“The money is in the list,” one of the most popular clichés in the online marketing world.
Is it overused? Yes. Is it true? Hell yes!
When you’ve got a great list of subscribers, sending out an email is like being a rockstar in front of thousands of adoring fans.
This is you whenever you click send.
Every time you send an email, people will hear what you have to say. They will be ready to learn more about you. And, most importantly, they’ll be eager to give their money to you, a company they trust.
An engaged audience feeds the growth of every successful online business. The larger and more engaged your audience, the more your business will grow. According to Econsultancy, 73% of marketers rated email as the number one online marketing channel based on return on investment.
By now, you may be saying one of a few things to yourself:
“Yes, I want to build a huge email list. But…it’s hard!”
“This takes too much time and I gotta do so many other things. I can’t right now.”
“I’d love to build an email list, but my budget isn’t as big as my competitors’, so I’ll do it once I have more money.”
We get it, it’s not easy. You’re right. But…
…what if you could have a proven system that would allow you to attract more people to your list, every day, without spending a bunch of money? Wouldn’t it be great to know the exact steps successful companies take to grow their audiences and generate more revenue?
At Foundr, we hear loud and clear that this is something our audience needs, and we also know that most of you have limited budgets to get there. That’s why we created our newest course offering, which we’re sharing today.
Introducing: Foundr’s List Building Mastery Course
Last year, we surveyed the Foundr family, and learned that one of your top priorities was to find out how to build an email list.
The good news is, this is something we know exactly how to do! At one point in the brand’s growth, we were able to acquire 56,000 email subscribers in only 30 days. At another point, we generated 13,603 email sign ups in 10 days.
Not bad if we say so ourselves.
While we can certainly tell you how we grew our own email list, we take our courses very seriously, meaning we partner with experts who have succeeded many times, with many different businesses, in a wide range of markets.
So when the Foundr School of Entrepreneurship set out to create this course, we teamed up with an experienced growth hacker who has worked for some of the world’s largest tech companies, and has launched a highly successful marketing software company with the help of a big email list.
We also decided to bundle this course with another epic course, Landing Page Formula, taught by Oli Gardner, co-founder of Unbounce. You will be getting a list-building package on steroids with this powerful bundle:
This course isn’t rehashed content you’ve already seen. We have compiled the latest techniques and strategies needed to find the success you’re after, and we show you exactly how to use them.
The course we developed is packed with nearly 5 hours of video content, and it includes the exact same templates, steps, and resources you need to jumpstart your list building, regardless of the stage or industry of your business.
Meet Your Instructor
Meet Stuart McKeown, founder of Gleam, a growth-hacking platform that allows marketers to build powerful competitions, leverage reward systems, and land emails with the help of lead capture forms. Before founding Gleam, he launched five other startups, one of which ended up being acquired by Experian. So far, Gleam has powered over 1.8 billion lead captures for companies in varied industries, from ecommerce stores to media companies to SaaS businesses.
With over 50 employees distributed all over the world and over 5,000 clients, Stuart knows a ton about marketing and will teach you everything he knows about email lists in this course.
Who Is This Course For?
Have you ever launched a product to the sound of crickets? Do you feel like you have to beg for people’s attention? If you have ever felt this way, the List Building Mastery Course is perfect for you.
This course will help anyone develop a tribe of people who will want to hear more from you, every time you have something worth sharing.
Regardless of your business or your current list size, we will provide you with innovative techniques Stuart has developed over the years, which will help you take your list-building game to the next level.
This course will particularly help you if you have a small email list and want to learn how to market your business and develop an attractive offer to generate subscribers.
What Do I Get From the List Building Mastery Course?
Our in-depth course provides hours of content in 20+ videos and actionable lessons. You will get inside Stuart’s growth mindset and learn the exact steps he’s taken to grow several businesses with the help of an email list.
The course includes:
MODULE 1: Getting Started
Stuart lays the foundations of email list building, sharing how to design a landing page, how to write a lead capture form for maximum results, and the exact lead offer to give away.
MODULE 2: List-Building Tactics to Get Your First 1,000 Subscribers
In this module, you will learn some of Stuart’s favorite ways to get started with great results, plus how to create content people will love, the best way to incentivize them to sign up, and more.
MODULE 3: Advanced Tactics to Grow Your List Even More
Once you implement basic list-building tactics, you’ll want to know how to take things to the next level. In this module, you will learn some advanced and little-known list-building tactics Stuart has used to grow multiple businesses.
MODULE 4: What Happens After You Build Your List
Growth is all about the right mindset. In this module, Stuart will explain the way you must think about your list to grow it indefinitely, plus some small-but-important issues you need to consider to minimize liabilities.
Stuart has distilled his most effective techniques, including:
- The basic design of every successful opt-in form — Uncover the best way to design an opt-in form that will boost your list’s growth.
- 5 secret ways to get email signups — Discover how to tap into people’s desires by using one of the five little-known lead offers.
- How to rapidly grow your email list without spending money on ads — Leverage the audiences of other businesses and explode your list’s growth without wasting any money.
- Stuart’s favorite paid list-building tool — There are many tools you can use to attract traffic to your landing pages. Learn the one Stuart recommends to every entrepreneur.
- How to maintain good list health — Explore the key ways you can keep your list running smoothly without annoying your customers or running into legal problems.
- How to simplify your list’s technical side — Discover Stuart’s favorite techniques for managing the technical side of list-building campaigns.
- (Bonus) The ONE paid Facebook trick you need to grow your list — Stuart loves using Facebook Ads to scale his list building success. Learn the specific tactic he uses, over and over.
What This Course is Not
Someone once said, “Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad.”
Twelve years of experience have taught Stuart some serious wisdom, beyond the basics. He won’t just tell you what you need to know. He will teach you which tactics work and which tactics don’t, and exactly how to execute the right ones.
If you’re tired of reading the same advice over and over, like you need to use lead magnets to grow a list, you’ll be surprised to learn a ton of list-building tactics that don’t even involve a lead magnet.
He won’t dwell on theoretical tactics “experts” recommend. If it’s in the course, it’s because he’s actually used it and experienced success with it.
This course isn’t made for people who want to sit on their couches and learn without doing anything, either. It’s for people who want to take what they learn and try it on their own. You must be willing to roll up your sleeves and test what works best for you.
The List Building Mastery Course will give you a full-fledged strategy to put you on the road to generating a five- or six-figure email list. If you end up attracting more people than you can handle, Stuart will teach you what to do in that situation too.
Become a Successful Entrepreneur with a Profitable Email List
Jim Rohn, the famous motivational speaker, once said: “Success is 20% skill and 80% strategy.” We created this course so you can develop the skills needed to grow an email list and the strategic mindset that will allow you to pull it off.
Jam-packed with creative tactics that go way beyond the obvious, Stuart’s course shares a decade-plus of knowledge and hands-on experience that has worked for his startups, and will work for yours, too. Our List Building Mastery Course will help you explode your email list, from 0 to 1,000 subscribers, or 1,000 to 10,000, or even to 100,000 and beyond.
ATTENTION: List Building Mastery is being offered inside our “Ultimate List-Building Bundle,” a special course bundle which also includes our newest course, Landing Page Formula, taught by Oli Gardner, co-founder of Unbounce. We open this offering to the public a few times a year for a limited time only. Click below to learn more about the bundle.
Do you have any questions or comments about the course? We’d love to help you! Send us an email to [email protected] or leave a comment below. We want to see what you think!