The legendary startups of the world have one thing in common—they know how to grow.
Yes, they all started off with a product that the market wanted (what the entrepreneurial crowd calls the “product-market fit”).
But having a tool people want and having one that lots of people use are two very different things, the latter separating successful companies from those that stagnate or even utterly fail.
The key is that successful startups know how to take a product the market wants and translate that into widespread adoption. That’s what we call serious growth, and achieving it is more an art than a science. That’s why so many new companies aren’t able to grow and break through the storied “valley of death”—the painful stretch when sales haven’t grown enough to keep the business afloat.
Today, dear Foundr family, we are here to help you make it across this treacherous valley of death, and emerge a fully formed business with an upward trajectory. And if you’ve made it past the valley already, but you’re stuck on a plateau of growth, we’ll take you beyond that too.
Either way, if you are an entrepreneur with a startup that you know is beaming with potential to disrupt your industry, acquire customers at scale, and grow into nothing short of a phenomenon, we have something that will help you take your business to the next level.
Introducing, the Growth Hacking Playbook
Growth is the philosopher’s stone (Harry Potter fans, anyone?) for most startups. They know that once they find it, they’ll turn their tool into gold. Relatively few, however, are able to pull this off.
The ones that do grow often do so after implementing “spaghetti-against-the-wall” marketing where luck and a lot of spending play a larger role than any thought-out strategic plan or system. Other times, businesses rely on popular growth hacks that get a short-term burst of attention that fades away all too quickly.
What if you had a proven framework for sustainably growth hacking your business? One that takes your business from that boring “linear” growth to the hockey stick growth—whether that’s going from $100 to $1,000 a month, or $1 million to $10 million in annual revenue.
We know this is possible because we’ve been able to do it ourselves. Now, our goal is to help you execute that same level of growth and scale your business. Because that’s what we do.
We know from talking frequently with our community that growth hacking is one of the most sought after skills for early stage entrepreneurs. That’s because, aside from just getting started in the first place, lack of growth is the single challenge that can stymie even an amazing new startup.
That’s why we decided to create a course that’d help you do exactly that, a course that’d go deep into the philosophy of startup marketing growth, as well as the actual tactics you can use to achieve that growth.
When we decided to create this course, we looked for someone to lead it who not only had a knack for technology and marketing, and had experience growing multiple startups, but also would be able to actually teach these concepts to other people.
That search led us to a guy who has not only grown several businesses, but also wrote the number one guide on growth hacking available online.
Meet Your Instructor: Bronson Taylor
Bronson Taylor is the host of Growth Hacker TV, a subscription video service that features more than 170 interviews of the greatest growth-focused minds on the planet, including Eric Ries, Steve Blank, and Guy Kawasaki, among many other top CEOs and growth hackers.
As an expert on growth, Bronson has been featured in many of the top books on growth and startups, including Growth Hacker Marketing and Lean Branding. He has also been a mentor for TechStars Program, one of the top accelerators in the United States.
Most recently, Bronson founded Growth Geeks, a marketplace that connects thousands of businesses with the top 1% of marketers in the areas of paid traffic, SEO, social media, and data science, among other fields.
Who Is This Course For?
Growth Hacking Playbook is for entrepreneurs, solopreneurs, and co-founders of startups who are facing a plateau in growth and want to smash through it with the right growth hacking tactics.
This course is also perfect if you run marketing at a larger company, but are hitting a wall with your growth and need to figure out how to get past the hump.
Anyone who is tired of here-today-gone-tomorrow growth hacks and wants some serious, high-performing tactics that work well in the short AND long-term, this course is for you.
What Do I Get From Growth Hacking Playbook?
Our in-depth course is just under five hours of content and includes 20+ videos and actionable lessons. You will get inside Bronson’s growth mindset and learn the exact same steps he’s taken to grow his own businesses and his client’s.
In this course, you’ll learn:
Module 1: Growth Hacking Foundations
Bronson starts by laying down the foundations behind your growth hacking funnel. You will learn the three disciplines of growth hacking, the most common myths around it, the truths that few people know, and how to develop your own growth hacking funnel.
Module 2: Pull Tactics for Getting Visitors
Once you know how to think like a growth hacker, you will learn the actual tactics Bronson has used over and over to grow several businesses. In this module, you will learn Bronson’s nine favorite tactics to start attracting visitors, including blogging, podcasts, infographics, and social media, among others.
Module 3: Push Tactics for Getting Visitors
After you have learned how to pull visitors to your site, in this module you will see how you can also “push” your business to your audience, which includes purchasing ads, leveraging affiliates that attract people to your site for free, and using direct sales.
Module 4: Product Tactics for Getting Visitors
In this module, you will discover how you can start generating more users right from the design of your product. You will see how tapping into your users’ networks, social followings, and incentives will help you multiply your acquisition in no time.
Module 5: How to Activate Members and Retain Users
Acquiring users is half of the equation; now you need to get them to fall in love with your product so you can retain them for the long term. In this module, you will learn the fundamentals of activating your new members, the best ways to use copywriting to sell your product, and a simple method to move your users from “How does this work?” to “I love this!”
Bronson has taken the most successful ideas he’s come across in the past 10 years and distilled them throughout this course, including:
- The Growth Hacking Mindset – Learn the right way to think in terms of growth so you can find your own hacks.
- The Growth Hacking Formula – Discover the simple formula behind every successful growth hack.
- The “Dropbox Incentive” Campaign – Take a deep dive behind Dropbox’s success and look at the incentive campaigns they used to generate 4 million users in 15 months.
- The Gamification Tactic – Uncover how to use gaming dynamics to make your users’ onboarding easier, faster, and more fun so you can retain your new users.
- Bronson’s 8 Favorite Retention Tactics – Retaining a customer is cheaper than acquiring a new one. That’s why you’ll see the eight best tactics Bronson has learned to keep your users longer and extend your customer lifetime value.
- The 5-Step Growth Hackers’ Experimentation Process – Discover new ways to acquire more users and extend their retention by leveraging the scientific process to launch new experiments week after week.
What This Course Is Not
Growth hacking is often seen as a set of quick fixes that can help companies grow fast in a short time. That’s why it gets a bad rap. The problem isn’t that growth hacking is a bad approach, it’s that the mentality of some marketers and bloggers is misguided.
We’ll be the first ones to tell you we don’t support this kind of short-term thinking. You won’t find any of the “easy” hacks that are typically mentioned elsewhere. We won’t promise you lightning-fast results either.
This course is only for entrepreneurs and marketers who are willing to adopt the right growth mindset, apply it to their companies, implement the proven tactics Bronson shares, and test them until they see the results they desire.
It won’t be easy. Your tests will fail at times—but when they don’t, you’ll grow faster than you have ever experienced before.
If you are willing to roll up your sleeves, run experiments, and take risks, this course is for you.
Build Your Business with Growth Hacking Playbook
If you are ready to learn the growth mindset that will take your company to the next level, then Growth Hacking Playbook is the perfect choice for you. We’d love to see you take action and get the same results Bronson has been able to achieve for many of his own startups.
NOTE: The doors only open for a limited time throughout the year. Click below to learn more about the course.
Do you have any questions or comments about the upcoming course? We’d love to hear what you have in mind! Leave a comment below or contact us directly at [email protected], and we’ll reach back as soon as possible.