There are certain moments in the life of an entrepreneur that can change everything.
Imagine you are trying to get one of your products mentioned in a top-tier magazine. Maybe the journalist isn’t convinced, but you explain that it’s helped thousands of people solve a particular problem that is highly relevant to its readership. Your product ends up in an article and your store explodes in sales.
Or imagine you are trying to sell your enterprise software to a Fortune 500 executive. The decision-maker isn’t sure if they want to buy it, but then you tell them that you will deploy it company-wide without any extra cost to them. The executive signs a 12-month contract worth five figures.
Or maybe you are trying to sell your design services to a large law firm in your area. The CEO isn’t sure—there are cheaper designers out there. But you point out that your work has been used by other large law firms, and that you can provide a 90-day, money-back guarantee. The CEO agrees, and in one day you make more money than you’ve ever made.
What do these situations have in common? They all involve negotiation.
Negotiation is a skill that all entrepreneurs must have, but sadly, it’s underdeveloped for most of us. That’s why we recently sat down with a legendary entrepreneur—known for taking a small streetwear company from Queens and transforming it into a brand known around the world—to better understand what it takes to become a top negotiator.
You may also know him from his ongoing role as a celebrity investor on a little show called Shark Tank. That’s right, we’re talking about Daymond John himself.
We teamed up with Daymond and compiled his unmatched knowledge into our newest course, in which he explains how to develop the negotiation skills necessary to make it to the big time.
Introducing Deal Flow
Negotiation can seem like a sum-zero battle between two parties, where one has to fight to earn whatever it is that they want.
Most movies depict negotiation as a life-death situation where you can win big or lose everything—a risky endeavor that should be done only by experienced professionals.
But let’s face it: negotiation isn’t like this. In the real world, negotiation is a simple conversation that involves reaching a beneficial agreement. The context of that agreement, the needs of both parties, and the way that agreement can be reached is what makes negotiation so complex—but that doesn’t mean it’s hard.
Deep down, every negotiation requires that both parties know what the other one wants, so they can compromise in a way that benefits everyone involved. A bit of common sense, intuition, and rapport can take you far in any negotiation—there’s no need to overcomplicate it.
We developed Deal Flow as a way to help you reduce the misconceptions and confusion around this topic, so you can develop this critical skill without the BS often associated with it.
If you are scared about pitching and negotiating and you feel like you need some expert advice, then this course is for you. We’ll help you understand how to uncover the needs of the other party, so you can present your arguments most effectively, and walk away happy.
You’ll be able to use your new negotiation skills in so many aspects of your business life—whether you want to hire an employee, land a top client, improve your operational efficiency, or more. To get you there, we got one of the best in the business.
Meet Your Instructor: Daymond John
Daymond John is CEO and founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales.
He is an highly respected entrepreneur with more than 35 awards under his belt, including:
- Brandweek Marketer of the Year
- Advertising Age Marketing 1000 Award for Outstanding Ad Campaign
- Ernst & Young’s New York Entrepreneur of the Year
- #4 of LinkedIn’s Top Voices list behind Melinda Gates, Adam Grant, and Sara Blakely
John’s marketing strategies and ability to build successful brands have made him a highly influential consultant, author, and motivational speaker.
His marketing firm The Shark Group offers advice on how to effectively communicate to consumers through innovative means, and connects brands with the world’s top celebrities for everything from endorsements to product extensions.
John is also an author of four books, including his New York Times bestsellers, The Power of Broke (2016) and Rise and Grind (2018).
In March, John released his fifth book, Powershift, where he walks us through his tried and true process of how to transform any situation, close any deal, and achieve any outcome, drawing upon his own experience and a vast network of industry leaders.
Finally, he’s celebrating his 11th season on ABC’s hit business show Shark Tank. Winner of four Emmys, the show draws in millions of weekly viewers who tune in to watch Daymond John and his fellow investors demonstrate their marketing prowess and entrepreneurial insights.
Who’s This Course For?
Deal Flow is a course developed for aspiring and early-stage entrepreneurs who want to learn how to negotiate better deals in their lives and businesses. But it’s appropriate for entrepreneurs from all stages in life who want to improve their existing skills by learning from one of the most famous negotiators of our time.
This course doesn’t lean on outdated advice out there that focuses on aggressive pitching techniques from the 80s and 90s.
And unlike some overly broad courses on negotiation, Deal Flow provides specific tactical and mindset lessons, as well as foundational principles of business to be able to create more opportunities and better deals in your business.
After Deal Flow, you will be able to:
- Build a reputation and influence your industry
- Understand how to successful pitch and negotiate a deal
- Create meaningful win-win partnerships and on-going relationships so you can continue to create and run successful business deals
What Do I Get from Deal Flow?
In this course, you will learn how to build influence, create more opportunities, and negotiate better deals in your life and business, cultivating what Daymond calls “deal flow,” so that you continue to get high quality opportunities.
In this one-hour course, Daymond will reveal his unique, real-world experience about pitching and negotiating deals. Daymond will take you through the mindset of success and the often-overlooked soft skills of deal making, like attitude, relationship building, and influence.
Our course is made up of seven bite-sized, actionable lessons with action items and a corresponding workbook. Here’s what the course looks like:
Lesson #1: Introduction
Daymond will show you what his Powershift negotiation model looks like.
Lesson #2: How to Establish Influence and Brand Power
Learn how to figure out what your influence could be and how to develop a powerful brand around you and/or your business.
Lesson #3: 5 Multi-Sensory Pitch Prep Essentials
Daymond will show you how using your five senses can help you improve your pitch and negotiation power.
Lesson #4: How to Negotiate like the People’s Shark
Learn how to research your negotiation partners, so when you sit down you will know exactly how to speak to their pains and interests.
Lesson #5: Case Study, Bombas Socks
This lesson shows how the most successful Shark Tank pitch used the Powershift to “wow” the Sharks and find success.
Lesson #6: ‘Relationship Capital’ to Build Lasting Partnerships
In this lesson, you will learn how to develop what Daymond calls “relationship capital” to achieve long-term success.
Lesson #7: Conclusion
This final lesson summarizes everything you have learned in the course.
What This Course Is Not
Deal Flow isn’t your typical negotiation course that you can take on the side. This hour-long course is intensive and highly practical, so if you are a 9-to-5 employee and you aren’t involved in negotiations, this course isn’t for you.
Similarly, this course isn’t for you if you run a lifestyle business that doesn’t negotiate or do offline business.
It’s Time to Get in the Deal Flow
Deal Flow will show you how to pitch and win deals from one of Shark Tank’s most prolific and successful investors, Daymond John. He has not only built a $6 billion global brand (FUBU) but he has reviewed thousands of pitches and business deals.
This course will change the way you think about negotiation and pitching, and it will pave the way for your future success. If you want to learn more about Deal Flow, click here to check it out (And yes, it’s FREE!).
Do you have any questions or comments about this course? We’d love to hear what you have in mind! Leave a comment below or contact us directly at [email protected], and we’ll reach back as soon as possible.