In less than a year, Jennifer journeyed from unemployed to being a successful Keto mentor with nearly 500,000 Instagram followers and making over $8,000 a month.
Jennifer was unemployed, and although she was passionate about her Keto diet and had a desire to turn Keto mentorship into a business, she had no idea how to launch a business of her own.
HOW SHE USED START & SCALE
Without skipping a single step, Jennifer used the Start & Scale method to solidify her business idea, build an audience and launch her online store.
In less than a year, Jennifer amassed an Instagram following of nearly 500,000, and within three hours of her first product launch, she sold out, bringing in about $3,000.
Watch Jennifer's testimonial:
In June 2018, Jennifer was laid off from her job. But she didn’t let that keep her down for long.
With a passion for the Keto diet and a desire to share her experiences with others, motivating them in their own Keto journey, she decided to take the Start & Scale course in hopes that she would learn how to turn her passion into a business.
Jennifer had previously owned an unsuccessful e-commerce business, and this time she wanted to get it right.
So from the very beginning, even when she wanted to skip steps, she forced herself to engage fully with each and every lesson in Start & Scale. As she did so, she was particularly struck by the idea of building an audience before she even launched a business. So in July 2018, one month after she was let go from her job, she decided to create a Keto page on Instagram to begin attracting eyes.
As she engaged with her audience, following the tips she’d learned through Start & Scale, she also continued to grow her knowledge about the Keto diet. When businesses started approaching her, asking if she would serve as an Instagram influencer for them, she knew she was moving in the right direction.
“I knew I had an engaged audience that followed me, that asked me for advice, that trusted in me. I just didn’t know what I wanted to do with it.”
She wondered if her followers would find value in personalized Keto meal plans and coaching, and decided to give it a shot.
In January 2019, with 280,000 followers on Instagram, she decided it was time to launch her first product on her website KETOWEIGHTLOSSTIPS. In 2 hours, she had created a Shopify page featuring meal plans and coaching options, and when she launched at 7 p.m. all the work she had spent building up her following using the Start & Scale method proved its worth.
By 10 p.m., Jennifer had completely sold out, bringing in about $3,000 in revenue.
Each subsequent launch was met with the same fervor, and in her first month of selling products, she had done over $8,000 in sales.
“The fact that I went from unemployed to an audience of 411,000 followers on Instagram in less than nine months and now I’m making more than $8,000 a month is just crazy to me. And it’s all because I followed the blueprint.”
With an ever-growing wait list for new products and an Instagram following burgeoning on 500,000, Jennifer is now returning to the Start & Scale course to plan the next phase of her business: the launch of a physical product.
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