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Ashwin Sokke, Co-Founder, WOW Skin Science
Today, we’re excited to share another valuable interview to help you overcome business challenges during the Covid-19 pandemic.
We had the opportunity to pick the brain of Ashwin Sokke, the founder of WOW Skin Science. His global 8-figure skincare and haircare business is extremely popular in India and across the U.S., and it has been a top-selling brand on Amazon for the last four years in those countries.
In this interview, Sokke shares how his company dealt with the impact of Covid-19 which shut down half of his business for several weeks. For businesses who are going through similar pains, he provides incredible insights across many topics—from how to communicate with customers (he believes we should be sending them more emails and texts during this time) to getting creative with your marketing tactics (remember giveaways?). Sokke even digs down into the nitty gritty and breaks down his thoughts on subscription models, ad investments, and SKUs.
We believe this conversation will be valuable for any entrepreneur to listen to, especially those with ecommerce businesses. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at [email protected] to let us know.
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Key Takeaways
- How Sokke got into the health and beauty space
- The path to growing WOW Skin Science in India and the U.S. and becoming a top-selling brand on Amazon
- Why Sokke develops all of his products from scratch
- A glimpse into the company’s incredible numbers: 8-figure revenue and 370% growth in the U.S. last year
- The impact that Covid-19 had on Sokke’s global company
- Why Sokke believes companies should be sending more emails during this time (and how to be strategic about it)
- Why giveaways have been a successful tactic during Covid-19
- An overview on a winning stock keeping unit (SKU)
- Sokke’s thoughts on how to win with subscription models
- The best advice Sokke can offer to the community during Covid-19
Key Resources From Our Interview With Ashwin Sokke
- Visit the WOW Skin Science website
- Feel free to tag Sokke in the Foundr Facebook group with questions
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