Marketers love to talk about traffic generation and list building—that’s what they do best. Hell, we love to talk about it too! But that’s only half the battle, and you can actually make a lot more money without drawing a single new person to your site.
How? By increasing your conversion rates.
After all, what’s the point of attracting more people if they aren’t doing anything once they get there? You need your site to generate revenue. You need more bang for your buck.
Foundr’s got a new course that will teach you exactly how to get there.
If you want to learn how to make more money without spending a dime on SEO, email marketing, or list building, we’ve developed a course on how to use powerful landing pages to crank up your conversions and make more money.
Introducing: Landing Page Formula
Last year, we surveyed the Foundr family, and you told us you wanted to learn how to improve your conversions.
So the Foundr School of Entrepreneurship partnered with an internationally acclaimed speaker, founder, and conversion master to help us develop an online course that teaches you exactly how to create landing pages that convert like crazy.
Our intention was to create a course that, once completed, could be put right to use in any company or future enterprise.
Our Landing Page Formula course will teach you all the skills, techniques, and processes so you can 2x, 5x, or even 10x your conversions.
Your landing pages aren’t just the individual sections of your site where you feature a lead capture form and an offer. It can be any page on your site, like your homepage, your about page, and your product pages.
Any page where there’s a potential action your visitor needs to take, that’s a landing page, and we’re going to show you how to make it awesome.
Meet Your Instructor
When we decided to create this course, we knew we had to partner with a world-renowned expert, someone who could take any landing page, find its problems, make the necessary changes, and boost its conversions without breaking a sweat.
Meet Oli Gardner, a marketing and conversion optimization expert, top-rated speaker, and co-founder of Unbounce, the industry-leading landing page software company that has powered over 250 million conversions for marketers around the world.
During Unbounce’s early stages, Oli was its sole marketer and responsible for the full stack of marketing channels, including conversion rate optimization, SEO, social media, email, and PPC. With his leadership, Unbounce quickly grew to become the top landing page-building tool, with 176 employees and over 15,000 customers.
Simply put, Oli is obsessed with landing pages. He even once considered legally changing his name to Landing Page. He has reviewed over 100,000 landing pages in his career, critiquing them to increase their conversions, and honing a proven system that anyone can apply to their websites or marketing pages.
He’s sharing that very system, step-by-step, in this course.
If there’s anyone who can help an entrepreneur like you boost conversions, it’s Oli. He’s an experienced and successful startup founder who has been in the trenches, just like you.
Who Is This Course For?
This course is perfect for any entrepreneur who wants to maximize their conversions without spending more money on acquisition. Whether you are a solopreneur or a co-founder with a small team, what you will learn will help you boost your conversions.
Whether your site attracts 1,000, 10,000, or 100,000 visitors a month, this material is applicable to anyone. This program is also applicable to any industry, as the principles of conversion optimization apply to any website.
What Do I Get From the Landing Page Formula Course?
This course includes over four hours of content, with four in-depth modules full of actionable steps and resources you can apply right to your business. Oli shows you exactly how he structures his high-converting landing pages from the ground up, and breaks down in detail how you can make small improvements to your own marketing pages to achieve a massive impact on your bottom line.
In this course, you’ll learn:
MODULE 1: Conversion-Centered Design (CCD) Fundamentals
Oli digs into his signature framework for increasing conversions, illustrating the seven principles of conversion-centered design that any entrepreneur can apply. No design knowledge necessary!
MODULE 2: Value Propositions & Headlines (The Clarity Equation)
According to Oli’s 20 years of experience, the number one problem entrepreneurs face when it comes to conversions is not clearly articulating their value. That’s why Oli came up with The Clarity Equation, an interactive series of exercises you can follow step-by-step to supercharge the success of your landing pages.
MODULE 3: Attention-Driven Design
The art of grabbing someone’s attention, and keeping it, is another one of Oli’s specialties. In this module, he breaks down a variety of tried-and-true tactics that you can employ to capture your audience’s attention and lead them to buy.
MODULE 4: Data-Driven Design Framework for Teams
Once your startup is in its growth stage, it can be even more difficult to maintain clarity and high conversions at scale. That’s why Oli devised a special framework specifically for teams to effectively collaborate and make sure your marketing is always on-point.
In this course, Oli Gardner will also teach you the most advanced tactics he’s implemented, like:
- The Attention Ratio (AR) — Discover the exact ratio each landing page of your site should follow to channel your users’ attention to take action.
- Oli’s 7 tips to improve your credibility — Learn how to add “punch” to your pages by using credibility to boost conversions.
- Oli’s favorite closing words — Discover the proven phrasing that Oli recommends to make your CTAs more powerful.
- The perfect sample size for low-traffic websites — See how you can implement your A/B tests even on a page with low traffic.
- The expensive mistake every entrepreneur makes — Discover the mistake you are likely making that could be costing you thousands of dollars.
- The 8-step process for data-driven design — Untap the power of data-driven design so you can start creating landing page made for conversions, from the get-go.
Don’t be intimidated by the amount of information you see here. Oli takes a technical topic that’s crucial for entrepreneurs to understand and breaks it down into simple, bite-sized lessons you can understand, even if you’ve never done conversion optimization work. And since this course is self-paced, you can take it as fast or as slow as you want.
What This Course is Not
This isn’t your typical “test your button’s color” course. You won’t get this type of in-depth, actionable information anywhere else online. As a top speaker in the industry, Oli travels around the world presenting to crowds of thousands of entrepreneurs, and he doesn’t do any one-on-one coaching or consulting. There’s no way to get his laser-focused advice, as it’s offered in this course.
This course probably won’t be a good fit if you’re still figuring out your business idea and don’t have your company off the ground yet. While the insights will be valuable for any business marketer, regardless of the industry or experience, you should have some kind of business in place in order to get the most from Oli’s teachings.
This course also won’t help if you aren’t willing to test new ideas on your site. Conversion optimization is all about using experiments to find new ways to present your site’s information, and that takes some risk. Your tests won’t negatively affect your website, as you’ll implement them on a small percentage of your visitors.
The Landing Page Formula course will give you a detailed look at Oli’s conversion-centered design framework so you can make some simple tweaks to generate more revenue from the traffic you’re bringing in. This course is all about conversions. Now let’s turn those visitors into hungry customers!
Make More Money with Less Effort Using High-Converting Landing Pages
If you want to transform your website into your best salesperson without spending any money on training or management, Landing Page Formula will be the right choice for you. We hope to see you there!
ATTENTION: Landing Page Formula is being offered inside our “Ultimate List-Building Bundle,” a special course bundle which also includes our newest course, List-Building Mastery, taught by Stuart McKeown, co-founder of Gleam. We open this offering to the public a few times a year for a limited time only. Click below to learn more about the bundle.
Have questions or comments about the course? We are here to help! Feel free to leave them in the comments section below, or contact us directly at [email protected].