Within the first month of implementing the skills she learned in Start & Scale, Christy took her online art business from $1,000-$3,000 a month in sales to over $10,000 a month.
Christy co-founded InstaPaint in 2012 but relied on word of mouth, local newsletters and a minimal web presence to reach customers causing sales to stagnate. She wanted to push for new growth but didn’t know where to begin.
HOW SHE USED START & SCALE
The lessons from the module on growing an audience helped her attract more eyes to the brand, while she also used the earlier lessons on development to find higher quality suppliers, improving sales as well as the product itself.
Increasing revenue when business has stagnated is a challenging task. But after implementing the lessons she learned in the course, Christy says business has more than tripled bringing in over $10,000 a month.
Watch Christy's testimonial:
In 2012, Christy noticed that there were many talented artists who wanted to create full-time but didn’t know how to run a business. So, she co-founded InstaPaint, an online art business pairing artists with customers to transform photos into professional oil paintings.
But because they relied on a minimal web presence, word of mouth and local newsletters to do their advertising, most of their customers were friends and family. Before long, InstaPaint’s sales stagnated. Christy knew they needed help growing an audience for their brand, but she wasn’t sure where to begin.
She did, however, know who to turn to for help.
Christy had been following both Foundr and Gretta Van Riel on social media for a while, so when Gretta posted a discount code for Start & Scale, Christy hopped on board. And she was immediately hooked.
“There’s so much information on the Internet, but there’s no one that packages it like this in such a simple format step-by-step, with all these links for you to further check out more information, with this community for you to lean back on.”
Through the course, she recognized that InstaPaint’s online presence wasn’t nearly as refined as their offline presence, so Christy dedicated herself to revamping the brand and making it more e-commerce-friendly.
But Start & Scale didn’t just help InstaPaint bring in an audience. Christy notes that the course module on developing and planning your idea also helped them to find better manufacturers and suppliers, which helped them take their products to the next level, as well.
After implementing the tips and tricks she learned in Start & Scale, Christy says that InstaPaint relaunched to more than triple the revenue, taking them to over $10,000 in sales a month. And as she continues to fine tune the skills she gathered from Start & Scale, she sees even more growth in the future for InstaPaint.
“I think it’s a snowball effect. The more you practice what’s in the course the better. They teach you how to do things, like influencer marketing, but it’s practice that makes perfect.”
And it was that first push that made all the difference.
“We didn’t know where to start in the beginning with the e-commerce side of things. So, I would say the most important part with Start & Scale was helping us begin.”Get Started Today
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