Bobbi Brown, Former CCO, Bobbi Brown Cosmetics
Bobbi Brown Is Back in Charge
The makeup mogul dishes on the wellness, lifestyle, and even real estate projects she’s been running since leaving her cosmetics line—and why she never wants to build a billion-dollar brand again.
Bobbi Brown has spent her life helping people embrace who they are. Embracing herself—strengths and weaknesses—has also proven to be a powerful career strategy.
The veteran makeup artist and founder of the eponymous cosmetics line built her empire on the belief that people are most beautiful when they love who they are. This natural approach to makeup went against the over-the-top aesthetic of the 1980s—which, at the time, critics said would be her undoing—and people couldn’t get enough of her.
“My hope is to help women everywhere understand that being who you are is the secret to lasting beauty,” she writes in her book Pretty Powerful.
Powered by that philosophy, Brown became known as a makeup artist to the stars, touching up the faces of Carla Bruni, Katie Holmes, and Michelle Obama, to name a few. With characteristic warmth, she treats even the biggest of celebrities like old friends. A video for HELLO! Canada shows Brown in the back seat of an Uber with actress Meghan Markle, dishing out makeup tips and jamming to Biggie Smalls. As they part ways, Brown tells the now-Duchess of Sussex, “Text me later.”
Whether she’s getting celebrities ready for their close-ups or hobnobbing with the rich and famous in the Hamptons, Brown remains refreshingly down to earth. “One of my best attributes in life…is I’m incredibly naive,” she tells Foundr. “I think everything is going to work out.”
And for Brown, a lot of it has. She scored big with her first job out of college as a freelance makeup artist, catching the eye of Vogue, which hired her for a cover shoot with Naomi Campbell. In 1991, with just 10 lipstick shades, Brown launched a cosmetics line that she would sell to Estée Lauder four years later, and continue to work at for more than 20 years after that. When Brown stepped away in 2016, she left behind a billion-dollar company. And in the midst of all that, she met the man of her dreams, Steven Plofker, to whom she has been married for 30 years.
Yes, she has had an illustrious life and career. But one look at her latest projects makes it clear—Bobbi Brown is just getting started.
On Being Boss Again
When she left Bobbi Brown Cosmetics (which she calls her “first baby”), the beauty world was stunned. But the company was no longer in her direct control, and she was eager to be back at the helm.
“I realized that it was time for me to be the boss again because that’s really what makes me happy,” she explains. “I like to be in charge, and I like to work with really fun, cool people to create things.”
And that’s exactly what she’s been doing. Her first project after leaving the company was to write and promote a book, Beauty From the Inside Out, a lifestyle guide that details recipes, nutrition recommendations, and confidence-boosting tips. This was a nod to Brown’s aspirations to broaden her scope from cosmetics to general health and wellness.
“I don’t like a lot of makeup,” says Brown, who is an outspoken opponent of contouring, using darker shades to “reshape” parts of your face. “I don’t believe women need a lot of makeup. And I think the healthier you are, the better you feel and the better you look.”
In 2017, Brown opened Just Bobbi lifestyle concept shops inside of Lord & Taylor department stores, where she curated her favorite wellness and beauty products for the public to peruse.
Earlier this year, she launched a line of wellness products, Evolution_18, on TV shopping network QVC. She also runs a film and TV studio, 18 Label Street, and her own line of eyewear, Bobbi Brown Eyewear.
And in an unexpected move, she partnered with her husband to breathe new life into a 1902 historic landmark and launch The George, a boutique hotel in their hometown of Montclair, New Jersey.
As if that weren’t enough, she’s got a podcast in the works.
With so many projects, how does she maintain her focus and a sense of cohesion? “It all works together for me,” Brown says, “because it’s pretty much authentic, and it’s marrying, finally, really what I believe in.”
Why She Never Wants to Build Another Billion-Dollar Brand
With Brown’s hard-earned success and elite status comes perhaps the greatest privilege any entrepreneur can obtain: the power to say no to otherwise enticing opportunities. She says many of her friends in venture capital have asked her, “How many millions do you want?” in an eager bid to invest in her projects—regardless of what those projects are.
“Look, it’s very tempting,” Brown says of the investment offers. “But I don’t want it.”
For entrepreneurs who have pounded down the doors of VCs hoping to snag just one investor, that outlook may be difficult to understand. But for Brown, it’s all about freedom.
“I don’t want to have to report to anyone,” she says. “I don’t want to sit in meetings.”
While many tout the venture model of forgoing profitability now in order to borrow money, spend it on growth, and sell the company later, that’s not Brown’s style. If she were to sell 500 bottles of vitamins, for example, she says she would reinvest the profits by ordering 1,000 more bottles and keep growing incrementally from there.
“I’m very simple-minded,” she says. “I know it makes no sense, but I really do believe in making a profit.”
So, for now, she’s content to bootstrap, even if that means slower growth or a smaller business. “I never want another billion-dollar brand. … I never want to go that big again because the headaches that come with it are not worth the rewards.”
Reflecting on the expansion of Bobbi Brown Cosmetics, she calls the first 15 to 17 years “amazing,” but says that as the company grew, her control over it diminished. “I’m not the boss anymore,” she says, “which is why I’m not there.”
Beauty, Glam, and Instagram
So if Brown is hesitant to grow her new businesses too big or too fast, and still wants to be able to call the shots, what is her plan for growth? A lot of it revolves around working her connections—especially the connection to her audience.
Back when Brown launched her career as a professional makeup artist, and even later as a cosmetics line founder, there was no such thing as social media or ecommerce. To get her products off the ground, she started mailing out lipsticks until one day, a New York department store agreed to carry them. In the digital age, when brands have direct access to consumers online, Brown is thriving.
“The internet is an amazing place for people to go on and really look and find the community they need,” she says. “Whatever you’re going through, there is a support group for that. There are people teaching and empowering.”
Brown is active on Instagram (in fact, she manages at least four accounts), where you can find anything from the announcement of her latest probiotic product to photos of her recent trip to Paris. On Facebook, she hosts a weekly live broadcast where she interviews everyone from Gary Vaynerchuk to her Aunt Alice. And the best part? These episodes don’t cost her a thing; they’re shot on an iPhone.
“There are so many ways for people to start their own brands,” she says. “There’s a lot to teach and a lot to learn.”
Making It Up as She Goes
By this point, Brown may seem unstoppable. But she’ll be the first to tell you that accepting her weaknesses has made her a stronger entrepreneur by forcing her to embrace her strengths, and get help with everything else. It’s similar to her approach to cosmetics. As a makeup artist, Brown refuses to hide clients’ “flaws,” preferring instead to accentuate their natural beauty.
“It’s such a sign of strength for someone to know what they’re not good at,” she says. “And I think a lot of…people starting to be entrepreneurs think they could do everything, and you can’t.”
For instance, Brown doesn’t know how to type—but she’s written nine books. At times, she gave an assistant her handwritten notes and had them transfer them to digital; other times, she had writers interview her and take the information down for Brown to edit. “What you’re not good at, find someone that is and tell them what to do.”
Her sharp sense of self-awareness was honed from a young age. Growing up, she struggled in school and didn’t have access to tutoring. “Either my parents punished me or they said, ‘Oh well, she’ll never be a secretary.’ They were right…because I dropped out of typing because I couldn’t figure it out.”
From those early experiences, she learned a valuable lesson. “I had to figure out, like, almost coping mechanisms. I don’t know if I had learning disabilities. I wasn’t good at something, but I knew I had to do this.”
When conforming to convention didn’t work for her, Brown would develop her own distinct approach. For example, the first time she wrote a book, she followed the rules: write the book, edit it, then source the photos. But it was extremely difficult for her. So with her last couple of books, she did photo shoots first, then put the book together based on the photos, then had the writers write. “I drove my publishers crazy,” she says. But for her, it worked better.
So if there’s something essential you don’t know how to do? “Figure shit out,” Brown says. “That’s my only advice.”
Happiness Never Goes Out of Style
In many ways, Brown has been a contrarian in an industry that is notoriously cookie-cutter. And maybe that’s been the key to her success. While she used to compare herself to the supermodels she worked with, she’s learned to be comfortable in her own skin. When people told her things had to be done in a certain way, she forged ahead with her own process and succeeded. But even with her many accomplishments, Brown doesn’t subscribe to any notion of perfection or “having it all.”
“I’m not tall and blond and athletic, which I always wanted to be,” she says. “I can’t sing. I can’t draw. But I have a sense of humor, and I have a lot of friends. I’ve been married 30 years…I have three amazing boys that I adore…and I’ve been able to be an entrepreneur.”
“Is that having it all?” Brown says. “No—there’s no all. But I’m happy with what I have.”
- Why Brown never wants to create another billion-dollar brand
- Her philosophy on what makes entrepreneurs strong
- What she believes is the ultimate secret to lasting beauty
- How to accept your weaknesses as an entrepreneur and forge ahead in spite of them
Full Transcript of Podcast with Bobbi Brown
Nathan: The first question that I ask everyone that comes on is, how did you get your job?
Bobbi: I never had a job. The only job I ever had was selling shoes. So I never, ever … And I was 16 at the time. I never had a job. So I worked for the company I sold my makeup line to, and before that I was a freelance makeup artist. So the first job really, it’s when your freelance is a day job. So I worked really hard, pounded the pavement, and met people, and got hired as a makeup artist to do a photo shoot. That was basically my first job. But it was one day.
Nathan: There you go. So can you tell us around, I guess, how you got started doing the work that you’re doing today? So was your first company Bobbi Brown Cosmetics?
Bobbi: Yes. My first company was Bobbi Brown Cosmetics. So my brief history is, after graduating college, three colleges, I ended up having a degree in theatrical makeup. And I moved to New York and I thought, “Well, I would love to work in the movies, or in fashion, why don’t I try to do it all?” And I basically just put together a portfolio and started calling up magazines. I looked at mastheads to see who I should call. I opened up Yellow Pages, and I just started figuring out what the industry was like. It was before the internet, so that was my information was just figuring it out. I started to get hired as a freelance makeup artist, and took me about seven years that I got a Vogue cover and I started to really grow in the freelance fashion world. And then I met the man of my dreams, got married, and I didn’t want to travel anymore, and that’s when I got an idea to create a lipstick that didn’t exist that I knew that I wanted and I made a lipstick. That’s basically how I started this crazy company.
Nathan: We actually have a lot of founders that that are into the e-commerce space. And you know, back then, when you started Bobbi Brown Cosmetics, that was maybe a time where creating e-commerce brands or physical products was maybe not as popular, definitely not as popular as it is now. And a lot of people are intimidated by all these big competitors out there. What would you say for anyone that wanted to start an e-commerce brand in today’s age, and how did you differentiate yourself even back then, with your lipsticks?
Bobbi: Well back then was 1991, and I don’t even know what year the internet started, but there was no e-commerce. No one ever heard of the word, and I basically started selling lipsticks to friends, to models, to editors, and then someone that worked in a magazine wrote about it and people started calling and I believe it was my home phone even at the time … Excuse my dog.
Nathan: It’s okay.
Bobbi: And then I started mailing out lipsticks to people. And then one day I met somebody that worked in a very big department store in New York, and I pitched her the idea and she started carrying the lipstick. So really what the takeaway from that is, you have to tell people about what you’re doing. Now that’s PR, so you have to get press on what you’re doing, and then you have to figure out how people could learn about you. So since I sold the company, after four years, and I stayed for 22 years, we did have a digital presence when I left. But now I’m starting new companies, and I am absolutely direct to consumer, so I’ve kind of done both, which is really fun.
Nathan: And talk to us about, I guess, selling to Estee Lauder after four years and staying on, because you stayed on for a while.
Bobbi: 22 years I stayed, which is amazing, kind of unheard of, I hear.
Bobbi: Well, you know, Bobbi Brown Cosmetics was my first baby. I had three boys after I started the company, and one of my best attributes in life, and I don’t know how I got this, and I don’t know how to teach it, is I’m incredibly naïve. I just never think anything can’t be fixed, and I think everything is going to work out. So I would say the first 15 years it was amazing, you know, 17 years. But by the end it got rougher and rougher and rougher. The company got bigger and bigger and it was more corporate, and when I left it was a billion dollar brand. So pretty amazing, and I realised that it was time for me to be boss again, because that’s really what makes me happy. I like to be in charge. And I like to work with really fun, cool people to create things.
Nathan: So tell us what are you working on right now? What are these new brands? And how do you plan to approach things differently, because now you’re going direct to consumer.
Bobbi: Right. Well when I left the brand, the first thing I did was promoted my ninth book which is called Beauty From The Inside Out, which was basically not a makeup book, but a health and wellness book. So that was really my passion for many years, while I was even working at the brand. And I just really started to work on new platforms and new speaking engagements, and at the same time I was given an opportunity to create these shops in a department store called the Just Bobbi concept shop, which kept my hand in a creative process, and I got to curate my favourite things. And that was for a year.
And then I also developed and designed a hotel with my husband called The George. So that was another creative outlet for me. And while I was doing those things an opportunity came up to create a line of wellness products that basically were inspired by my Beauty From the Inside Out book. And we launched in April. We opened the hotel in April. We launched the products in April, and opened a direct to consumer site, opened an editorial site, and I have three full time people.
Nathan: Yeah, wow.
Bobbi: It’s really, really cool. And you know, we have a bunch of freelancers, and people we go to all the time. But the great news is the girls that work for me, no one has titles on their cards, because I can’t even describe what they do. They do everything. And anything they want to do. And we figure it out.
Nathan: So a lot of questions here. You’ve got the media play, like you said, the media platform play with justbobbi. Then you’ve got the new wellness brand, Evolution_18, then you’ve got The George hotel. How come the three different verticals? Would it be difficult to focus and double down on one thing?
Bobbi: No. Well first of all, being a creative person, I either don’t focus or I’m hyper focused, which is what most creative people are. And if you really ask me, one day it’ll be, Bobbi left the beauty industry and opened a lifestyle brand. So under the lifestyle brand, what is a lifestyle brand? It’s how you live your life. So from travelling and the hotels you go to, to health and wellness, to anything else, there’s other products in the works that will enhance someone’s lifestyle and a lot of great information and communication to people how to live a better life. I’m working on a podcast that I think will also be part of this, the big picture. So it all works together for me, because it’s pretty much authentic, and it’s marrying, finally, really what I believe in. I don’t like a lot of makeup. I don’t believe women need a lot of makeup. And I think the healthier you are, the better you feel, and the better you look.
Nathan: Interesting. So I’m curious. How come, if they all coincide, was there a reason that you named each company and brand differently?
Bobbi: Well number one, I sold my name. So I do not own my name anymore.
Bobbi: So that creates a challenge, but an opportunity. So if there was no internet, and social media, people would not really know that, would not know what it was doing, but because everything is transparent now, even if my name is not on The George hotel, it’s … And it’s a different world. I think people’s names get to be a little bit boring, and things are a little cooler and more indie and more creative right now. And I like the spirit of indie startups. So it’s really fun to do things different. And by the way Evolution_18 came from my umbrella company, the lifestyle brand is called Beauty Evolution, and then I also, my husband and I also own a film and TV studio in the town we live in that’s called 18 Labels, which is also the address. So Evolution_18 was the combination.
Nathan: Got you. So I’m curious around selling your name and that component. So that means, because you sold Bobbi Brown Cosmetics to Estee Lauder you cannot launch another brand under your name. Is that correct?
Bobbi: Correct. Correct. That is correct. Nor would I want to. I mean, why would I want to … If I go into the beauty, cosmetics world again, I would not do what I did, I would do something different. I already did that. So beauty is my life. I will be back in beauty at some point. I fell like I am in beauty right now because what you put in your body is really the ultimate thing that affects how you look. You know, there’s no creams that you can boy on the market that’s going to make you look as good as fruits and vegetables and water.
Nathan: Yeah. So this is, I guess a new, in a way it’s a new vertical or industry that you’re trying to disrupt. So can you tell us, you know you said that you’ve got an indie startup, you’ve got three full time employees, and it sounds like you’re having a lot of fun and getting back to your roots. What’s the plans? How do you plan to grow this brand? How do you plan to scale this thing?
Bobbi: Well, we are self funded. I have been begged, you can imagine, at my position, and friends in my life who are in the venture world, they’re like, “Okay, we’re going to invest. We don’t care what you’re doing, here’s how many millions do you want?” And it’s very tempting, but I don’t want it, and my husband doesn’t want it because I don’t want to have to report to anyone. I don’t want to sit in meetings that aren’t conducive. So you know what, we are doing okay. We are supporting ourselves and we’re starting to make money, and I don’t mind not being a profitable billion dollar business right away. I never want another billion dollar brand. I would really love to make money, because the more money you make, the more you get to spend and give away. And it’s really cool to create something that people want but I never want to go that big again, because the headaches that come with it are not worth the rewards to me.
Nathan: Can you tell us more about that? Because I think, and everybody has these big aspirations to build billion dollar company, 100 million dollar company, even a 10 million dollar company, or a million dollar company. Like yeah, can you tell us
Bobbi: 10 million dollar, 100 million dollar, I can handle that. A billion dollar company, for me it’s inconceivable. And it’s amazing to be able to say that I was part of that, which is amazing. I know that I will never sell another company I’m with and stay on as an employee, that I know.
Bobbi: I will have to have ownership. I will have to have ownership. Because when you don’t own the company, you don’t have final say on everything. And for many years I did have final say. I did have final say, because that’s the way that the structure was set up, and that’s just the respect I got. And towards the end, when it gets bigger and bigger and becomes a much larger corporation than you imagined, you know, I’m not the boss anymore, which is why I’m not there. So I have dreams and plans and ideas, and I’m completely comfortable and confident that what I’m going to be doing in the next couple years is going to be epic and destructive and fun, and cool and interesting. And you know, I keep saying the word fun because I really do love what I do, but if it’s not fun, I don’t want to do it.
Nathan: And when it comes back to, I guess, taking no funding and wanting to control your own destiny, what would you say to early stage founders that are hungry to grow their company. Do you believe you need to take funding to grow your company? What is your thoughts on all that side of things?
Bobbi: Well, I mean it really depends, and everyone’s situation is different. And yes, a lot of brilliant entrepreneurs grow these incredible companies, and they couldn’t do it without funding, but that saying, I don’t want to be in that same position. I have my venture friends that explain to me, “You don’t have to make a profit. You’ve just got to keep getting money and spending money and create this company that you’ll eventually sell.” I’m really old fashioned. If I sell 500 bottles of vitamins, I will take the profit and whatever’s left, I reinvest it, and I’ll order a thousand.
I’m very simple minded. I know it makes no sense, but I really do believe in making a profit, and I believe in not spending more than you are able to. And you don’t have to right now. That’s the amazing thing about the world we’re in. And yes, you can go hire influencers, and you can hire teams of people to figure out what your strategy should be. I really like a much more hands on approach, and I think there’s ways to get the word out and create a movement without spending a tonne of money.
Nathan: Yeah. I love that. Tell me, how do you plan to create this movement, and you’re not going to take funding, so how are you going to … Yeah, obviously you want to control your own destiny. What is the game plan?
Bobbi: Well, when I started Bobbi Brown Cosmetics, even before I sold the company, I had this incredible opportunity where I became the beauty editor of the biggest morning show, The Today Show. I was on that show for 14 years. Once a month I got on and I taught people how to do makeup. I never talked about my company, but I became this beauty expert, well known beauty expert, and that’s how I reached people. Well now I’m not on the Today Show but there is digital. So I have a bunch of different things that I’m able to do through media that reaches a lot of people. I’m the beauty editor of a very big radio show called Elvis Duran which reach as many people as The Today Show. I am working on a podcast through a company founded by Gary Vaynerchuk who’s this huge media guy.
Nathan: Yeah, we’ve interviewed…so Pure Wow, yeah.
Bobbi: Yeah. Exactly. It’s one of his new divisions called Gallery, and I think I’m the second person he signed on to do a podcast, so I’m excited about it, and I don’t really choose these things because it’s going to get me somewhere. I choose them because it’s interesting to me, but I’m also smart enough to know that it’s going to be a new way to communicate to people.
Nathan: I see. So you plan to elevate your personal brand again, or keep elevating your personal brand and finding other platform, and building your own platform, and then by association, people will go and have a look and check out Evolution_18.
Bobbi: Right. And hopefully they’re going to love what they see and they’re going to tell their friends. I mean, I don’t do anything unless I think it’s the best thing out there. I mean I stand behind the things … Right now I have four products, two more coming. I love them. And I just think when people start using them, “Oh my God, these are amazing.” And so I am naïve enough to think people are going to really like what I put out there.
Nathan: Yeah. And we can talk about tactics, we can talk about strategies, but nothing beats word of mouth.
Bobbi: Mm-hmm. Correct.
Nathan: So talk to me around I guess, the evolution of the personal brand. This is something that you have seen that didn’t really exist. Well yes, there were celebrities, kind of like yourself, but now there’s people because of the internet. You can create your own platform, and you can have your own voice, and you can build a rabid community and following. You see YouTube is now, they are just insane, the kind of reach and loyal following that these guys command, or these Instagrammers. And this is a massive trend right now. What’s your thoughts on this whole, I guess, evolution of the personal brand and I guess, the internet allowing people to have their own voice, and yeah, all that side of things?
Bobbi: We’ll, I think there’s good and there’s bad. I mean, the bad is that there’s a lot things you see on the Internet that I don’t think are so nice, or so … I don’t really like some of the young saying all these crazy makeup tutorials with shirts hanging off their shoulders. But okay. But I also think the internet is an amazing place for people to go on and really look and find the community they need. Whatever you’re going through, there is a support for that. There are people teaching and empowering. You want to know, “Okay, I want to clean up my diet. I want to get healthier.” There’s a million Instagram accounts you could follow. There’s YouTube. There’s so many things. Facebook live.
I do a weekly Facebook live that I’ve been doing for two years, just interviewing anyone that I have the opportunity or find interesting, whether it’s Gloria Steinem or my aunt Alice, and my team just told me that we have over 2 million views on that. Guess what. It doesn’t cost us anything. It’s done with an iPhone, and it’s easy. So I think there are so many ways for people to start their own brands, and there’s a lot to teach and a lot to learn, and there’s also a lot of money to be made on the speaking circuit, for people that actually do speeches.
Nathan: So, do you believe that every founder should eventually work and develop their own personal brand?
Bobbi: No. I think that you should do what’s authentic and organic to you. I think that some people … I don’t look for the public eye. I don’t mind being on a panel. I don’t mind being interviewed on stage. I have no desire to do a TED talk where I’m walking back and forth through the stage. I won’t be good at that. But I love answering questions, and I love asking questions. So I think that it really depends on what the founder loves and what they’re good at, or what they just want to try. Some people aren’t good at things, and they’re great at other things. So it’s about finding what your superpower is, to quote a friend of mine. Everyone’s got super powers, you’ve got to know what yours is.
Nathan: Yeah, I think self awareness is very, very key when building a business, and knowing your strengths, knowing your weaknesses. So as a creative, I guess, because I see myself kind of as a creative, I’m not that strong on the financial front, or the operational front, does that mean that you find, like when you’ve guilt your businesses, do you find someone to complement your weaknesses, or things that you aren’t that good at, or that aren’t your superpowers?
Bobbi: Well, it’s such a sign of strength for someone to know what they’re not good at, and I think a lot of founders make the mistake, or people starting to be entrepreneurs think they can do everything. You can’t. Look, I don’t know how to type, and I’ve written nine books. So I’ve always found an assistant that could literally help me either take my handwriting and try to figure out what I just wrote for the past two hours on the train, and I found writers that interviewed me, and then handed it to me and I fixed it. And I certainly, just like you, I am terrible at anything operational. I want to get things … I want things to get done, I just don’t know how to get them done half the time, except really bug people. “C’mon. When is that happening? We’ve got to do this.” So what you’re good at, you’re good at. And what you’re not good at, find someone that is. And tell them what to do.
Nathan: Yeah, no. I agree with you that that is a strength, and it is often something that people find hard to see. How have you honed in and developed your self awareness?
Bobbi: You know, I think from an early age, growing up in school, I was not a great student. I really struggled in classes I wasn’t good at. Back then 2 didn’t get kids tutors, you just … Either my parents punished me or they said, “Oh well, she’ll never be a secretary.” They were right, but … Because I dropped out of typing because I couldn’t figure it out, but I wish they would have made me stay in typing, but I just think that for me, I had to figure out almost coping mechanisms. I don’t know if I had learning disabilities. I wasn’t good at some things, but I knew I had to do this, “All right, how am I going to get this done?” So the first time I wrote a book, I followed the rules.
It was really hard for me. You’ve got to write the book, write the book, edit it. Then you had to find photos. By my last couple books I drove my publishers crazy. I did photo shoots first, then I put the book together by the photos, and then I had the writers write. And it worked for me so much easier. So just figure shit out. Figure shit out, that’s my only advice I have.
Nathan: Yeah. Awesome. I love it. So look, we have to look towards wrapping up. So two more questions. One, one thing I think’s important to highlight is some people would look at yourself and be like, “Wow, you’ve had so much success. You’ve built this billion dollar brand. You’re really well known to the media. You’ve done some incredible things.” Can you have it all? And then the next-
Bobbi: Well, no and yes. I mean, what is all? I’m not tall and blond and athletic, which I always wanted to be. I can’t sing. I can’t draw. But I have a sense of humor, and I have a lot of friends. I’ve been married 30 years this September. I have three amazing boys that I adore. I even really like their girlfriends. And I’ve been able to be an entrepreneur. They think I’m a little crazy, my kids, but I think they are starting to appreciate who their mom is. So is that having it all? There’s no all, but I’m happy with what I have.
Nathan: Awesome. And last question is, where is the best place people can find out more about yourself and your work?
Bobbi: You know, I hate to say it, but Instagram. Instagram justbobbi.com is definitely the cornerstone, and that will lead you to Just … justbobbibrown is my Instagram, sorry, justbobbibrown is my Instagram. My editorial site is JustBobbi.com
Nathan: And that’s Bobbi with an I.
Bobbi: Yes, Bobbi with an I. If you get to the other famous Bobby’s, you have to go back.
Nathan: Awesome. And then Evolution_18?
Bobbi: Evolution_18 will tell you about the wellness products. And I actually just opened an Instagram a couple weeks ago called bbportfolio and I put all of my beloved pictures of models over the past 30 years from all the magazine shoots, and all my work when I was at the brand. And I just love looking at it. So that’s my goal is to get back into the studio and be a makeup artist again.
Nathan: Yeah. Amazing. Awesome. Well, look, thank you so much for your time Bobbi. It was an absolute pleasure speaking with you. And thank you for being so open and honest.
Bobbi: That’s my pleasure. Nice talking to you too.
Key Resources From Our Interview With Bobbi Brown
- Follow Bobbi on Instagram
- Check out Bobbi’s website
- Learn more about Bobbi’s wellness brand, Evolution 18
- Follow her newest Instagram profile BBPortfolio