Asher Tan and Ryan Zhou, Co-founders, CoinJar
Asher Tan and Ryan Zhou: Finding Stable Ground in Fintech
How CoinJar co-founders Asher Tan and Ryan Zhou navigate the uniquely volatile startup space of cryptocurrency.
One living room. Two entrepreneurs. Six hours.
That’s pretty much all it took for Asher Tan and Ryan Zhou to put together their incubator pitch for CoinJar. In those early days, they envisioned their startup as a next-gen personal finance account that would capitalize on the growing interest in bitcoin and other digital currencies.
That was just over five years ago. Today, CoinJar is a leading digital currency platform in Australia, a fast way to buy and sell bitcoin and send or spend money anywhere in the world—CoinJar users get the opportunity to send money to any of a whopping 196 countries in under six seconds. The company’s latest service, CoinJar Exchange, is touted as the fastest digital currency exchange in Australia, designed for experienced traders making high-frequency transactions.
Their focus on providing a consistently high-quality product has made them a go-to service for Australians first getting into bitcoin and other crypto options. “CoinJar is usually how most Australians get their first digital currencies,” Zhou says.
The financial technology space is one of the most chaotic and challenging that a team of entrepreneurs can take on, an ever-changing global landscape full of fast-emerging companies and roller-coaster markets. CoinJar was one of Australia’s first companies to do so, and it’s still going strong, having been nearly profitable for the past three years. But starting a company in such an emergent and volatile space isn’t without its challenges.
“The challenges right now are still the same as five years ago in terms of consumer adoption, scalability, and use cases,” Tan says. There’s still a lot of uncertainty about where this world is headed.
Nevertheless, Tan and Zhou have managed to stay the course through choppy waters. Here’s how they’re making it happen.
For those unfamiliar, Zhou does his best to offer a crash course in bitcoin and the blockchain: “Bitcoin is a form of money that only exists on the internet,” he explains. “Some people may call it currency and some may actually use it more like a commodity, because its value can fluctuate, and it’s still quite volatile even after many years of improvement.”
But attempts to sum up this edgy tech in a soundbyte are rarely very successful, and even two experts like these can’t help but laugh at how overly complicated their answer gets, pretty quickly.
But essentially, blockchain is the technology behind many digital currencies, including the most popular, which is bitcoin. Blockchain enables decentralized databases that record online transactions verified by a network of participants. Everyone in the network agrees on the accuracy of this online ledger, making it possible to conduct secure transactions without a bank at the center. The biggest application of blockchain has been the emergence of these digital-only global currencies called cryptocurrencies. And a whole industry has emerged surrounding cryptocurrencies, providing a variety of services for consumers and companies alike.
Starting up in such a volatile space was a big gamble, but one that Tan and Zhou were passionate about making. They both bring a zeal for cryptocurrency to the table, which has helped sustain the team in the face of their industry’s uncertainties.
“For me, I was always struck by communities around some of these new emergent technologies—they’re all very protective, all very enthusiastic,” Tan says. “You talk about it, you tell all your friends about it. … The technology’s always been an interesting one, but I guess on a social level as well, it’s something that always piques everyone’s interest—and I found that pretty fascinating.”
Zhou notes additional motivations. “I’ve always been passionate about solving problems with technology,” he says. “There were and there still are a lot of problems with our current financial systems and financial services. … I became really interested in this and wanted to do something that would help us change how financial systems would function in the future.”
Finding Stable Ground in a Volatile Startup Space
In order to maintain firm footing in the shaky world of cryptocurrency, Tan and Zhou have kept their sights on one primary goal—building a high-quality product.
“I think the approach we’ve taken has been the same over the last five years: build good consumer product, put it out there, learn from those product decisions, and keep on iterating and building more product,” Tan says.
Creating a great product also enables the company to survive without aggressively pursuing VC funding, which can be especially challenging in the world of digital currencies.
“I won’t rule out raising funds, be it VC or different types of funding in the future,” Tan says. “But…we’ve seen in the last five years a large round of funding doesn’t guarantee your survival in this industry.” Rather than fixate on VC funding, the team chooses instead to focus on building up their user base and adopting more sustainable profit models.
Zhou credits this decision with CoinJar’s survival. “Until probably one year or half a year ago the digital currency market wasn’t really taking off, and we also had to endure about two to three years of very quiet periods where prices…were falling and trading volume wasn’t huge,” he says. “But we managed to keep the team really lean and stay profitable or close to profitable during that time.”
The emergent nature of cryptocurrency also helps explain why the CoinJar team has prioritized word-of-mouth marketing over other advertising channels.
“This is a very new industry, and most of our customers and potential customers are not very familiar with digital currencies themselves,” Zhou says. “That’s why they came to a service like CoinJar to get started. So we do believe in building trust, and that’s something that paid acquisition usually can’t replace. This is one of the industries that word of mouth will definitely win over other acquisition channels.”
The Future of Bitcoin is Now
It is difficult to plan for the future in an industry where that future is always shifting. But that hasn’t stopped the team at CoinJar from having several big plans up their sleeves.
Their latest move was the recent launch of a new product called CoinJar Exchange, which offers an advanced trading platform for professional traders and investors. The platform provides professional tools such as real-time market monitoring, greater flexibility in fee structures, and other features for high-frequency trading. This marked their biggest product launch since CoinJar itself.
With any luck, the product will further normalize the use and trade of digital currencies. Moving forward, the team envisions their product as playing a role in the global adoption of new financial models.
“I feel like this is a space that’s hard to fit into, but quite fulfilling when you can see consumers actually using your products,” Tan says. “We’re always moving forward with our products, so…that’s what you’ll see from us going forward.”
CoinJar Founders’ Fintech Startup Tips
It’s Not Necessary to Move to California
“In terms of consumer startups, I do think you go where the population is, and America still has a large chunk of people and addressable market,” Tan says. “But I think especially in FinTech, you see less of this channel between America and Australia, just because of very different financial regulation. So you’ll see more between channels of Europe or UK and Australia, as the legislation’s a bit more harmonized compared to the U.S.”
Be Open to a More Distributed Team
“Late last year, we made a concerted effort to try to have a more distributed team,” Tan says. “The majority of the team is back in Melbourne, but I’ve recently moved to London to explore more opportunities and look for hires as well. So it’s a new challenge for us, but I think many companies even in the States are looking at more distributed models to try and hire better.”
Don’t Be Afraid to Try New Tools
“We swap out tools quite a bit,” Tan says. “We’re continually reassessing our toolset.” Trying out new tools is especially important for growing teams, who may find that a tool that once worked well no longer serves the team’s needs as the organization grows.
To ease the transition, Tan recommends being upfront about why leadership is experimenting with new tools. He also says humility goes a long way, and that it’s important not to make promises the tool may not necessarily live up to. Tan says, “If the tool is any good, it should get people using it without too much effort.”
- The specific challenges that come with scaling in a volatile market
- Why prioritizing word-of-mouth marketing wins over other advertising channels in this industry
- The duo’s next products to hit the market
- Tan and Zhou’s top tips for fintech startups
Full Transcript of Podcast with Asher Tan and Ryan Zhou
Nathan: All right, so the first question that I ask everyone that comes on is how’d you get your job? How’d you guys get your job doing what you’re doing today?
Asher: Oh, well, how far back do you want to start? I mean, the company was founded just about five years ago to this day, and it really started as an overnight thing. I was applying for an incubator program. They asked us to reject some of our ideas, and I asked Ryan to come on board to start a bitcoin startup with me, and that pretty much took maybe about all of six hours in my living room for the planning to start CoinJar, at least pitch the idea to get into the incubator.
So, yeah, I think that would be sort of the beginning.
Nathan: And is this your guys first business, or you’ve created other companies before?
Asher: Ryan’s probably had the, more of the notable business work. Ryan, do you want to talk a bit about that?
Ryan: Yeah, so I come from a technical background as a self-taught full stack software engineer. In 2011, I became really interested in bitcoin, so I started writing web apps about bitcoin.
So one of the projects I was involved in was a margin trading platform that, well, eventually failed in 2012.
Asher: Yeah, so when I met Ryan, I think he was on his second or third online business. So I think that one didn’t go so well, but yeah, Ryan’s always had, you know, several side internet businesses all of his life.
Nathan: Yeah, gotcha. And how’d you guys meet?
Asher: Just on the internet. I mean, I was following some of Ryan’s work. Seemed pretty interesting. Wanted to meet the person behind the work, so I just sent Ryan a message when we moved to Australia, and I guess we just hung out for a while, and then started talking about projects and startups, and I guess just ended up collaborating in the end.
Nathan: Yeah, gotcha. So you guys launched CoinJar five years ago, and what was the original vision?
Asher: Yeah, I mean, it’s pretty much still the same today. Consumer products, which I guess people wanted to use, which are objectively better than what’s out there in the market. Yeah, and I think that that’s still a space that’s, you know, hard to play in, but I guess quite fulfilling when you can see consumers actually using your products.
Nathan: So can you guys just give, for our audience that are not familiar with CoinJar, exactly, you know, about your consumer products and your, why someone would use CoinJar?
Ryan: Yeah, so CoinJar is a leading digital currencies platform in Australia. So if you sign up to CoinJar, you will have a wallet for bitcoin, ethereum, litecoin, and ripple, and we also offer very easy to use trading services, both on the website and also mobile. Yeah, so CoinJar is usually how most Australians get their first digital currencies.
Nathan: Yeah, amazing. And, like, it’s safe to say, like, you know, cryptocurrency is going to be here to stay, I believe, but there’s many other thoughts and opinions, and, like, a lot of our audience, they might not know, like, a lot of, a lot will and a lot won’t really understand bitcoin and cryptocurrency.
So first of all, I’d love to just hear your guys thoughts on, like, why did you think this would be a thing? Like, why CoinJar, why cryptocurrency, why bitcoin?
Asher: I guess we come from different adoption times, Ryan sort of a super early adopter. I came, you know, still relatively early, but maybe a bit after. For me, at least, I was struck by communities around some of these new emerging technologies. They are very protective, always very enthusiastic.
And I think especially in the last 18 months, those new to the community, as well, have found some sort of, you know, enthusiasm about this field. You know, you talk about it, you tell all your friends about it. Every single conversation sort of ends up speaking about this newfangled type of money, and I guess that’s, you know, the technology’s always been an interesting one, but I guess on a social level, as well, it’s something that piques everyone’s interest and, you know, I found that pretty fascinating.
Nathan: But how did you guys know, like, how did you guys know that, like, bitcoin was going to be a thing, and that we would, that it was going to get to where it is now, like, five years later? How did you know?
Asher: Yeah, so for me, like, there are personal reasons that I’m so passionate about digital currencies and fintech in general. So I’m always passionate about solving problems with technology, and there are, well, there were, and there still are, a lot of problems with our current financial systems and financial services. I also have huge interest in finance on the side, so combining these two, I think fintech is the perfect industry for myself, and digital currencies really had a lot of potential back then, five years ago, when not many people had heard about them.
But after, like, researching about the technology behind digital currencies like the blockchain and some of the other distributed ledger technologies, I became really interested in this and wanted to do something that would help us change our financial system to function in the future.
Nathan: So for those of our audience that are not familiar with the blockchain and what it is and also, like, what cryptocurrencies are, and in particular bitcoin, in the most layman terms, can you just explain that for everyone that don’t understand?
Asher: Okay, I’ll try. So bitcoin is a form of money that only exists on the internet. So some people might call it currency and some may actually use it more like a commodity because its value can fluctuate and it’s still quite volatile, even after many years of liquidity improvement.
So blockchain is the technology behind many digital currencies, including the most popular one, bitcoin. So what blockchain does is essentially have a global consensus using distributed algorithms. In the case of bitcoin, the algorithm is proof of work. So what that allows us to have everyone participate in the network to agree on the same version of the ledger.
And once you have a shared ledger that can be trusted by everyone, you can enable financial transactions that are permissionless and transparent.
Ryan: Sorry, Nathan, there’s no 30 seconds with him in mind. If you ask for the explanation, you’re going to get it.
Nathan: That’s cool, because, like, a lot of people want to know about this stuff, and that’s why I’m really, that’s why I’m really excited to hear from you guys, but then also I want to understand, like, how are you guys growing and how are you guys maintaining that growth, and just talking business, right, as well. But, so, bitcoin. It was created by someone that they, is referred to as Satoshi Nakamoto.
Who do you guys think Satoshi is?
Asher: The usual suspects. I mean, I, it’s not one of our most favorite things to talk about. I guess it’s an important part of the founding myth.
Nathan: I’ve just got to ask you guys, because you guys are deep within this stuff. No, like, you know… I’m just really curious, like, you know, who, like, what’s your theory? Who created bitcoin?
Asher: Yes, I mean, there are some prominent cryptographers, you know, who were on the list at the time, so I think that the usual names are usually bandied about.
Nathan: So you think it’s a group of people, though, not just one person.
Asher: Yeah, I mean, a group or one of them. But, I mean, there were some influential people in the early days of bitcoin, like Hal Finney, who all, at least in one form or another, contributed ideas and, you know, some of those ideas could have been influential in itself, if not one of them being part of, or is Satoshi, I guess.
Nathan: Hm. That’s fair enough. And what are your thoughts, Ryan?
Ryan: Unfortunately I wasn’t, so when I became involved in the bitcoin community, Satoshi has already disappeared, so obviously I never had any contact, any direct or indirect contact with Satoshi himself. But largely, like, I think the community is super focused on his work, including the code he contributed to the first version of bitcoin, some of the parts that we are still running today.
So yeah, I think I’m probably more interested in the work that he’s done.
Nathan: Hm. That’s fair enough. And some people would be also wondering, like, what’s the difference between the different coins, like, why would you invest in bitcoin, like, obviously that’s the first, versus a ripple or an ether or, you know, a Power Ledger, like, yeah?
Ryan: Well, software is usually invented to solve certain problems. Same thing applies to many digital currencies today. So when bitcoin was created, it did, it had the vision of creating this censorship-resistant global network of payments, but then slowly people started to realize that there were issues with this solution.
Maybe the scalability is not there. Maybe it’s too expensive to create transactions. Maybe the transaction system is not flexible enough to allow, I guess, non-standard form of transaction like what we call smart contracts today. So there are different solutions aimed at solving pretty much the same problems with, yeah, with different technologies.
So there are reasons that other digital currencies may be more beneficial in one use case over others. So, yeah, that’s how people get to use different digital currencies for the use case they want. But at the same time, it is a pretty speculative market, as well, so we also believe that most of the market activity today between different currencies are driven by speculation.
Nathan: Yeah. And do you think a lot of these, you know, let’s say the top 20 coins right now, like, do you think a lot of these will last? Like, because I think, like, you know, besides bitcoin, all of these other altcoins, they seem to be, you know, wanting to be the next coin. Like, I’m curious what coin do you guys think will be the next coin?
Asher: Oh, we probably can’t really provide, like, more insights about which coin will likely be the, like, I guess the coins remaining, but I do believe that some digital currencies are way more sustainable than others simply based on the organizational structure and also based on the community themselves.
So there are…
Nathan: Yeah, that’s fair enough. I understand.
Asher: That will definitely outlast the others simply because they have a more sustainable model.
Nathan: Hm. And, like, obviously right now, you know, bitcoin took, like, we’re speaking now in April 2018. You know, in December, like, leading up from, I’d say, October to December, there was a massive, massive boom, and then now it’s really jumped down. Why do you think that guy, that is?
Like, I do so much research online, but there’s no, no one really knows, like, the real conclusion. Do you guys care to comment on that?
Asher: Well, I guess if no one knows the real conclusion, then we can’t give you a conclusion, either. I think it just underlies the, any price rise or price easing, it’s people and interests, and as much as you think you can control markets or predict markets, people try to do that, you know, every day in every sort of market and it’s hard to sort of quantify.
But I do think part of the price rise you see is just, I guess, you know, people being interested and letting other people know, and that’s just one aspect of things that you can’t really create or can’t fake to a certain extent, and that’s just, you know, it’s captured public imagination and public interest.
Nathan: Hm. Yeah, no, that’s fair enough. I understand. So I’m curious more around, we can talk about your startup now, I’m curious around CoinJar market traction. Like, you guys, as you said, you guys are the leading, like, one of the market leaders, especially in Australia. I’m really curious, like, what is your biggest challenge right now?
Because there are a lot of other, you know, services out there for wallets, and also to buy and sell coins. So what are your biggest challenges, like, how are you guys, you know, wanting to get that cut through?
Asher: Yeah, so I think the approach we’ve taken has been the same over the last five years. You know, build good consumer product, put it out there, learn from those product decisions and, you know, keep on iterating and building more product, and while it might seem, you know, fairly lucrative to be an exchange or work in this space now, people still don’t completely understand this space.
The challenges right now are the same ones, you know, five years ago in terms of consumer adoption, scalability, and use cases, and, you know, I think the people who tend to last are those who actually look for those questions actively and build products and try and solve those problems. So yeah, I think for us, ways and traction forward is, you know, keep building what people like to use, keep building useful tools, and I guess we’ll see some of the emergence of what this cryptoeconomy looks like in the next five years, as well.
Nathan: Yeah, and when it comes to, obviously you said you’re building a great product and then using that product to test and then measure and gauge market traction and iterate and adjust accordingly. When it comes to customer acquisition, do you guys, like, what’s your best channel besides having a great product and word of mouth?
Because I heard you guys a long time ago, right, like, you guys were the first exchange that I’d ever heard of when it comes to getting bitcoin and cryptocurrency. So yeah, I’m just really curious, like, well, besides the obvious channels, like, are there any that you guys are focusing on in particular besides word of mouth and great product?
Asher: No, I mean, not really. Paid acquisition makes up a very small amount of users which come onto the website, so. I do think to a certain extent, whatever growth hack you use, that can escape the gravity of your product, and I guess that’s what we try to focus on most of the time in terms of, you know, building a great product that, you know, attracts people in itself.
Ryan: Yeah, so, like, this is a very new industry and most of our customers and our potential customers are not very familiar with digital currencies themselves. That’s why they came to a service like CoinJar to get started. So we do believe in building trust, and that’s something that paid acquisition usually can’t replace.
And in some, this is one of the industries that word of mouth will definitely win over other acquisition channels simply because it’s way easier for us to build trust among our customers.
Nathan: Hm. Yeah, that makes sense. And tell me about your team. So, like, you guys said you got into an incubator. Have you gone on to raise, raising money? I’d love to know, like, are you guys, yeah.
Asher: Yeah, so back then in 2013, we went through Angel Cube, which is now Slingshot, went through a three-month program with that, subsequently raised money from Blackbird Ventures out of Sydney. So we were in the original Fund One, which feels like a long time ago, but I guess it’s almost been just about five years.
So Blackbird’s continued to, you know, be one of the preeminent VCs in Australia. We went on to raise a small amount of money from both coasts in the U.S. But, you know, been largely profitable for the last three years, so, you know, we’re learning how to be self-sufficient, but still, you know, still trying to crack some of the product puzzles, and I guess the questions that people want answered in the crypto space.
Nathan: So I’m curious, why the decision to try and stay self-sustainable without more, without any more capital to fuel growth?
Asher: I mean, I won’t rule out raising funds, VC or different types of funding in the future. But I think, you know, there are lots of companies have had ICOs, lots of companies are very well funded, and we’ve seen that in the last five years, you know, the last round of funding doesn’t guarantee your survival in this industry.
It’s still so unknown. Things change very quickly. No one can predict, you know, asset prices, scaling issues. So, you know, as much as we would like to raise the scale, I think many people will figure out, as they have with, you know, this wrap of new ICO raises, that, you know, money doesn’t really solve all your product problems in an emerging industry.
Nathan: And for you guys, like, like, I know this is a big thing in the States, where basically you want to grow as fast as possible to be, you know, the number one and, you know, most of that money is spent on acquisition, customer acquisition, or a big proportion, and also building the team.
Like, are you guys really keen on that? It sounds like you guys are quite happy, like, you’re keen to just, also just grow sustainably and be profitable and not really, like, of course you’re growing, but you’re not as eager or hungry, perhaps in the States, you know, they just raise so much money, like, tens of millions of dollars, and they get up to, like, a series E or a series D, like, that’s not something that you guys want to do?
Ryan: Yeah, I think back then, well, not sure about now, but five years ago, I don’t think Australian startups had the luxury of growing without thinking about business model or profitability at the time because there weren’t infinite amount of capital in the Australian VC market, and it can be very difficult to grow while waiting for your next check from VCs, because capital like that wasn’t really guaranteed at all.
So for us, we picked up slightly more sustainable model of building uses and profit models before we actually moved to raise our first seed round, and that proved to be something that allowed us to survive, because, like, until probably one year or half a year ago, the digital currency market wasn’t really taken off, and we also had to endure about two to three years of very quiet periods when prices were stable and falling and trading volume wasn’t huge, but we managed to keep the team really lean and stay profitable, or close to profitable, during that time.
And that’s also when, like, VC money wasn’t really readily available in the market, as well.
Nathan: Yeah, that makes sense. So I’m curious, like, how come you guys didn’t move to San Fran?
Asher: Yeah, I think fintech’s an interesting one. So in terms of, you know, certain consumer startups, I do think, you know, you go where the population is, and America still has a large chunk of people to, an addressable market. But I think especially in fintech, you see less of this channel between America and Australia just because of very different financial regulations.
So you’ll see more, you know, between channels of Europe or UK and Australia as, you know, the legislation’s a bit more harmonized compared to that of the U.S.
Nathan: Yeah, no, that makes sense. And with your team, are you guys distributed, or based in Melbourne and, yeah, like, talent is hard, too. Like, what are you guys doing around that?
Asher: Yeah, so I think late last year, really made a concerted effort to try and have a more distributed team. Majority of the team is back in Melbourne, but, you know, I’ve recently relocated to London, you know, to explore more opportunities on the European continent, you know, look for hires in a new time zone, as well.
It’s a new challenge for us, but I think many companies, even in the States, are looking at more distributed models, to try and hire better and not just trying to move everyone in the same spot for, yeah.
Nathan: Yeah, it’s a tricky one, because for us, we’re a combination of, same with you guys, like, we’ve got our office in Melbourne, but we’re mainly distributed, as well, or we’re trying to stay mainly distributed, because it’s so difficult to find great talent. I’m curious around, as well, like, how are you managing, like, what tools, any, like, you know, because it sounds like you guys are hybrid, then, not fully distributed, but not all fully in an office, similar to us.
Asher: Yeah, I mean, we swap up tools, quite a bit, to be honest. You know, not afraid to try new things, you know, in terms of communication tools. I think for different size team, you know, you have to always consider, just because we’ve been using this for the last couple of years and it’s served us well, do we still need to use this tool?
Is this getting the best out of our size and our needs at the moment? So, yeah, I think we’re, you know, continually reassessing our toolset, trying to figure out, you know, what actually do we use these tools for?
Nathan: Hm, but isn’t it hard, like, if you change tool, like, let’s say for us, for example, like, for us, we live off Trello. Like, every project’s in Trello. Everything’s going on in Trello for us. That’s one of our, like, core tools in our stack, you could say, internally. You know, Slack is another one. Like, let’s say we wanted to move from Slack to HipChat.
Is it diff, like, I’ve personally found this, where it’s difficult to get people to move to something else. Like, how do you manage that? Do you just turn it off, or what, like…
Asher: Yeah, Ryan’s our chief tool changer, so.
Nathan: Is that why you’re laughing, because you know the feeling?
Nathan: Yeah, so, you know, like, what do you guys, like, if you’re moving from a tool, like, a core tool, like, let’s say you move from a Base Camp to, you know, some other project management tool, like, how do you get your team fully on board to move across and, like, that would be painful.
Ryan: Yeah. I think the ways we’ve tried before, you know, not a, you know, always admit that it might or might not work out. So I think a bit of humility in choosing this new best tool. So, like, in, from a platform migration we did recently, we turned it on, let people test the new tool. You know, if the tool is any good, it should get people using it without too much effort.
And so I guess that’s another gauge of success internally, how the tool, if people do gravitate around it, I think that’s a good sign. And then, you know, just slowly grandfather the other tools. But yeah, I guess also in, you know, picking tools, just be a bit clear why we’re using this to everyone, so at least everyone’s on the same page in terms of, you know, we were 10, now we’re 20, this chat app doesn’t work anymore.
Let’s try a few and, you know, this is my best pick, so let’s just use this and figure out what happens. So I think that approach has worked well for us in the past.
Nathan: Yeah, no. All right, awesome. Well, look, we have to work towards wrapping up, guys. Just a couple last questions, one just around, like, what’s plans for the future, how do you plan to, besides doing what you’re doing currently, stay on the cutting edge, because with this fintech space, it moves so fast, like, you know, like, I’m sure you guys would’ve seen in your, like, so many new exchanges pop up in the past couple of years, especially the past year, and probably it’s not going to slow down.
Like, what, how do you guys try to stay on the cutting edge? Do you have mentors? Do you have an advisory board? You know, I’d love to hear. And then lastly, where’s the best place people can find out more about yourself and also CoinJar?
Asher: We are launching a new product called CoinJar Exchange next month. So CoinJar Exchange is an advanced trading platform for professional traders and investors. This will be our biggest product launch ever after CoinJar itself, so this will be a platform that’s targeted to investors and traders that like more professional tools, like, they want to monitor the market in real time.
They want to have flexibility in how they use trading platforms. We hope that CoinJar Exchange will probably help us attract and retain high-value customers in addition to the cool consumer tools that we already have.
Ryan: Yeah, so, I mean, like, it has a very different fee model than what we’re used to, so I think a lot of our customers will benefit who trade from a different fee structure. That will save them a lot of money in terms of trading fees. So, you know, not afraid to rip up the book, you know.
We’re always moving forward with our product, so I guess that’s what you will see from us going forward, as well. And to find more about us, I just, you can go to just www.coinjar.com.
Nathan: Awesome. And we have quite an international audience. Are you guys available also, not just to Australians?
Asher: We have digital wallet services available all around the world. The exchange right now is only available to Australians, but there’s more options coming soon.