If content is king, then your blog is the kingdom. It’s where King Content reigns, overseeing subjects and exercising power. And to strengthen his influence, you must see that the king’s dynasty is consistently organized, optimized, and efficient.
Okay, so I may be stretching this metaphor a little far, but you get the gist.
Your content can’t “rule” if your blog isn’t organized and operating at maximum capacity.
Fortunately, optimizing your blog doesn’t take that much work. You may think that small tweaks here or there wouldn’t matter much, but you’d be surprised. The reality is that small changes to your blog and blogging method can cause massive ripple effects and produce significant results.
If a few minutes of extra work each day can potentially strengthen the power and influence of your content, what are you waiting for?
To get you started, we’ve boiled this topic down to seven key tips in the following infographic, and we invite you to keep reading below to get some more precious detail.
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Here are seven blogging tips that will boost your content’s ROI.
Blogging Tip 1: Split Test Multiple Titles
Sure, we all *swear* that we don’t judge books by their covers, but sometimes we do. The same goes with blog post titles.
Because readers (sometimes) judge a blog post by its headline, it needs to make a clear promise to the reader, without being too boring or generic. The goal is to concisely pique interest without overdoing it.
But regardless of how catchy and clever your title is, it can’t possibly appeal to everyone. One way to quickly boost the quality and readership of your blog posts is to test multiple titles and see which one performs best.
Have you tried the KingSumo Headlines plugin?
When creating headlines for your blog, think up a few variations. The plugin allows you to key them all in, and it will automatically test each title to see which one produces the highest click-through rate.
Blogging Tip 2: Add Opt-In Forms to Your Most Popular Content
If you’re succeeding at the job of creating great content, your readers and users will be spending at least a few minutes at a time on your blog. This presents a prime opportunity.
Adding opt-in forms takes just a few minutes and will significantly increase your lead conversions. The most common opt-in form will offer an email newsletter, but you could also offer gated content (e.g. ebooks, guides, or tip sheets) as a way to gather consumer information.
Unlike your website’s pages, which visitors will most likely scroll and scan through, your blog draws in readers for a good amount of time. Don’t let them leave your turf without asking for more information. Plus, if your blog content is good enough, they’ll most likely be looking for ways to get more of it!
Blogging Tip 3: Start Social Media Conversations Around Your Topic Before Writing the Post
Blogs and social media should be like fraternal twins. They don’t quite look the same, but you can tell they’re closely related by how they interact and share.
If you’re producing content on your blog, that means you’re most likely sharing it on your social media channels.
If you’re not, I demand you minimize this post and remedy this immediately. If you are, here are some successful tips on how to leverage social media a bit further.
The next time you brainstorm for blog ideas, do this first: Hop onto social media and start a discussion around your proposed topic. Ask a question on Twitter. Post an opinion on Facebook. Engage with the community who’d be interested in your future blog post.
Not only does this method give you ideas to write about and questions to answer, but it also gets people thinking about the topic, meaning you’ll have instant traction once your post goes live.
Blogging Tip 4: Schedule Blog Posts at Peak Times for Traffic & Engagement
The days of the week are hardly equal, especially for social media and blogging activity.
To optimize your content’s impact, you should consider scheduling your blog posts to publish at the times when they’re most likely to be seen.
Blog posts attract the most traffic when published on Monday, and they typically get the most comments on Thursday. Publishing in the morning generally delivers the best results.
To capitalize on this flow of traffic, share your blog posts multiple times on social media, on Monday and Thursday morning, for example. The more you share, the less likely your audience will miss it.
And speaking of your audience, make sure you dig a little deeper into your customer personas to understand when your buyers spend time online. This can vary depending on age, occupation, income level, and more. (For example, social media and/or blog activity probably varies between a stay-at-home mom and a high school kid.)
Blogging Tip 5: Get the Word Out Immediately
Your very first step after pressing “Publish” on a new blog post should be to start promoting it. This could be through social media, email newsletters, or even updating your website’s home page.
One efficient promotion strategy with promising results is blogger outreach. Email bloggers you’ve mentioned, linked to, or otherwise cited in your post and let them know about your content. Since you’ve credited them in your post, ask if they would be willing to share it with their own social media and email audiences and/or if they’d be willing to link to it in the future.
Getting in front of others’ audiences is a great way to grow your blog and business while it’s still brand new.
Blogging Tip 6: Improve Shareability with Click-to-Tweet Links
In short, the goal of your blog is to convert leads, yes?
Okay, okay. So, how awesome would it be if your readers helped you share your content, thereby increasing your readership and potential lead base?
Pretty stinkin’ awesome.
By strategically placing click-to-tweet links throughout your post, capturing some of your best quotes, data, and tips, you improve the post’s shareability. Your readers will thank you for making sharing easier, those who stumble upon your content will thank you for enlightening their lives, and your blog will thank you as it basks in all its newfound glory and attention.
Blogging Tip 7: Interlink, Interlink, Interlink
And rounding out our blog tips is interlinking. Interlinking is the process of linking to existing content in a new blog post. If you jump up a few sections, you’ll notice I linked to another Foundr blog post. Besides expanding on topics for a reader’s education, interlinking between your own blog content has two major benefits: better SEO and more page views.
Interlinking helps to spread the SEO “juice” around and develops your website’s architecture and structure.
It also increases the likelihood that a reader will visit another page within your site, giving your page views a boost.
Lastly, interlinking is a great way to stay in tune with what content you have and what you may be missing. If you find yourself “outsourcing” links on a certain topic to other blogs or websites because you don’t have content about it, consider writing a blog post about it so that you can keep your readers’ activity within your website.
Content is king, and your blog is the kingdom. Creating content—while it does consume the majority of your resources—is merely half the battle of being seen and heard by your audience. The other half involves taking these blogging tips and making these few small changes to your blog, keeping it running like a well-oiled machine and ensuring that your content is as powerful as possible.
What changes have you made to your blog to boost your content ROI? Have you had success with any of these tips? Tell us in the comments below.