’s sister first gave birth, she noticed there was a definite gap in the market for lactation products for new mothers. She decided to take the plunge and start her own business selling postpartum lactation products and with our help she is now on track to hit 7-figures in revenue before her company hits its first birthday!

After years of job hopping and dreaming, she launched her dream beauty brand.
After years of job hopping & dreaming of launching a business, Erin finally turned her dream into a reality with the launch of Bella Vida Santa Barbara. This is now a known brand amongst the skincare community, has been featured in several international magazines, and is stocked in several large cosmetics and skincare chains and beauty boxes.

Erin launched her idea and had 41 orders and $6K in revenue within 6 weeks.
Erin came up with her idea one day on Bronte beach. She combined the functionality of a beach towel and pillow, revolutionizing beach lounging. With guidance from the Foundr courses and her dedicated coach, Erin navigated from ideation to launch, achieving 41 orders and $6K revenue within 6 weeks of opening in November 2023.
trusted by:
Here’s What Others Have To Say About Our Program
Disclaimer: Results are not typical. These testimonials are from individuals who followed our system and put in the work. Your results may vary based on many factors, including your effort, experience, and market conditions. We do not guarantee any specific financial outcome.
You can’t really put a price…in just under six months, we’ve made just under $64,000
Michael Forshaw
Launched and generated over $12,000 in just 10 weeks
Jesse Lim
Been open for 6 weeks and we’ve made $6,000 in revenue
Erin Brown
$28,000 in first 3 months, already eyeing $100K
Konnie Tsimiklis
We Went from Ideation to Launching in 5 Months and Made $2,000
Becky VermA
In one weekend, we had 50 orders…and 300+ orders in a few months.
Rachel Samani

In just five months, Cory and Georgia launched and had over $33,000 in sales.
Cory and Georgia had a unique product idea but didn’t have was that experience in ecommerce, so they knew they needed a hand. In just five months since launching their business, Cory and Georgia have sold over 600 of their foam roller water bottles, bringing in $33,000 in sales.

Josh’s store sold over AUD$3,000 in the first week and a half.
The step-by-step nature of the course removed the overwhelm Josh was initially experiencing when he decided to start a business, and gave him the confidence to take the next steps in bringing his ecommerce store to life.

Drina launched during the pandemic and saw $800 in sales in the 1st day.
Drina is a Croatian living in Canada and proud of it. She wanted to make Croatian inspired cloths for people to wear proudly during sports games. However she didn’t want to waste time with trial and error on her ecommerce store. She wanted to learn from someone that’s already done it. Gretta taught Drina the entire launch process, and how to build a landing page as well as an email list. Because of this, Drina was able to launch to a pre-existing audience.

In just months Nikki went from no idea to $10,000 in a day.
Nikki is the Foundr of Iresue2, an ecosustainable cutlery set. Nikki had just retired from being a restaurant owner and was looking for a business to pass the time. Nikki neither had experience in ecommerce nor a product idea. The course gave her the blueprint to create and develop a winning product. Using Gretta’s influencer marketing and product ideation framework, Nikki was able to launch and receive $10,000 in sales in just 24 hours.

Rachael went from $5,000 every 6 months to $16,000 in the first 6 months.
Rachael is the founder of Ecopompom, a keyring that holds a re-usable bag within. She had an existing business but didn’t know how to brand her product in a way that attracts retailers and online customers. She went from a few sales of a product with no real brand presence, to building a brand presence that has achieved $16,000 in sales and has sold thousands of units into retail stores across New Zealand.

Kashif joined ecommerce and went from $0 to $400,000 in a few months.
Having broken into ecommerce, The DNA Company went from $0 in revenue to $400,000 in a few months. They now partner with IBM Watson to fight COVID-19 which Kashif says wouldn’t have been possible without their wins from course. The company has also been approached by the governments of several countries for their product.

Jax found her idea and sold out her first run making $5,000!
Jax launched Moosey Moose in November 2020 and sold out of stock in less than 6 months. She has big goals to grow the business in year 2 while living up to Moosey Moose’s ethos of reducing waste and creating a sustainable baby clothing line.

Sam went from $0 to six-figures in just 4 weeks!
Sam created Naked Sundays SPF, the first sunscreen product designed to be worn over your makeup. By following Gretta’s framework and launch checklist, she went from $0 to six-figures in just 4 weeks.

Kelsey went $18k a year to $18k a month!
Kelsey, used Start & Scale to take her existing business Kavala Collective – a luxury activewear inspired by yoga, surf, & wanderlust lifestyle…from doing $18k a year, to $18k a month.

Our Fail-Proof Guarantee: You’re Ready For Launch, or We Work With You for Free Until You Are
If you don’t find, validate, and source your product…and feel fully confident to launch…within 90 days, we’ll keep working with you for free until you do.
No questions asked. No hoops to jump through.
Just a straightforward promise: You launch, or we stay in your corner until you’re ready.
All of this for a Total Value: $8,367
Get Started Today For A One-Time Investment Of Only:
$8,367
$1999
USD
Worried You Can’t Make the Live Group Coaching Calls? We’ve Got You Covered.
We run multiple coaching calls every week across time zones in North America, Europe, and Australia.
Whether you’re in LA, London, or Sydney, there’s at least one call a week that fits your schedule.
These small-group sessions are where you get personalized guidance, direct feedback, and real accountability from our expert coaches.
Important: To protect student privacy and the integrity of the coaching environment, sessions are not recorded. That’s why we provide so many options…you can always find a time that works for you.
Here’s what a typical 2-week rotation looks like:
Disclaimer: Results are not typical. These testimonials are from individuals who followed our system and put in the work. Your results may vary based on many factors, including your effort, experience, and market conditions. We do not guarantee any specific financial outcome.
















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Wait! Before You Go…
You’re closer than ever to finally launching your product.
If you’re still feeling unsure, overwhelmed, or just want to make sure this is the right move…
Book a free, no-pressure call with our admissions team.
We’ll walk you through exactly how the Foundr Product Accelerator works, answer your questions, and help you figure out if it’s the right fit – for you, your idea, and your goals.