How To Run Facebook Ads 1.0

The Ultimate “Beginners Guide” For Any Business, Budget, Or Background
  • Easy-To-Follow Blueprint:

    You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.

  • 150+ Different Businesses:

    This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.

  • Big Results - Small Budgets:

    You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.

  • Hands-Off Scaling:

    This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.



Module 1:

Mastering The Facebook Ad Foundations

In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”...this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

Module 1: Mastering The Facebook Ad Foundations
  • Lesson 1: Welcome To "How To Run Facebook Ads 1.0"
  • Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
  • Lesson 3: The 25 Essential Key Terms You Need to Know
  • Lesson 4: Setting Your Margin To Get Started
  • Lesson 5: How To Set & Hit Targets (ROAS)
  • Lesson 6: Setting Up Your Business Manager Account
  • Lesson 7: Setting Up Your Pixel On Your Site Or Store
  • Lesson 8: Creating An Easy-To-Use Dashboard
  • Lesson 9: Breaking down The Facebook Funnel
Module 2:

Top Of Funnel Prospecting - Finding Your
Target Market Everytime

This module you’ll take a deep dive into the art of finding your target market...even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!

Module 2: Top Of Funnel Prospecting - Finding Your Target Market Everytime
  • Lesson 1: Prospecting Overview
  • Lesson 2: How To Easily Plan Your Media (Template Included)
  • Lesson 3: Naming Conventions & Navigating Your Dashboard
  • Lesson 4: Campaign Structures (Prospecting)
  • Lesson 5: Audiences (Prospecting)
  • Lesson 6: Proven Tests You Can Run (Prospecting)
  • Lesson 7: Creative Examples (Prospecting)
  • Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
Module 3:

Middle Of Funnel - Re-Engagement To Drive
Massive Traffic

In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!

Module 3: Middle Of Funnel - Re-Engagement To Drive Massive Traffic
  • Lesson 1: Re-Engagement Overview
  • Lesson 2: Campaign Structures (Re-Engagement)
  • Lesson 3: Audiences (Re-Engagement)
  • Lesson 4: Pages To Drive Traffic To (Re-Engagement)
  • Lesson 5: Copy Differences at Re-Engagement
  • Lesson 6: Creative Examples (Re-Engagement)
  • Lesson 7: Tying It All Together (Re-Engagement)
Module 4:

Bottom Of Funnel - Remarketing For Scaling & Sales

This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.

  • Lesson 1: Remarketing Overview
  • Lesson 2: Campaign Structures (Remarketing)
  • Lesson 3: Remarketing Audiences & Adsets - Explanation
  • Lesson 4: Remarketing Audiences & Adsets - Execution
  • Lesson 5: Pages To Drive Traffic To (Remarketing)
  • Lesson 6: Creative & Copy Examples (Remarketing)
  • Lesson 7: Tying It All Together (Remarketing)
Module 5:

Ad Creative That Consistently Converts

In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole’s all here!

Module 5: Ad Creative That Consistently Converts
  • Lesson 1: How To Structure High-Converting Ad Creative
  • Lesson 2: The Most Effective Ad Copy Formulas
  • Lesson 3: Breaking Down Ad Creative (Image Or Video)
  • Lesson 4: Message Match - Between Ad & Landing Page
  • Lesson 5: Branding Ads vs Direct Response Ads
  • Lesson 6: “The Agency Replacer Toolkit”
Module 6:

Troubleshooting Common Problems
& Avoiding Costly Mistakes

By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!

Module 6: Troubleshooting Common Problems & Avoiding Costly Mistakes
  • Lesson 1: How to Troubleshoot Properly
  • Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
  • Lesson 3: Different Dashboards to Look At When Troubleshooting
  • Lesson 4: Using The “Make Good Decisions Formula”
  • Lesson 5: The 7 Deadly Sins of Disapproved Ads
  • Lesson 6: What If It's Not The Ad's Fault?
  • Lesson 7: How To Run Ads Towards Major Events
  • Lesson 8: The Roadmap: Who To Listen To?
  • Lesson 9: Bringing It All Together

365-day money back

Our 365-Day Guarantee gives you a full year to try out the course, risk-free. We are so confident that you will get results that we give you an entire calendar year to complete the course and implement the teachings. And if you’re not PUMPED with your results within a year despite doing the work, we’ll give you a full refund. For full details of our policy, please read the section “Refund Policy – How To Run Facebook Ads Course 1.0” in the Terms & Conditions page.

By Joining Today

You’ll Also Receive Instant Access To These
6 Awesome Bonuses Worth $3,985


Foundr’s Private Facebook
Ads Community

Too often many entrepreneurs fail with Facebook ads simply because they try to be a “lone wolf”. But why go at it alone when you don’t have to? Why make mistakes when someone has already made them for you?

Inside this private community you can ask questions, see what others are doing, and even network with other business owners. Not only will you have a group of peers (and the Foundr team!) to support you along this journey, but you’ll be able to “pick the brains” of other smart entrepreneurs who are in the trenches running Facebook ads as well.

This mastermind alone could be worth the entire investment of the course.

$1,000 FREE

How To Run Facebook Ads
2-For-1 License

Since we know how important it is to have business partners or team members on the same page when running Facebook ads, we’d like to invite your business partner or team member to join you for free (in the training and in the private community too).

You two can split the investment but each still have access to everything!

$997 FREE

Nick’s “Swipe & Deploy”
Facebook Ads File

Often people get stuck wondering what their ad should look like, what kind of copy should they use, and what sort of image or video might work best. Now that’ll never happen to you!

Inside Nick’s “Swipe & Deploy” File are countless ad examples used by some of the most successful brands online. You can get inspired by ads that have generated millions in revenue.

There are ads for each part of the funnel (top, middle, bottom) and ads in all kinds of different niches. Ecommerce, SaaS, service, digital products...they’re all in here! There are even some of Foundr’s best performing ads included as well!

$497 FREE

The Agency Replacer

If you’ve ever hired an agency that didn’t produce the results they promised or were just a pain to work know it can not only be super frustrating, but a total waste of money!

In this bonus you'll get Nick’s “Agency Replacer Toolkit” which is filled with the tools he uses to create profitable ads.

You can hire an agency if you want, but with this you’ll never have to worry about it again!

$497 FREE

Tried & True Spreadsheet Calculators

The most important part of running ads is making sure they’re profitable and you’re not wasting money you don’t need to.

That’s why inside this bonus you’re going to get the exact “Tried & True Spreadsheet Calculators” Nick uses to manage his ad spend across 100+ different brands with $10M in ad spend every month!

The “Media Planning Template” calculator tells you how much you can spend. The “ROAS Target Analyzer” tells you the magic number you need in order to scale profitably. And the “Correlations Template” helps you (in Nick’s words) not to light your money on fire.

Many people run ads then hope and pray they work...Now with these calculators you’ll be able to track and predict ad success down to the penny.

$497 FREE

How To Find Free Money

Many people don’t know how to track and properly attribute a specific sale to a specific ad.

That’s why this last bonus is all about “finding free money” in the ads you run by using delayed attribution. It will help you set up your ad decisions in a way that helps you maximize every single dollar of return possible.

This is one of the biggest keys for anyone wanting to scale their ads and sales to the next level, because “you’ve gotta spend money to make money.” And the difference between a good media buyer and a great media buyer is knowing when and how much you can keep spending.

$497 FREE
About The Instructor


Meet Nick Shackelford, founder of Structured Social and one of the world’s leading authorities on Facebook advertising. To date, Nick has spent more than $100M on Facebook ads alone!
Nick Shackelford,
Founder of Structured Social

His agency currently manages $10,000,000 a month in ad spend for 150+ different brands across all niches and industries.

From Apple and Snow Teeth Whitening, to Vessi Footwear and Step Banking, Nick has been trusted by businesses to help them grow in ways they didn’t know were even possible.

Using the exact ad strategy you’ll learn inside this course...

He helped PupSocks launch as a new business and do $13,000,000 in just 32 days...

And helped Diff Eyewear launch as a new business and do $255,000 in less than 24 hours!

Back in 2015 Shackelford was just ending his career as a professional soccer player for the LA Galaxy II. He was in debt and needed money. While coaching high school soccer he soon realized “trading time for money” wasn’t going to help him fulfill his goals.

So like any self-made entrepreneur, he decided to invest in himself and develop a skill set that could alter his financial future forever.

After working on Apple’s team to help them get new customers for its iPhone 7, iPad Pro, and Apple Watch...

Shackelford started his own fidget spinner business called Fidgetly which went viral throughout the world. Yes, he’s widely known as the person who helped popularize the fidget spinner!

After the close of Fidgetly, Shackelford launched Structured Social to start helping other brands scale online by using Facebook ads the right way.

Today he sits atop a short list of the best Facebook marketers on the planet.

When it comes to running Facebook ads for all kinds of different businesses and budgets, there’s simply no one better to learn from.

Nick Shackelford,
Founder of Structured Social


on Facebook Business


Foundr is a global media and education company that connects millions of people every month with some of the most successful living entrepreneurs of our generation. Entrepreneurs such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can start, build, and grow a successful business.

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