70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku
There’s a simple rule that entrepreneurs live by: Aim for disruptive change. But as many entrepreneurs will tell you, it’s easier said than done. That’s especially true when manufacturing a physical product.
But that’s exactly what Lisa Fetterman did as the cofounder and CEO of Nomiku.
Nomiku takes it name from nomikuii, a Japanese word that means to eat and drink, and a fitting name for the revolutionary kitchen appliance that’s finding homes in professional and personal kitchens worldwide. Nomiku’s portable sous vide machine is creating disruptive change, as it delivers a tool typically reserved for established, professional chefs to food-lovers everywhere.
Ever since that simple idea in 2010, Nomiku has drawn more than $1 million between its two Kickstarter campaigns. Gaining the distinction of having raised the highest amount of money for any product within its category with just the first campaign alone, Nomiku raised nearly $600,000 within 30 days. Then the company went on to break its own record by raising $750,000 with its next project. Today the Nomiku is in kitchens from the White House to Michelin-starred restaurants around the world.
Nomiku is an entrepreneurial success story that can only exist within the 21st century. It wasn’t easy (yes, she did contemplate selling a kidney), but Fetterman tapped into the power of hackerspaces, accelerator programs and crowdfunding to bring the product to market and achieve several accolades. She’s been invited to the White House as a “White House Honored Maker,” and made both Zagat’s and Forbes’ 30 Under 30 lists.
In this interview you will learn:
Why it's important to love what you do.
How to utilize social media, blogger and word-of-mouth to generate buzz and excitement for your product
The important strategies in launching a crowdfunding campaign.
The resources that you need when investors aren't listening.
How to have a product development strategy to overcome the struggles of manufacturing.
& much more!