If I told you to think of something scary, what would come to your mind first? A monster? A big guy in a mask holding a knife? Maybe an evil clown?
Well, for marketers, there’s something much scarier than any of those things—it’s facing a blank page.
Just look at that. Pure nothing. Absolute emptiness. That screen screams at you, waiting for you to do something. Put some words in there, do your magic.
But you can’t. You need to create copy for your site, because you need those conversions, but how do you start when you’ve got…nothing?
The problem is not the page, however, it’s what’s going on in your head. And it’s a very common problem. Maybe you’ve got little experience writing copy, or you’re otherwise underconfident. You don’t know where to start. You don’t know what to say. You don’t know how to say it.
“Should I start with the headline? Or maybe the offer?”
With so many doubts bouncing around your head, wouldn’t it be nice to have a built-in, proven framework that can help you defeat that scary white monster that’s in front of you? Something so simple that no matter what the topic or your experience level, you’ll never have to struggle to come up with high-converting copy?
If you’re getting started with copywriting, or looking to improve, and you want to overcome the fears that paralyze you, then we’ve got something you’re going to love.
Introducing ‘7-Figure Copywriting: How to Write Authentic Copy That Sells’
At Foundr, we understand the importance of copy, and because getting started with it can be daunting, we developed the ultimate course, with a world-class copywriting expert who will put you on the path to amazing conversions.
We call it “7-Figure Copywriting,” because guess what? Amazing copy is what will help you get to that seven-figure mark and beyond. After you learn and apply this information, you will write copy that resonates with your audience and drives more conversions.
Note that this is not the “direct response copywriting” you are used to finding on old-school fliers and mailers and “As Seen On TV” infomercials.
The NEW direct response copywriting (that we’re going to teach you in this course) can get your online prospects taking action and buying and converting cold traffic into raving fans, in a really authentic and scalable way.
In a traditional offline store, you have sales reps do all the selling. When a new customer visits the store, a smiling face explains the features of your products, how they fit your customer’s problems, and why the price makes it a no-brainer for them.
Online, however, you don’t have this advantage. There’s no one in there to sell for you. It’s just you and your copy. Just a bunch of pixels put together, nothing more.
But, oh boy, how important those pixels are! If your copy connects with your visitors, then forget about picking up the phone or having a sales rep selling face-to-face.
Your sales will start rolling in on autopilot.
Write truly great copy, just once, and it’s like having the world’s best salesperson working for you, around the clock, indefinitely.
Meet Your Instructor
Arman Assadi is the co-founder and CEO of Project EVO, where he helps creatives and entrepreneurs find their flow. Their flagship product—the EVO Flow System—is the most successful crowdfunded planner of all time.
He has worked with Fortune 500 companies, Silicon Valley startups, celebrity thought leaders, and New York Times-bestselling authors, all of whom Arman has helped to generate tens of millions of dollars through the use of his copywriting strategies. He has also worked with influential thought leaders like Neil Patel, Lewis Howes, Jason Silva, Timothy Sykes, and more.
Additionally, companies like IBM, T-Mobile, PayPal, Century 21, Booking.com, and 1-800-Flowers.com have implemented Arman’s educational programs to great success.
Who Is This Course For?
7-Figure Copywriting is the perfect course for any entrepreneur or marketer who’s got a lot to say (and sell) but doesn’t know how to do it. This isn’t a matter of learning how to write; we assume you already know how to do that, at least to some extent. Writing is one thing; selling through your writing is another entirely.
7-Figure Copywriting will show you how to take your words—your message and ideas—and use them to drive more dough to your wallet. Not only that, you will learn how to write any type of copy. Whether you’re writing an email, a sales letter, a social media message, or an article, Arman has you covered.
What Do I Get From 7-Figure Copywriting?
Our in-depth course includes over four hours of content and more than 30 videos with bite-sized, actionable lessons. You will learn everything Arman has learned over the years, from the basics of copywriting to writing sales-ready copy.
Module 1: Copywriting Basics
If you thought writing copy was all about putting words on paper, then think again. Before you spill a single drop of ink, you need to understand your market, develop a “persona,” and discover the aspirations behind it. If all of this sounds new to you, this module will teach you all the copywriting basics before you jump into the actual framework.
Module 2: Arman’s Complete 10-Step Copywriting Framework
This is the meat of the course. In this module, you will learn about the framework that has made Arman into a world-class copywriter and generated tens of millions of dollars for his clients and his own business.
Module 3: Techniques and Formulas for Writing Killer Copy
With the framework in your mind, it’s time to put it into action. In this module, you will learn the exact techniques Arman uses with his nine and 10-figure clients to transform visitors into customers.
Module 4: Email Copywriting
Email is the digital marketing channel with the highest ROI. Create email copy that’s suitable for it, and you’ll see the ROI everyone talks about. In this module, you’ll learn how to achieve this exact goal.
Module 5: Every Little Touchpoint Counts
Copy is everywhere. In your social media accounts, in your ecommerce store, even in your thank you pages! In this module, you will learn how to create copy for each of these touchpoints because, as the name suggests, they count too.
Arman Assadi gathered up the most important and powerful ideas he’s developed in his career, and distilled them into this course, including:
- Arman’s Philosophy on World-Class Copy – Discover the three elements that make Arman’s copy unique, appealing, and effective.
- The F.A.B. Principle – Uncover the unique value proposition of your offer and what it does for your audience.
- The “Grab Their Attention” Headline – Learn how to create a headline that screams at exactly your core audience.
- The 2-Step Conversion-Focused Copy Structure – Find out the simple two steps you need to follow to drive people from interest to conversion.
- Arman’s VSL (Video Sales Letter) Script – Discover Arman’s favorite script for any video you create.
- The 3-Part Email Copywriting Formula – Learn how to write emails that convert consistently with the three elements every email should have.
What This Course Is Not
In the simplest terms, copywriting is all about taking an offer your audience likes and making them understand why they need it. That means if your offer isn’t good, your copy will not impact your sales. First, work hard to find an offer your audience wants, then think about the copy to take the former into the hands of the latter. Copywriting is not magic, after all.
Also, this course was built around Arman’s framework, not on what you need to write in your copy. You will have to come up with the exact words that best represent your offer. Sure, there will be plenty of formulas and templates in the course that you can swipe and deploy – but you’ll need a clear idea of the main benefits, value proposition, and unique differentiators of your product or service (which Arman will walk you through developing).
If you have done your job of validating your offer and you’ve got an audience who’s willing to visit your site, then Arman’s knowledge will take your business to the six, seven, or (who knows?) maybe the eight-figures world. Success is all about implementing the right systems; this is one of them.
Write Copy that Converts and Ignites Your Growth
It’s time you create copy that shines through your visitor’s screen and makes them say, “Wow, I need this [product/service/whatever]!” Copywriting is more of an art than a science. But with Arman’s tried-and-tested toolkit that combines both art and science, it will be no time at all before you start driving the conversions you’re hoping to get (revenue, email subscribers, shares, etc.).
Next time you face the blank page monster, instead of getting scared, you will be able to laugh in its face, pull out the exact framework you learned in this course, and get started creating the copy that, once it goes live, converts.
Are you interested in learning more about this course? We’d love to hear from you! Send us your questions and comments below, or contact us directly at [email protected] and we’ll answer back in no time.