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You did it. You built an ecommerce store. You chose a niche, developed a brand, picked a product, manufactured it, and the sales have started to come in.
You’re making money, and you couldn’t be happier.
But now that you’ve reached this initial level of success, you’re likely facing a new, bigger question: Now what?
If you find yourself in this very situation, or something along these lines, it should come as no surprise. This is a very tricky stage of ecommerce entrepreneurship that we’ve heard a lot about, often from the hundreds of students who have completed our flagship Start & Scale course.
All too often, a founder will start up an ecommerce store, start to get some impressive traction, but then sort of level out in their growth. Nothing wrong with that necessarily, but let’s be honest, most of us got into this game because we want to accomplish something bigger.
So how do you take things to the next level? How do you break into new markets and even new countries? How do you significantly increase your volume, your product line, and your profits?
The team at Foundr decided it was time to definitively answer these all-too-common questions about ecommerce.
We gathered five of the best ecommerce experts we could find, and with their guidance and teaching, developed the most in-depth course we could create for advanced ecommerce entrepreneurs like yourself.
And today, we’re officially opening the doors to it.
Introducing Ecommerce Masters
Becoming a successful ecommerce entrepreneur takes more than just picking a niche, getting the right product, and making some sales. Yes, all of that is critical in the early stages, but it’s not everything.
There’s so much more you need to do right once you realize that, as the saying goes, what got you here won’t get you there.
The most successful ecommerce entrepreneurs must be able to:
- Master Facebook ads
- Use email marketing to engage customers and generate sales
- Negotiate with manufacturers to improve your margins
- Perfect logistics and warehouse management
- Navigate the global manufacturing and shipping world
- Dominate influencer marketing
- Maximize product page conversions
This is not to say that you have to master all of these things. In most cases, you will excel at one or two, especially when your business is in its early stages. But you must have a basic understanding of each of these areas, so you can hire great people to fill in the gaps.
Since we launched Start & Scale in 2017, we’ve heard from a lot of our students that they are eager to take their stores to the next level. They’ve grown, but they can’t seem to break past that six-figure annual revenue plateau.
Unlike Start & Scale, which focuses on coming up with an idea and a brand, and building your store until it’s profitable, this course takes a much more in-depth approach to ecommerce, and understanding these advanced skills.
Because we’re tackling such a broad skill set, we decided to take a different approach than in any of our previous courses, this time relying on a different entrepreneur to teach each module. So we brought five seven- and eight-figure ecommerce entrepreneurs who have actually done what their module is teaching, multiple times.
They’re all teaching proven methods for ecommerce growth—no theory, no fluff—just stuff that actually works. It’s a step-by-step, practical, actionable course taught by people who have the results that you want.
This course will help you to grow your store and make more profit and revenue, while having some fun along the way.
Meet Your Instructors
Gretta van Riel
Instructor: Advanced Influencer Marketing
Gretta needs no introduction. She started her first globally successful startup, SkinnyMe Tea, at the age of 22 with only $24 in the bank. Her store won the Shopify Build a Business competition in 2013 and went on to sell over 11 million cups of tea worldwide.
Eventually, Gretta co-created The 5th Watches, which famously pulled in $1 million in a single day of sales. If this weren’t enough, she then launched the brands Drop Bottle, Skintox Co., as well as an influencer marketing platform called Hey Influencers, which has helped link over 8,000 social media influencers to brands.
Gretta is also the instructor of our flagship course, Start & Scale, which has been responsible for the education of hundreds of new ecommerce entrepreneurs (you may even be here thanks to what you learned in that course).
In Ecommerce Masters, Gretta will be responsible for teaching how to create and scale a brand through the power of influencer marketing, one of her specialties.
Nick Shackelford
Instructor: Scaling With Facebook Ads
Nick Shackelford, co-founder of Structured Social, is a paid media veteran and repeat founder who has specialized in scaling stores through Facebook Ads.
Throughout his career, Nick has spent upwards of $85 million in Facebook Ads across multiple industries. Nick has also been involved in over 150 direct-to-consumer brands to date, such as Ministry of Supply and DIFF Eyewear.
His processes, strategies, and plans have helped multiple companies go from six to seven figures in annual revenue, generating between $10 million to $50 million—in large part from the power of Facebook ads.
He currently operates three businesses that feed into one larger mission of empowering entrepreneurs to build their dreams.
Richard Li
Instructor: Advanced Operations, Manufacturing and Supply Chain
Rich Li is the co-founder of luggage startup July and online furniture retailer, Brosa.
In its first nine months, July has secured $10.5 million in funding and is on track to achieve $5 million in revenue during its first year of operations. Meanwhile, Brosa has become Australia’s biggest online furniture retailer, worth over A$50 million.
Prior to Brosa and July, Rich built his expertise in business strategy, brand development, and ecommerce, as the largest seller to Groupon Group, globally.
Rich is originally from China, and has deep networks across Asia, a mastery of supply chain management, and a finger on the pulse of global consumers.
Chase Dimond
Instructor: Multimillion-Dollar Ecommerce Email Marketing
Chase is currently the co-founder of Boundless Labs, an ecommerce email marketing agency serving seven- and eight-figure clients.
Since launching Boundless Labs in June of 2018, Chase has helped their clients—including The Chive, Ibex, Original Grain, TUSHY and Vinyl Me, Please—send hundreds of millions of emails, resulting in over $20 million in email attributable revenue.
Chase brings a unique and advantageous perspective to email marketing, having experience in almost every aspect of email—ecommerce email marketing, cold email marketing, building and scaling email newsletters, and everything in between. Chase has tons of experience with cold email, in particular, having delivered millions of cold emails into users’ primary inboxes.
Over the years, Chase has helped acquire millions of email subscribers for brands he’s built personally, as well as for his clients’ businesses.
Rob Ward
Instructor: Product Success Formula
Rob Ward is the co-founder of Annex Products, the company behind the Opena Case and Quadlock, one of the leading smartphone bike mount and accessory companies.
Rob has successfully bootstrapped Quadlock from zero to $9 million in revenue in only four years, with over 3 million units sold in over 100 countries. His success with Quadlock helped Rob win the Shopify Build a Business award in 2011.
Ward is an expert in product development and trendspotting. He instructs ecommerce entrepreneurs on how to scale the right way by adding new products and multiple SKUs.
Who Is This Course For?
Our Ecommerce Masters course is perfect for entrepreneurs who make full-time incomes from their online stores. That is, you have a product, you have a store, you are able to sell your product—now you’re ready to grow your store from six figures to over $1 million in sales and beyond.
Because this course is quite advanced, you must already be able to understand the basics of running and growing an ecommerce store. You may be struggling to scale your manufacturing, scale your paid ads campaigns, improve your profit margins, and can’t seem to figure out how to get past these problems.
What Do I Get From Ecommerce Masters?
Our in-depth course is 9+ hours of content and includes 70+ videos filled with actionable lessons you can plug-and-play in your store right away.
You will learn the latest and most proven tactics that our five instructors have learned over the years to grow their ecommerce businesses to the seven and eight-figure range.
Once you start the course, you’ll see there are five modules, each dedicated to one instructor and topic:
Module 1: Advanced Influencer Marketing
Work with Gretta van Riel to create and run highly profitable influencer marketing campaigns. You’ll learn how to define influential people, how to target both macro- and micro-influencers, and how to build relationships with them so the entire process runs smoothly.
Module 2: Scaling With Facebook Ads
Learn from Nick Shackelford, who will teach you how to create a successful Facebook Ads campaign. You’ll learn everything from what an ads journey is to testing ad ideas to remarketing, and much more.
Module 3: Advanced Operations, Manufacturing and Supply Chain
You’ll discover the operational strategies Richard Li has used over the years to scale his companies to the eight-figure range and beyond. Rich teaches the first steps of scaling your operations, sourcing techniques to find high-quality suppliers, advanced negotiation techniques to improve your profit margins, and more.
Module 4: Multimillion-Dollar Ecommerce Email Marketing
Chase Diamond will show you the exact steps he has taken to use email marketing to grow traffic and sales for many of his own companies and clients. Learn unique “email flows” Chase has developed to recover lost sales and nurture potential customers. You will see with unparalleled detail how each of these campaigns work, so you can implement them in your store right away.
Module 5: Product Success Formula
Rob Ward teaches you how to take your ecommerce store to the next level using proven product development strategies. Specifically, you will learn how to find product-market fit, how to validate your products, and how to innovate with your products, and more.
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Throughout this course, our five instructors share everything they have learned over the years working in the trenches—all their secrets, techniques, and ideas that they’ve identified through hard work, success, and failure. Instead of having to go through all the pains they went through, you can directly adopt their expertise and apply it to your store.
Some of these techniques include:
- The Influencer’s 3 R’s – Learn what a real influencer looks like so you can find them with precision and work with the right ones for your company.
- The Science of Scaling Your Ads – Discover the exact system Nick has used to exponentially grow his Facebook Ads campaign over and over.
- The GOAT Method – Finding the right manufacturers can be incredibly hard, especially when you work with business people from different cultures. In this lesson, Richard will show you the exact method he has developed to find the best manufacturers for his products.
- The 3 Email Flows You Must Implement Today to Increase Your Sales and AOV – There are 10 email flows Chase uses, but three are critical for your success. In this lesson, you will learn exactly what they are and how you can use them.
- The “Second Album” Framework – It’s pretty hard to create and launch a successful product, but creating two? That’s even harder. In this lesson, Rob will show you how you can use his approach to create additional hit products.
What This Course Is Not
Ecommerce Masters is not for entrepreneurs who are just beginning to understand what it takes to start an ecommerce store. Also, if you haven’t yet launched a store and are trying to start a business in general, or if you have an existing business but don’t sell physical products, this course isn’t for you.
This course also isn’t for you if you aren’t willing to do the work to scale your store to the next level. Doing what our five experts advise won’t be easy, but if you follow the process, you will get results.
Time to Take the Next Step
If you are ready to take your ecommerce store to the next level, then Foundr and our five amazing instructors are ready to help. By the end of this course, you will know how to:
- Run a successful Facebook Ads campaign
- Scale your operations globally
- Leverage the power of influencers to explode your reach
- Create a profitable email marketing campaign
- Use advanced product development strategies to create the right product
If you are serious about succeeding with your ecommerce business, it’s time to make a decision that can help you scale your business to new heights.
Do you have any questions or comments about this course? We’d love to hear what you have in mind! Leave a comment below or contact us directly at [email protected], and we’ll reach back as soon as possible.
NOTE: The doors only open for a limited time throughout the year. Click here to learn more about the Ecommerce Masters course.
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