As Foundr has grown over the years, digital courses and other products have become a pillar of our business. In the past three years, Foundr has created and marketed 12 courses and taught more than 13,000 students.
Every course came from the same, now-perfected process:
- We found a topic our lovely audience wanted to learn about.
- We created a bunch of content around that topic.
- We offered 99% of that content for free.
- We created 1% in the form of paid courses for people who wanted premium, intensive training.
Not only has this strategy helped us create content that our community wants, but we’ve also been able to cultivate a large and growing brand around entrepreneurship. With every successful course, we’ve been able to create far more digital products and resources, typically free of charge, which gets us closer to achieving our mission of helping 10 million entrepreneurs launch 10 million kick-ass businesses.
To date, we’ve created courses for ecommerce entrepreneurs (Start & Scale), Instagram marketing (Instagram Domination), and many more on other marketing topics (List Building Mastery, 7-Figure Copywriting, etc.).
We admittedly were figuring this all out as we went along in those early days, like when Nathan first hacked together a course based on his own success with Instagram marketing. But by now, we feel like we’ve got the process pretty much down to a science.
We’ve even published a fair number of articles about creating and selling online courses, which have all been devoured by our audience. But, as with the many other hot topics we’ve focused on, that’s just not enough for everyone.
So naturally, we figured, how about a course about making courses!
Sometimes it’s easier to succeed when you have a step-by-step formula to follow that has been proven to work, by practitioners who have executed it successfully many times. For people seeking that level of in-depth experience, we did what we had to do and built a course on exactly how we create, launch, and market online courses, Foundr style.
Today, we’re opening the doors on that course for the first time.
Introducing Infinite Scale: How to Build a Digital Products Business Around Online Courses
Online education is booming.
In the United States alone, more than 6 million Americans are pursuing online learning. With the high costs of higher education, online courses have helped millions of people expand their knowledge and improve their skills at a low cost.
In Australia, the industry has generated around $5 billion in revenue and employs over 17,000 people.
With such high demand, countless entrepreneurs have started creating online courses and offering them as digital products. In contrast to a consulting business or an ecommerce store, a business built around online education is highly profitable and easily scalable.
What’s more, the process of creating an online course has never been easier. You don’t need to have a fancy production set or an expensive camera; all you need is a webcam, your headset’s microphone, and a free video editor like Lightworks or iMovie, and you’re good to go.
What matters is that the content you put out is helpful to your audience. Get that done, and your course will sell.
In Infinite Scale, we will show you the exact steps we’ve taken to launch a dozen courses in the past four years.
Meet Your Instructor: Nathan Chan
You might know Nathan Chan from businesses such as, well, this one! He’s the founder and CEO of Foundr itself.
Nathan has led the Foundr team and overseen the successful creation and marketing of every course we’ve published ever since we created our first one, Instagram Domination, in 2016. He also taught some of our early courses, including that one and Influencer Magnet.
But Nathan doesn’t just create content for each of these courses. He’s also deep in the trenches, leading and working with the Foundr team to create the very best customer experiences. He knows how to attract and connect with our community, aspiring entrepreneurs who want to experience life-changing results with their business.
If you’ve taken one of our courses and loved it, you can thank Nathan and the rest of the Foundr team for their dedication to quality, not to mention hundreds of hours of work.
Who Is This Course For?
Infinite Scale is perfect for any entrepreneur or aspiring founder who wants to build an online business selling digital products, specifically online courses.
If you have a skill you want to teach and if you love helping others, then Infinite Scale will show you the exact system you need to put in place to earn money by sharing your passion.
This course is also great for anyone who has created a course before but has failed to scale that growth into the six or seven figures. If you wonder what you can do to make a great living out of your audience and skills, then Infinite Scale will help you.
What Do I Get From Infinite Scale?
Infinite Scale contains 7 modules filled with bite-sized videos, and each one comes with action items you can use to take your knowledge and apply it immediately to get results.
With over 6 hours of content and 48 videos, you will learn the exact steps Nathan and our team have taken to create each of our 12 courses, from picking the right topic for each course to developing the syllabus to the promotional campaigns.
In this course, you’ll learn:
Module 1: Online Business Fundamentals—Finding Your Idea
In this introductory module, you will learn the basics of creating an online course. From figuring out what topic you’re going to build an online business around to learning everything about “evergreen” content to setting your goals, this module will set the foundation for the rest of the course.
Module 2: Validating Your Course Idea
In this module, you will learn that the key to creating an online course guaranteed to sell is to first validate the idea. You will learn the 3-step validation process we’ve developed over the years that has helped us launch our courses to a long list of hungry buyers.
Module 3: Building Your Audience
In this module, you will learn the power of building an audience you can sell your digital products to. You will learn the details of building an email list, choosing a marketing channel on which to grow your business, and more.
Module 4: Producing Your Course
This module will show you the key aspects of producing a course, from start to finish. You will learn the course development specifics that we use in every course we create and launch.
Module 5: Tech Setup
In this module, you will learn the technicalities around putting the digital product online and ready to consume. You will learn everything from hosting to defining the best publisher tool to DIY publishing and more.
Module 6: Launch & Marketing
In this module, you will learn how to set up a launch calendar and how to prepare yourself for each step of the way. You will also learn how to craft a magnetic offer your audience won’t be able to resist.
Module 7: Bonuses
In this final module, you will learn how we create our industry-leading digital magazine and how we hire amazing freelancers that help us grow our business without hassle.
Nathan has taken all his knowledge and experience from launching over 12 courses in the past 4 years and put them together in this course, including:
- How to Pick a Niche – There’s a lot of advice out there around the process of picking a niche. In this lesson, Nathan simplifies everything and explains how to pick a niche where you have both passion and skill.
- Foundr’s 3-Step Course Topic Validation Process – There’s a lot said about selling online courses, but the key to huge launches is to validate the course before you create it. In this lesson, Nathan unpacks Foundr’s process to validate every course we create.
- The Audience Growth Equation – In order to grow a brand using content, you need to do a few things right. In this lesson, Nathan explains the equation he has developed to scale Foundr’s growth through the power of content.
- Foundr’s Proven 7-Step Course Creation Process – After creating a dozen courses, Foundr has developed its own seamless course-creation process. In this lesson, we show exactly what we do to create each course we publish.
- The Scarcity-Based Launch Framework – In order to have a six- or seven-figure launch, you need to learn how to position your offer. In this lesson, Nathan explains the power of leveraging scarcity during a course launch.
What This Course Is Not
There are a lot of myths around the industry of the digital business. You may have heard a lot about making “passive income,” or living the “4-hour workweek” and you may think that launching an online course is a no-brainer.
That couldn’t be further from the truth. An online course takes a lot of hard work, from the planning, the designing of the lessons, to the production, editing, and marketing.
If you have a large audience, you could potentially sell a simple $7 ebook and make a few thousand dollars in a few weeks, but this isn’t what we’re aiming for (and you likely don’t have such a large audience yet anyway).
We treat our courses as a product, like an ecommerce store owner treats a physical product. Just as the latter requires serious work behind the design and manufacturing, you need to do the same with your digital product.
What’s more, we want you to build a business; we want you to think of your digital product as one as well.
There are no magic bullets in this course, nor is this a “get-rich-quick” scheme.
Infinite Scale is all about building a business around a high-quality digital product. If you’re ready to make the sacrifices and work hard, then you will reap the rewards.
Ready to Build a Business You’re Passionate About?
If you’re an entrepreneur who wants to build a business around digital products and build a scalable business, then we’d love to see you on the other side of the fence.
Do you have any questions or comments about this new course? We want to hear from you. Leave your thoughts in the comments section below or contact us directly at [email protected].