The Foundr Team has been crafting an expansive suite of premium online courses over the past few years, helping tens of thousands of entrepreneurs answer the burning questions and solve the daunting problems that are keeping them up at night. We’ve taught the Foundr community how to master copywriting, finance, content marketing, Facebook Ads for ecommerce sellers, and much more.
As a result, we’re proud to have helped 25,000-plus students start the online businesses of their dreams, land more sales for their existing ventures, or build up their side hustles into full-time livelihoods.
Flash-forward to the beginning of 2020 (which feels like it’s already been a full year!). We couldn’t help but notice a strong demand for one of our original courses—in fact, THE original online course from our then-humble little startup—Instagram Domination, taught by Foundr’s very own CEO and Publisher, Nathan Chan.
This O.G. Foundr course was a breakthrough for the brand and a huge hit among our audience. Instagram Domination alone has already helped over 5,000 students scale their Instagram followings and generate tens of millions of dollars in combined sales through social media marketing.
If it ain’t broke, don’t fix it…right?
Well, I’m going to be honest with you. As Foundr’s head of educational production, I will tell you this—it was a bit broken.
Not from a strategy standpoint. And certainly not from a proven experience standpoint. Nathan is a true champion of “practice what you preach” (and I’m not just saying that because he’s my boss).
The Instagram Domination method is still the tried-and-true system that Foundr uses every day on our own channels. It’s the same strategy that allowed Nathan to grow the company from a fledgling digital magazine to a global media brand with 2 million+ followers on Instagram, 300 podcast episodes spotlighting a who’s who of entrepreneurship, ultimate guides on core business topics, 20 million minutes-watched of video content, and a talented team spread across 12 countries.
However, because the course was produced in the early days of Foundr’s online education program, and we’ve updated it each year with new content, it started to become a bit of a Frankenstein’s monster.
What’s more, YOU had more questions that were still unanswered. Lately, our community has been asking us things like:
- Is this course still relevant with the recent algorithm changes?
- What about when Instagram removes Like counts?
- Does this work for my business/industry/country/niche?
- Does this course talk about Instagram’s latest features?
- How do I work with influencers? How much do I pay them?
And so on.
You asked, we listened. And after poring over all the feedback from literally thousands of community members, we synthesized everything into a brand-new framework. One that works, and will work, for years to come—regardless of what kind of business you run.
We decided to fully restructure, reshoot, and remaster the entire online course to help you grow your Instagram following for 2020 and beyond—and not only gain more Instagram followers, but also (and perhaps more importantly), convert those followers into dollars.
Foundr Magazine CEO Nathan Chan sits down with the video crew, getting ready to teach his popular online course about how to gain more Instagram followers, leads and sales.
Months of planning, a 36-hour flight from NYC to Melbourne (remember travel?), and a full week of intense production with Nathan Chan has turned into quite possibly one of the best courses I’ve ever had the opportunity to work on in my career. (And I’ve personally had a hand in creating over 100 courses across Foundr and Skillshare.)
Want a sneak peek? Below is the Introduction video inside the Instagram Domination course where Nathan explains what the course is about and what is updated from the previous version.
I want to be clear here, the new-and-improved Instagram Domination course is not just a “version update” with a few new videos. It’s a complete overhaul, entirely rebuilt from the ground up.
- 45+ new video lessons, filmed to our latest production standards.
- Over 7 hours of in-depth content (not including 4 hours more in the bonuses).
- Countless examples, screen-shares and data-driven tactics.
- Even more, recent case studies of successful business owners who implemented the course strategy, grew their followings, and learned how to make money on Instagram.
No Gurus Allowed
The course is NOT just another training about how to gain your first 10,000 followers. Yes, of course, you will learn that, and unlock the coveted swipe-up feature (Nathan got Foundr’s first 10K followers in 2 weeks). But Nathan doesn’t stop there.
Oh no. This wouldn’t be a Foundr course if we didn’t show you how to apply these lessons to build a successful business.
Nathan’s specialty is not just growth-hacking social media channels and scoring you some baseline vanity metrics. He is a founder and CEO, and has a particular passion for getting conversions from Instagram, and teaching creative tactics that help you sell on Instagram.
His specialty is using Instagram for business. And he unpacks all of his secrets throughout this course, which he’s implemented successfully at Foundr, as well as his fiancée, Emily’s water bottle brand, Healthish.
Highlights from the course include:
- Instagram foundations – Getting you set up for success, regardless of where you’re at in your entrepreneurial journey
- Nathan’s signature “Unicorn Strategy” – A tactic that can 5x, 10x, or even 20x the engagement on a single post
- How to develop your content strategy – Knowing exactly what content to create, curate, and post that resonates with your audience
- How to find the right influencers – Including how much to pay them to promote on your behalf and drive more sales
- The “Influencer Marketing Product Outreach Machine” – A strategy for working with influencers at scale, which can be run virtually on autopilot. This is how Nathan gets 100-200 influencers posting on the company’s behalf every month for Healthish.
- How to keep your audience engaged – Maintaining a loyal community of true fans (and even how to re-engage a dying IG account)
- How to create your own sales funnel using Instagram – For ecommerce, digital products, services, and even brick-and-mortar businesses (whiteboard funnel-mapping)
- An entire “Growth Hacks Toolbox” – Even more tactics to get followers, engagement, leads and sales through Instagram
Using Instagram for Business, Not Just Pleasure
Whether you’re an ecommerce store owner who sells beauty products, water bottles, CBD supplements, or other physical goods online…
Or you want to build up your personal brand in order to land sponsorships, book deals, paid influencer gigs, or coaching clients…
Or maybe you run a service-based business like a graphic design studio or social media marketing agency, and you’d like to hone your skills and offer this kind of Instagram work for your own clients…
This course even works for brick-and-mortar businesses and local stores who need to expand to online (which is especially critical during these pandemic lockdowns)…
One of our students even managed to sell a $250,000 truck using nothing more than his Instagram account, and a few tricks he learned from the course.
Instagram Domination is useful for just about any business you can think of. And the best part is, these strategies and tactics are evergreen. This course will bear fruit for years to come, as you build your business into something much bigger.
Now, if you’re an existing Instagram Domination student reading this, you might be feeling like you’re missing out. Fear not—all students who enrolled over the past few years in the previous iterations of this course will automatically have access to all the brand-new course content, 100% free. (If this is you and you’re reading this, head over to your Foundr Courses dashboard now.)
Consider this a small thank you for your continued support of Foundr over the years. It’s the least we can do!
Don’t Take Our Word For It
We know there are a lot of course creators out there, trying to sell you on their training programs. Then you jump into a live Zoom chat, and it’s simply not all it’s cracked up to be.
That’s why we like to let our students do the talking.
Instagram Domination has already helped thousands of students, and contributed to hundreds of case studies of massive growth since taking the course.
Meet a few of our successful Instagram Domination students who have implemented this exact system, scaled up their IG followings, and rapidly increased their leads and sales.
“I have quite a number of things I’m very happy about regarding my business (thanks to Instagram Domination). The key win for me would be the engagement and trust I’ve built. I believe that’s key for success. Also, since I just got featured in Essence Magazine’s October issue, I’d call that a huge win too.” — Ella, @ellasfashionfix
“Right now we’re at 12,000 Instagram followers and growing, and my magazine now makes anywhere from $200 to $500 per post thanks to Instagram Domination. It’s definitely become an asset to my business, and another way for me to bring in income.” — Jasmine, @missmillmag
“The increase in revenue is incredible, but also the connections that I have made on Instagram have been amazing. I have a tribe that I have found that gives support to one another and I can truly say they have become good friends. I have raised my profile and that has led to being asked to speak at international events. It has also led me to be a pioneer in my field by being able to introduce new services and products before anyone else has. Having Olivia Culpo follow you is pretty cool also!” — Eavanna, @eavannabreen
“Since taking the course, I’ve grown my Instagram following from 1,000 to 17,000 followers. Between September last year and now, this has led to over 700 clients!” — Eliza, @browsbyeliza
Adam & Chelsea, @theorganisingplatform
“Within 2 days of launching our ecommerce store, we had $2,000 in sales thanks to Instagram. 99% of our leads come through Instagram, where we haven’t paid anything for advertising. For us, the most valuable part of the course is getting access to the Facebook community, where you can openly ask questions of like-minded business people.” — Adam & Chelsea, @theorganisingplatform
It’s Time to Take Control of Your Instagram Growth
Think this Instagram course might be a fit for you? Do you want to learn how to make more money on Instagram in a sustainable way, and not just grow your following with fly-by-night tactics?
Then we’d like to invite you to join us for the new and improved Instagram Domination course. We will see you there!