55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

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In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere.

But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set.

“Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank.

Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today.


In this episode you will learn:

Marketing hacks to grow your business

The key components of what makes a successful business

How to bring confidence to the table when negotiating

The importance of education and mentorship

How to build an unwavering drive to succeed

& much more!

  • PeterAaronDiaz

    Thank you for the inspirational interview! Keep them coming please!

    It’s really helping this young entrepreneur!

    • http://foundr.com/ Nathan Chan

      You’re most welcome @disqus_zrMYAUrZAQ:disqus – Daymond shared a lot of gold with us, we have so many more EPIC one’s in store for you 🙂

      • http://www.moneyniche.net PeterAaronDiaz

        I’ve been following you for the past month trying to catch up on all this great stuff you guys put out. I think it’s great what you’re doing for young entrepreneurs everywhere.

        P.S. I enjoyed your Instagram webinar about a week ago!

        Anyways, looking forward to hopefully talking with you more in the future! I’m working on something great for young entrepreneurs as well that I think you’ll appreciate when I get it all set up.

        • http://foundr.com/ Nathan Chan

          Thank you so much for the kind words Peter 🙂

          Awesome! Look forward to it my man! Keep up the great work, glad we can be here to help!

  • Tracy

    Yes! This is great! I agree with you Peter!

    • http://foundr.com/ Nathan Chan

      Thank you Tracy! We’re here to serve entrepreneurs however we can!

  • Jonathan Godwin

    This was a great interview. My wife and I saw Daymond at GROWCO15 in April. His point about financial education was 100% correct, as we try to stress this one with our start-up clients. Thank you for posting this!

    • http://foundr.com/ Nathan Chan

      So glad to hear you enjoyed it @jonathan_godwin:disqus – Daymond shared a lot of epic advice with us, he’s awesome!

  • http://www.thealphatalk.com Hakim Taliaferro

    Dying to listen to this WITHOUT having to download iTunes, is there an alternative?

    • http://foundr.com/ Nathan Chan

      You know it! Press play on the podcast player in this blog post, or go to foundr.com/podcast and press play 🙂

    • http://foundr.com/ Nathan Chan

      You know it @hakimtaliaferro:disqus Press play on the podcast player in this blog post, or go to foundr.com/podcast and press play 🙂

  • http://lawadvisor.com George Siosi Samuels

    Bad ass! Love Daymond (aka “the People’s Shark”)


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