If you said the word “funnel” to a marketer 10 years ago, there’s a good chance they would have thought you meant this:
Today, the word is pretty much universally known as the bedrock for how online businesses are built. Funnels allow businesses to create landing pages quickly, integrate payment gateways in one click, increase average order value with upsells, remarket to customers with email and much more.
And in most cases, the engine that keeps a sales funnel running smoothly is software. The right software can become a powerful asset for your business.
But the wrong software can turn into a massive liability, slowing businesses down with increased developer time, bugs, complicated integrations, and more.
To maximize your power and minimize your liabilities, in this post, we’re pulling back the curtain on the five best sales funnel softwares for online businesses according to the estimated number of users and site traffic on Similarweb.
We’re going to look at the key features, pricing, pros and cons, and hear from real users’ real experiences with each piece of software.
Founded in 2014 by Russell Brunson and Todd Dickerson, ClickFunnels is probably the most popular and widely used piece of sales funnel software in the world. In fact, Brunson is often credited for making the term funnel a mainstream idea.
Brunson (the CEO) came to Dickerson (the lead developer) out of frustration with the current set of solutions in the marketplace. At the time, Brunson was running a supplement company and trying to offer upsells to his customers.
It required massively expensive software, tons of developer time, and several different tools to do anything close to what he wanted to do with his funnels.
A solopreneur at the time, Brunson figured there had to be a better way and started dreaming up what a drag-and-drop funnel builder could look like.
He shopped the idea around to a few developers and none said they could do it. But Dickerson said he was open to trying. And with that, the marketing industry changed forever.
Today, ClickFunnels is the leading sales funnel software in the world, with over 100,000 paying users—called FunnelHackers. It’s an Inc. 500 fastest growing company and generated over $94 million in 2018.
One of the reasons for ClickFunnels’ popularity is the features that it comes with right out of the box.
It offers users the ability to quickly stand up landing pages with a simple drag-and-drop editor. But more importantly for marketers, it comes with a suite of pre-built and templated funnel assets that allow you to quickly build sales funnels that convert.
Just edit some text, place a few graphics for your own stuff and get ready to start selling.
What’s more, it allows users to easily add more products to their shopping carts with one-click upsells. This is a powerful advantage that allows marketers to offer more goods and services to their customers while they’ve got their credit cards out.
Beyond that, ClickFunnels also comes with a suite of supporting marketing tools like email funnel follow up, SMS sending, and Facebook marketing automation.
And you can easily access all your stats in a funnel with an easy to understand dashboard.
It’s a powerful solution that requires almost no tech background to understand or use. Having used the software myself, I can vouch for its ease of use.
Favorite feature: The prebuilt funnel templates and pages come in clutch.
Considering ClickFunnels does replace many tools—like a page builder, shopping cart, and email autoresponder—its pricing is very reasonable.
With the basic plan starting at $97/month (or $997/year), ClickFunnels offers beginners and advanced users a reasonable entry point to launch a funnel and follow up with customers.
For those running a lot of traffic, the $297/month option allows even enterprise clients to create unlimited funnels with unlimited contacts and scales nicely for businesses of any size.
It also offers users a 14-day free trial to try before buying.
ClickFunnels is an all-in-one funnel-building tool. So you don’t need tons of software and plugins pieced together (like you might need with a WordPress-based solution). It allows for new entrepreneurs and businesses to quickly launch offers and begin collecting payments with one software.
ClickFunnels also offers robust support. Through their internal support team and Facebook community of over 220,000 members, you can get virtually any question answered fast.
Also, because it’s the most popular sales funnel builder out there, many tools now seamlessly integrate with it.
So should you have your site built on another platform or an email service provider outside of ClickFunnels, there’s a good chance they’ll be forced to figure out an integration with ClickFunnels because of the sheer size it takes up in the marketplace.
Even though ClickFunnels offers email services, many users report having issues with the emails going to spam. That means you may have to get an email service provider outside of their solution.
ClickFunnels is also prioritizing templates over custom-built pages. So any custom coding you want to do can be tricky to implement.
Also, because so many users are using the same templates, you will often find many pages looking eerily similar to each other. This makes it difficult for marketers and businesses to create pages that stand out and grab attention.
Finally, ClickFunnels does not offer phone support. So if you have an issue, you will likely need to either solve it yourself or wait until your ticket is first in the queue. Some users have reported not hearing back from the support team for days at a time. For users driving a lot of traffic to a funnel or running a launch, that can be unacceptable.
What Users Say
That said, it comes highly rated by virtually every digital marketer. In fact, here’s what one user had to say about the software:
ClickFunnels is the best tool for building sales funnels for one reason – simplicity. You hook up your payment information, and you’re off! Anybody can use the drag-and-drop features to make a kick-ass sales process, and Russell Brunson works overtime making content, tutorials, books, and webinars on how to use the platform to its full potential.
All in all, ClickFunnels is a great out-of-the box, plug-and-play sales funnel builder for anyone who is a non-techie or looking to build marketing funnels quickly.
Kartra offers all of the features you might expect from a sales funnel software, but the real target the team had their sights set on was integration with webinar software.
Many online sellers use webinars as their primary method of selling products online and run into issues when it comes to getting tools to sync properly. Kartra set out to fix that. And if anyone could do it, it would be Kartra because the parent company that owns it is Genesis Digital, the makers of EverWebinar and WebinarJam.
Tens of thousands of satisfied customers later, it’s fair to say they’ve achieved that goal and more.
Kartra’s goal is to be the single piece of tech that runs your online business. The co-founders, Filsaime and Jenkins, hated hacking together tools and needing seven different subscriptions to software just to get anything up and running online.
They wanted one tool for creating products and selling them. And that’s exactly what Kartra offers users.
Here’s a snapshot of some of their key features:
- Easily create landing pages, sales pages, and more with a drag-and-drop editor
- Quickly launch email sequences and automated follow-up campaigns based on user behavior, according to their behavior and your intentions
- Host and display videos and seamlessly track video engagement
- Take payments with a beautifully designed checkout page
- Offer one-click upsells, downsells, cross-sells and more
- Track and manage affiliates (even allowing for tiered commissions)
- Deliver your digital content and membership sites securely
With the basic plan starting at just $69/month, Kartra is competitive with tools like ClickFunnels and Thrivecart, especially at their beginner price point.
But for anyone running a lot of traffic or needing multiple funnels/domains, pricing goes up quickly all the way to $499/month. For the right customer, it can be a great investment.
Kartra offers almost everything right of the box—even at their beginner price point.
This is unlike tools like ClickFunnels, which requires more investment for more functionality (like email, affiliate marketing capabilities and more).
The only time you’ll pay more for Kartra is if you see an increased volume of traffic and leads to your funnels. For almost everything they offer, you don’t have to pay more for more functionality.
Kartra also offers more customization than many other drag-and-drop builders. So each page you create can have a more distinct look and feel. And, they have webinar integrations designed into the core of the product.
Lastly, they offer a 14-day, $1 trial to test it out before buying.
One of the main drawbacks of Kartra is how new it is in the marketplace. With software, “new” can sometimes mean putting up with bugs and downtime on servers.
Additionally, the more traffic you run, the more you’ll have to pay. Since the investment doesn’t top out until $499/month, it can be a steep investment compared to many other solutions out there. If your funnel is as successful as they say it will be in the marketing materials, the price tag will grow accordingly.
What Users Say
If you’re running webinars at scale and want to use the tool the founders of the two biggest webinar tools created themselves, Kartra may be the perfect sales funnel software for you.
Here’s why one Kartra fan loves it over every other sales funnel software:
Over the years, I have experimented with several sales funnel app in order to increase conversions on my site. And for me, Kartra stands out among many.
Kartra is my favorite all-in-one online marketing tool. Although it is not the cheapest sales funnel software I have used so far, I find it much more user-friendly than the others. With Kartra I pay $89 per month (yearly). This is cheaper than what I used to pay for ClickFunnels. The cool thing is, Kartra has much more functionality than ClickFunnels and costs less.
I use Kartra ready-made template and the drag and drop builder to easily create and customize cool landing pages. Kartra also allows me to automate my email—for the Diamond yearly plan, I can send 1 million emails and save up to 100,000 contacts. The similarly priced ClickFunnels version costs $297 per month.
— Jeremy Harrison, Founder of Hustlelife.net
Started in 2010 by Kenny Rueter, Kajabi is one of the leading sales funnel platforms. It’s especially powerful for anyone creating and selling online courses.
Reuter, Kajabi’s CEO, launched the platform after trying to sell a course on how to build a sprinkler game for kids. Despite his developer background, Reuter found it difficult to piece together all the software and plugins he needed to bring the course to the world.
And that’s when the idea for Kajabi was born. He decided selling courses about sprinkler games wasn’t his future. But launching a software platform that made selling digital products online easy for creators was.
So he launched the first version of the tool and never looked back. Brendon Burchard jumped on as an early fan and since then Kajabi has helped power 20,000+ businesses worldwide. They’ve processed over $1 billion in transactions and have served over 41 million+ consumers.
Kajabi was built for creators. As an all-in-one platform, Kajabi gives you everything you need to bring your courses and products to the world. Whether landing pages, sales pages, webinar pages, or more, they have dozens of templates you can pull from for quick results.
Some of their most prized features include:
- Allowing you to quickly create online course sales pages, memberships, and funnels
- Giving you the ability to drip content so users are guided through a course step by step
- Empowering you to launch websites fast, with hosting included.
- Allowing you to build pages with zero coding skills
- Giving you the ability to build marketing campaigns and create templated emails with a single click
- Empowering your business with growth tools such as email automations
- Allowing you to boost sales with one-click upsells, customizable checkouts
Like ClickFunnels, Kajabi replaces many tools and offers savings when compared to buying services and tools one by one.
With the basic plan starting at $119/month, Kajabi offers beginners and advanced users a reasonable entry point to launch a funnel and follow up with customers.
For those running a lot of traffic, the $319/month option is an all-in-one sales funnel solution. And it can be a great investment for the right customer—despite the higher price.
Kajabi has been around as an all-in-one funnel-building tool for nearly a decade. So you can trust that they’re not just a fly-by-night operation that might disappear in a year or two. What’s more, they’ve made a commitment to helping creators succeed and continue to push the innovation curve forward. They have some of the cleanest design templates you’ll find.
Unlike ClickFunnels, which is a powerful tool for selling anything, Kajabi is probably best for anyone creating and selling online courses.
Kajabi also offers robust 24/7 support (unlike some other tools).
Also, they have built-in integrations that make selling easy for anyone launching and selling via webinars.
Finally, they offer a free 14-day trial to test it out before buying. That’s a big benefit, especially when you consider the size of the investment relative to some other solutions on the market.
One of the main drawbacks of Kajabi is its pricing. It’s one of the most expensive sales funnel solutions out there. And it can be a big investment for anyone new to creating and selling things online.
Additionally, the editor is not as easy to use as some of its competitors, and third-party integrations are difficult.
What Users Say
If you want a way to create and sell an online course that just works, Kajabi may be right for you. It comes highly rated by some of the top creators in the world.
Here’s what one user had to say about the software:
I’m obsessed with Kajabi. It’s an all in one marketing platform, but also a great place to host your online course. I created an online community/course for religious leaders. Kajabi made it easy to create a very customizable sales funnel and then provide instant access to the community. But, I’m most impressed with Kajabi’s clean design. So much of the software dedicated to sales funnels is overly busy and frankly looks a little sketchy. But, Kajabi has a clean design that allows you to create something as simple or as complicated as you wish. Kajabi seamlessly integrates beautifully with each of those products. But, as Kajabi improves I think I’ll be able to increasingly move everything to one platform.
Founded in 2015 by Josh Barlett, ThriveCart is an all-in-one shopping cart that helps you to promote your products and take payments.
It’s perfect for anyone selling physical products, digital products, subscriptions, and services. It also offers you the ability to do one-click upsells, order bumps, and more.
Where many other shopping carts and sales funnel tools charge a monthly fee, Thrivecart offers users the chance to pay once and be set for life. The one-time cost ranges from $495 to $695, depending on a few additional features you can add on (and if they’re running any promotions).
If you’re looking for a shopping cart that makes selling easy, look no further.
Compared to other sales funnel software solutions, Thrivecart is one of the easiest to setup and begin taking payments.
In many cases, you can create a fully functional checkout page in just a few minutes. This offers a big advantage for non-techie founders and creators.
Another big selling point is the fact that you have tons of checkout templates at your disposal to pull from. So you can just select whichever fits your offer, edit some text and you’re ready to take orders in lightning speed.
Speaking of checkout pages, Thrivecart offers tons of additional features on that front. Want to run a Black Friday promotion and send your customers a custom coupon code, discount, or trials? Thrivecart makes it possible. You can also take payments from PayPal and it integrates with virtually every payment gateway out there.
Also every checkout page comes fully mobile-optimized right out of the box, so no hiring custom developers or doing any custom coding. This is a big advantage since nearly half of traffic is mobile today.
One of the biggest drawbacks of ThriveCart is the fact that there is no advanced drag-and-drop customization available.
There are tons of templates you can pull from but customization is limited. This means many Thrivecart pages end up having the same look and feel, which is a turn-off for some users.
Also, since Thrivecart is a newer solution, it’s still working through a lot of growing pains on the development front. Some users have expressed concern with the user interface and support.
Lastly, one of their biggest selling points is their price advantage from their lifetime deals. But it still remains to be seen how (and if) they’ll be able to continue to support users over the lifetime of that subscription.
What Users Say
Those who love ThriveCart are staunch supporters. Here’s s why one customer loves it over every other sales funnel software:
The best sales funnel software I’ve ever used is ThriveCart. It’s a cart platform and it is has the highest-converting checkout page I’ve ever used. It’s intuitive and easy to set up. Plus, it allows you to insert bump offers, upsells, and downsells in your checkout process. I love it because it’s a quick and easy way to immediately improve the lifetime value per customer in any business which uses an online checkout service.
— James, Founder of The Advisor Coach
Founded in 2013 by Shane Melaugh and Paul McCarthy, Thrive Themes is one of the most powerful sales funnel solutions for anyone creating on WordPress.
There’s no doubt that WordPress is an ideal solution for anyone creating blog content. But when it comes to monetizing and selling, both Melaugh and McCarty realized WordPress and the set of plugins were severely lacking.
There were plugins and themes, but they were difficult for the everyday user to deploy. After talking and sharing similar pain points, the Thrive Themes visual editor was born. Today, Thrive Themes is the most advanced, simple-to-use suite of WordPress website tools.
They offer a suite of conversion-optimized plugins and themes to make selling easy.
Thrive Themes was created to make selling, capturing leads, and driving meaningful business results for your WordPress site dead simple.
They have easy to use plugins that allow you to choose beautiful site themes, landing pages, membership areas, quizzes, and more.
Some of their features include:
- Thrive Themes, which allows you to create beautiful websites in minutes
- Thrive Leads, which gives you the power to create any type of lead generation form imaginable.
- Thrive Ultimatum, which gives you the power to use timers and “fear of missing out” to boost sales
- Thrive Architect, which is a powerful page builder
- Thrive Headline Optimizer, which allows for simple A/B testing for headlines
- Thrive Comments, which allow you to engage with users in meaningful conversations
With plans starting at $19/month, it’s one of the most affordable out-of-the-box options to create sales funnels for WordPress sites.
When it comes to WordPress solutions, you will not find a better option. It has everything you need to create and sell products with incredibly affordable pricing.
The founder, Shane Melaugh, is also a creator at heart. So he’s constantly innovating and working to make the suite of tools better and more robust.
According to some sources, one of the biggest drawbacks of Thrive Themes is their support. Some users say it’s “very slow.”
There are a lot of features and, despite how much they’ve worked on making it easy to use, it’s complicated because WordPress makes it difficult.
Page load times can also be slow if it’s not always up to date.
What Users Say
When it comes to WordPress plugins, it truly is in a class of its own. Here’s what one user had to say about the software:
I have built my entire sales funnel process through Thrive Themes, a conversion focused WordPress theme. It’s designed to create a conversion-based web presence with built in email list building tools, opt-in forms, A/B testing analytics, and targeting rules. What I find to be an exceptional feature of this often overlooked software tool is that it will A/B test post titles and then automatically display the highest performing headlines.
Pick a Tool and Get Moving!
Whether you’re simply learning how to create a sales funnel or you’re ready to amp up your funnel growth, at the end of the day, choosing a software to sell your products and services is paramount. But don’t get bogged down by all the options out there.
Remember, there will always be a new and shiny piece of software you can try. But no tool will solve the biggest problem of all: Getting started!
It’s far more important to choose a good-enough solution and actually launch your business than to have the perfect sales funnel software but nothing to sell.
But we do want to hear from you! What’s your favorite sales funnel software? Did we miss any here? And are there any big pros/cons you’ve found of the ones listed here?
Let us know in the comments below!