Deonna’s company has had its products featured by many celebrities, and she credits Instagram Domination with helping make her a millionaire.
Deonna runs Boho Exotic Studio, which sells high-quality hair extensions that have been featured in a variety of major magazines, tv shows, and movies.
Deonna had a valuable business idea, but needed a fast way to seize momentum and jumpstart growth for her company.
As celebrities tout her products, Deonna is watching some of her wildest dreams come true. Her Instagram account has almost reached 100k+ followers!
When Deonna happened upon her idea for a business, she was ready almost immediately to unleash its awesomeness upon the world.
Tiring of never being able to find hair extensions that matched her natural hair, she set out to have some made. When they arrived and blended perfectly, Deonna knew she’d stumbled across something that thousands of women like her would also find valuable.
After laying the groundwork and setting things in motion for her burgeoning business, Deonna announced her product online:
“I went online, uploaded a video, and said ‘Hey guys, look at my hair extensions. Finally I have something that matches my actual hair pattern.’ That day, I got so many sales. Within 3 weeks, I made over $30k in sales. Which is still crazy to think about!
The overwhelmingly positive response only confirmed that Deonna’s business idea was every bit as awesome as she suspected. But with that much opportunity on the line, it soon became clear that YouTube was not the most efficient way to engage with potential customers:
“If anyone knows anything about YouTube videos, for quality, you have to edit -- put the music behind it, get great lighting. I didn’t have time for that. That’s why Instagram was a great outlet, because it was like an immediate photo, quick edit, upload, and go.
When you’ve got a lightning-in-a-bottle business idea, you should be focused on developing it to its full potential. To Deonna, time-consuming video editing seemed like an unnecessary obstacle to getting the word out about her products.
She turned to Instagram: a platform that could have far greater impact for Boho Exotic Studio with a fraction of the required time & effort. And with guidance from Instagram Domination, she saw some absolutely fantastic results:
I started using Instagram Domination and now I’m bumped up to almost 100k followers -- actual followers, not paid. They’re all authentic, real people from around the world.
I want you to follow me, but I want you to click on the link in the bio. That’s what I want you to do at the end of the day, because that results in more sales. So I need to find out a way to get you to my page first, and that’s what Instagram Domination has helped me achieve.
But it wasn’t until a celebrity wore Deonna’s extensions in a photo that she realized the kind of massive impact that one Instagram post could have on her business:
“I had a celebrity wear my hair extensions. And she just did one post, and it was actually late at night too. I had thousands of people on my website in minutes. My website broke down, and I had to get a bigger server through GoDaddy. It was just crazy what one post can do on Instagram!
Applying Instagram Domination’s strategies is opening up all kinds of doors for Deonna. In fact, it’s led to some of her wildest dreams coming true:
“Because of Instagram, my biggest day of sales was about $900k within 24 hours.
I’m definitely a millionaire now because of Instagram. I didn’t ever in my life think I’d be in Vogue magazine. I didn’t even think Vogue would ever speak of my hair extensions. And they were.
I’ve been in Vogue twice, in Vogue Paris, in Essence magazine twice. I’ve been in People magazine twice, I’m on runways in fashion week. I’m on the hit show Empire. I’m on Orange Is The New Black. I’m in movies -- it’s just crazy!
At Foundr, our mission is to provide you with the best strategies, tools, and advice to chase your entrepreneurial dreams.
We couldn’t be prouder of students like Deonna一our millionaire graduate whose products are now being featured by high-profile celebrities and popular magazines alike!
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