Best of Foundr
Welcome back to our “Best of Foundr” podcast series!
To celebrate Foundr’s 5th birthday, we put together a series of special edition podcast episodes that feature the best snippets from our most popular episodes. We pulled out the gems from each of your favorite interviews and compiled them into a three-week series of pure content gold.
This week we are focusing on hustle, motivation, mindset, and getting shit done! In this episode, we have one of my heroes and the king of hustle, Gary Vee. We also have memory and productivity wizard Jim Kwik, morning routine master Hal Elrod, and the mindset king himself, Tony Robbins!
While I have loved the releases in this special birthday series so far, I have to say, we saved some of the best for last. In this episode, you will be challenged and motivated to seriously move to the next level!
- Gary Vee’s secrets to hustling your way to success
- The methods behind Jim Kwik’s mastery of memory and learning
- Hal Elrod teaches how to kick off the day right with a productive morning routine
- How to master money and become financially free, with Tony Robbins
Full Transcript of Podcast
Nathan: Well guys this is the last episode in this special birthday series. We have been doing a “Best Of” series that has seen the most popular episodes cut-down and the absolute gems, the real gold extracted and condensed for you!
This week we are focusing on Hustle, Motivation and Mindset and Getting Shit done!
Whilst I have loved the releases in this series so far, we have probably left some of the best to last for you! In this episode you will be challenged and motivated and in a place to seriously move to the next level!
In this episode we have Gary V, Jim Kwik, Hal Elrod and the king himself, Tony Robbins!
First up, we have Gary V. This guy is one of my heroes and he is the king of hustle. He owns a company called VaynerMedia. He became extremely popular from taking his family wine business, wine library, to, you know, tens of millions of dollars, and also created this YouTube TV series called Wine Library TV. And this guy is probably one of the hardest entrepreneurs, superstars, influencers in the biz at the moment, so I was really, really excited to speak to Gary.
82: The Secrets to Success & Hustle with Gary Vaynerchuk of Vayner Media
Nathan: When I go, you know, I’ve been running Foundr for about two and a half years and I remember watching this video. I’d never heard of you and the first video I ever watched was, that I saw with you, you said something that was really, really striking to me. As you looked at the camera and you said, “The reason I am speaking to you,” and you were looking at the camera saying, “The reason I am speaking to you is because I’ve worked harder than you.” And you’ve just got this ridiculous mentality around hustle and drive. And I really want to tap into that and find, like, where did that come from, man?
Gary: I think, so thank you, and I’ve pulled that move once or twice on camera so, and it’s a good one, right? Because it strikes so deep and I’ll tell you why, Nathan, you know, doing what you do, you come across a lot of experts, gurus, thought leaders. You probably at this point, I’m giving you a compliment and I could be wrong, but I’m asking you, I’m sure at some level, you feel pretty good about your radar of who’s completely full of shit, who’s got some level of chops, and who’s got more chops, right? I would assume that’s something you probably pride yourself in.
Nathan: Yeah, yeah, for sure.
Gary: And the reason I ask that, and we don’t know each other that well, so the reason I actually just said that was not to give myself a pat on the back and say, “Oh,” and then you think I do, it’s actually because you clearly resonated with a very raw, honest moment in me giving in an interview, which is what that moment is. Which is, that’s just the truth. Right? Like, I’m probably equally talented to a lot of people out there. I think I have a lot of talent. But I think a lot of people do. What I’m completely convinced about, and it’s really why I’ve started this new DailyVee kind of vlog on YouTube, is I just don’t think people can outwork me. You know, when you’re working 15 and 16 hours a day, every day, and you’re working every minute, there’s no down time. I mean, I literally just checked into a hotel room. You know this because you just got a text from my assistant Alex, saying I might be 15 minutes late because I was, literally, just landed. I literally ran to the hotel room. I’m sitting in it right now, got the Wi-Fi so this would be high quality enough, you know, sound. So, you know, every minute is accounted for.
Where it came from? It came from being an immigrant. You know, my family came to this country with nothing. It came from watching my mom and dad work their faces off. My mom, three kids, no extra help, you know, laundry, cooking, cleaning up after myself. My dad never around ever, working always. DNA. I think I just have it in me. And then probably the things that are a little more interesting for everybody who’s listening, which is maybe a little bit of gratitude and guilt. I know that I’ve been gifted with communication skills. I know that I’ve been gifted in the ability to make money. I don’t take them for granted, I think of them just as equally as, big deal, as being Beyonce or LeBron. It’s just talent. And I don’t want to squander it. I know that I’m not average. I know that I got the gifts.
I suck at a lot of things. I want everybody to know that there’s a lot of things I stink at, but I was given the gifts that allow for success. And I think the added aspect is the hard work. I like it. I like that I, you know, took two flights last night from Buffalo, where my heart was broken by my New York Jets football team and they lost and didn’t make the playoffs. But, I took two flights. I landed in L.A. at 2:00 in the morning, L.A. time. I like that everybody who I was with on the trip thought that was crazy, but I had a quick one hour meeting in L.A. I could have blew it off. I’m in L.A. this Thursday.
But, I felt that I could do it and it was worth it, now I’m boom in Vegas for CS. And I’m on this Skype and I’ve got seven other meetings coming up the rest of this day, the day before the event. It’s just in me, it’s ingrained. My hustle is, it’s better than everybody else’s so I have to bet on it. I bet on my strengths. I feel that I can outwork everybody, and then that’s just where it comes from, I guess. It’s, you know, what’s funny Nathan? It’s practical. It’s the thing that I recognize that I’m better at and I’ve tripled down on it.
Nathan: Yeah, okay, I see, I see. Because, you know, this is something, it’s really interesting because this is something that I talked with Tony Robbins about. Because I understand this hustle and it’s something that other people want, but how do you get it? Like, and he said to me that you have to go through some sort of adversity. And that’s what happened to me. Like, I was working a shitty job and I just had enough and I just, that’s it, I’m gonna do my own thing. Like, did you experience some sort of adversity that changed things for you or have you always been like this hustler since a little kid?
Gary: Yeah, I mean, my adversity was early on because I was a shit student and I was an immigrant and every immigrant was a good student. But I knew that I was a business man. My self-awareness was off the charts early on and at 12, 13, I was like, I’m a business man. And I would stay up to as long as my parents let me back in sixth and seventh grade, working on my baseball card business. It’s just always been there. I do believe adversity is the key. I think my adversity to be honest with you, Nathan, was more global than yours. Meaning, you, and let me rephrase, let me take a step back, there’s plenty of people that have more adversity than me. Mine was just from the beginning, right? I didn’t speak the language in the country that I lived in. I was short. I was a bad student.
Like, my 6-year-old to 18-year-old, nothing on paper said that I was gonna dominate. Other than what my mom was telling me and what I felt, like, in my head was telling me. And the early successes of working my dad’s store at 16, 17 and 18. That’s what I hung my hat on. So, yeah, I think Tony’s right, and I think you’re right, but I also think that motivation matters to a lot of people.
I’m sure that you got fed up, but you weren’t consuming in podcast or video form, or from friends. Like, hey there’s an alternative, hey there’s an alternative. One of things that I struggle with is, and this is where we can get a little bit deep, and I kind of was away for two weeks on vacation. I’m just hitting the road today and back. And a lot of family time that matters to me when I can get it, holiday’s a good time, and it’s just my first interview off of something that I think I unlocked walking on the beach back and forth which is, I have a major struggle. I don’t want to be Tony and Oprah and all these things that I can be, and I’ve been naturally gifted at, I do believe that I could be one of the three or four or two or one most important voices for motivational entrepreneurship over the next 20, 30 years. And I don’t want to do it because I think there’s some stigma along with just being a pundit and a motivator, and so I five years ago, started running VaynerMedia, my agency.
And now I’ve built it up to 100-million-dollar runaway business out of meeting the yin to the yang of, well, the reason people should listen to me is because I actually build businesses, not because I’m charismatic or have done it once 20 years ago. And so I struggle with the friction, of back and forth, of trying to figure out where I sit on that. But I think that it came to me out of some storytelling talent and just global adversity from the beginning. I never knew a world where I could work for somebody else. That was never in my cards. Even my dad didn’t own the liquor store because he was the manager and then he eventually bought it, even at a young age, I was slinging stuff, blow pops, you know, baseball cards, lemonade stands, washing cars. I think I over index to an extreme. It just never even was in my consideration set to get a safe job.
Nathan: And when it comes to your hustle, man, like, do you ever get burnt out?
Gary: You know, maybe once or twice a year I’ll say, like, “Fuck this.” You know? But very infrequently. I know why I’m doing it, meaning it’s my destiny, I enjoy it. I made my bed. I don’t believe in complaining. I hate complaining. God, do I hate complaining. And so I try not to complain a lot myself. I definitely don’t complain about things that I’ve created. You know, you will never hear me complain that I wish I had more time with my family. Right?
Like, woe is me, I wish I was with my kids right now. So go be with your kids. You know, like, I hate when people complain about stuff where they made their decisions. I made my bed, I’m sleeping in it, I can change my bed, I have that power and I just roll. So, yeah, once in a while something will be tough, you know, 74 consecutive bad things in a row chipped away enough at getting at me, right? You know, something like that. But for the most part, I’m very happy. I’m very aware that I have very little to complain about in the context of the world and I try to keep it that way.
Nathan: Dude, like, you know, you and Alex, you guys know your biz def. Like, you guys are doing a really good job, I’m really impressed. One question, one final question. And this is something I always find interesting is, you know, what are some of the biggest sacrifices you’ve had to make to get where you are today? What have you had to give up?
Gary: In my 20’s I gave up having sex with girls. I mean, I completely punk’d in my social life in my 20’s and teenage years. I got a lot of emails on Facebook when I started getting on TV in America in 2009 and ’10 and ’11. And a lot of…and Facebook was just blowing up and a lot of my high school friends emailed me and, on Facebook, at, because we hadn’t talked in 10, 15 years and they would say things like, the opening line was always, “Oh my God, I just saw you on Conan O’Brian or Ellen or CNN. You’re so lucky. Blah, blah blah.” And I’d write every one of them back and say, “I’m not lucky.
Do you remember in high school or in college when you went to the Jersey Shore and hooked up with chicks and drank beer and had fun and got a tan? I was in a liquor store 15 hours a day working.” So I punk’d in my social life for a decade, in the best decade. Like, watching all these guys right now who are “entrepreneurs” and putting pictures of money and private planes and hooking up with Instagram hot chicks, like, they didn’t work as hard as I did.
They’re not, now look, I’m not judging them. Fuck! I think that they might be right in hindsight. A little fun wouldn’t have hurt. But, they’re not gonna outwork me.
143: How to Learn Faster & Unlock Your Superpower with Jim Kwik
Nathan: Next up we have Jim Kwik. This guy is an absolute learning machine and you’ll learn a lot of tricks around memory, brain training, life hacks, productivity and also business building as well. Jim has built a very very successful business and he’s got such an inspiring story and he’s a pretty connected guy. His achievements, you know, he works with people like Arnold Schwarzenegger or Hugh Jackman or Will Smith and he trains these people how to remember their lines when it comes to acting. Please enjoy this snippet and if you are interested in a free resource for the Foundr community from Jim, please visit http://www.memorymasterclass.com/foundr
Nathan: First one, like I couldn’t stop writing down on my notepad like all these questions I wanna ask you. All right, let’s start from the start, so you’d met this dude and he was kinda like a mentor, right, that kinda pushed you, yeah?
Jim: Yeah. I mean I think, you know, we all have this, the hero’s journey, right? We talk about superheroes and along the way you’re in this area, you’re on this quest, right, and you stumble and you go through struggles. And then your Yoda, you know, shows up and it comes in different forms, right? And so he was one of my early mentors that I think everybody needs to have some kind of mentor, some kind of coach. Because I don’t believe people are self-made, I mean, I think that we all have drive and we can all hustle and we can all work but we all stand on the shoulders of other heroes, superheroes if you will.
And the wisdom, you know, of the ages and the people who’ve come before. Even entrepreneurs that say they’re self-made they still had help, right, they had their family, they had their friends, they had their professors, they had their colleagues, they had their clients, they had their customers, right?
And so, you know, I’m always looking for individuals and ideas. So, I wake up every single morning Nathan thinking that at any moment that I can meet that new idea, that new individual that can completely change my life for the better and I literally walk around with that anticipation.
Nathan: Yeah, wow. Okay, so you met this guy, you have this bucket list, I wanna know, to this day, like do you still have that piece of paper and what was on that bucket list? Hit us with that man, people wanna know this stuff I’m sure.
Jim: Yeah. I mean, I think it’s important to write your goals down. And so it’s just remarkable, you know, that there’s that saying that says that, you know, most of us we underestimate what we can do in a day or in a week or even a month. I mean, we overestimate what we can do in the short period of time but we grossly underestimate what we can do over time. And so I think it’s important to be able to write down your goals to be able to hit them and be clear about them also. And so looking back at that list, I was able to achieve the majority of the things on that list. I mean, now, as you grow, right, also your vision grows for things.
And I think you need that aspiring vision for yourself to pull you through the challenging times that are inevitable, right? Because just through life conditions we all go through, you know, these universal human experiences that challenge us but I think going through these struggles we get strengths. So, for example, I do…. So recently I got a call from Sylvester Stallone, right, and, you know, Rocky, and he asked, “Hey, do you wanna see this fight that’s going on?” There was a big fight here going on in the states between Mayweather and Pacquiao and I was like, “Yeah, I would love to watch the boxing match.” You know, with Rocky, that’s a real privilege.
So I go over to his home and I’m sitting on the couch there and it’s only me, Sylvester Stallone and Arnold Schwarzenegger, and which is amazing, right? If somebody took a picture of that couch like people like who photoshop that Asian dude, and afterwards, you know, I ask because I always think that genius, you know, leaves clues, right? And so you ask questions and I wanted these two successful individuals so I was like “What does it take to be a champion, to be the best?” And I remember asking Arnold and he has this phrase where he says “Jim, it’s all about pushing through, pushing past the pain period.” And, you know, when you think about somebody who molds their body or people that molds their business, right or anything of value the treasures in your life financial and otherwise, you know, inevitably you’re gonna have challenges like going through those challenges you have change. I remember asking Sylvester Stallone about I had this thing and I don’t know if I should pursue this opportunity, this invitation here and pursue this line here.
And he looks at me and says, “Jim.” He said, “Will the pleasure be worth the pain, you know, will the pleasure be worth the pain?” And these are two champions and I’m talking about….when I talk about superheroes, I’m talking about, you know, in any industry whether it’s technology or it’s in the arts or it’s in philanthropy, you know, when people are moving pushing their dreams forward and they reach a level where they just have, you know, major impact I wanna know what that is. But note the theme here is just is, inevitably, you’re gonna have problems and struggles but my two biggest struggles, it’s so interesting to be reflecting on it right now, today it was learning and public speaking. I was one of those kids because I felt like I was broken, either the teacher would say, “Jim, you know, speak up and give a presentation on your book report.” I would do the book report but I would actually lie to the teacher and say I didn’t do it because I was so terrified of public speaking because I was always afraid that people wouldn’t think I was smart enough and actually afterwards I would just I would take a failing grade, I would throw my book report out and even though I did it.
And you know, it’s so funny that learning public speaking was my biggest challenges and now that’s…think about what I do, you know, week to week that’s all I do, as I public-speak I’m learning. And the universe has a real sense of humor. So my point of bringing this up is, inevitably, we have challenges and if we allow it these struggles can become our strengths. And also it could be the way we serve and, you know, going forward.
Jim: You know, even when I was a child these challenges excited… Everyone, it’s great having to-do-list but, you know, it’s also great to have a to-learn list. Because I think learning is the ultimate superpower, it procedes all…like if you want your business to grow. I believe that you have to grow first and the father of all personal development, all growth, is learning. And the faster you can learn the faster you could earn in this society because right now we live in this very competitive information age where information…it feels like we’re, you know, trying to take a sip of water on a fire hose. I think one of the… It feels like, all right? Like how many emails do you get a day?
Nathan: Hundreds, man. It’s crazy, dude.
Jim: How many unread books do you have on your shelf? Like people listening…
Nathan: Don’t get me started over here. It’s crazy, yeah.
Jim: And it’s one of the biggest things and that, you know, knowledge is not only power, knowledge is profit nowadays, right? The right knowledge like with what you do with your podcast the knot of information people could…
What I love about a book or I love about podcast is if somebody has decades of experience and, you know, like a Tony Robbins and like Gary V, these amazing individuals, the Richard Branson’s the people that, you get to meet and be able to ask, you know, they have decades of experience and you get to listen to a podcast or read their book in a day or whatever. Then you could download decades in today’s and really accelerate your growth.
And that’s I think the fastest way, I think entrepreneurs nowadays they have to be committed to lifelong learning and schedule a learning time every single day, and not just the things, you know, checking emails and project management, anything you wanna call it. I think if the schedule nowadays just your learning time, your time to listen to that, listen to a podcast today, you know, do 30 minutes of reading every single day because if you’re not feeding your mind then you’re falling behind.
Nathan: Yeah. Well, dude, you got me for offer, man, like I know we don’t have like a whole day that we could talk, what is some of the biggest things around leverage that you could share with the audience right now around? Let’s just break it down, let’s just start with focus and memory. Yeah, let’s get some quick wins, actional items like what everyone thinks man?
Jim: So everyone is gonna wanna write these down. I will go through it super fast. I just wanna….my goal here, Nathan, is just to give your listeners just, this what you do right now, right? And so, here are some frameworks, I’m gonna give you like four tips to learn anything faster. Any subject, any skill, from Mandarin to martial arts, you know, Polish to, you know, the piano if you will, all right. So, remember this acronym, remember this: fast, F-A-S-T. And if you wanna learn anything faster just remember, fast. The F stands for forget, and so, you have a subject or a skill you wanna learn.
The first step I would say is temporarily forget which already know about the subject, and the reason why is because a lot of people don’t learn really fast because they feel like they know something too much about it already, right? It’s hard to learn marketing, sales, entrepreneurship, leadership if you feel like you already know what that is, you’re not gonna be really receptive to new information, right? It’s cliché but your mind is like a parachute, it only works once opened. So, forget what you temporarily know so you can learn something new.
Ideal thing I would say forget is forget about situational things, so if you’re listening to a podcast, you’re reading a book, you’re in a seminar or you’re learning something new, forget about what’s not relevant, urgent, and important at the moment because we can only be aware of so many things, right? You know, George Miller out of Princeton Harvard says seven plus or minus two, you know, some people say four things they’d aware of any time, but if you’re listening to a podcast or you’re trying to multitask, doing all these things and two bits are thinking about the kids, you know, one bit’s thinking about the client, that only leaves you, like, one bit to think about what you’re really there to learn, right?
So forget about things that are going on. I will say also forget about your limitations, because most people grossly…they don’t know what they don’t know and most people suffer from learned helplessness.
The A in fast is active, you wanna be active you wanna activate your learning. And what I mean by that is most people are very passive in their learning. They’re used to, because they grew up with the 20th century education that prepared us for a 20th century world. They sit passively and they try to consume information and that’s not how you learn, as we talked about. The tweetable for this is, “Learning is not a spectator sport.” Learning is not a spectator sport. So, you can’t sit on the bench and expect to just learn something, so you wanna be active. You wanna ask questions, you wanna be able to take notes, you wanna be able to participate and create this information.
And I teach like a lot of different ways of taking notes, that kind of thing.
The S in FAST, this is very important, stands for state. State. And you’ve heard this word before, the state is like a snapshot of your mind, or the mood of your mind and your body. And the reason why it’s important is because if you’re in just a bored dull state, which is most of education, right, sitting in class being, you know, bored and lectured to, if your state is on a scale of 0 to 10, is 0, 0 times anything is 0. And so here’s the thing when it comes to your memory.
Information combined with emotion becomes a long-term memory. Information combined with emotion becomes a long-term memory and you know this listening to this because isn’t there a song or a smell, a perfume, a cologne, a food that takes you back years?
Because that emotion tied to information, stored as a long-term memory, it got encoded and stored that way. And so I would say most people learn something in a very dull, bored state and that’s how it gets coded. So, when you try to retrieve it and recall it out it doesn’t come out because it wasn’t put in the right way. And I would say that who controls our state? We do, right? We control our mood, our feelings or emotions based on what we think and how we move our body. And so focus with our questions and also moving because there’s certain movements you could do that actually…I mean, even just shaking your body out because as entrepreneurs, we’re stuck on our laptops all the time staring and we’re not….you know, now they say, sitting, you know, is the new smoking. You know, that’s why we have standing desks and treadmill desks that you’ve gotta move around, but the other reason why you wanna do it is because it changes your physiology which affects your psychology and the way you feel. And so, change your state.
And we are responsible. I remember I got to introduce two of my superhero mentors together for dinner. It was Sir Richard Branson and Stan Lee and, you know, Stan Lee is like the creator of X-Men, Avengers, Iron Man, you know, you know, like all these teams. And when I picked up Stan and we’re going on to dinner and we’re in LA traffic, takes so long. I was like, “Stan who is your…you created all these superheroes, who is your favorite?” And he says “Iron Man.” And he says, “Jim, who is your favorite superhero?” And I said, “Spider-Man.” Of course. And he says, right away, as soon as I say Spider-Man, he says, “With great power comes great…?”
Jim: Everybody knows that, everyone listening, we don’t remember where we heard it, it’s in our DNA. And I was like, “Stan, you’re right, with great power comes great responsibility.” And, you know, what’s true also is, because my mind always flips things, you know, and inversely and stuff. I was like, “With great responsibility comes great power,” you know, as I reversed it. With great power comes great responsibility but also with great responsibility comes great power. And what I mean by that is when we take responsibility for things we have great power to change it for the better.
And lot of people, they don’t want the responsibility because they don’t want the burden of it but when we take responsibility, right, we have the ability to respond, we have great power to change things. And I think everyone listening to this….and when I bring it up, I bring it up because we are responsible most of all for how we feel. And there’s a difference between, you know, what I think an entrepreneur or a visionary takes the invisible and make it visible, right?
It’s Walt Disney, you know, having this vision for this Theme Park and then all the sudden, you know, it starts with their mind and it goes out, starts to talk about goals and such.
But the other reason I bring that up is I think we’re like entrepreneur or everyone listening to this, aspiring entrepreneurs, established entrepreneurs, people who are winning. They’re like the difference between a thermometer and a thermostat, you know, a thermometer is something, think about it, it’s a device that reacts to the environment, right, it reacts to the temperature of the environment and reflects what the environment is giving it. But a thermostat is completely different from a thermometer, a thermostat sets a goal, it sets a standard, it sets a vision and the environment changes and raises to that standard, right?
So that’s what I believe in entrepreneurs when I say an entrepreneur are the modern day superhero that wearing these capes. They’re the ones that are setting a standard, setting a level of value and sharing that with the world. You know, no matter what stage that you’re in right now and so be that thermostat.
And that when I’m talking about raising like your goals or your expectations there, start with like how you feel, right? Because a lot of people their thermometers they react to the weather, the economy, and how clients are treating. I mean, and we’re all human, right, it all affects us some way, but to the degree we’re gonna be happy and successful is to the degree we have the locus of control, right, that agency inside and not from the external world.
And so I would start with your state, so you wanna learn something faster put yourself in a state where you’re curious, where you’re fascinated. You know, and people think like, you know, I’ve been doing this for so many years and that’s what keeps them from learning as their cup is full, right, you know, so you either forget what you know so you can empty it and put something brand new. But the other thing is that state, you know, people think they’re so clever, you wanna trade your cleverness for bewilderment, right? You wanna trade your cleverness for curiosity and fascination. Who are the fast learners on the planet, right? Children, they can learn musical instruments and languages and everything. They learn so quickly because they know they don’t know and they’re fascinated by every little thing that’s the state that you wanna be in and cultivate.
And finally, the T in FAST stands for teach. And what I mean by that is if you learn like, you know, I can go through speed reading and memory and how to remember names, you know, on this conversation. But if you had to learn it as if you’re gonna teach it to someone else tomorrow, would you pay attention differently? Would you have more or less focus, right? If you had to teach it to someone tomorrow, would you take notes differently? Would you ask questions and tweet and participate differently? Of course, you would. Because here’s the tweetable, when you teach something you get to learn it twice, when you teach something you get to learn it twice.
You know, all the time you hear this quote, and I’m guilty of thinking about it too, but when you hear this quote saying those who can’t do teach, right, those who can’t do business teach business. And honestly, growing up when I heard that I never thought it was a negative or an insult. I thought like, “Wow, those who can’t do teach. So if I can’t do something teach it and then I can do it,” right? And so when you teach something to somebody or you learn, teach it to someone which is the reason why you wanna learn anything, you wanna learn it because of what it’s gonna help you with but the other reason to learn something is so you could pass it on and share it with somebody else, right, maybe even in the form of a business. But when you teach it you own that information more.
And so learn it as if you’re gonna teach. So I would say the framework for learning faster, really quick, fast. Forget what you already know in your limitations situational things, be active and participate, roll up your sleeves and get involved. State is controlled like your moods and your feelings because if you’re bored during that time you’re not gonna learn it, but be curious and fascinated. And finally, learn as with the outcome to teach it to somebody else and you’ll learn it so much better.
Nathan: Okay, man, so let’s do this name exercise. You dropped a hint that you would teach us.
Jim: Oh okay, so there’s many…so we teach dozens of ways of teaching people how to remember names. Because I think if there’s one, you know, outside of accelerated learning and reading faster I think that the one of the most important business etiquette networking skills on the planet, the number one by far is the ability to remember people’s names. So first, recognize that it’s an important skill that can be learned, okay? And the reason why is people don’t care how much you know until they know how much you care and it’s really hard to show somebody….
I’ll say it again, people don’t care how much you know until they know how much you care so before you sell anything like whatever your business is, how are you gonna show people you’re gonna care for their health, their finances, their business, their family, their future if you don’t care enough just to remember their name, okay? So, it is that important like I can’t tell you how many people have had a relationship or killed a deal or killed the sale because they forgot the person’s name or they called someone by the wrong name, right?
And so, I would say there are three keys to a better memory, it doesn’t matter what it is names or otherwise, you wanna remember mom, M-O-M. And so the M…well, let’s say that somebody has trouble remembering people’s names but somebody has a suitcase of $100,000 cash or you know, whatever currency for that country, if you just remember the name of the next person you meet, you get that reward who’s gonna remember that person’s name?
Jim: Everyone, everyone because listen, no, watch this Nathan, everyone has trouble remembering names, 99% of the population you know, they have admitted to me they have trouble remembering names. But all of a sudden there is a suitcase full of money for them and who remembers a person’s name? Everyone is a memory expert, all a sudden. No technique, no scale, no strategies. So the M stands for motivation, motivation and the reason why I bring it up is notice it had nothing to do with your potential or your capabilities. Everybody has that capability, did you want to remember the names?
Because nobody here remembers everyone’s name unless they’ve been trained or something or they have that gift but nobody forgets every name either. There are names that you remember, people you’re attracted to, people who could be a big sale for your business whatever it is there’s motivation. And what I would say from remembering names quick tip is, you know, as you’re meeting somebody ask yourself in your mind, “Why do I wanna remember this person’s name?” Simple question, “Why do I wanna remember this person’s name?” Maybe, it’s to show this person respect, maybe it’s I want to make a new friend, maybe it’s I wanna you know, close a deal whatever it is, maybe I wanna practice these tips I learned from Jim Kwik, right? Because here’s the thing if you can’t come up with one reason, you won’t remember because here’s the tweetable, reasons reap results, reasons reap results.
Nathan: That’s cold.
Jim: Yeah, @jimkwik, K-W-I-K.
Nathan: All right, let’s keep moving.
Jim: So, that’s the M. The O in mom stands for observation, observation. And here’s the thing, this is the gold and platinum for everyone here, a lot of people say that they have a challenge remembering names, they’re not forgetting the name. They blame their retention but it’s really their attention. All right, so one of the most amazing individuals that I’ve had the opportunity to meet multiple times is President Bill Clinton. And regardless of your political stance, you know, everyone will say he is a connector, he’s a communicator.
He’s got great charisma. What people don’t know, you know, as a leader is he’s got an incredible memory. Every time I’ve met him, you know, he remembered my name, remembered my conversations, he asks about topicsI’m interested in and that’s a leadership skill.
And he has got this powerful presence, I remember asking him, “You now, President, how do you remember, you know, people’s names? What memory techniques do to use?” And he tells me these stories, and not actually using a technique but his grandfather would get the kids around in Arkansas and ask them questions. I mean, tell them stories and ask them questions after to see if they’re listening and I just noticed he’s got an incredible powerful presence.
But I think his incredible memory and his powerful presence comes from being powerfully present. And what I mean by that is have you ever met someone, Nathan, and when you’re talking to them they’re really there with you?
Jim: You know, they’re not like looking over your shoulder, which we often do at events and conferences seeing who else is in the room because we’re all so wired with social media and pay no attention span anymore. And if we don’t look around, distract ourselves visually, we’re not really listening we’re actually thinking about….we’re having a conversation inside our minds thinking, “How am I gonna respond to this person?” So we’re not even present but I think a powerful memory, or in his case, a powerful presence comes from being powerfully present.
So, I would say the key to learning, you know, listening and remembering someone’s name is just observing it and listen. If you take the word listen, scramble the letters it becomes a second word and it becomes the word silent. If you scramble the letters in listen it becomes the word silence, so I would say, be silent hear the name. And finally, the M, the second M in mom stands for mechanics. And these are the not the person that fixes your car but these are the tips, the strategies, the techniques on how to remember names, on how to give a speech without notes, and how to read a book a day. You know, but with the mechanics aside, if you don’t wanna remember a name and if you’re not paying attention the mechanics are secondary.
Nathan: Dude, you’re a super powerful guy, obviously extremely connected, how did you work your way up to meet all these, you know, super powerful people, interesting people and actually, you know, get their time and for them to take you seriously to be able to train all of these people? And what is the number one….so two parts of question. How did you meet all these people and work your way up to train all these people and become a thought leader in the space? And then number two is out of all of these people you’ve met, what is one of the biggest commonalities or takeaways that you could give?
Jim: Okay. So, my initial stream of consciousness reaction would be, first of all, I think it’s important for an entrepreneur to be an expert at their craft, right? I don’t believe that to really succeed well you can succeed at the highest level just dabbling and that’s why I see this as a lot of people who are aspiring entrepreneurs, they are everywhere and when you’re everywhere you can be nowhere, and that’s a big challenge. And so I would say really the focus is so important, so my focus while I could do lots of different things, I focus just completely to be a master of my craft. And so I think the highest level achievers respond to that. Do you know what I mean?
Jim: Because they see because in order for them to be as successful as they are, whether it’s people like an Elon Musk or a Will Smith, they’ll reach that certain level and they respond to that in kind. So I say be an expert. So that’s why learning is so important be able do that, read everything you can on your craft, study it. The other thing with these individuals is whenever I’m meeting these individuals I never have an agenda, and this is true for every single person I meet. I don’t come there, whereas a lot of people who are there scream, like, what’s in it for me and try to get something from these people. I’ve never asked anyone I had the opportunity to work with for an endorsement. I’ve never asked them to be able to tweet something or post on social media. I look to be able to primarily to give and that’s my passion, it doesn’t matter who I work with.
And this is not….whatever I post on Instagram, on Facebook and Twitter happens to be that because it’s just these are interesting stories, you know, but the people I spend time with just, you know, children, students with learning challenges, seniors that are, you know, suffering from brain injury, entrepreneurs and educators, you know, every day people, that’s my favorite people to work with. But the other thing besides not having an agenda or an ulterior…any kind of motive there ,is to be true to yourself and remember them. And I think it’s so important when you’re with these individuals to really listen to what they’re saying, not think about what your agenda is, and I remember the things about them, so I could follow up with these individuals and have meaningful conversations about what’s most important to them.
And I would say the thing that I notice with all of these individuals is they’re hungry, right, they all hustle. Nobody gets to this area of success just by accident. And I would say a commonality with these individuals is that they are hungry, they’re hustle…they have a mission there. And just like with Will Smith, yeah, I got to spend with him, you know, just recently a week on set for a film that’s coming out, it’s a superhero film, I cannot wait for it to come out.
But it’s just like I was like, “How do you prepare for this?” And he’s like, “Jim, I don’t have to get prepared, you know, or get ready, you know. I stay ready.”
How awesome is that? Because he lives his things and he’s ready, he’s ready.
He doesn’t have to get prepared, he stays prepared. And that’s the thing, that the level of congruence, rarely do people see the level of sacrifice that goes on behind the scenes for people to get. And you know this from talking to so many people. I mean, all these individuals, the struggles and sacrifice, the challenges, the failures, the disappointments, the no’s that they had to receive along the way. And most people, just like when I started talking about Arnold, and most people who have to build your body, they won’t push through the pain period and they won’t do that extra set or those extra reps that they’re gonna get all the benefit from, same thing with their business. So, you need something that’s gonna push through there, so I would say the commonality. These people are hungry and they put in the effort, and they’re lifelong learners. These people don’t have to be sold on any kind of development because they are hungry for that advantage. They’re hungry to learn the next thing so they could serve and advance their craft.
And the good thing about this is a challenge everyone who’s listening to this, it’s available to all of us. Every single one of of us, you know, even when I talk about I was one of the most challenged kids growing up. And I’m just saying when you make a decision and you’re on purpose to find out what it is that even though you’re going through some dark sides, you know, that could be pulling you back like a slingshot that’s gonna leap you forward. So, you know, so those setbacks and stuff it can be the groundwork for building your personal Empire whatever that might be. And I don’t just talk about financial treasure I mean all the treasures in your life.
102: How to Get up Early and Overcome Extreme Adversity with Hal Elrod
Nathan: You know, he’s got such an amazing story and the stuff that he’s doing with The Miracle Morning, the book, the movement, the empire that he’s building is just incredible. Just The Miracle Morning itself and how he teaches people to wake up early and all this kind of stuff around, you know, if you struggle to get up early, you want to be more productive, you want to, you know, have a morning routine and ritual that really kicks off the day, then this is an incredible episode and Hal really, really rocked it.
Nathan: Yeah, wow. You have such an amazing story, dude. So for everyone listening, I spoke at an event called Tropical Think Tank March 2016 and that’s where I met Hal, and I was so blown away by his story. And, dude, your talk at that conference was amazing. Like, I was just like, “Wow.” Like, man, I almost teared up a little bit. Like, you know how to tell a good story, dude. So I had to speak to you and get you on the podcast.
Hal: Thank you.
Nathan: You gave away so much gold, man, it was crazy. And one of the biggest things that I love the most about your talk, there was heaps of things, but one thing I just have to say is that piece on “can’t change that,” can you share that?
Hal: Yeah, yeah, yeah, absolutely. And this is one of the most valuable lessons that I have, you know, learned and taught and embodied, if you will. And so here’s what happened. So the car accident happened, six days later I came out of the coma. And, you know, I mean it’s a pretty…you wake up in a hospital bed and you’re like, “Whoa, what? How did I get here?” And then they’re telling you, you know, my parents are telling me, “You were hit by a drunk driver, you might never walk again,” right? On and on. And it’s like…it’s a pretty difficult reality to accept. You know?
And after a few days I was kind of just really positive and optimistic and I was laughing and joking and kind of back to my old, you know, happy-go-lucky self. And the doctors called my parents in a week after I came out of the coma, so two weeks after the accident, and the doctor said, “We’re…you know, we want to give you an update on Hal’s condition. Physically he’s made it through the worst.” You know? Because actually I died, I flat lined twice more while I was in the coma.
So, I mean, I was in very critical condition. And they were just trying to keep me stable so that I would be alive. You know? And they said, “Physically we’ve gotten him through the worst. He is stable, you know, and we don’t know if he’s going to walk again, but, you know, he’s alive and he’s going to live.” And they said, “But mentally and emotionally we believe that Hal is denial.”
And, you know, my parents of course were kind of concerned and the doctor said, “Well”… My parents are asking, you know, “Well, why do you think he’s in denial?” And the doctors literally said, “Well, he’s always smiling and laughing and joking, and he’s always making us laugh.” And they said, “That’s not normal.” You know, that’s not normal for a 20-year-old young man who he’s been told he may never walk again to be like, “Oh, okay,” you know, and then just be all happy.
And they said, “We believe that, and we’ve seen this with accident victims, where his reality now is so unimaginable, so painful for him he can’t accept it. So he’s checked out and he’s just like, ‘Hey, yeah, I don’t want to face how difficult this is, so I’m going to pretend like everything is okay.” And they said, “But eventually he has to face it, and that can cause…you know, he could have a breakdown and it could turn to, you know, suicide or drugs or alcohol or whatever. So we would love for you to talk to him, find out how he’s really feeling, get him to admit that he’s…you know, the emotions he should be feeling are, you know, sad or scared or depressed or angry. And he needs to face those emotions so that we can help him work through them.”
And so my mom and dad, my dad actually, came in, you know, probably, I don’t know, 15 minutes later, I didn’t know the conversation was happening. And he sat me down and I was laying in my hospital bed. Keep in mind, this is a week after the crash, so I’m like, you know, my arm is broken, my leg is broken, my pelvis is broken in three places, my eye socket is broken, my ear is almost completely severed from my head, it’s like sewn on. The top of my skull was sliced… Like, I’m in bad shape. You know?
And I’m sitting in my hospital bed, I’m laying there, can’t really move, and my dad comes in and he says, “Hal, you know, can I talk to you for a minute?” And I look over and he’s like, you know, trying not to cry and his eyes are all red and swollen. And I’m thinking, “Oh gosh, he’s got some, you know, bad news for me.” And he explains the doctors’ concerns and he asks me, “Hal, you know, it’s okay to be sad or angry or depressed. I know you like to be positive, but, you know, gosh, look at what’s happened to you. Let’s go through these feelings and talk about them. It’s okay to feel this way.” He goes, “How are you really feeling? Come on.” And I really…you know, I could tell he was upset.
And so I really thought about it, I’m like, “Am I in denial? Like, maybe I am. Am I sad, angry, depressed and I just don’t even realize it?”
And I really gave it thought, Nathan, and I looked at my dad and I said…I just kind of shook my head and smiled. I said, “Dad, I thought you knew me better than that.” I said, “Remember I live my life by the five-minute rule that I learned in my Cutco sales training?” And he says, “Remind me again what that is.” And I said, “It’s okay to be negative when things go wrong, but not for more than five minutes.” And I said, “Dad, we learned this in Cutco training that, you know, when something goes wrong, you can’t change it, you can’t”…
Unless you’re Marty McFly with a time machine, right? You can’t go back in time and change it. So there’s no value in wishing that you could.
And I said, “What’s the point of me being depressed or sad or angry or all the things the doctor said I should be?” I said, “I can’t change it. So the only logical choice that I’ve decided that I have is to accept this fully and be the happiest, most grateful I’ve ever been even though I’m going through the most difficult time in my life.” And I said, “Dad, there’s only one of two possibilities.” And for anybody listening, I want you to consider how this applies to your life. I said, “Possibility number one is the doctors are right and
I will never walk again.” And I said, “Dad, I’ve already thought that through. And I’ll call that the worst case scenario. I’m sure there’s probably worse, but I’m going to say that’s the worst case scenario.”
I said, “Dad, and I’ve decided if I’m stuck in a wheelchair for the rest of my life, as the doctors are thinking I probably will be, I will be the happiest person you’ve ever seen in a wheelchair. Because I’m in a wheelchair either way. So I can either be miserable in the wheelchair and be like, ‘This shouldn’t happen and I was supposed to be da, da, da, da, da. And I don’t deserve this, I’m a good person.’ And this victim mentality, Dad, that doesn’t serve me, so I’ll be the happiest person you’ve ever seen in a wheelchair.”
And if you’re listening to this right now, my question for you is what’s your wheelchair? Like, what’s a circumstance in your life from your past, or maybe it’s your present, or maybe it’s you’re worried about if for the future, but something that’s out of your control? Like, you can’t go back in time and change it, but it causes you pain. And here’s the thing, is it doesn’t cause you pain, it’s you create pain because you’re not willing to accept it and be at peace with it. And that’s where I was able to override the pain and just remove myself from it because I thought, “I’m not going to create pain over something I can’t change.” If I can’t change it, I’m actually going to do the opposite and I’m going to be happy and grateful despite it.
I said, “Dad, that’s one possibility, in a wheelchair the rest of my life. The second possibility is I will walk again. I don’t even know if that’s possible. Maybe it is, maybe it isn’t, I don’t know. But, Dad, because I…until I’m proven that it’s not possible, I’m putting all of my energy into that. Instead of being upset about what I can’t change or what’s out of my control, I’m putting all my energy into walking again and visualizing it every day.” I’m thinking about it every day. I’m praying about it every day. I’m imagining it. Like, all my energy goes into what I want because I’ve already accepted what I don’t want, I’ve already accepted the worst case scenario and made peace with it.
And so, Nathan, that’s what I call the Can’t Change It philosophy, right? Is that when something goes wrong, something that… You know, and “wrong” is a relative term. A lot of times something that we think is wrong in the moment down the road we look back at and go, “Gosh, that was actually one of the greatest experiences of my life. It was difficult at the time, but it made me who I am today.”
So why need to wait, you know, for the future to realize that our adversity usually does make us stronger, right? Right, Nathan? If it doesn’t kill you, it makes you what?
Hal: And in my case even if it kills you but you come back, it still makes you stronger, right?
So that’s it. I mean for me now, you know, I implement this every day. If I’m in traffic, I go, you know, “Son of a…” I start to get frustrated. Then I go, “Wait a minute. Can’t change it. Can’t change that I’m in traffic, but I can choose to be happy and grateful, grateful while I’m stuck, you know, behind these cars in front of me.” And I found that it’s one of the most universal principles for happiness because when you accept all things you can’t change, you unlock the door to emotional freedom. You give yourself permission to be happy no matter what’s going on around you, because what really determines your happiness is what’s going on inside of you. And in order to perform at our best in business you’ve got to be able to accept what you can’t change, so all of your energy can then be focused into what you can change and what you can create for yourself, for your business, for your clients, etc., etc.
Hal: So, you know, I did a lot of research on this when I was, you know, doing The Miracle Morning for myself, and then especially when I started writing the book. Like, this was never supposed to be a book, it wasn’t a book idea. It was I hit kind of a low point in…it started in 2007 when the economy, the U.S. economy, started to crash. At that time I had started a business, I was, you know, a success coach, business coach, and life was great. I bought up my first house, kind of, you know, bought my dream car. And then when the economy crashed, it kind of felt like it was overnight.
You know, it was kind of a downward spiral, probably about a six-month downward spiral. But I started losing clients just because… Not because I was a bad coach, but just they just…they were affected by the economy. You know, they were in sales, most of them, or they were business owners. And all of a sudden their business started drying up. And then they’re like, “Hal, I can’t afford coaching anymore.” You know? And I was like, “Oh, okay. Well, I’m not going to hold you to it. Like, you know, you’ve got to pay your mortgage and put food on the table for your family,” you know? And then it was I lost over half of my clients and lost over half of my income.
And so then I, you know, canceled my gym membership, I stopped exercising, I lost my house, I couldn’t pay my mortgage. And I went deep, deep, deep in debt. Over $50,000 in credit card debt and over $300,000 in total debt. And I got really depressed. You know, as an entrepreneur so much of our self-worth is attached to our business, and just our identity, right? It’s like, you know, if you… Especially as a success coach, Nathan. Like, I was a mess because I’m like, “I’m a success coach and I can’t succeed. Like, I’m a mess,” you know?
And so after the sixth month I finally kind of drew a line in the sand and I went, “Wait a minute, I got to change something. Something has to change.” And I started just googling, like, “What do the world’s most successful people do every day that I’m not doing?” And I kept coming across “early rising,” “morning rituals,” right? And I wasn’t a morning person. Just like you Nathan, right? Like, I wasn’t a morning person. And so I would skip them. I’m like, “No, no, no. What else do they do? Like, yeah, yeah, a lot of them wake up early, but what else do they do that doesn’t require waking up early?” You know?
And finally, I don’t remember which article it was, but I just kept coming across it over and over and over to where I couldn’t deny it and I was like, “All right, look. If I want to be one of the world’s most, you know, successful people and make a big impact, I need to do what the world’s most successful people do. And if they’re waking up earlier than the have-to time of being…you know, getting to the office, I need to give it a try.”
And so I woke up the next morning and I started googling, like, “What do they do during the time when they wake up?” And I came up with a list of six practices that were, like, the world’s most proven, timeless, fundamental personal development practices. And I woke up the next morning and I did all six of them, 10 minutes each, for an hour and that was the morning my entire life changed. Because even though my outer world, you know, Nathan, it was a mess… Like, you know, I’m still in debt, I was still losing my house, I was still in the worst shape of my life physically. My body fat percentage had increased by 300% in six months. Like, I was a mess.
And that morning I went, by the end of my one-hour… You know, it wasn’t called The Miracle Morning back then, it didn’t have a name. But my one-hour morning ritual, if you will, that’s now known as The Miracle Morning. I felt inspired and empowered and motivated. And I thought, after six months of depression, that morning I went, “Dude, if I start every day like this, it’s only a matter of time. Like, I feel like I’m on fire and I’m unstoppable. And I didn’t feel this way the last, you know, 180 days. I’ve felt depressed and I’ve, you know, hated getting out of bed because it was, like, my only safe haven from my problems. And this is a game-changer, this could be the one thing that changes everything.
And I’ll wrap this part of the story up and turn it back over to you in a second after I tell you the results. Because this is why, by the way, Nathan, what I’m about to share with you, this is why it’s called The Miracle Morning. It’s called The Miracle Morning because less than two months after I did my very first one my results were so profound it felt like a miracle. So I started calling it my miracle morning and writing that in my schedule.
And here was the miracle, it was in less than two months I more than doubled my income from $5,000 a month to $12,000 a month in two months. And if you say, “Well, okay, how did you do that?” I didn’t get a new job or another stream of income. It was doing the exact same business that I had been doing, but it was simply the clarity and the confidence and the beliefs and the knowledge that I was gaining and acquiring and developing in the morning gave me what I needed to double my clients. Right? That was simple.
The second thing I did was I went from being in the worst shape of my life physically, having, you know, like I said, increased the body fat percentage by 300%. I went from that to deciding to run a 52-mile ultramarathon. I had never run more than a mile in my life, never more than one mile, because I hated running. But The Miracle Morning had me so fired up, I was like, “Well, how can I challenge myself physically?” And I decided to run a, you know, double marathon.
And then last but not least, my depression that had been worsening over six months, it was gone. I mean it was literally gone. And it didn’t take two months for that, that went away, like, within a matter of days. Because once you have a compelling future, and that’s what The Miracle Morning gave me, I saw how things were going to get better and better and better every day that I did The Miracle Morning. And once that happened, then I realized that it was only a matter of time. And so my depression went away because I knew that it was only a matter of time.
And that was…gosh, that was like seven years ago. And now, you know, I mean I wrote a book a few years ago and it is now one of the highest rated books on Amazon. I’m humbled to say that. You know, with over 1,500 five-star reviews and we’ve impacted over, you know, 200,000 lives in 46 countries around the world. And this is my life’s work now, my mission is to change…you know, elevate the consciousness of humanity one morning at a time. And it’s not just a fancy tag line, I mean it’s really what I wake up every day and ask myself, “How can I continue to change individual lives in a way that will change the world?”
Hal: First and foremost, move your alarm clock back 30 minutes earlier. Okay? I don’t care who you are, we can all get up 30 minutes earlier. And if that means going to bed 30 minutes earlier, that’s fine, go to bed 30 minutes earlier.
Now before I continue, Nathan, let me just… For anybody who’s wondering, like, “Eh, I don’t know if I really…do I really… I’m a night owl.” Like a lot of people go, “I’m a night owl.” Well, you’re not born a night owl and you can switch that. And I’ll tell you one of the most successful night owls I’ve ever met is Pat Flynn. You know, Pat Flynn has a seven-figure business, he runs marathons. So when I say successful, not only is he successful in business, but he runs marathons, he’s a phenomenal dad and a phenomenal husband and a phenomenal friend and just, like, great human being. Like, he’s just a well-rounded successful person in every area of his life. And when Pat interviewed me on the Smart Passive Income, you know, his podcast, he told me, he’s like, “Hal, I’m a night owl. You know, I don’t”… He goes, “I wake up in the morning when my kids come and, you know, jump on me and say, “Dad, Dad, Dad.” You know? And he goes, “So, you know, I’m not sure if The Miracle Morning is for me, but I’ve heard good things about it so I wanted to have you on the show.”
So, Nathan, at that point I’m going, “How in the hell am I going to convince this…you know, Pat Flynn?” Who has, like, he’s crushing it in business. So it’s not broken, right? He doesn’t need to fix it, it’s not broken. He’s not like a new entrepreneur just looking for, you know, secrets to success. I go, “And how am I going to convince him that”… You know, “No, no, Pat. I know you think it’s cute and sweet and endearing how your kids wake you up in the morning, but I have a better way. Set your alarm clock in the morning before they come in.” Like, how are you going to convince him?
So it was an uphill battle, but I just shared with him all the things that I had been sharing with you. And I was kind of pleasantly surprised at the end of the interview, he said, “Hal, I’m going to try this. I’m going to give it one month, I’m actually going to wake up 30 minutes earlier, maybe even 60 minutes earlier.” He said, “I’m going to give it a try and I’m going to report back to my audience and to you how it goes. I give you my word I commit.” And I was like, “Oh, awesome.” You know? I don’t know if he’ll stick with it, but, hey, at least he’s going to give it a try.
And, Nathan, he…I mean you can see he posted on his blog about it. Within a matter of weeks he was, like, hashtagging MiracleMorning at the gym at 5:00 a.m. And here’s what Pat says, somebody that was already earning a seven-figure business, seven-figure entrepreneur, he said that, “Switching from a night owl to doing The Miracle Morning increased my productivity by at least 400%.”
Hal: So, Nathan, so I’m sharing that with you, buddy. This is my way of sharing with you. Because you’re a successful entrepreneur that could justify, “Hey, it’s not broken, I don’t need to fix it.” And Pat Flynn, right? Great example. It increased his productivity by 400%. So I just wanted to mention that for anybody that’s, like, still not sure if they should give this a try before I tell you how to give it a try.
So, all right, I’ll dive in now. Set your alarm clock back 30 minutes. And here’s what you need to realize, there’s a couple parts to Miracle Morning, like the key benefits. The first one is simply the discipline that you develop and the mindset that you begin every day with by waking up on purpose at the time that you don’t actually have to be up. Right?
Because, see, most of us wake up when we have to wake up. Like, we literally… Think about how you set your alarm, Nathan, or how must of us do it. We set our alarm, we look at our schedule, and you go, “Okay, I need to start the day at… You know, I got a call at this time, or an interview or I work,” or whatever. And we go, “What’s the last possible second that I can wake up to not, like, have a major negative consequence?” Like, you know, if you’re a parent, you’re like, “Get my kids kicked out of school or have them taken away from me or lose my house or my business,” or whatever, right? That’s how we wake up. And I call it a mediocre morning. You’re like, “What’s the minimum I can do to get by?” Like, that’s not a way to start your day.
So if you think about it, if you start your day by hitting the snooze button, you’re telling your subconscious, “I don’t have the discipline to get out of bed in the morning, you know, at a set time. Let alone the discipline to do everything else in my life I need to do.” So that’s the first part of The Miracle Morning, is set the alarm clock earlier and do it as a challenge to yourself. Be like, “Dude, am I a badass or not? Like, do I have the discipline to get out of bed 30 minutes earlier than I have to?” Like, “Yes or no?,” right?
So do that. And you need to commit the night before, that’s an important part. Because The Miracle Morning doesn’t start when the alarm clock goes off. If you’re depending your decision on whether or not you’re going to get up in the morning in that moment when you have, like, no discipline when the alarm goes off, you’re toast. You’ve got to decide before you go to bed, you got to think through it and visualize. Just take a minute to commit and say, “I am committed when the alarm goes off at 6:00 a.m., or 5:30, or 5:00,” or whatever it is, “I’m getting out of bed no matter what.”
And visualize the whole first few minutes. “I’m going to walk across the room, brush my teeth, wash my face, put on my workout clothes, and go downstairs and drink a full glass of water to rehydrate.” You know, that’s the first part of The Miracle Morning. And if you visualize and commit to that before you go to bed, then when the alarm goes off and you’re like, “I’m tired,” like, even if you’re tired it’s easy to walk over and brush your teeth and wash your face and drink a full glass of water. And here’s the secret. Every minute that you stay awake is that much easier to continue to stay awake. Right? I call it your wake-up motivation level. Like, when the alarm goes off, your wake-up motivation level is at, like, a one or a two. But every minute you stay up it goes up a notch or two, right?
And the first tip I’ll…or the first key to this, the logistical tip that is a game-changer. In fact, I was introduced by… I spoke at an entrepreneur organization, the leader entrepreneurs organization, their New York chapter, and the CEO of a company called Lawline that introduce me, David Schnurman, he said, “I know Hal is going to share this, so I want to make sure that I share this with you. This one tip in his book. I almost totally overlooked it because it seemed like just simple, I didn’t need to do it.” He said, “If it wasn’t for this, I would not be doing The Miracle Morning because I’d still be hitting the snooze button.”
And here’s the tip, you guys. Move your alarm clock across the room. Most of us keep our alarm clock on our bedside table, and that means that you’re making the decision on whether or not you’re going to get out of bed when the alarm goes off and you’re at your weakest level of willpower and discipline. If the alarm clock is across the room, ideally it’s in the bathroom or on the way to the bathroom so that when you turn it off you just, the momentum, you keep going to that pre-bed visualization that you saw yourself turning off the alarm and going into the bathroom to brush your teeth and wash your face and drink water. You’ve got to do that. Alarm clock across the room, that way you’re out of bed. And it’s much easier to stay out of bed when you’re out of bed versus when you’re under the covers. Right?
And then last but not least, Nathan, there are six practices of The Miracle Morning. I’ll rattle them off real quick. Meditation, affirmations, visualization, exercise, reading, and journaling. If you study any of the world’s most successful people, you’d be hard-pressed to find one that didn’t swear by at least one of those practices. And none of them are really better than the other. Like, some millionaires and billionaire entrepreneurs swear by meditation. Some of them swear by visualization. Some of them swear by morning exercise, right? Or the books they read.
So any one of these practices is a game-changer. And what makes The Miracle Morning so powerful, and I’ll actually quote Robert Kiyosaki, who wrote the book Rich Dad Poor Dad. He e-mailed me, actually his assistant did, and said, “Robert has read your book three times.” This is Robert Kiyosaki, who sold 26 million copies of Rich Dad Poor Dad. Like, one of my mentors, you know, like, people that I’ve looked up to.
Nathan: Yeah, it’s a killer book, man. I love that book, yeah.
Hal: Yeah. And he read The Miracle Morning three times, and then he interviewed me on his show and this is what he said, he goes, “Hal, before The Miracle Morning, every single one of the…every successful person on the planet does at least one of the practices that you teach, those six practices. Some of them do two or maybe even three.” He said, “But I’ve never heard of anyone that does all six of them until The Miracle Morning.” And he said, “Now I do all six practices every single day and it’s been a game-changer for me.” And this is somebody that’s worth $80 million, you know? And so, I mean, I still get, like, you know, like, chills when I, like, talk about…you know, when I remember that conversation with Robert.
But, so, here’s the deal. You don’t need to do all six practices to start your Miracle Morning. Okay? Wake up 30 minutes earlier and do one of the six. I’ll name them off again. Meditation, affirmations, visualization, exercise, reading, and journaling. And what I recommend, what most people do when they first start their Miracle Morning, if they haven’t read the book yet, is reading. Like, they’ll get the book and start reading it, and that’s their Miracle Morning. Like, for the first, you know, few weeks until they finish the book or get to the part where they learn the other practices and how to do them, they go, “Okay, I’m just going to wake up 30 minutes earlier and I’m going to read The Miracle Morning.” Right? Or maybe you exercise for 15 minutes, and then read for 15. Right? Or do the seven-minute workout app, you know? And then read for 23 minutes, or whatever. But that’s it.
So you’re starting your day with two things. Number one is discipline, by waking up a little earlier. And number two is personal development, and that’s what enables you to develop yourself into the person that you need to be to create anything that you want for your life. And that’s what The Miracle Morning is all about.
60: How to Become Financially Free with Tony Robbins
Nathan: And lastly for you today, we have the king himself, Mr Tony Robbins. Now I know Tony is a huge inspiration to many of you and he has moved into the finance space with his last few book releases. In this episode he talks about so much more around entrepreneurship hunger, money, you name it.
I know you will love it!
Nathan: Look it’s an absolutely brilliant book Tony. And it’s it’s such an honorable thing you’re doing. I highlighted and took all sorts of bits of gold from the book and there’s a couple of of little one-liners that I just like to share for you that really hit home for me. And I’d like you to comment on them. One thing that really hit home was “No matter how much money you earn you always find a way to spend it.” Which is so true and everybody I think, especially a lot of our audience now they’re probably think once I start making it a 20-30K a month or once I become a millionaire then it’ll be okay, I’ll be safe, I’ll be secure but you will be too certain extent but you will always have way to spend it, right?
Tony: Well what happens is as you become more skillful as you find a way to add more value and you’re able to earn more, you’re that same creativity and imagination that helps you do more for others allows you to think of other things you want to create or do experience for your family, or people you love, or things you want to contribute. And when I interviewed all the people for this book I asked them all this financial pain or financial what sort of look for pressure I guess the word I use financial pressure ever go away, 98% of people I interviewed said no, and these are multi-billion or something that’s $20 billion. In their case though like Paul Tudor Jones said to me, “Tony there’s this piece of land that I want to buy that’s so expensive that he said even in my position he said but it sees thousands of thousands of acres outside of Georgia that he wants to buy and preserve so that a hundred years from now the forest will be back and people have those, and he can’t just do that out of this cash flow.” So one island and all of a sudden your finances are changed overnight. I know that from experience. You buy a jet so, it’s not about money anyway, it’s really about your ability to take what you envision and turn into reality, to take just pure spirit ideas and convert that into something physical. That’s a spiritual game I really believe business is a spiritual game.
Where else is it closer to every religion on earth which in essence is teaching you to love thy neighbor as myself every religion has a different descriptions but in its core that’s what life’s about. Which means you do love yourself and your love thy neighbor as thyself but you also love your neighbor, you’re gonna onto them as you wanted them do unto you. Well my gosh, if you are in business you have to deliver for people, you can’t prosper unless you’re doing more for them anybody else is doing. So it’s a spiritual game. Similar way if you could be you know more loving should you to be it, you wouldn’t question it, say of course I should be more loving. And you can increase your intelligence should you? Of course I should. If you could be more generous should you? Of course I should. If you can make more money should you?
Why would that be any different? And so it’s not about the money it’s about expanding capacity, that’s really what it is. And it’s… I’m in the stage of my life, my wife was saying, is like honey you know at this point it’s kind of silly, it’s like ,why do you work? I said what you mean why do I work? You know why I work. I have a mission. I have to work financial independence by the way, is not, not, working. If financial independence is not having to.
And then usually you work at something you love that much more because interesting statistic, young people starting businesses not all young entrepreneurs are young in age, some are young in mind, so some of your readers may be an older age at 55, remember when I was growing up the idea was make enough money so that you can retire at 40 and you just live off the land and have an eye on with the new all that kind of stuff, right? And I did that at 26 and six months later I want to kill myself is like there’s only so many margaritas I could drink in those days or girls like a chase like you want to do something, plus all your friends working today my closest friends are people like Steve Wynn and Bill Cassell Las Vegas, he’s 72 years old, Warren Buffett is 70 what? Five years old, excuse me 83 years old, I could give you a list of 12 people Peter Guber rooms the Los Angeles Dodgers was president Sony, and present Mandalay pictures got 52 academy award nominations brilliant friend of mine 72 years old. They’re all working more today than they ever have in their lives and they’re loving it today. If you interview people who make more than $750,000 a year, 85% of them say they’ll never retire. And the 15% to say they do say they won’t before 75. So I think the game of mastering money is to not have to work and then you walk different, you talk different, you live different, and you’re a different lifestyle, and you find yourself I work hard today that I ever did back then.
So I really believe that yes if you want to see what people can spend look at great entertainers, and you look at somebody like a Michael Jackson it was near bankrupt before he died, you look at somebody like Mike Tyson the greatest boxer and history’s made more, he made a billion dollars, a fighter, personally earned a billion dollars in personal income and went bankrupt. So you know money Mayweather is now his replacement and he carries around a satchel and cash of a million bucks just in case of Louie Vuitton needs a visit. And then and I think he’s a brilliant guy and I think he’s starting to grow out of it. I hope he does for his sake because right now he fights spend the money, fight spend the money, which sounds crazy to us but that’s the most people do, they work spend the money, works spend the money, so the only way you ever get financially free is you make money you’re slaving you stop being a slave to money. And the way you do that is something simple, you don’t make the stupid mistake most people do.
You stop being just a consumer and you become an owner, become an investor, and you don’t wait till you have a bunch of money. You’re struggling to start your business you barely have enough cash for your own business you still invest now. Because every business owner must have a money machine. A money machine independent your business because 96% of all businesses are gone in 10 years and I’m sure yours is the one that’s gonna make it, but only four percent make it in 10 years and of those four percent most of those aren’t profitable. So what you want to do is have something on the side. And I’ll give you an example as a man I wrote about in the book named Theodore Johnson you work for UPS, the shipping company.
Tony: In his lifetime he never made more than 14,000 US dollar in a year. Annual salary topped at 14,000. He retired with 70 million U.S. dollars. And he didn’t receive any inheritance, it was all his compound interest on his investments he gave away 35 million while he was alive. How is that possible?
Because a friend of his pulled him aside and said, “I wanna make you wealthy, he said I want you to save money and invest because I have no money I made $14,000 years everybody would agree with him except his friend, his friends and you know what, if the government came in and said there’s a 20% additional tax on your money you would scream, you would yell and you would pay it because you have to. He said we’re gonna tax you for your future.
We’re gonna make you rich.” He took twenty percent off the top of his money, you prefer an investment account was automated so he could never touch it, never saw it, and it grew to $70 million dollars into his old age. So people either stand the power, every tournament power of compounding but my God if you are young, and young is anything under 70. You are compounding so I talked to 70 year-olds like a guy which I would have done this when I was 60, 60 years old I wish I have done with 50, 50 years old I wish I was 40. 30 year old say I wish I would do is 20. You want to do it now.
I interviewed the gentleman who have to create index funds that are now so famous around the world. He’s a professor at Princeton. His name is Burt Malkiel and I interviewed Burt in, I said what is the biggest mistake investors making? He said the biggest mistake they make is they think they know it but they don’t apply compounding. They just don’t do it, they wait too long.
Nathan: So like your work ethic is crazy. Like what have you had to sacrifice to get where you are today?
Tony: Well it’s interesting, I don’t look at it a sacrifice. I look at it as what I made for. I mean, I’m looks like what else you’re gonna do with your life? I mean people say to me will you sacrifice play time? You sacrificed a time you could just spend relaxing? Sacrifice playing golf? I still do a few those things every now and then play 16 holes of golf I don’t wanna play 18 holes of golf. I’m over here you know racing Lamborghinis here right now 70 kilometers from the Arctic Circle. I’m gonna do this for two days and play like crazy. So I’ve sacrificed letting go, relaxing, I sacrifice doing nothing but I don’t see those things as a sacrifice. On the other hand, I like the idea that I will sacrifice my body, my heart, my soul, even for stranger because it makes me feel like my life has a deeper meaning not just about myself. And I think that’s really what matters in life.
Nathan: Do you ever believe in giving up? Is it ever the right thing to do in your eyes in business?
Tony: I think there are some businesses that are not a sustainable model anymore. I mean, there are businesses at one time there was a margin in and now they become commodities. So I am a pragmatist, but I don’t believe in giving up. I believe that what you have to do is fall in love with your clients don’t fall in love with your product or your service because it will become outdated. I don’t give a shit what it is. Technology is going so fast, the world is changing constantly and forever. So the mistake people make is most entrepreneurs excuse me, build a company that reflects what they want.
Instead you gotta say “Who’s my ideal client? Who are the clients that will be able to grow with me through time? And then I’m gonna learn everything about their needs, they want, their desires. I’m gonna learn more about what they need then they even though they need. And I’m gonna be ten steps out of them delivering more value for them than anyone else because that’s the only way that you stay wealthy.” You can make money, I scream somebody over but you can’t be wealthy and stay wealthy unless you continue to find a way to add more value than anybody else does.
And that means it never stops. I mean it’s funny I have people over the years come up to me at times in my seminars of a how and a guy come up to me in this really intense look and he says you know in a couple of years “I’ll be where you are. You better watch out.” And I just laugh, and I smile, and I say I hope that’s true. I hope in two years you are where I am because when you get to where I am you’ll be where I was. I said, “You don’t stand a chance. Because I’m not gonna stop growing but you should give it your best shot.” I like competition. So it’s like you’ve got to keep growing that could never stop.
Nathan: Look, we have to work towards wrapping up Tony but have a few more questions. One is that, one thing that I see amongst successful entrepreneurs that I speak to and the aspiring entrepreneurs, all the people that can never get started is they don’t have that fire, they don’t have that passion, that burning desire. And I find that they don’t want it bad enough, in its simplest form they don’t want it bad enough. What does it take to develop that passion, that fire just that wanting it bad enough? Like that’s something you have that I can really, anyone listening they can hear the passion, that fire inside of you?
Tony: Well you hit the nail on the head. When people ask me, what’s the single, if you gotta give only one trade there’s the core to all the most successful people on earth where they be in business, or politics, or finance or sports, the answer is hunger, but it’s a special kind of hunger, it’s a hunger that doesn’t go away. Most people get hungry because they see something they want or they haven’t had enough of what they want but if your hunger is only driven by your needs then it’s easy to get to filled in the world we live in today.
Especially with the internet you can make yourself meet all your needs you can feel certain, you can feel significant by tearing are the people down, you can connect with people that I have no work about it. I mean it’s easy to meet your basic needs and settle. But you know you look at the people the greatest on earth than anything. Whether it be, like Tiger Woods in all the years these be able to do the things he’s done and he’s not doing as well now but like nobody is, nobody’s equal to him and God only knows how long or you look at a Michael Jordan in the NBA, or LeBron James currently. I mean these are people you know Kobe Bryant, Kobe Bryant makes three hundred shots every practice before he stops. He has to make 300 shots.
I mean it’s like the mindset of people like that is he could have said look I’m the best the world I made $28 million a year. I got endorse him 300 million bucks a year .I don’t even work this hard but he’s never lost his hunger. So how do you get that hunger? That hunger comes usually from pain quite frankly.
People that haven’t had pain don’t usually have that level of hunger or you have to something that ignites you that you want more than yourself.
I always tell people the source of energy is not you, the source of energy is a mission bigger than you because if you can find something that you are excited about, like I got more excited last year when I said I’m gonna feed a hundred million people, I’m gonna feed 50 million personally. I provide the matching funds. It will be the 100 million people one year. I only fit 42 million in my whole life. Only it’s totally amazing. Looks like, I got more excited about that it just about anything else I was doing.
I come up with new tools, new resources, when I started out there was no way. I’ve been funding to make that happen or the strategy or even how was I gonna distribute all that food. I mean it was like this giant vision but it was bigger than me. It wasn’t like, “Oh how do I make enough money so I can buy another house?” Or buy a mansion or there’s nothing wrong with that but I found that in my wife, people when they aspire to take care of themselves your part of life. So life supports whatever supports more of life. If you want to do something that’s gonna make your life bigger and better then you’re gonna get a certain level inside.
If you’re doing it because you’re trying to support more than yourself ,for your family well that’s more than just you and like gives you more insights. Try to support a community that’s… you try and support of all of humanity the game gets bigger, and as the game gets bigger, gets more exciting there’s more energy, and then the hunger never dies. If I was just trying to say, “What do I gotta do so that I can have a great wife? Well you know I got my islands, and I got my jets, and I got all that crap, is not crap it’s all beautiful wonderful gifts, but you could take all that shit away and you can’t take away what I become.
Who I become as a man and what delivered for millions of people. I could die tomorrow and say I lived well, this is a meaningful life, I don’t want to die tomorrow, but if I did I would have zero complaint, and I feel like I live fully.”
That hunger, you either get because you had enough pain and instead of laying pain destroy you turned it in to drive, or you get that hunger because you get inspired by something larger than yourself or get around people that are hungry and let them hit you. I mean you get around an environment, we become when we spend time with. So that’s why I do events, you to get into event with 5,000 people Sydney and you see people every walk of life so the biggest Olympian champions are going to be there, stars from television movies, business people moms, and dads, and we’re rocking at a level of intensity you’ve ever seen in an auditorium and I don’t give a damn where you’ve been? What concert you’ve been to. You are going to go into state when you going upstate you gonna remember who you are. You remember who you are, you’re gonna remember what you really want and what you want to create for your life. So giving an environment like that and giving yourself around people like that and let something hit you.
Nathan: Yeah, I know this is awesome because this is you’re like to me this is what I know you about and in your work so I had to ask you that question. Three action items for aspiring another stage entrepreneurs from you looking to build a successful business.
Tony: Number one, you must decide who is your market specifically and you must know more about them than anybody else. I mean that is number one. If you’re gonna go into a business area, don’t go in that area because you write great code, you want to write great code, or your great fashion designer. Go into that industry and say who do I want to design clothes for? Who do I write this code for? Who do want to build this for? What do they need? What do they want? What do they desire? See, I always tell people to influence someone which business you got to influence to become your client, and then to stay your client. To influence somebody you got to know what already influences them. So the more you know over their needs, their desires, their wants, their fears, the more you can figure out what they need and how to do it better than anybody out fulfill that need better than anybody else that is rule number one.
If you can’t tell me precisely and specifically, not generally man ,women from age 22 to whatever, I want to know cycle graphically emotionally where they live? I want you to give me a half dozen people personas of six people that are your core clients, the best client you think you’re gonna get, and now tell me what they need? And tell me why are you gonna deliver better. Tell me number two. What is the competition? You better know what your competition is, because if you don’t know what the competition is it’s gonna hit you, and the competition may not be out there it’s what’s coming.
New technology, New elements, so you need to know who your client is, got to know what the competition is, that’s how you also know you can keep that competitive edge. And then I think the third thing you got to deal with making this happen is, you’ve got to decide but from day one you’re gonna get quality financial guidance. And what I mean by that is don’t just get a damn CPA or an account, and most people don’t even do that. Most of us entrepreneurs we hate numbers, we hate accounting, so you go CPA and how much you’re going to go? Oh you’re profitable and you go yeah you have a beer, you have a shout, you go great but profit is a theory.
I just want to warn every entrepreneur here. And if you haven’t already experience it. You can have this huge profit in the year there’s no cash, so accounting is a weird world and you don’t have to become an accountant but you have to get somebody who can advise you. You need to get a CFO and the problem is you probably can’t afford one because on account you can get for an hourly wage, a CFO might cost you $300,000 a year so that’s why in the first year 50% of businesses are gone for a lot of reasons but in five years, 80% of business is gone and the ones that are gone in ten years, 96% are gone it’s not because it wasn’t a good product or service usually or the owner didn’t care or work hard it’s because they didn’t know their numbers. They were driving their car thinking they were going 35 miles an hour and they were driving 100 because they’re getting the wrong gauges they thought they had a full taking gas and they were on E and they found out too late and now they’re gone.
So I actually started a service called My CFO which is a virtual CFO service because if you look at my career my business is now doing over $5 billion a year in sales, the combine businesses. So I mean they’ve grown for the level that’s just mind-boggling to me but I almost was bankrupt multiple times it was not because I wasn’t driven, I didn’t care, or I wasn’t doing great for my clients. My clients love me but the economics were wrong. So you got to get, and I’m not the only ones doing it. There are, these virtual CFO’s now that you can get. You can get somebody who can turn financial numbers into intelligence, you got to do this. So there’s more money to make. You got to do that. You’re gonna change your pricing.
You gotta swim less more money on this and more on that. You need someone to guide you or you won’t make it. You’ll do well when things are going well but then when the storm comes it’s kind of like flying an airplane. I’m a helicopter pilot and a fixed-wing pilot as well when it’s sunny skies I’ve called DFR, digital flying rules, you can fly anybody can fly knows how to basically fire an engine but when there’s storms, and clouds, and that type of thing you have to be able to read those gauges, and if you can’t read them you’re gonna crash and die. So the gauges are your financials. You’ve got to learn those.
Nathan: Well thank you for sharing that with us Tony. One last question I’m very, you’ve been so generous with your time and this has been an amazing interview. If you had your last speech that you could make you know 30 seconds what would you say? Your dying speech?
Tony: The secret to living is giving. Life too short to focus on yourself. Find something more than yourself, larger than yourself. Find a vision greater than yourself. Go get you up early and keep you up late and fill your life with growth and joy because that’s where all that love is going to come from. It’s not about getting love it’s about doing something you love with people you love for a higher purpose that you love. That will make you feel filled with love. As the map there’s a life of passion that most people would only dream about.