- The importance of posting content regularly
- How to create epic content and why
- Why you should have a CTA (call to action after every post)
- The importance of optimizing your bio and account
- How to use hashtags and a secret hack to increase your engagement in 30 seconds
- What an S4S is, and why it’s super important
- Why you should be commenting on other pages.
Full Transcript of Podcast
Nathan: Hello and welcome to the Foundr Podcast. My name is Nathan Chan and I am your host. Coming to you live from winter, cold, rainy Melbourne, Australia. Thank you so much for taking the time and showing your interest in our work and what we do. I’m actually mixing things up with this episode and I’m just going to keep it nice and simple and to the point, this is what you’re going to get the top seven Instagram hacks that we’re using to generate hundreds of thousands of followers.
So if you guys do love these hacks, you want more, we’ve actually created an Instagram course, which teaches you step by step how we’ve generated hundreds of thousands of followers. We’re building our email list like crazy at least 1,000-1,200 opt ins a week and the brand’s rapidly growing and it’s all thanks to Instagram. So I just thought I’d share just some quick wins with you guys on Instagram.
So quick win number one, post content that your audience wants/likes. You know, that’s so… it’s pretty obvious, but I don’t know, I see a lot of Instagram accounts where people just don’t do that like they just post a combination of personal photos, a combination of just random images and you really, really need to make sure your account has an overall theme, like you know you look at the Foundr account, we’ve got start up and business related quotes and content and facts, and then we’ve got all sorts of stuff around the magazine, the podcast than we might have a few pictures of behind the scenes. But we’ve got a pretty consistent theme and I think that’s really, really important. So how do you know what your audience wants? You know, you got to know your market you got to know what your influences are doing, have a look what kind of content that they’re posting and then work it out from there.
Quick win number two is consistent posts, got to be consistently posting every single day, guys. We’ve been on Instagram for about eight months and I have not missed a day of posting. Maybe I’m a little crazy. Maybe I’m just a little too obsessed and get focused with things. But you know that’s how we have built it to almost 200,000 followers. And you know rapidly building our email database and brand. So post consistently, guys, try and post at least a couple of times a day.
Quick win number three, have a CTA with each post. This is a big one, guys. Like you got to try and get people to tag their friends, or double tap if they agree, or click on the link in your bio. So get really savvy around that. I think it’s really, really important that… I guess each image has a purpose.
Quick win number four, optimize your bio. Your bio is the most important piece of real estate on your Instagram account. So you need to get very, very clear on the goal of your account and pretty much what it is there to do. What’s that one thing that your Instagram is there to do? And you only get to do really one thing because you only have one clickable link. So is it to grow your email list, or send people to a landing page that is optimized to get people to sign up to your email list? Is it to get sales? Well, maybe you should offer in your bio a discount code. So it just really comes down to optimizing your bio, making sure you make the most of it.
Quick win number five, use hashtags, guys. Hashtags are so, so extremely important. I cannot recommend this enough. Quick win with the hashtags is post them in the comments. Max out your hashtags, you’re allowed 30 hashtags per image, make sure you do that, I promise you’ll notice a massive change in engagement.
Quick win number six, get other accounts to shout you out, that’s called an S4S. Now we do S4S’s flat out and it’s one of the ways we’ve grown so fast. I highly, highly, highly recommend that you try and get as many accounts as you can to shout you out because it’s just like cross promotion. You know a lot of businesses do cross promotion, a lot of businesses do partnerships. Same thing, guys, it works like crazy.
Quick win number seven, and this is the last one, comment on other pages. Now it’s just like a little one percenter, but it definitely works. I’ve noticed definitely an increase in our growth when I always focus on commenting on other like-minded and similar pages where my audience hangs out.
So yeah look that’s the top seven Instagram hacks for you guys for this episode. Look if you did enjoy this, please do make sure you check out our new course that we’re launching soon. If you go to foundrmag.com/getig, you can get on the waiting list to find out when this course goes live. It’s going live in a couple of weeks and I’m super, super excited. We went for a little beat around it and it’s crazy the results some of our students have had.
I’ll just give you one example. One of our students used Instagram to make $8,000 USD from making somebody sign up to their email list, and like that’s the goal of their account, and this student, this person in the Foundr community, he runs a luxury resort in St. Barts and it’s not far from Necker Island actually I’m told. And, yeah, crazy, he made an 8k sale and he’s only been doing the course for a couple of months, so it’s crazy the things that you can do with Instagram. And it’s very neat, very obscure, works for many different brands. So if you want to find out more, make sure you go to foundrmag.com/getig. Links will be in the show notes. And yeah if you loved more of these short style kind of episodes, please let me know. Maybe we can mix it up, maybe I can add some more in. I don’t know. But yeah, just thought I’d mix things up. Hope you have a great day and thank you so much for your time. Ciao.