157: Grow to 400,000 Users In Just Three Years by Mastering B2B Sales With Andrew Barnes of GO1
Andrew Barnes’s company GO1 is a Y-Combinator alum that’s raised over $4 million in funding, grown to over 400,000 users, and is currently the world’s largest onboarding, compliance, and professional development learning platform. If that weren’t impressive enough, Barnes hit those benchmarks in under three years. The secret weapon? An airtight B2B, or business to business, sales process.
In our interview with Barnes, he shares with us how the Australian-startup-that-could found its path to achieving explosive growth and influence, eventually ranked as one of the 100 most disruptive startups in the world. He also tells us how he and his team mastered B2B sales, a huge arena of entrepreneurship today.
“I remember in YC we were up late just basically cold-calling trying to generate interest and see whether they’d take us, we’d try Google Adwords and spent a fortune on that, we tried a whole host of different options. And what we eventually stumbled on is a model with sales development reps that identify people that match our criteria,” Barnes says.
Then it’s just a matter of knowing the right person to contact, what to say, and when to say it. It’s a process that Barnes has mapped out to a T, with a ton of little tricks and hacks along the way to get the job done. Barnes, much to our benefit, shares this sales process to Foundr and our audience, along with the many lessons he’s learned as a lifelong digital entrepreneur.
In this episode you’ll learn:
- One simple hack to turn your cold calls into success stories
- How to find and secure high-profile investors for your startup, locally and internationally
- How to find A-players for your team no matter where you are
- The keys to running a distributed team and keeping everyone on track
- Why doing less can actually make you a better entrepreneur
- & so much more!