Now, that doesn't guarantee everything will be smooth sailing.
There are still potential dangers ahead for your online store. Tackling them well before they become massive bottlenecks will save you sleepless nights.
Take, for instance, paid traffic.
It is no secret that advertising is the holy grail to scalable and predictable growth.
I,e, you invest $1 and earn back $2. Or better yet, enjoy returns of $3-5 or more.
And until recently, Facebook has been the 'go-to' ad network... giving advertisers access to 2.85 billion users at an affordable rate.
But things are about to change - fast.
With a swarm of advertisers flooding Facebook, ad costs are rising higher than ever. This means the margin for error (and profits) is getting thinner with each passing day.
Not only that, you have to deal with Facebook's frustrating algorithm changes.
To reach your audience, you need to constantly keep up with the latest rules of the game.
Don't get me wrong - Facebook can still be a strong growth channel for your online store...
But putting all your eggs into one basket isn't exactly the smartest move.
In fact, it is extremely risky.
So where should you look to diversify next?