Christina Jean Durante
FEMMES SANS PEUR
Less than a month after launching her direct to consumer website for her designer shoe brand, Christina's business sold five pairs of shoes at luxury prices in a single week.
Christina had been designing shoes for 14 years and founded her own luxury shoe brand, Femmes Sans Peur, 4 years ago. But she was discouraged by every failed attempt to break into a major department store and wanted to move toward a direct to customer business.
HOW SHE USED START & SCALE
Using the modules on building a brand identity, Christina learned to speak and post about her business in a new way that better reflected her products.
Less than a month after launching her direct to consumer website, Christina has sold five pairs of shoes at a luxury price point in a single week.
Watch Christina's testimonial:
Christina was a shoe designer with 14 years experience, and she was the founder and creative designer of her own luxury shoe brand, Femmes Sans Peur. But the brand, which translates to “fearless women,” was struggling to break into the major department stores.
Despite global success through smaller retailers, she wanted to move away from the wholesale business and start selling directly to consumers. But in order to do that, her business needed to undergo a serious makeover.
When she discovered Start & Scale, Christina knew she finally had all the tools she needed to take her business in a new direction.
Through the course, she learned to speak about her brand in a new way that truly encapsulated her brand identity. She also learned how to build relationships with her consumers that would lead to sales.
“I think without Start & Scale, I’d still be stuck in a rut.”
A month ago, Christina launched her direct to consumer website and the results have already begun to manifest.
“This week alone we’ve sold five pairs of shoes which is incredible for us because we’re at a luxury price point, and without Start & Scale, I don’t think that would be possible.”
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